Innovation | The Brainzooming Group - Part 130 – page 130
0

At the start of a recent conference call for an upcoming strategy planning project, it was clear I was expected to facilitate the discussion. That was my suspicion coming in, but with other responsibilities, there wasn’t a chance to prepare as much as I typically would. So after a brief introduction, all eyes and ears turned to me to start talking – gulp.

Here’s Your ChallengeWhat do you do when you’re not ready to speak or don’t know what to say?

Mark Twain said, “It is better to keep your mouth shut and appear stupid than to open it and remove all doubt.” How about a middle ground? Next time you’re in a similar situation, think for a moment, open your mouth, and ASK a great question.

Doing this provides three clear, immediate strategic benefits:

  • You shift the focus from your lack of preparation and give the floor back to the other participants.
  • The other people feel better because they’re able to provide input.
  • By actively listening, you can pick out cues from their comments that can shape your next move – to talk, to change course, or to ask another question.

The strategic key is asking the right type of question.

Be ready by developing a quick list of 8 to 10 questions that you can rely upon with ease. Here are a few to get you started (along with when to use them):

  • Can you elaborate? (If someone has provided information, but you’re not clear what it means.)
  • How have you approached this before? (If people have previous experience they could share.)
  • What are your initial thoughts for how to approach it? (When participants have pre-conceived notions about what to do.)
  • Can you tell me more? (When someone has a wealth of information that hasn’t been shared yet.)
  • What’s most important for you to accomplish? (To understand the other parties’ motivations – and what matters in this situation.)

In this example, I chose the last question, allowing participants an opportunity to share their individual and collective objectives for the upcoming planning session. Their initial comments set up a follow-up question (What percent of the plan should be devoted to each of the 3 sections you’ve mentioned?), creating the opportunity to start capturing topic areas. A productive meeting was thus snatched from the jaws of unpreparedness with two great, simple questions.

So what questions will you be better prepared to ask next time this happens to you? – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0

Doctors are trained in asking questions, making observations, and using tests to identify possible infirmities that patients are suffering. Their techniques can be adapted within the Change Your Character exercise to help find new ways to diagnose business issues also. Doctors’ approaches that can be used for your brainstorming include:

  • Figuring out who / how services will be paid for
  • Having you fill out paperwork on yourself
  • Asking how you’ve been feeling
  • Having someone do a quick vitals check before seeing you
  • Checking vital signs
  • Reviewing your previous treatment history
  • Following a standard diagnostic procedure
  • Prescribing a treatment
  • Referring you to a specialist
  • Scheduling a follow-up appointment

Remember, strive to identify three potential ways that each of bulleted points above can be generalized to address & resolve your situation. It’s easier than taking two (make that three) aspirins and calling me in the morning.

Check out a compilation of “Change Your Character” creative thinking exercises and information on its use.  – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0
“If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that increasingly means you won’t get paid much, either.”
Michael Goldhaber, Wired

Here’s Your Challenge -This quote from Michael Goldhaber in Wired magazine is several years old, but it remains absolutely true. So what is special about your work? If you don’t have an immediate answer to the question, figure out which of the statements below best describes your situation and take action right away:

“There is something very special about my work, but I just haven’t found the words to describe it in a concise way.” Remedy – Craft, edit, rewrite, re-edit, and memorize the elevator speech for your “very special” work aspects immediately.

“There are very special things about my work, but nobody notices it.” OR “My work used to be very special, but it doesn’t feel that way anymore.” In both cases, there’s some mismatch between your work and the audience. Here are some possibilities behind one or both statements:

  • Possibility #1 – You’re kidding yourself; there’s really nothing very special about your work. Remedy – Change your work right away. Figure out a new audience, a new objective, a new approach, a new project, a new level of performance, or something (anything) to inject specialness into your work.
  • Possibility #2 – There is something special about your work, but your most important audiences, don’t get it because they lack either the sophistication, appreciation, or need for what you’re doing. Remedy – Decide if it’s worth trying to develop the audience you have, radically changing what you’re doing, or simply trying to find a new audience.
  • Possibility #3 – Maybe the work is (was) special, but it’s passed you by (you’ve failed to keep up) or you’ve passed it by (it just isn’t as motivating for you to excel as it used to be). Remedy – In either case, it’s time to transform your current situation (if that’s a possibility) or quit and transform elsewhere. (For more on this remedy, read this review of Seth Godin’s “The Dip” – the review is even shorter than the book and pretty much covers it.)

“There never has been anything very special about my work.” Remedy – Sorry – there’s no quick answer here. You’re not alive career-wise and probably never have been. But take heart, if you’re willing to put up with this situation, it’s highly unlikely you’d ever find your way to this blog.

“Let me briefly tell you (show you) what’s very special about my work!” Congratulations! That’s the right answer. Proceed immediately to starting your own blog on what’s special about your work and tell the world – or at least the 10 loyal friends who will read your blog! (P.S. For a great Seth Godin post about being passionate about your work – as opposed to being a workaholic – check this out. And no, despite the two references today, P.S. doesn’t stand for Pointing to Seth.)

Be more special this year (don’t just pretend) and deservedly earn some more of your audience’s attention.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0

Two celebrities have become well-known for being able to reinvent themselves when they hit a financial or creative dead end –Donald Trump and Madonna. You can go to school on their rebranding techniques and apply them in business when you have a brand that needs to be refreshed. Here are approaches they’ve used successfully that you can apply in the Change Your Character exercise.

Donald Trump:

  • Host a TV show
  • Fix your financial situation
  • Put your name on something new
  • Do a BIG deal
  • Fire somebody
  • Start a new TV season
  • Pick a verbal fight with another celebrity to generate attention
  • Change out the important people in your life
  • Redevelop a prominent property

Madonna:

  • Change your look
  • Change your wardrobe
  • Do something controversial
  • Explore a new style of work / expression
  • Create news through your unusual lifestyle
  • Use multiple media to get your message across
  • Write a book
  • Incorporating new cultures or points of view
  • Adopt a child

So try these approaches as you brainstorm how to get your brand back in the news and to the top of the charts in customers’ eyes.

Check out a compilation of “Change Your Character” creative thinking exercises and information on its use.  – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0

We attend an early Sunday mass that doesn’t have a choir but has an organist. It’s intriguing (okay…annoying) though that she can’t actually play the organ. This was quite evident recently when she couldn’t get through well known Christmas carols without fracturing them – mangled chords, wrong notes, incorrect tempos. Even though all the inputs to playing better are right in front of her (since the organ has every note needed to play songs correctly), she can’t identify the answer and properly execute it.

All of us face similar situations – everything to solve a problem or realize an opportunity is at our disposal, but successfully identifying & executing the right answer eludes us. It’s easy to figure out the organist’s options to improve; it’s tougher when we’re in comparable situations. To help, here are 13 things the organist could do. Next time you’re similarly stuck, see if you can generalize from her potential options and help yourself by:

  1. Getting more training – take lessons or do homework to increase knowledge and skills.
  2. Practicing more – don’t stop preparing until there’s adequate performance.
  3. Simplifying the situation – look for easier answers (i.e. only play the melody) to better execute.
  4. Improvising – change what the possible answers can be (i.e., don’t play a strict melody line, but at least do it intentionally!)
  5. Getting help – have someone more skilled assist (i.e., she could play melody and somebody else the chords).
  6. Using a different tool – identify alternative resources that can help improve the probability of success (i.e., a keyboard with pre-programmed songs).
  7. Rearranging – find an alternative arrangement that’s easier to perform.
  8. Using a different talent – rather than stick with what isn’t working, use another talent to address the challenge (i.e., singing a cappella to provide music).
  9. Doing something less familiar to the audience – in order to alter audience expectations, perform alternatives that are unfamiliar to the audience.
  10. Delegating / finding a replacement – have someone who can perform do it successfully.
  11. Suggesting alternatives – address the underlying need (musical accompaniment) in a better, alternative way (i.e., playing pre-recorded music).
  12. Doing less – work to lower expectations in certain areas (playing several songs adequately) while over-performing in others (only play one song really well, and repeat it as necessary).
  13. Quitting – Accept that you can’t be successful, and move on to other endeavors better suited to your talents.

I do admit that quitting (#13) was the first option that came to mind for her. But the important point is that any of us have more than a dozen options available when we’re beating our heads against the wall without success. Oh by the way, if you can beat your head against the wall at a reasonably steady tempo, please get in touch with our pastor. There may be a Sunday morning gig in it for you!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

4

A great technique to generate new creative ideas is delegating your challenge to someone else…say, Mary Ann or Ginger or the Professor from “Gilligan’s Island.” Too good to be true? It’s not. Here’s how it works:

  • State the business challenge that you’re addressing – it could be an opportunity, a problem, a new process or approach, etc.
  • Pick who you want to have work on your situation. This could be a real person, a fictional or cartoon character, or even another business.
  • Once you’ve identified who you’ll put on the job, list 8 to 10 approaches that the person, character, or business uses to address opportunities or challenges.
  • Using each of the 8 to 10 approaches, apply them to your situation to generate at least 3 new creative ideas for solving it. The result should be at least 30 new ideas to consider for your situation. (For ways to prioritize, check out this earlier post on narrowing ideas.)

The reason that the seven castaways are such good people to delegate to is because they are so different (thus approaching challenges differently) and still relatively well-known as pop culture icons.

Typical approaches that surface for the castaways to address situations include:

  • Make something out of coconuts & bamboo (whatever is available)
  • Create a new invention
  • Perform an experiment
  • Plot an elaborate plan
  • Get somebody else to do your work for you
  • Play / act out a different character
  • Flirt with someone (use your talents to get your way)
  • Pay money to get what you want
  • Sleep with a Teddy Bear (do something to improve comfort)
  • Look out for the benefit of others

You can use this technique in many situations to help you generate new creative ideas from very different perspectives!

Check out a compilation of “Change Your Character” creative thinking exercises and information on its use.  – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

1

Auguste Escoffier, a nineteenth-century French food connoisseur, popularized the idea that something should be served between main courses in a formal meal to clear the palate, allowing the diner to fully enjoy the next course as if it were the first. Because of his efforts, lemon sorbet has become the popular means to cleanse palates.

A Creative Thinking Lemon Sorbet

The idea translates to creative thinking also. As many topics as we generally have thrown at us to process mentally, it becomes difficult to move between them with the expectation that you’ll start the next project with the same creative thinking freshness as the first.

Can you identify your “creative thinking” lemon sorbets – the activities or exercises you can use to clear your mind when shifting between creative (or not-so-creative efforts)?

They may be simple (going for a quick walk or taking a nap) or more challenging to accomplish (one of mine is riding roller coasters, which unfortunately happens infrequently). Make the effort to identify a repertoire of activities you can use to effectively clear your mind, refresh, and get ready for more productive creative thinking.

As for me, I’ll be having an icy Diet Dr. Pepper and a quick nap on the floor to clear my mind before starting on tomorrow’s Brainzooming blog post! – Mike Brown

 

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative ideas! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading