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Your plan is completed, and you have your brand building strategies for 2015 in front of you. The big question remains – are these brand building strategies going to deliver dramatically better business results this year?

Better-Business-Results

These strategies SHOULD lead to better business results. You know you invested the time and effort to develop what seemed to be the right set of brand building strategies.

You know too, however, your actual strategic plan and tactics often sit on the shelf and do not fundamentally deliver better business results.

Why is that?

It could be your strategic plan is disconnected from what moves the business on a daily basis. Another possibility is that despite all the hope you have to focus on implementing the strategic plan in January, unexpected opportunities and challenges develop, and they gain more attention.

No matter what factors are at work to derail your strategic plan from developing better business results, keep the following list handy. These 15 articles each target specific business issues that could get in the way of using your strategic plan implementation creating better business results this year.

If your organization easily loses focus, if your brand benefits aren’t clear, if your competitors are getting the best of you, these are places to go here for immediate, implementable ideas to avoid getting derailed and actually using your planned brand building strategies for all they are worth to create a stronger year with dramatically better business results.

  1. Creating a Stronger Strategic Focus on What Matters
  2. Better Defining and Articulating Your Brand Benefits
  3. Strengthening the Brand Language You Use
  4. Heading Off Critical Issues in Your Brand Strategy
  5. Bolstering Your Brand’s Value Proposition
  6. Asking Better Questions to Identify Business Opportunities
  7. Uncovering New Opportunities with Existing Clients
  8. Improving Your Strategic Response to Competitors
  9. Developing Proactive Strategies to Disrupt Your Market Before Someone Else Does
  10. Anticipating Unexpected Potential Disruptions and Growth Opportunities Before They Happen
  11. Increasing the Diversity of Employees Involved in Strategy for Your Company
  12. Better Integrating New Product Development with Your Business Strategy
  13. Creating Strategic, Cool Products Name for Your New Offerings
  14. Developing a Better Strategy for How Social Networks Support Business Building
  15. Moving from Talking about Great Ideas to Implementing Great Ideas

If you want to go deeper on any of these issues, email us at info@brainzooming.com or call us at 816-509-5320. We would be happy to talk through the opportunities for your organization to improve its success this year and beyond.  – Mike Brown

 

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Download: FREE Innovation Strategic Thinking Fake Book

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you making the best use of customer input and market insights to deliver innovation and growth? Creating successful, innovative new products and services has never been more dependent on tapping perspectives from outside your organization.

This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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It’s the first Monday of the new year, so something on creative thinking exercises that is quick and easy is appropriate.

This year, resolve to look at the small, shrimpy ideas you and your team have that might show promise, but are overshadowed by other ideas. Give a small idea a second chance by figuring out what right sauce (or creative thinking exercises) to turn a shrimpy idea into an idea that is incredibly, strategically on-target.

Most people won’t make the effort to do this.

So if you’re looking for an extra edge this year, there’s an advantage right away in giving apparently small ideas a big second chance. – Mike Brown

 

image

 

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Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Please Vote Today for Brainzooming as a Top 2014 Innovation Blog!

Brainzooming was nominated again this year (Thanks Woody Bendle!) as a Top 40 Innovation Blog on Innovation Excellence. Your votes count, so please vote today!

Voting on Innovation Excellence Website –

Tweet: @ixchat I vote for Mike Brown @Brainzooming for Top #Innovation Blogger

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  • Click the “Tweet This” bird to the right (if you’re logged into Twitter) or paste and share this tweet: @ixchat I vote for Mike Brown @Brainzooming for Top #Innovation Blogger

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Vote Today! December 31, 2014 Voting Deadline – Thanks for your support!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Each year we share the top 10 new Brainzooming blog posts from the previous year based on your views. Reviewing the list is an intriguing exercise for me, especially when comparing it to tomorrow’s list – my favorite blog posts from the year.

The most striking thing about your most popular new Brainzooming blog posts is only five are numbered lists. This is in stark contrast to previous years where nearly all of them were numbered lists. One change could be that we published fewer list posts this year. In previous years, list posts were among the easiest content to write. This year, however, my worldview just has not produced list posts as readily as in previous years.

Two other take-aways from perusing Google Analytics for the year are:

  1. Evergreen content (i.e., blog posts from previous years) was more prevalent than previous years among the most-viewed posts.
  2. Woody Bendle’s great guest posts on innovation and branding ranked significantly among the most-viewed posts. (Woody’s most-viewed posts are featured at the end of the top 10 list.

Your Top 10 Most Viewed New Brainzooming Blog Posts this Year

Love-Ideas

Here is your top ten most-viewed new Brainzooming content for 2014:

1. 10 Meeting Spaces for Work at Home Professionals, Other than Starbucks

While billed as being for work at home professionals, these ideas are also valuable for anyone who works in an office but needs a change in meeting venue.

2. Creative Thinking Skills: 29 Phrases Blocking Innovative Ideas

These twenty-nine phrases blocking innovative ideas were easy to write. I simply tried to remember all the challenges to new ideas I have encountered during my career.

3. Strategic Thinking Skills: Dilbert on Taking Credit vs. Making Innovation Happen

This Dilbert hits on one of the keys to getting things done that many people overlook: if you really believe in an idea that’s struggling, and you’re willing to surrender credit, it may be enough to get the idea implemented. It’s not a strategy for every ego, but it can definitely be very effective.

4. New Product Development – Brainstorming Ideas Grounded in Business Strategy

Start with a strategic target, and you’ll find yourself brainstorming ideas that make sense for your organization’s business strategy. Don’t and you won’t.

5. Social Media Strategy: 7 Lessons for Fantastic, Creative Content Marketing

This post is a one-stop for great tools to turn a brand’s aspirations for fantastic, creative content marketing into a reality.

