Innovation | The Brainzooming Group - Part 2 – page 2
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We mentioned how frequently we’re being asked to incorporate uncertainty into Brainzooming creativity and strategic thinking presentations. We have considerable content on moving forward amid uncertainty (including the 4 Strategies for Implementing in Uncertain Times eBook), and we’re developing additional strategic thinking pieces on uncertainty and flexibility.

Considering that, I added new strategic thinking content on flexibility into my presentation at The Leadership Institute. It suggested ways to reduce your organizational dependency on aspects of your operation that may seem important, but are ripe for less (or even no) strategic attention. Walking away from what seems essential is frightening – and has been for a long time. That’s why I reached for a long-ago quote to inspire the content: “For when I am weak, then I am strong,” from the twelfth chapter of St. Paul’s second letter to the Corinthians.

The quote flies in the face of so many (nearly all?) media messages that say strength ONLY comes from having everything.

Yet, even in temporal situations, detachment from seemingly critical things can create the flexibility to look at compelling new options. Detachment provides freedom to chart your own preferred course of action, unencumbered by obligations to people or forces that don’t care about your best interests.

5 Ideas for Reducing Dependency on What Seems Critical

Here are five strategic thinking possibilities for reducing dependency on what seems to be critical right now:

  1. Find alternative approaches to what you are doing now
  2. Care less about a critical thing by setting your organizational desire to the side and changing your perspective
  3. Replace what seems important now with something else that is more abundant or more under your control
  4. Redirect your legacy needs so they aren’t as important anymore
  5. Give up what has been important cold turkey with a sudden and immediate stop

None of this is to suggest reducing dependency on critical things will be easy or without pain.

One example I shared was from a Catholic priest. He talked about how his parish school was starting to raise tuition $500 annually until tuition alone covers its operating costs. The objective is eliminating the federal money the school now receives. Taking money from the government can lock the school into teaching or doing things against its faith. He acknowledged the strategy change will cause hardship; the school is trying to work with parents impacted most by the new strategy. Ultimately, eliminating the dependency on outside funds will put the school in greater control of setting a strategy consistent with its faith.

What is your organization depending on currently where reducing your dependency will make you stronger? Start tackling an alternative strategy before outside forces require you to do it.  – Mike Brown

What’s Your Implementation Strategy for Uncertain Times?

The Brainzooming eBook 4 Strategies for Implementing in Uncertain Times will help you examine your strategy foundation, insights, profitability drivers, and decision making processes when uncertainty is high. We share suggestions on:

  • Using your organization’s core purpose to shape decisions when things are changing
  • Reaching out to employees with valuable insights into what to watch out for and what to expect
  • Sharpening your command of cost and profit levers in your organization
  • Implementing processes to focus and sharpen decision making

4 Strategies for Implementing in Uncertain Times is a FREE, quick read that will pay dividends for you today and in the uncertain times ahead.
Download Your FREE eBook! 4 Strategies for Implementing in Uncertain Times



Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We were driving home from the store this weekend, and saw this huge tree that fell over from its base. It made me think of the phrase “too big to fail.” In this case, this huge tree must have been completely ready for failure, whether that was apparent to anyone or not.

Disrupt Your Brand Before Something Else Does

A similar phenomenon applies to brand strategy. You may think your brand is strong and ready to withstand anything that might come its way. But all the while, competitors or market forces you may not even suspect are disrupting your place in the market.

While success can breed success, it can also lead to blindness about the importance of trying to disrupt your brand strategy before something else comes along to topple your brand.

104 Possibilities to Disrupt Your Brand Strategy

To help you stay ahead of disruption, here are 104 possibilities to do the work to disrupt your brand strategy yourself instead of letting another party do it for you. Beyond these articles, it’s a wonderful time with strategic planning coming up for many firms, to download the free Brainzooming eBook, Disrupting Thinking – 13 Exercises to Imagine Disrupting Your Own Brand Before Someone Else Disrupts You! 

Don’t allow your executive team to become complacent! Get to work on disrupting your business strategy yourself: it’s much less painful! – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Ten years ago, last week, I gave what I’ve always considered my worst presentation ever.

I call it my “Lee Harvey Oswald presentation.”

The horrible experience wasn’t for lack of public speaking skills, sufficient preparation, and scouting the unusual location ahead of time. It wasn’t for not being ready with options in case something didn’t work. And it wasn’t for not having a friendly audience.

Somehow, though, none of these things saved the presentation!

Public Speaking Skills and My Worst Presentation Ever

This early Taking the NO Out of Innovation presentation was at a Chinese restaurant. I visited it a few days early to see the meeting room. The arrangement was clearly going to present a problem. The room was small and had no natural area from which to present. As a result, I brought an easel, a big pad of sticky notes, and markers in case I needed to do something different to visually communicate the main points.

The day of the presentation, the luncheon was oversold. There was hardly room to move. The projector was placed on a highboy table in the middle of everything where it blocked the view for a significant portion of the room.

Assessing the options, I decided to ditch the PowerPoint. Instead, I planned to cartoon the presentation on the big easel pads. That went fine, other than I hadn’t adequately tightened the easel legs. As I marked on the pad, the easel legs would slide toward the ground. Not wanting to stop the presentation to figure out how to the legs worked, I leaned the easel pad against the giant TV on the shelving unit behind me, attempting to use it to stabilize the paper pad.

During most of the presentation, the waiters were serving lunches, announcing the dishes (which you’ll notice got more space than I did in the invitation!) they were delivering at the top of their lungs. At one point, I said aloud that it was like presenting in the middle of a bowling alley.

Photo credit: Michael Irvin

I survived the presentation, and had the opportunity to meet Michael Irvin, “The Big Idea Guy.” Michael won the creative kit door prize I gave away.

Why do I call it my Lee Harvey Oswald presentation?

After Lee Harvey Oswald was picked up by the Dallas police, they let the press interview him. At one point, he said he was waiting for someone to come forward to offer him (legal) assistance.

Throughout me fumbling with the easel, I was hoping one of the people I worked with would come forward to offer ME assistance. When I asked them later why they didn’t come up to help me, they said they didn’t want to detract from the presentation. I about fell on the floor. There was NOTHING that could have made the presentation go worse than it did!

The intriguing footnote to this story is several people attending that day have graciously said later how helpful the Taking the No Out of InNovation presentation was and how much they enjoyed it. Which just goes to show you, even if you’re completely frustrated by your temporary absence of public speaking skills, if you are earnestly trying to make it good and valuable for the audience, you have a chance of reaching them despite all the challenges.  – Mike Brown

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ebook-cover-redoBoost Your Extreme Creativity with “Taking the NO Out of InNOvation”

Download our FREE “Taking the No Out of InNOvation eBook to help  generate extreme creativity and boost your creative thinking skills! For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies. Contact us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Chuck Dymer and I presented to a group of logistics managers in Chicago last week. The topic was how to handle uncertain times successfully.

Tomorrow, I’ll be closing the Nature Explore and The Outdoor Classroom Project Leadership Institute with a comparable message. The conference theme is building resilience and joy in uncertain times. The audience for the presentation consists of educators, landscape designers, government officials, and others involved with creating outdoor classrooms for children. It’s all about getting kids outside to experience nature, interact, and learn. The closing presentation will be about staying strong as an idea magnet even you are uncertain of what is ahead.

Next month, Emma Alvarez Gibson and I will be delivering a couple of workshops for the Friends of Georgia State Parks and Historic Sites. The message will once again be similar: carrying out your mission when times are changing in ways you have not previously experienced.

Yes, dealing with uncertain times (while facing fewer or nonexistent resources) seems to be in the forefront for many different types of organizations these days.

25 Infinitely Renewable Things in Uncertain Times

One theme for the Leadership Institute presentation is finding the blue sky – the open opportunities – even amid what seems to be an onslaught of constraints and limitations. That took me to the idea of abundance thinking, one of the fundamental strategies of idea magnets. These creative leaders recognize constraints but turn their attention to the available resources that are plentiful and can always be grown.

Wanting to leave the Leadership Institute participants with a starting list of ideas, here are twenty-five things that are abundantly available – even in hard-nosed business settings.

