Innovation | The Brainzooming Group - Part 128 – page 128
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At the conference I presented at this weekend, we worked on the “Change Your Character” exercise for a customer service example. One suggestion was that an internal customer service rep is similar to a babysitter in that they both have to manage bosses (parents) and front line employees (kids).

Sounds close, so if your challenge is helping customer service providers improve their effectiveness, work through how a babysitter handles a new situation:

  • Shows she really likes kids & can get along with them
  • Demonstrates a professional attitude
  • Makes sure she has clear instructions from the parents
  • Establishes her role right away with the kids
  • Focuses on the kids
  • Has strong listening skills
  • Knows positive ways to help kids follow rules
  • Displays maturity in handling difficult situations
  • Acts with firmness, but understanding
  • Ensures that kids are fed and comfortable
  • Can be flexible when necessary

As always, try to generate 3 new ideas for your situation from each of the babysitter’s behaviors. And remember, my mother lets me stay up to watch Craig Ferguson all the time. She really does!

Check out a compilation of “Change Your Character” creative thinking exercises and information on its use.  – Mike Brown

 

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The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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This is part 2 of highlighting some of the creative inspirations behind my presentation on “Taking the NO Out of InNOvation.” As the first reference below suggests, improving your creativity is linked to your ability to change, adapt, and customize various inspirations to address your opportunities.

  • The Remix Planet – My wife Cyndi wanted to go to Wired Magazine’s NextFest in Chicago in 2005. The admission included a free one-year subscription; one of the first issues featured the “Remix Planet.” This provided a nice way to talk about borrowing & morphing ideas for your own use!
  • Steve Farber – Steve is a great speaker that we’ve had for several executive management programs. He talked about reading magazines on the cutting edge (i.e. gaming, technology) to spot emerging trends headed for the general culture. We morphed the idea into taking any graphics-intensive magazine outside your field of expertise and looking through it page-by-page with a marker, writing down new ideas to address your challenges.
  • IDEO –A well-known design & innovation firm. One of the companies I work with did some brief exploration with IDEO. One of their approaches is prototyping – quickly doing something with an idea to make it more tangible and to be able to experience it. That’s been helpful in moving us beyond simply generating a bunch of ideas for a marketing manager and instead prioritizing them quickly and taking the first few steps with them.
  • “Made to Stick” – I’ve written about “Made to Stick” previously. Its six principles for making ideas take hold and flourish can benefit anyone trying to create change and implement new approaches.
  • Benjamin Zander – I’ve also written about Benjamin Zander earlier. Specific to “Taking the NO Out of InNOvation,” his discussion about simply replying “How Fascinating” to things that go wrong in life had a major impact. My natural personality is to become frustrated and complain when things don’t work. Zander’s challenge to identify what you’re learning from a bad situation has helped me to be calmer when things are frustrating and to genuinely look for the lessons God is trying to teach me when nothing seems to be going right. Click here for a blog post from PresentationZen with a quick overview of Zander’s key messages.
  • Serving Others & Helping to Make Them Successful – I’m an ardent believer in servant leadership. While the Bible is certainly the chief inspiration for that approach to life, the idea of improving your successfulness by figuring out how to make other people successful comes from Ziz Ziglar, an incredible speaker.

Which leads to a big thank you to Jessica Myers, a senior media relations specialist at Garmin, for the inspiration to start a blog. I saw her present at an IABC Communications Summit in October 2007 on how easy it is to get a blog started. I thought I’d check it out, and was launched into the blogosphere.

That’s how a presentation comes together, with a tremendous number of great inputs & ideas that get molded (ideally) into a cohesive message. Enjoy checking out the links as potential departure points for your own new inspirations. And realize – it’s actually more creative to REMEMBER your sources. That way you can go back and borrow from them again and again!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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A comment on Jan Harness’ Creative Instigation blog struck me as interesting: “Creativity is the art of forgetting your sources.” In the age of the remix culture, that’s very true, and I’ve been accused of it in presentations. While I try to credit sources of inspiration, you don’t often get to explain why something inspired you.

Saturday, I did “Taking the NO Out of InNOvation”for a great conference audience. Since that presentation is all about creativity, I thought I’d try to RECOGNIZE some of the inspirations behind that material over the next two posts. Here’s part 1 – check these out and see if they can help remove some NOs from your InNOvation efforts.

    • Max Utsler – In 2004, Max asked me to talk to his Kansas University class about innovation in marketing communications. That was the start – no Max, no presentation.

 

 

 

  • Chuck Dymer – I met Chuck in the mid 1990’s, and he’s been an incredible strategic & innovation mentor to me ever since. He’s a Master Trainer of Edward de Bono (the father of lateral thinking) methods who continually opens my eyes to new ways to think creatively. You name it – trait transformation, themed exercises, using toys, prioritization grids, plus-minus-interesting…I learned it all from Chuck!

 

 

  • James Lipton – As a collector of great questions, I love James Lipton’s segment on Inside The Actor’s Studio where he asks his guests the same questions about themselves eac show. His references to Bernard Pivot using the questions on French TV prompted some background research. There’s an interesting little history to the questionnaire that highlights that great questions always have a place.
  • Greenhousing – Chuck Dymer gave me a book from ?What If!, a UK-based innovation company. In it, they address greenhousing ideas, i.e. creating an environment that allows new ideas to grow & develop when they are at their most vulnerable. It’s includes questions to ask about new ideas that are certainly more productive than what I had typically been asking, “Why the *#!% do you want to do that?” Hey, we can all change!
  • Diet Dr. Pepper – My mom drank Dr. Pepper when I was growing up, setting the stage for me loving Dr. Pepper (now Diet Dr. Pepper). We never knew why, but when I was little, Dr. Pepper bottles were always sticky on the outside. Years later, the economist at work told me that he had previously worked at a Dr. Pepper bottling plant. Their method to control the volume in the bottles was to tap those on the bottling line that had too much liquid so that they would foam over. Mystery Solved! In any event, Diet Dr. Pepper has become my creative catalyst drink of choice.

 

 

  • “Get Out of the Mental Doldrums NOW!” Card – My Uncle Jerry was the most incredible Monopoly savant that I’ve ever played against. He had the distances memorized between properties, knew all the rents for each number of houses, and frequently bankrupted his competitors within 30 minutes. Suffice it to say, at that rate, we played a lot of Monopoly games over the course of an afternoon. This fueled my love for the game, and when trying to come up with a leave behind for the InNOvation presentation, the Get out of Jail Free card came right to mind.

 

In part 2, you’ll learn more about the creative inspirations behind “Taking the NO Out of InNOvation.”

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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At the start of a recent conference call for an upcoming strategy planning project, it was clear I was expected to facilitate the discussion. That was my suspicion coming in, but with other responsibilities, there wasn’t a chance to prepare as much as I typically would. So after a brief introduction, all eyes and ears turned to me to start talking – gulp.

Here’s Your ChallengeWhat do you do when you’re not ready to speak or don’t know what to say?

Mark Twain said, “It is better to keep your mouth shut and appear stupid than to open it and remove all doubt.” How about a middle ground? Next time you’re in a similar situation, think for a moment, open your mouth, and ASK a great question.

Doing this provides three clear, immediate strategic benefits:

  • You shift the focus from your lack of preparation and give the floor back to the other participants.
  • The other people feel better because they’re able to provide input.
  • By actively listening, you can pick out cues from their comments that can shape your next move – to talk, to change course, or to ask another question.

The strategic key is asking the right type of question.

Be ready by developing a quick list of 8 to 10 questions that you can rely upon with ease. Here are a few to get you started (along with when to use them):

  • Can you elaborate? (If someone has provided information, but you’re not clear what it means.)
  • How have you approached this before? (If people have previous experience they could share.)
  • What are your initial thoughts for how to approach it? (When participants have pre-conceived notions about what to do.)
  • Can you tell me more? (When someone has a wealth of information that hasn’t been shared yet.)
  • What’s most important for you to accomplish? (To understand the other parties’ motivations – and what matters in this situation.)

In this example, I chose the last question, allowing participants an opportunity to share their individual and collective objectives for the upcoming planning session. Their initial comments set up a follow-up question (What percent of the plan should be devoted to each of the 3 sections you’ve mentioned?), creating the opportunity to start capturing topic areas. A productive meeting was thus snatched from the jaws of unpreparedness with two great, simple questions.

