Innovation | The Brainzooming Group - Part 2 – page 2
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We turn to extreme creativity questions to help clients imagine big ideas. It is all part of not ASKING for big ideas; we use big questions that enhance peoples’ natural creative thinking skills. They start filling the extra space big questions create with ideas of ALL sizes. Based on our experience using extreme creativity questions, they DO tend to yield bigger ideas.

5 Quick Tips on Extreme Creativity and Creative Thinking Skills

What other tips have we learned about how extreme creativity questions boost creative thinking skills? Here are five of them:

1. Plan the series of extreme creativity questions you are going to use.

Try to use different types of questions so you aren’t only looking at your opportunity from one perspective. That means not every question should be about doing ridiculous amounts of something or doing completely without something. Mix it up!

2. Don’t think an awkward experience isn’t working.

It is okay if feels uncomfortable and it doesn’t seem as if an extreme creativity question makes sense for your organization. That means it is stretching your thinking. Don’t move away to a different question that seems a better fit until you’ve made a healthy effort to exploit a more difficult one.

3. Try introducing extreme creativity roles for participants.

Imagine an outlandish creativity-oriented title that perfectly fits each participant’s creative thinking skills. Do a few exercises without disclosing the roles, then hand each person his or her extreme creativity role. You can have them reveal the roles OR keep them secret. They assume the extreme creativity roles (Master of Mashups, for instance) for an exercise. Afterward, have each person pass their role to someone who the extreme creativity role will stretch during the next exercise.

4. What seems like funny business can be incredible business.

Look for laughter as a strong cue that a group working with extreme creativity questions is onto something. Laughter is a natural response when an idea is outrageous. It is more likely to signal an idea has promise than it doesn’t.

5. There are multiple ways to work with outlandish ideas.

If you are coming up with ideas that seem to have promise, but seem as if they won’t work, don’t just leave them in that state. Have a way to extract usable versions of the ideas, even if you continue pursuing the impossible side of them.

Boosting Your Team’s Creative Thinking Skills

If you are looking to boost the impact and innovative nature of ideas in your organization, we recommend employing extreme creativity questions.

Alternatively, you can employ The Brainzooming Group, and we’ll develop the exercises and facilitate all the extreme creativity thinking for you! Contact us, and let’s get started, why don’t you? – Mike Brown

Facing Innovation Barriers? We Can Help!

Innovation-Strategy-eBooks

Are you facing organizational innovation barriers related to:

We have free Brainzooming eBooks for you to help navigate barriers and boost innovation!

 

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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It’s time to launch an innovation strategy for your organization. Your brand has grown dramatically the last few years. You are not sure, however, what will drive the next round of growth. So, it’s time to announce an innovation program, because that will undoubtedly fill the growth gap facing your brand.

How will the innovation strategy eliminate your revenue shortfalls? That is not yet completely clear yet. But, hey, it’s an innovation strategy! All kinds of good things are sure to result!!!

As you and your leadership team announce the new innovation strategy, your employees have questions.

6 Things about Your Innovation Strategy Employees Need to Know

Here are six things about your innovation strategy employees want to know. Are you prepared to answer these questions?

Is this innovation push just for this quarter or this year?

Your employees have been through the flavor-of-the-month strategy. Probably not at YOUR company, but somewhere they worked before, no doubt. They know innovation strategies come and go. They will want to know whether your innovation strategy is here to stay. Demonstrating that it is will take both words and LOTS of actions.

How innovative do you want us to be?

The easy answer is to say you are looking for big ideas. Who doesn’t love big ideas? The problem: asking for big ideas rarely leads to big ideas. Instead, give your team creative thinking questions appropriately sized to the innovation you are seeking. Then, let them go to town answering the questions.

What expectations or limits are in place on an innovation strategy?

I know, I know. You want your employees to start with a clean sheet of paper as they start imagining the future. Be honest, though. You’ve never given them free reign before to innovate. Do everyone a favor. Share goals, objectives, and strategies for where you want to direct your innovation strategy. You’ll ALL be more successful. Pinky swear.

What are you going to do with our ideas?

If you announce you want everyone to innovate, you need to have thought upfront about how you are actually going to review and process the ideas your employees share. Have you figured that out? We didn’t think so. Identify the process, THEN make your big innovation strategy announcement.

Will I get into trouble if I break something?

Your employees are concerned about getting into trouble. As much as you SAY you want disruptive innovation, they have doubts. Heck, we were talking with a new CEO recently. His board told him to be both innovative and to not mess anything up with the organization. He’s running the show and struggling to find the right balance. You can imagine how someone with less standing in the organization struggles. Stake out a penalty-free free space in which your team can experiment and break things.

Who owns my idea if it turns into something successful?

I hate all the legal mumbo jumbo. But innovation is all fun until somebody’s idea starts generating lots of money, and you have to settle up equitably. Let your team know the rules. Who owns what? How much does everyone get paid for an idea that proves successful? It can seem premature to consider this while still figuring out how an electronic idea box works. Set the rules before you ask people to play the innovation strategy game.

There Is Work to Do

We’re not saying everything requires an immediate answer. Being ready to tackle these questions at the start, however, is important to creating an innovation strategy that WORKS! – Mike Brown

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FREE Download: 13 Exercises for Disruptive Innovation Strategy

This FREE eBook features thirteen question-based exercises to foster strategic conversations for disrupting

  • Brand benefits and value propositions
  • Marketing strategies
  • Organizational structures and processes
  • Risk-taking behaviors
  • Industry and market dynamics
  • New business initiatives

Disrupting Thinking is the answer to starting the conversations your leadership team needs to have about disrupting your own brand before unexpected competitors do it to you first!

Download Your FREE eBook! Disrupting Thinking - 13 Exercises to Imagine Disrupting Your Brand

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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If your creativity ideas have dried up, today is the day to download our FREE ebook, The 600 Most Powerful Strategic Planning Questions.

There are links in this eBook for 600 of the most powerful brainstorming and extreme creativity questions we use, including ones specifically tailored for innovation and creative boldness!

Your creative creek will be flowing with extreme creativity ideas, just like a summer downpour!

Download this eBook to Boost Extreme Creativity Ideas

Just click here or click the picture above to get started!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I was thinking about tables recently, and the role they play in creating or thwarting team collaboration.

A table can…

Provide distance and separation between participants

That can be both healthy or disastrous. It’s easy to use distance and opposition (as in sitting on directly opposite sides of the table) to foster disagreement, aggression, and otherness. In different situations, distance around a table can offer space for individual reflection or a couple of people to collaborate without being drawn into something bigger.

Idea: Arrange people purposefully and keep moving them around.

Serve as a hiding place

If it is your intention, you can use a table’s shapes and angles and how people fill them up to keep yourself out of view and out of the team conversation. You may use the hiding place to observe, look away, or plan what you do when you emerge from hiding.

Idea: A facilitator needs to draw people out of hiding places.

Create clutter

A too big table or too many tables in a too small room, can fill all the available space people need to move around both physically and mentally. They can eliminate any flexibility a space might offer.

Idea: Pay attention to how many table you are using and not using. Get rooms with way more square footage than you think you will need.

Establish power

Sitting at the front, sitting at the back, or sitting at a corner can, depending on who is doing the sitting, change the power dynamics for the entire group.

Idea: Use tables without corners and avoid creating a clear front of the room.

Be purely functional

It provides a place to put your arms, bang your head (or your fist), take notes, hold your drink, plug in your computer. You hope it affords an arrangement that lets you see what you need to see and is a jumping off point for people to productively collaborate.

Idea: Match the right table to what you will need it for throughout the meeting.

Team Collaboration with No Table at All

This thinking inspired something we’ll be doing soon: eliminate the tables and use only a few chairs. Provide the right amount of space to make it both inviting and slightly awkward.

We look forward to seeing what using no tables at all will do for creating or thwarting team collaboration. – Mike Brown

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Download Disrupting Thinking

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Whenever we discuss using questions to foster disruptive innovation strategy, it prompts objections.

The objections center on the idea that questions do not create disruptive innovation.  The point these individuals (who are usually innovation experts that comment on other companies’ content without ever generating any innovation strategy content of their own) make is that a whole variety of factors contribute to disruptive innovation. They counter suggesting strategic thinking questions as a starting point over-promises and ignores all the other dynamics involved.

Our response? We never claim that questions alone will create disruptive innovation.
Download Your FREE eBook! Disrupting Thinking - 13 Exercises to Imagine Disrupting Your Brand

Yet, we have seen many successful companies that cannot even imagine deliberately undermining the basket where they have placed all their eggs. For these types of established players, you have to disrupt their status quo thinking so they realize that brands not even in their consideration sets are aiming to render them pointless in the marketplace.

Examples? See Kodak, Border’s Books, unionized trucking companies, and every department store you ever visited, among others.

ANYTHING that gets leaders in these situations to imagine where they are vulnerable and how to disrupt themselves before someone else does is a HUGE HELP.