  1. Affiliating with Others
  2. Asking Others for Help
  3. Asking Someone If You Can Help
  4. Caring for Others
  5. Cheering Each Other On
  6. Coming up with another idea
  7. Creativity
  8. Determination
  9. Doodling a Smiley Face or Heart
  10. Enthusiasm
  11. Focusing on Your Core Purpose
  12. Forgiveness
  13. Good Humor
  14. Good Intentions
  15. Hugs
  16. Humility
  17. Imagination
  18. Jumping for Joy
  19. Positive Thoughts
  20. Prayer
  21. Reaching Out to Others
  22. Remembering Successes You’ve Already Had
  23. Sharing Stories
  24. Smiles
  25. Trying One More Time

What else is abundantly available in your part of the world? If your team could use some ideas and motivation right now with handling uncertainty, we’d love to come spend time with you to share strategies that are working!  – Mike Brown

What’s Your Implementation Strategy for Uncertain Times?

Things aren’t getting saner and more calm. Are you ready to pursue an implementation strategy that works in uncharted waters?

The Brainzooming eBook 4 Strategies for Implementing in Uncertain Times will help you examine your strategy foundation, insights, profitability drivers, and decision making processes when few things ahead are clear. We share suggestions on:

  • Using your organization’s core purpose to shape decisions when things are changing
  • Reaching out to employees with valuable insights into what to watch out for and what to expect
  • Sharpening your command of cost and profit levers in your organization
  • Implementing processes to focus and sharpen decision making

4 Strategies for Implementing in Uncertain Times is a FREE, quick read that will pay dividends for you today and in the uncertain times ahead.
Download Your FREE eBook! 4 Strategies for Implementing in Uncertain Times



Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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It is possible that great ideas are expressed very clearly and distinctly so that everyone understands them right away and sees the appropriate value they deliver and the impact they might create.

More often, however, it seems great ideas come along with a variety of other things that are not going to add tremendous value to creating great strategy. That’s when having the strategic thinking skills to extract the great ideas from everything else is so vital to them seeing the light of day and getting the consideration they deserve.

9 Strategic Thinking Skills to Create Clarity for Great Ideas

Thinking about some of the strategic thinking skills involved in that task, here is a handy checklist you can use with yourself and others to see how adept you (or they) are at surfacing great ideas. How good are you at…?

  1. Organizing ideas in a logical way
  2. Being able to organize ideas in multiple logical ways (and a few surprising ones, too)
  3. Removing things that don’t fit so that great ideas are more apparent
  4. Identifying what is important from among lots of details
  5. Finding common threads others will understand, even though they cannot originally identify the threads
  6. Focusing attention on the few things (whether results, ideas, costs, issues, etc.) that account for most of the overall impact
  7. Adding in overlooked things that fit with other ideas to make them all better
  8. Sorting out what matters from what gets attention
  9. Hearing the ideas people mean to say even if they don’t say those ideas exactly

Do you stand out at these strategic thinking skills? Or do you potentially squander lots of great ideas because they don’t get the attention they deserve?  – Mike Brown

Download our FREE eBook:
The 600 Most Powerful Strategic Planning Questions

Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! This Brainzooming strategy eBook features links to 600 proven questions for:

  • Developing Strategy

  • Branding and Marketing

  • Innovation

  • Extreme Creativity

  • Successful Implementation


Download Your FREE eBook! The 600 Most Powerful Strategic Planning Questions



Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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What can you expect from a strategic planning process?

That question was the topic of several recent conversations.

As I explained it, our objective when leading a strategic planning process is to make sure the result is an innovative, implementable strategy.

9 Things to Deliver in a Strategic Planning Process

That specific phrase (an innovative, implementable strategy) is very important to a strategic planning process. It creates a definition and set of expectations around what the process we’re facilitating needs to deliver.

With innovative, we look to deliver ideas that:

  • Are better than current strategies
  • Are differentiated relative to competitors
  • Create exceptional benefits and value for important audiences

In terms of implementable, the strategy needs to:

And if it’s a solid strategy, it:

These specifics help determine what we need to prioritize within any strategic planning process:

As you look ahead toward strategic planning, think about where you legitimately need to concentrate your efforts. Where do you need to focus to create an innovative, implementable strategy for your organization’s success? – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I’ll admit it: my views on innovation strategy have been dramatically shaped by working in a Fortune 500 corporation. The size and scale of opportunities you pursue, even in a company that was not always all that innovative, oriented me to think a big team and significant dollars are vital for real innovation.

Given that, moving to an entrepreneurial environment in 2009 was new territory when it came to learning innovation strategy lessons.

Without a large team and no outside funding, our entrepreneurial innovation strategy involves imagining an idea, starting on it (while also trying to sell and operate the business), and accepting most things will never develop as quickly or completely as in a big corporation.

In the last twenty months, however, it feels more as if what we are doing is truly classically innovative. The thing is, what we’ve done HAS always been about innovating. Maybe it has just taken a few years to get to where some earlier innovations are successful and dependable. Now, we have a base from which to more aggressively implement our innovation strategy.

5 Innovation Strategy Lessons Learned as an Entrepreneur

Reviewing this most recent development phase for The Brainzooming Group, here are five innovation strategy lessons I’ve personally learned:

#1. Start down a path while working on redefining it

We haven’t wavered from the initial reason for starting The Brainzooming Group: to take our learnings on simplifying, collaboratively approaching, and speeding up strategic planning to smart organizations wanting to conduct business differently. We have extended our reach into industries, situations, and dimensions we hadn’t imagined. Even though we still only sell professional services, training workshops, and speaking, staying true to the original direction facilitated creating enough content to be able to now quickly move into other areas with tremendous ease and speed.

#2. Once there is an early positive indicator, go all out as fast as you can

Without content marketing, I would not have had the guts to become an entrepreneur. Cold calling wasn’t my strong suit. Sharing how to improve business strategies and processes was. The positive reaction to Brainzooming content on strategy, branding, and innovation even before the name Brainzooming existed revealed this opportunity. Even though we have enough content to slow our new content creation, we are now developing longer-form eBooks at an unprecedented rate for us in the past twenty months.

#3. Start more things than you can finish in the time you would like to finish them

At one point, I felt compelled to finish most things I started. Now, when it comes to generating new ideas and approaches, I am quite comfortable doing something 25% of the way if that portion can yield bits and pieces that fit into something else that will be more complete. Accepting this is key to launching as many initiatives as we need to launch. I’ve found that if we are strategic, the pieces fit or make sense later at a high rate.

#4. If someone has an intriguing idea, look for how to spin it

We’re developing an idea right now for a branding and social content-related offering. It targets market segments we don’t currently serve with a delivery model we don’t currently use. A year ago, we had no activities going in this direction. The original idea came during a visit to Mess Wright in Dallas. Mess shared how she was using Brainzooming tools in an entrepreneurial setting. A couple of twists and turns later, and we have an entirely new offering that I’m crunching to get going during 2017 (2018 at the latest).

#5. You can only starve yourself from outside interests for so long (but I’m not sure how long that is yet)

Near the start of 2016, major pieces were coming into place to grow The Brainzooming Group more aggressively. Several, however, didn’t pan out when expected. In the interim, I decided to kill myself to make as much activity as possible happen as fast as I could. That means many sacrifices. There hasn’t been much sleep or fun outside of business since then. We’re progressing on other pieces we need (and got a headwind from other unexpected events), but the period of killing myself hasn’t ended. My energy has faltered at times. Through God’s grace, I think we’ll make it through to the other side of this intense period.

The Big Innovation Strategy Lesson

So, yeah, I must admit not every innovation strategy takes a big team and lots of dollars. In the startup world, innovation CAN be about determination, pushing ahead whenever and however you are able, and staying determined even when you would rather sleep. – Mike Brown

Conquer Fears of Business Innovation!

FREE Download: “7 Strategies to Conquer Your Organization’s Innovation Fears”

3d-Cover-Innovation-FearsWhether spoken or unspoken, organizations can send strong messages saying, “If it isn’t broken, don’t screw around with it” in a variety of ways. Such messages make it clear that good things do not await those pushing for innovation involving any significant level of risk.

This free Brainzooming innovation eBook identifies seven typical business innovation fears. For each fear, we highlight strategy options to mitigate the fears and push forward with innovative strategies. We tackle:

  • Whether facts or emotional appeals are ideal to challenge fear of innovation-driven change
  • When it is smart to call attention to even bigger fears to motivate progress
  • Situations where your best strategy is taking business innovation underground

Download your FREE copy of 7 Strategies to Conquer Your Organization’s Innovation Fears today!

Download Your FREE eBook! 7 Strategies to Conquer Your Organization's Innovation Fears

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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