Innovation | The Brainzooming Group - Part 128 – page 128
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A great technique to generate new creative ideas is delegating your challenge to someone else…say, Mary Ann or Ginger or the Professor from “Gilligan’s Island.” Too good to be true? It’s not. Here’s how it works:

  • State the business challenge that you’re addressing – it could be an opportunity, a problem, a new process or approach, etc.
  • Pick who you want to have work on your situation. This could be a real person, a fictional or cartoon character, or even another business.
  • Once you’ve identified who you’ll put on the job, list 8 to 10 approaches that the person, character, or business uses to address opportunities or challenges.
  • Using each of the 8 to 10 approaches, apply them to your situation to generate at least 3 new creative ideas for solving it. The result should be at least 30 new ideas to consider for your situation. (For ways to prioritize, check out this earlier post on narrowing ideas.)

The reason that the seven castaways are such good people to delegate to is because they are so different (thus approaching challenges differently) and still relatively well-known as pop culture icons.

Typical approaches that surface for the castaways to address situations include:

  • Make something out of coconuts & bamboo (whatever is available)
  • Create a new invention
  • Perform an experiment
  • Plot an elaborate plan
  • Get somebody else to do your work for you
  • Play / act out a different character
  • Flirt with someone (use your talents to get your way)
  • Pay money to get what you want
  • Sleep with a Teddy Bear (do something to improve comfort)
  • Look out for the benefit of others

You can use this technique in many situations to help you generate new creative ideas from very different perspectives!

Check out a compilation of “Change Your Character” creative thinking exercises and information on its use.  – Mike Brown

 

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The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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1

Auguste Escoffier, a nineteenth-century French food connoisseur, popularized the idea that something should be served between main courses in a formal meal to clear the palate, allowing the diner to fully enjoy the next course as if it were the first. Because of his efforts, lemon sorbet has become the popular means to cleanse palates.

A Creative Thinking Lemon Sorbet

The idea translates to creative thinking also. As many topics as we generally have thrown at us to process mentally, it becomes difficult to move between them with the expectation that you’ll start the next project with the same creative thinking freshness as the first.

Can you identify your “creative thinking” lemon sorbets – the activities or exercises you can use to clear your mind when shifting between creative (or not-so-creative efforts)?

They may be simple (going for a quick walk or taking a nap) or more challenging to accomplish (one of mine is riding roller coasters, which unfortunately happens infrequently). Make the effort to identify a repertoire of activities you can use to effectively clear your mind, refresh, and get ready for more productive creative thinking.

As for me, I’ll be having an icy Diet Dr. Pepper and a quick nap on the floor to clear my mind before starting on tomorrow’s Brainzooming blog post! – Mike Brown

 

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative ideas! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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3

It’s amazing how specific instances stick with you for years. A childhood memory that’s profoundly shaped my thinking was from the TV show “All in the Family.” Richard Masur played a mentally challenged grocery store delivery person ­that Archie didn’t trust because he was different. After an unpleasant exchange, the young man disappeared, only to return with a framed quote that was tremendously important to him: “Every man is my superior in that I may learn from him.”

Googling the quote provides mixed opinions on whether it’s from Emerson or Thomas Carlyle. In any case, it will always be linked for me to that program and the impact it’s had on my perspective ever since. It’s caused me to realize that I’m the lesser of every person that I meet and that I need to understand what I should learn from them.

Here’s Your Challenge – Think about the people in your life – the person ­that you don’t quite “get,” the person that gets under your skin, or even the person ­­­that circumstances has dropped into your life unexpectedly or for no apparent reason. What is there that you can learn from that person? It probably isn’t readily apparent, particularly with people that frustrate you. Don’t give up easily though because it may take years to discover; your perseverance will ultimately be rewarded.

I recently had the opportunity to learn from somebody whose personality posed a major challenge to me several years ago when our paths first crossed. Through a lot of prayer and reflection (on my side) and tremendous personal development (on her side), our working relationship improved dramatically over time.

As she left my day-to-day work life recently, what I learned from her became apparent: the incredible personal growth that can take place with someone who is receptive to feedback (even criticism), able to process it without personalizing it to the point of demoralization, and is motivated to truly transform. Under challenging circumstances, she demonstrated a level of poise to which I could only hope to aspire. But if we’d given up on each other, I never would have learned this lesson she taught me – one that will stick with me for the rest of my life.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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0

I’ve never been big on New Year’s resolutions for a variety of reasons that I’ll spare you. Suffice it to say in the past couple of years, I’ve tried to do a better job of personally committing a few overall goals to writing – albeit written during the Christmas holiday on a bunch of 25 year old note cards still in my room at my parent’s house.

Nevertheless, throughout January we’ll sprinkle in a few lessons and underlying challenges to consider while improving your strategic thinking & innovation successes in the new year. No need to take them all on or to report back on how you’re doing, but read them, grab the immediate learnings, and pick one or two of the challenges to work on throughout the year.

The first one is “Finding a Strategic Thinking Mentor.”

A mentor can be invaluable for any business person as part of your informal business team, providing a different and more experienced perspective than you’d have on your own. Not all mentors are suited to fill every role, so it’s beneficial to have various mentors to satisfy specific experience gaps.

Here’s Your Challenge – Do you have a strategic thinking mentor – one who can help you identify the things that matter in your business situation and provide new insights & perspectives on how to approach things innovatively? When seeking one out, look for the following characteristics – beyond those that any great mentor possesses. The best strategic thinking mentors are:

  • Smart
  • Experienced & diverse
  • Adept at asking productive, probing questions
  • Oriented toward innovation
  • Gifted with perceptive, accurate instincts
  • Able to identify “what matters” in a particular situation
  • Visionary
  • Open to challenging both you and the status quo
  • Comfortable holding a contradictory view
  • Able to make solid, insightful connections

I’ve had several great strategic mentors, two of whom I was able to spend time with over the holidays. One is Bill McDonald, my first boss in a professional job, at Kansas City Infobank. It would take pages to list what I learned from Bill about strategy, secondary research, and great business writing. Another is Greg Reid, who I met eleven years ago today and has been a wonderful strategic thinking mentor ever since.

Strategic mentors are out there – find one of your very own this year! – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic ideas! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at  816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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0

The initial posts on this blog were on closing the strategic thinking gap that develops in many businesses (i.e., a desire to invest significant time on strategic issues, but little time spent in reality). Here are links to the five posts in order:

Why strategic thinking doesn’t happen
Something’s missing in strategic thinking
Somebody’s missing from the strategic thinking effort
Tools to improve strategic thinking’s efficiency & effectiveness
Outcomes are missing from strategic thinking & wrap-up

The posts provide an overview of specific approaches that can be taken to improve the quality & output of strategic thinking efforts in business.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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6

Holidays often present our most memorable experiences because of the emotional range they touch – whether positive or negative. The strong emotional connections coupled with the high degree of personal interest in holidays fixes long ago memories in our minds as if they happened yesterday.

When we’re presenting ideas in business though, we usually don’t think about this relationship that creates holiday memories:

Memorability = Degree of Personal Interest x Intensity of Emotions
At best, business presentations assume some implied level of personal interest (since after all, it’s a business topic) and stop short of including any emotion (since after all, it’s a business topic). When you work through the formula above for most business presentations (Minimal personal interest x Zero emotion), you get NO memorability.

For your next business communication, use the formula to your advantage by thinking through and incorporating answers to the following questions when developing and delivering ideas.

To increase personal interest, for each person in the audience answer:

  • What about the business is important either as a motivator (opportunities, cost savings, satisfying customers, increasing stock price, etc.) or as a fear (competitors, losing customers, deteriorating EPS, etc.) for this person?
  • From what perspective does this person think about the business, and how does that shape their information processing and decision making?
  • What words do they use to talk about the business?
  • What are their most important personal motivators (advancement, looking good, being smart, etc.) and fears (losing a job, looking bad, being dumb, etc.)?

To increase the emotional connection of your presentation, think about how you could use:

  • Surprise – is there a different way to order or communicate the content to be more surprising?
  • Drama – would making it a suspenseful story or acting out part of it add a beneficial sense of drama?
  • Humor – if the information is challenging, can you use humor (maybe a funny cartoon or story) to help reduce defensiveness?
  • Excitement – is there an alternative format (movie clip, audience participation) that would be more exciting than Powerpoint?

One final consideration in seeking a more emotional connection – how receptive is your organization to incorporating an emotional angle and how will you signal what you’re doing? Both points are important so that you are bringing your audience along with you to get the maximum positive impact.

So back to holiday memorability. It’s late December – Christmas, Kwanza, and New Year’s are coming up; Hanukkah is over. I’ll stop focusing on creating business memories and get started on holiday memories if you’ll do the same! But let’s meet back here right after the first of the year. Have a blessed holiday season full of wonderful memories!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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0

When you don’t have anything interesting to say, step aside and let the people who do have something to say have the floor:

  • “ . . . by pitting multiple scenarios of the future against one another and leaving many different doors open, you can prepare yourself for a future that is inherently unpredictable. Brainstorming pays off. And the more possibilities you can entertain, the less likely you are to be blindsided.” – Peter Coy and Neil Gross, Business Week, August 30, 1999
  • “The best way to have a good idea is to have lots of ideas.” – Linus Pauling
  • “I not only use all the brains I have, but all I can borrow.” – Woodrow Wilson
  • “It’s hard for corporations to understand that creativity is not just about succeeding. It’s about experimenting and discovering.” – Gordon Mackenzie
  • “Don’t ever miss a day without improving something personally.” – David Glass, Wal-Mart, 2000
  • “Your teaching must have the integrity of serious, sound words to which no one can take exception. If it does, no opponent will be able to find anything bad to say about us, and hostility will yield to shame.” – Paul of Tarsus
  • “Be so good that they can’t ignore you.” – Steve Martin

 

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative ideas! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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