So what questions will you be better prepared to ask next time this happens to you? – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Doctors are trained in asking questions, making observations, and using tests to identify possible infirmities that patients are suffering. Their techniques can be adapted within the Change Your Character exercise to help find new ways to diagnose business issues also. Doctors’ approaches that can be used for your brainstorming include:

  • Figuring out who / how services will be paid for
  • Having you fill out paperwork on yourself
  • Asking how you’ve been feeling
  • Having someone do a quick vitals check before seeing you
  • Checking vital signs
  • Reviewing your previous treatment history
  • Following a standard diagnostic procedure
  • Prescribing a treatment
  • Referring you to a specialist
  • Scheduling a follow-up appointment

Remember, strive to identify three potential ways that each of bulleted points above can be generalized to address & resolve your situation. It’s easier than taking two (make that three) aspirins and calling me in the morning.

Check out a compilation of “Change Your Character” creative thinking exercises and information on its use.  – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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“If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that increasingly means you won’t get paid much, either.”
Michael Goldhaber, Wired

Here’s Your Challenge -This quote from Michael Goldhaber in Wired magazine is several years old, but it remains absolutely true. So what is special about your work? If you don’t have an immediate answer to the question, figure out which of the statements below best describes your situation and take action right away:

“There is something very special about my work, but I just haven’t found the words to describe it in a concise way.” Remedy – Craft, edit, rewrite, re-edit, and memorize the elevator speech for your “very special” work aspects immediately.

“There are very special things about my work, but nobody notices it.” OR “My work used to be very special, but it doesn’t feel that way anymore.” In both cases, there’s some mismatch between your work and the audience. Here are some possibilities behind one or both statements:

  • Possibility #1 – You’re kidding yourself; there’s really nothing very special about your work. Remedy – Change your work right away. Figure out a new audience, a new objective, a new approach, a new project, a new level of performance, or something (anything) to inject specialness into your work.
  • Possibility #2 – There is something special about your work, but your most important audiences, don’t get it because they lack either the sophistication, appreciation, or need for what you’re doing. Remedy – Decide if it’s worth trying to develop the audience you have, radically changing what you’re doing, or simply trying to find a new audience.
  • Possibility #3 – Maybe the work is (was) special, but it’s passed you by (you’ve failed to keep up) or you’ve passed it by (it just isn’t as motivating for you to excel as it used to be). Remedy – In either case, it’s time to transform your current situation (if that’s a possibility) or quit and transform elsewhere. (For more on this remedy, read this review of Seth Godin’s “The Dip” – the review is even shorter than the book and pretty much covers it.)

“There never has been anything very special about my work.” Remedy – Sorry – there’s no quick answer here. You’re not alive career-wise and probably never have been. But take heart, if you’re willing to put up with this situation, it’s highly unlikely you’d ever find your way to this blog.

“Let me briefly tell you (show you) what’s very special about my work!” Congratulations! That’s the right answer. Proceed immediately to starting your own blog on what’s special about your work and tell the world – or at least the 10 loyal friends who will read your blog! (P.S. For a great Seth Godin post about being passionate about your work – as opposed to being a workaholic – check this out. And no, despite the two references today, P.S. doesn’t stand for Pointing to Seth.)

Be more special this year (don’t just pretend) and deservedly earn some more of your audience’s attention.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Two celebrities have become well-known for being able to reinvent themselves when they hit a financial or creative dead end –Donald Trump and Madonna. You can go to school on their rebranding techniques and apply them in business when you have a brand that needs to be refreshed. Here are approaches they’ve used successfully that you can apply in the Change Your Character exercise.

Donald Trump:

  • Host a TV show
  • Fix your financial situation
  • Put your name on something new
  • Do a BIG deal
  • Fire somebody
  • Start a new TV season
  • Pick a verbal fight with another celebrity to generate attention
  • Change out the important people in your life
  • Redevelop a prominent property

Madonna:

  • Change your look
  • Change your wardrobe
  • Do something controversial
  • Explore a new style of work / expression
  • Create news through your unusual lifestyle
  • Use multiple media to get your message across
  • Write a book
  • Incorporating new cultures or points of view
  • Adopt a child

So try these approaches as you brainstorm how to get your brand back in the news and to the top of the charts in customers’ eyes.

Check out a compilation of “Change Your Character” creative thinking exercises and information on its use.  – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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