1

I know, I know, I know. By all public accounts, Woody Allen isn’t an admirable person. Yet every time he releases a new movie and does an interview in the Wall Street Journal, there are great strategic and creative insights worth mentioning.

You can read my previous disclaimer on blogging about Woody Allen here, in an earlier Brainzooming post about his longevity-oriented, low-risk strategy.

The 3 Brand Strategy Questions and Woody Allen

In the WSJ interview for “Irrational Man,” Allen discusses the challenges of varying your brand. His brand situation plays out three important brand strategy questions we ask when a company is evaluating brand innovations:

  • What do your customers EXPECT from your brand?
  • What types of changes will customers ACCEPT from your brand?
  • What will customers REWARD your brand for doing?

Brand-Promise-Inputs

Answering a question about why people laugh during his dramatic films, Woody Allen discussed the back and forth between comedy and drama in his career. While he aspired to write dramatic works, his talents were in comedy. Based on his early comedic success, comedy is where his brand is based. In other words, it’s what customers EXPECT from the Woody Allen brand.

The more intriguing insight relative to these brand strategy questions addresses the ACCEPT and REWARD dimensions: even during his dramatic films, where there is ostensibly no humorous content, audiences still laugh.

As he notes, “People want comedy from me (what they ACCEPT) and still interpret things I do as comic when of course they’re not. I believe people laugh(ed) (what they REWARD) because they thought they would be missing something if they didn’t laugh…it will always get some laughs because people associate me with that.”

In another measure of how viewers reward his brand, the estimated inflation-adjusted gross revenue of Woody Allen’s films (from an analysis Buzzfeed published in 2013) shows his top films are skewed toward his comedies.

And it’s clear Woody Allen got this limitation in his brand early on in his career. In his 1980 film “Stardust Memories,” a fan tells Allen’s character, a movie director, that she likes his earlier funny films.

Allen’s response to his brand limitations appears to be to minimize risk and go ahead with whatever types of films he wants to do.

Your brand, however, may not have that luxury. If you don’t think it does, these three brand strategy questions should be front and center as you consider any innovation that pushes your brand in potentially new territory.   – Mike Brown

 

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Looking for Ways to Develop a Successful
Innovation Strategy to Grow Your Business?
Brainzooming Has an Answer!

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookBusiness growth can depend on introducing new products and services that resonate more strongly with customers and deliver outstanding value.

Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate market-based perspectives into your innovation strategy in successful ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s comeback!





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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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2

Yesterday, we talked about the creative constraint at the Boulder Journey School Summer Conference where we were limited to taking only five pictures of the school environment. Today, I wanted to share my six (yes six, not five) photos!

I’m sure I wasn’t as strategic and reasoned in selecting my photos as the teachers who were at the Boulder Journey School Summer Conference. Obviously, I wasn’t looking for specific projects or ideas to bring into a classroom setting. Nevertheless, they all represent aspects of the school that served as creative inspiration for me.

It’s a Museum

As someone explained it to me matter of factly, “This is a Saturn V rocket; it’s the biggest rocket there is.” Well of course it is. Notice the black walls and ceiling along with the planets and stars. It struck me that not only was building the Saturn V a project, the entire installation conveys a sense of the Boulder Journey School as a museum for children to appreciate art, science, and multiple other disciplines.

BJS-SaturnV

Changing Scale for Creative Inspiration

We were introduced to several examples of using GoPro cameras as a means to explode the size of very small scenes so the children can interact and engage in new ways. This shows a scene the children drew, turned into a 3-D scene, and then were videoing and projecting at a huge scale on the wall. I am excited about the possibilities for how something comparable might let us show what happens at a Brainzooming strategy or creativity event in new ways.

BJS-GoPro-Dinner

This Is Where the Wild Things Are!