6. Creative Thinking Skills: 9 Ways to Present a Business Strategy with Panache

These are all tried and tested, although some are much easier to make happen than others are. And in case you’re wondering, it’s the first use of the word “panache” in the Brainzooming blog.

7. Social Media Strategy: Explaining Social Networks to Executives Who Don’t Get It

This is one of the most popular parts of my social media and content marketing presentations. Its popularity prompted sharing these valuable analogies for social networks that had only been shared in live presentations.

8. Creative Thinking Exercises – Would you like S, M, L, or XL Creative Ideas?

This is a compilation post that really SHOULD be a numbered post. See what I mean about not seeing the world as an endless source of list posts this year?

9. Strategic Thinking: Asking a Different Type of Question

I hate to say it, but this post now seems to me to be a pre-cursor to number 8 on the list. Sorry about that! ; )

10. 5 Ways to Help a Speaker Deliver a Successful Presentation at Your Event

This is the latest post on the list, appearing on April 1. It’s a nice example of being able to go to school on a client’s very beneficial help and feature them, even if I can’t mention who the client is.

And What about the Woody Bendle Posts?

And as promised earlier, there are the most popular Brainzooming guest posts from Woody Bendle this year:

1. Creative Thinking Exercise for Extreme Innovation by Woody Bendle

2. Visual Thinking: Better Ways to Think about Calorie Data by Woody Bendle

3. New Product Innovation Strategy – Go Opposite by Woody Bendle

The fact that Woody’s guest post on “Go Opposite” is from November is testament to both how strongly Woody works his network to get eyeballs on the his posts and the value of getting a post picked up by a major content aggregator (which happens with many of Woody’s posts).

Tomorrow’s List

You will see a very different list tomorrow with my favorite posts. I guess I love the underdogs, the posts that have a story behind them, but maybe do not get the same attention!

 

Enjoy this article? Subscribe to the free Brainzooming blog email updates.

 

 

Download: FREE Innovation Strategic Thinking Fake Book

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you making the best use of customer input and market insights to deliver innovation and growth? Creating successful, innovative new products and services has never been more dependent on tapping perspectives from outside your organization.

This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Offering ways to boost your creative thinking skills is one of the important topic areas on the Brainzooming blog. This is a recap of 38 articles from the past year on creative process, creative leadership, and various techniques and creative inspirations. There is some overlap the recent look back at innovation articles, but we tried to keep the two lists as distinct as possible.

Enjoy perusing the list and diving in wherever and whenever you are looking for a creative thinking boost!

Creative Process

creativity-boost

Creative Thinking Skills and Leadership

Idea-Cartoon-Balloon

Real-Life Creativity Stories

Creative Thinking Questions

Creative-Thinking-Questions

Creative Inspiration

 

Enjoy this article on creative thinking skills? Subscribe to the free Brainzooming blog email updates.

 

 

Download: FREE Innovation Strategic Thinking Fake Book

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you making the best use of customer input and market insights to deliver innovation and growth? Creating successful, innovative new products and services has never been more dependent on tapping perspectives from outside your organization.

This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Here is a look back on the last year and 46 articles on innovation strategy, whether it’s crafting strategy for your own brand, looking to the market for innovation opportunities, using structured innovative thinking to drive change, or contending with internal barriers to innovation strategy. All that, plus a few articles via innovation strategy expert, Woody Bendle.

Get out there and change things for the better!

Innovation Strategy

Innovation-Strategy

Marketing and Competitive Strategy

Rules-of-brainstorming

Structure, Exercises, Roles, and Rules

Barriers to Innovation and Change

We-Create-Innovative-Ideas-Brainzooming

Innovation Strategy via Woody Bendle

 

Enjoy this article? Subscribe to the free Brainzooming blog email updates.

 

 

Download: FREE Innovation Strategic Thinking Fake Book

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you making the best use of customer input and market insights to deliver innovation and growth? Creating successful, innovative new products and services has never been more dependent on tapping perspectives from outside your organization.

This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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When facilitating creative thinking for a group, it’s helpful, at least for us, to think of structuring the flow as a performance, even though none of the participants may think of it like that. Considering an analogy between creative thinking and planning a live performance opens a whole variety of new ways to approach creativity.

Creative Thinking and James Brown on the T.A.M.I. Show

I led a sheltered musical life growing up and missed a lot of great music when it first appeared. One music experience before my time I only learned about years after it took place came via a reference in a Police song. In the song, “When the World Is Running Down,” the Police mention a video of James Brown on the T.A.M.I. Show.

Although seeing James Brown live twice in his later years, it wasn’t until recently I discovered how incredible James Brown was on the T.A.M.I. show while watching the Mick Jagger-produced documentary, “Mr. Dynamite: The Rise of James Brown.”

I have read many references over the years to how memorable James Brown was on the T.A.M.I. show, but seeing snippets of the performance in the documentary prompted watching the full performance on YouTube many times in the past few weeks.

It truly is remarkable!

Jeams-Brown-TAMI

Just Watch the Video

So I know everybody is busy, and NO ONE has any time for watching a nearly fifty-year old, eighteen minute music performance.

Ignore all that.

Take time to watch this video of James Brown on the T.A.M.I. show if you’ve never seen it. Careful though, because the video may be TFFW (Too Funky for Work) depending on your office.

And in case you need to make watching the James Brown performance “work-related” to justify taking time from your day to watch it, you’ll find an array of lessons that translate into how you might approach leading a team through creative “performance.” I counted nearly twenty lessons on starting a group sessionsequencing creative thinking exercises for maximum effect, exploiting the rule of three, and better using emotion to get people engaged in creativity.

If you’d like to see the list, with time codes, you can do so on this page. You can use the list to prove to your boss everything is above board and all very productive! – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! 

For an organizational innovation success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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