13 Exercises for Disruptive Innovation Strategy: Disrupting Thinking eBook

That’s why we’re releasing the innovation strategy eBook, Disrupting Thinking – 13 Exercises to Imagine Disrupting Your Own Brand Before Someone Else Disrupts You! 

This FREE eBook, inspired by a popular Brainzooming post on how emerging competitors look nothing like your company, features question-based exercises to foster strategic conversations on disrupting your:

  • Brand benefits and value proposition
  • Marketing strategies
  • Organizational structure and processes
  • Risk-taking behavior
  • Industry and market dynamics
  • New business initiatives

We do agree with our critics: imagining disruptive innovation scenarios is one step that must be coupled with develop the ideas and doing something about them. And as hard as imagining disruptive innovation is for established brands, acting can be even more of a challenge.

If you need to start the difficult strategic conversations on disruptive innovation strategy, Disrupting Thinking is for you!
Download Your FREE eBook! Disrupting Thinking - 13 Exercises to Imagine Disrupting Your Brand

Download your FREE copy of Disrupting Thinking TODAY, before it’s too late!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Emma Gibson forwarded an article from Harvard Business Review addressing four factors that distinguish top chief executive performers in creating strategic impact.

In “What Sets Successful CEOs Apart,” authors Elena Lytkina Botelho, Kim Rosenkoetter Powell, Stephen Kincaid, and Dina Wang reported their analysis of several thousand CEOs. A database of individual career profiles, behavior traits, and performance results provided the data set for their review. They identified important profile differences between top performers and laggards.

The authors report four characteristics that set top CEOs apart, According to the article, “roughly half the strong candidates had distinguished themselves in more than one of the four essential behaviors, while only 5% of the weak candidates had.”

4 Critical Factors for Successful Executives in Creating Strategic Impact

The four characteristics relate to quick decision making, engaging employees, anticipating forward-looking change, and delivering consistent performance. For each characteristic, here are related Brainzooming articles with exercises and tips to improve your own performance creating strategic impact.

Quick Decision Making

Engaging Employees

Anticipating Forward-Looking Change

Delivering Consistent Performance

Can you look at your career performance and see where you are creating strategic impact through your performance in at least two of these areas? If not, dive in with the supporting articles and strengthen your depth and results! – Mike Brown

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Create the Vision to Align and Engage Your Team!

Big strategy statements shaping your organization needn’t be complicated. They should use simple, understandable, and straightforward language to invite and excite your team to be part of the vision.

Our free “Big Strategy Statements” eBook lays out an approach to collaboratively develop smart, strategic directions that improve results!


Download Your FREE eBook! Big Strategy Statements - 3 Steps to Collaborative Strategy



Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We see seven keys to creating an innovative workplace culture where individuals are able to meaningfully contribute to the organization’s innovation strategy.

If you’re looking at your organization and wondering where to start to foster a more innovative workplace culture, here are forty articles to go deeper into the topic.

An innovative workplace culture:

#1 Provides Direction

It’s vital to point your innovation strategy in a direction. That doesn’t mean leadership should spell out everything. Yet sharing knowledge about what matters for the organization’s future success shouldn’t be a mystery to those working on innovation initiatives.

#2 Invites Broad Participation

Throw open innovation to encompass perspectives from throughout the organizations AND outside the organization. Instead of asking people for the next big ideas, ask them for insights and perspectives that can contribute to shaping big ideas for the organization.

#3 Meaningfully Engages and Involves Employees

Develop multiple innovation roles that match your team’s talents, strengths, perspectives, and aspiration. Provide the training, structure, and access to opportunities to best use their knowledge and expertise to drive the innovation strategy.

#4 Encourages Change

Make sure senior leadership is saying and DOING things that send a clear message: trying new things is fine, we understand not everything is going to work, and it’s vital we look beyond our current environment to identify innovation strategy possibilities.

#5 Pursues Smart Possibilities

There are clear processes in place to explore, assess, and prioritize the best innovation opportunities and meaningfully propel the organization forward.

#6 Stays Agile

What’s innovative will continue to change. Your environment needs to be ready to understand what’s important today while looking ahead to future developments and opportunities to disrupt markets and competitors.

#7 Celebrates Progress and Success

For all the fanfare about celebrating failures, an innovative workplace culture recognizes and celebrates trying and learning, progress and determination, AND success.

Mike Brown

Facing Innovation Barriers? We Can Help!

Innovation-Strategy-eBooks

Are you facing organizational innovation barriers related to:

We have free Brainzooming eBooks for you to help navigate barriers and boost innovation!

 

If you enjoyed this article, subscribe to the free Brainzooming email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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