This was the actually the first photo I took once our photo taking time began. I had been in this classroom earlier and noticed the Where the Wild Things Are characters sitting on a couch in front of pillows that look like the ones we have on our couch at home…except these have orange in the design! Plus, I painted the character on the right as part of a huge event banner in graduate school, so that brought back memories of long ago creative inspiration.

BJS-Wild-Things

What Goes into Creativity?

If I were being completely strict about ONLY five pictures, this would have been the one that would have gone. I really wanted the list of words tied to creativity:

  • Thinking
  • Analyzing
  • Processing
  • Guessing
  • Hypothesizing
  • Predicting
  • Manipulating
  • Sloping
  • Rolling
  • Blocking
  • Falling
  • Measuring

Yes, I could have just written the words, but the creative inspiration for me was in how they dissected this process into a whole series of specific actions adults would typically never think about as discrete activities.

BJS-Creativity

One of the Creative Inspiration Stars

I’d heard stories about the fish at Boulder Journey School Skyping with one another and was mystified. When I heard the full story of how the children wanted to connect the fish tanks at the school so the fish could interact, it started to make sense. Then when they showed how they used GoPro cameras to project the fish (including this cutie, Diggum) on a wall so they were larger than the children, it really started to come together for how it all provided creative inspiration. Suffice it to say, I couldn’t leave without taking a picture of Diggum!

BJS-Diggum

This Was Definitely the Sixth Picture, but Hardly an Afterthought

While this was my sixth (and last) photo, I identified it as a strong possibility early in the conference. This is the intra-school mail center. Children can write notes to other kids, but importantly, parents can leave notes for children that will be delivered later in the day. When I worked in a ten-story office building, we had intra-office mail, even after email was prevalent. Why WOULDN’T you have the same capability in an early childhood school? The answer is you’d only have it when the administrators and staff are incredibly open to translating beneficial concepts into a child’s world!

BJS-Intra-Email

– Mike Brown

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Download our FREE “Taking the No Out of InNOvation eBook to help you generate extreme creativity and ideas! For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

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Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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The forming and use of creative thinking heuristics fascinates me.

That shouldn’t be surprising.

As the Brainzooming name suggests, we concentrate on opportunities for short cutting creative thinking in smart ways to keep (or start) things zooming along. If there’s a smart creative thinking shortcut to be tried, we’re up for it.

Creative Thinking at #BJSSC15

During the presentations from mentor teachers and intern teachers at the Boulder Journey School Conference, it was fascinating to hear the lengths to which they go to honor and fulfill the intricate thinking paths the children devise.

150629-BJSSC-Ideas

For instance, the children in one class were working on designing homes for animals, thinking about and accounting for all the things a home would need to include to be homey. The work inspired one of the teachers, Lauren Frazier, to pursue the idea of actually getting a pet for the classroom. Through multiple rounds of voting on what type of pet they wanted (and even absentee voting for parents and grandparents) and what the pet would be named, the class arrived at Nibbles, the guinea pig.

Then, beyond translating their ideas about an animal’s home into Nibbles’ new home, the children wanted to decorate Nibbles’ cage in her favorite color. They devised a series of tests where “doors” of various colors were placed with Nibbles. Students tallied Nibbles’ activity across several days, and using multiple criteria, and they determined red was Nibbles’ favorite color. This paved the way for creating a series of red decorations in her cage.

Before Shortcuts, There Were Many Steps

You may wonder why I’m sharing the Nibbles story.

Beyond the striking separated-at-birth resemblance between Nibbles and our very own Brainzooming Director of Enthusiasm, there’s a very important reminder.

It’s so easy in business and organizational settings to cut out steps and reduce thinking time to save costs and improve the bottom line. We hear the mantra to “ship” new products sooner and fix it later. It’s all part of what we think is making business more revolutionary these days. It’s all about taking fewer steps.

At the Boulder Journey School, however, they walk through each decision step. And the children are the ones charting the steps…not the adults who know better and thus might be the first ones to cut out steps. I know I fought the quick conclusion during the Nibbles presentation to think, “Just pick a color for goodness’ sake and get on with it!”

The learning is when your audience or stakeholder group is newer to ideas and concepts than an organization’s leadership is, there is value to letting them chart the steps and taking all the steps necessary to bring them along in shaping and supporting new ideas. Even if it takes longer, and even if it so deliberate that it can seem maddening, maybe the best answer is going to be the one that emerges from all those steps.  – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

 

Looking for Ways to Develop a Successful
Innovation Strategy to Grow Your Business?
Brainzooming Has an Answer!

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookBusiness growth can depend on introducing new products and services that resonate more strongly with customers and deliver outstanding value.

Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate market-based perspectives into your innovation strategy in successful ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s comeback!





Download Your Free  Outside-In Innovation Strategic Thinking Fake Book




 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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1

I was in Boulder, CO last week for the Boulder Journey School Summer Conference. As more than one person asked me, “Why were you at an early childhood education conference?”

Fair question.

Mike-BJSSC15

The short answer was the school’s founder, Dr. Ellen Hall, and I serve together on the board of another non-profit, Nature Explore. Ellen Hall paved the way for the invitation to speak and attend both days of the conference.

The longer answer is, beyond speaking on creative thinking, it was a welcome change to be surrounded by people and an environment fostering in children the same types of creative thinking we try to instigate among adults in the business world.

And as expected, it was an incredible learning experience.

I’ll share various creative thinking insights and images from the Boulder Journey School Summer conference this week; they are all related to the adult world of strategy, creativity, and innovation we cover.

Today, here are creative thinking quotes and comments that resonated and pushed my own thinking:

Creative Thinking Quotes Mentioned During Presentations

“You can’t do a good job unless you’re keen on it yourself.” – quoting David Hawkins

 

“To be in dialogue means to accept transformation.” – quoting Carlina Rinaldi, President of Reggio Children

 

“If you have no bloody owies, you’re being too careful. If you have more than three bloody owies, you’re probably not being careful enough.” – quoting Teacher Tom

  • This does a lot better job of conveying the whole “you have to fail to succeed” perspective than anything else I’ve seen on the topic.

 

“To listen is not to fit what we hear into what we already know, but rather to be poised for the possibilities of what we are about to come to know.” – quoting Davies

 

Live Creative Thinking Quotes from Speakers

“I have a lot of learning to do, that’s why I’m up here presenting today.” – Jen Selbitschka, Studio Teacher

 

“You can’t bring seventy-five people together and make a decision.” – Andrea Sisbarro, School Director at Boulder Journey School

 

“You could look at turning over 41 interns every year as a disaster, or you can see it as a great opportunity to bring new learning into the school.” – Alison Maher, Education Director at Boulder Journey School

 

“The best thing about dandelions is nobody cares if you pull them up.” Another Teacher at the Boulder Journey School

 

“What are we working on together?” – Mary Jane Moran

Mike Brown

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ebook-cover-redoBoost Your Creativity with “Taking the NO Out of InNOvation”

Download our FREE “Taking the No Out of InNOvation eBook to help you generate extreme creativity and ideas! For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Download Your Free

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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1

We all encounter strategic bumps in the road in both our business and in our personal lives. To help you address the problem solving associated with some of the more common bumps in the road you may face on a daily basis, here are twenty-five articles to help you devise your plan of attack.

25 Articles on Problem Solving and Handling Bumps in the Road

Bump-Bump

Problem Solving Exercises

Brand Challenges and Turnarounds

Innovation and Change Challenges

Getting Things Done

Personal Bumps in the Road

Career Challenges

 

10 Keys to Engaging Stakeholders to Create Improved Results

FREE Download: “Results!!! Creating Strategic Impact”

Results!!! Creating Strategic Impact Mini-Book

Leaders are looking for powerful ways to engage strong collaborators to shape shared visions. They need strategic thinkers who can develop strategy and turn it into results.

This new Brainzooming mini-book, “Results – Creating Strategic Impact” unveils ten proven lessons for leaders to increase strategic collaboration, engagement, and create improved results.

Download this free, action-focused mini-book to:

  • Learn smart ways to separate strategic opportunities from the daily noise of business
  • Increase focus for your team with productive strategy questions everyone can use
  • Actively engage stakeholders in strategy AND implementation success

Download Your FREE   Results!!!  Creating Strategic Impact Mini-book

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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1

Today, I am co-delivering the welcoming session for the two-day Boulder Journey School Summer Conference. The Boulder Journey School, founded by my friend, Dr. Ellen Hall, educates young children with fundamental values “based on an image of children as competent and capable, and as valuable citizens with inherent and irrefutable rights.”

The school’s curriculum focuses on “21st Century Skills” including:

  • Critical Thinking and Reasoning
  • Information Literacy
  • Collaboration
  • Self-Direction
  • Invention

The list should sound very familiar to long-term Brainzooming readers since these are many of the same topics we try to address here related to creative thinking for professionals in the workplace.

In my opening talk on “Creativity, Talents, and Perspectives” at the conference, I will share a few Brainzooming creative thinking concepts plus a couple of idea capture frameworks specifically designed for the educators attending the conference to help think about their experiences and ideas to take back home to their own schools.

Creative Thinking Skills

Here are links to the Brainzooming creative thinking skills content shaping the talk.

Perspective and Talent – Common Challenges for Creative Leaders

Defining Creativity

Using All the Talents a Creative Leader and Team Has

Cultivating a Creative Perspective

Embracing a Creative Experience

I will be at the Boulder Journey School Summer Conference throughout the event, so I plan to immerse myself and be able to share some new insights on creative thinking skills here soon! – Mike Brown

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ebook-cover-redoBoost Your Creativity with “Taking the NO Out of InNOvation”

Download our FREE “Taking the No Out of InNOvation eBook to help you generate extreme creativity and ideas! For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Download Your Free

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Looking for a place to come when you need a creative boost? Here are some of our most popular articles on creativity and the skills involved in creative thinking.

Use it yourself or share it with others to get your Brainzooming and help make creativity something that is part of daily life rather than a special event!

Dilbert-Creative-Thinking

Creative Thinking Skills

7 Important Creative Thinking Skills

21 Talents and Creative Thinking Skills to Cherish in Creative Friends

6 Tips for Sharing and Receiving Creative Ideas

Faking Creative Thinking Skills in a Live Setting

A 5-Part Creative Thinking Formula

6 Challenges Before Loving Your New Idea Too Much

A 7 Lesson Guide to Creating by Jessica James

5 People Vital to Critical Thinking, Literally

17 Articles on Pitching Creative Ideas

4 Ideas for Safely Sharing Dirty Ideas and Thinking

Creative-Idea

Staying Creative

Take 10 Minutes to Start Your Inspiration Inventory

7 Ideas to Get the Most from Your Creativity Daily

5 Assets to Avoid Mental Bankruptcy

34 Ideas for a Bored Adult to Beat Boredom

Create-At-All-Times

Using Analogies to Generate Creative Ideas

Strategic Thinking Exercises – Can Analogies Change the World?

Comparing Apples and Oranges 7 Ways

12 Triggers for Finding Strategic Connections

The Opposite of Creative Thinking

8 Clues You Are an Idea Slasher

29 Phrases Blocking Innovative Ideas

Creative Thinking: REALLY? We Do NOT Have Time for Creativity? REALLY?

How Creative Thinking Gets Killed by Team Members – 8 Fatal Blows

Mike Brown

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ebook-cover-redoBoost Your Creativity with “Taking the NO Out of InNOvation”

Download our FREE “Taking the No Out of InNOvation eBook to help you generate extreme creativity and ideas! For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Download Your Free

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading