Innovation | The Brainzooming Group - Part 3 – page 3
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What can you expect from a strategic planning process?

That question was the topic of several recent conversations.

As I explained it, our objective when leading a strategic planning process is to make sure the result is an innovative, implementable strategy.

9 Things to Deliver in a Strategic Planning Process

That specific phrase (an innovative, implementable strategy) is very important to a strategic planning process. It creates a definition and set of expectations around what the process we’re facilitating needs to deliver.

With innovative, we look to deliver ideas that:

  • Are better than current strategies
  • Are differentiated relative to competitors
  • Create exceptional benefits and value for important audiences

In terms of implementable, the strategy needs to:

And if it’s a solid strategy, it:

These specifics help determine what we need to prioritize within any strategic planning process:

As you look ahead toward strategic planning, think about where you legitimately need to concentrate your efforts. Where do you need to focus to create an innovative, implementable strategy for your organization’s success? – Mike Brown

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Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I’ll admit it: my views on innovation strategy have been dramatically shaped by working in a Fortune 500 corporation. The size and scale of opportunities you pursue, even in a company that was not always all that innovative, oriented me to think a big team and significant dollars are vital for real innovation.

Given that, moving to an entrepreneurial environment in 2009 was new territory when it came to learning innovation strategy lessons.

Without a large team and no outside funding, our entrepreneurial innovation strategy involves imagining an idea, starting on it (while also trying to sell and operate the business), and accepting most things will never develop as quickly or completely as in a big corporation.

In the last twenty months, however, it feels more as if what we are doing is truly classically innovative. The thing is, what we’ve done HAS always been about innovating. Maybe it has just taken a few years to get to where some earlier innovations are successful and dependable. Now, we have a base from which to more aggressively implement our innovation strategy.

5 Innovation Strategy Lessons Learned as an Entrepreneur

Reviewing this most recent development phase for The Brainzooming Group, here are five innovation strategy lessons I’ve personally learned:

#1. Start down a path while working on redefining it

We haven’t wavered from the initial reason for starting The Brainzooming Group: to take our learnings on simplifying, collaboratively approaching, and speeding up strategic planning to smart organizations wanting to conduct business differently. We have extended our reach into industries, situations, and dimensions we hadn’t imagined. Even though we still only sell professional services, training workshops, and speaking, staying true to the original direction facilitated creating enough content to be able to now quickly move into other areas with tremendous ease and speed.

#2. Once there is an early positive indicator, go all out as fast as you can

Without content marketing, I would not have had the guts to become an entrepreneur. Cold calling wasn’t my strong suit. Sharing how to improve business strategies and processes was. The positive reaction to Brainzooming content on strategy, branding, and innovation even before the name Brainzooming existed revealed this opportunity. Even though we have enough content to slow our new content creation, we are now developing longer-form eBooks at an unprecedented rate for us in the past twenty months.

#3. Start more things than you can finish in the time you would like to finish them

At one point, I felt compelled to finish most things I started. Now, when it comes to generating new ideas and approaches, I am quite comfortable doing something 25% of the way if that portion can yield bits and pieces that fit into something else that will be more complete. Accepting this is key to launching as many initiatives as we need to launch. I’ve found that if we are strategic, the pieces fit or make sense later at a high rate.

#4. If someone has an intriguing idea, look for how to spin it

We’re developing an idea right now for a branding and social content-related offering. It targets market segments we don’t currently serve with a delivery model we don’t currently use. A year ago, we had no activities going in this direction. The original idea came during a visit to Mess Wright in Dallas. Mess shared how she was using Brainzooming tools in an entrepreneurial setting. A couple of twists and turns later, and we have an entirely new offering that I’m crunching to get going during 2017 (2018 at the latest).

#5. You can only starve yourself from outside interests for so long (but I’m not sure how long that is yet)

Near the start of 2016, major pieces were coming into place to grow The Brainzooming Group more aggressively. Several, however, didn’t pan out when expected. In the interim, I decided to kill myself to make as much activity as possible happen as fast as I could. That means many sacrifices. There hasn’t been much sleep or fun outside of business since then. We’re progressing on other pieces we need (and got a headwind from other unexpected events), but the period of killing myself hasn’t ended. My energy has faltered at times. Through God’s grace, I think we’ll make it through to the other side of this intense period.

The Big Innovation Strategy Lesson

So, yeah, I must admit not every innovation strategy takes a big team and lots of dollars. In the startup world, innovation CAN be about determination, pushing ahead whenever and however you are able, and staying determined even when you would rather sleep. – Mike Brown

Conquer Fears of Business Innovation!

FREE Download: “7 Strategies to Conquer Your Organization’s Innovation Fears”

3d-Cover-Innovation-FearsWhether spoken or unspoken, organizations can send strong messages saying, “If it isn’t broken, don’t screw around with it” in a variety of ways. Such messages make it clear that good things do not await those pushing for innovation involving any significant level of risk.

This free Brainzooming innovation eBook identifies seven typical business innovation fears. For each fear, we highlight strategy options to mitigate the fears and push forward with innovative strategies. We tackle:

  • Whether facts or emotional appeals are ideal to challenge fear of innovation-driven change
  • When it is smart to call attention to even bigger fears to motivate progress
  • Situations where your best strategy is taking business innovation underground

Download your FREE copy of 7 Strategies to Conquer Your Organization’s Innovation Fears today!

Download Your FREE eBook! 7 Strategies to Conquer Your Organization's Innovation Fears

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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How can you get the most mileage from the free strategic planning eBooks we regularly offer as downloads?

We do not pretend to be able to imagine EVERY single situation where you might apply our strategic thinking exercises. Yet when we create new eBooks, our main goal is ensuring the content is heavy on ideas and tools you can apply to improve strategic thinking and implementation in your organization.

One way we test that expectation is by working with the exercises ourselves to ensure their effectiveness and utility.

Using Our Own Strategic Planning Exercises

Considering that, here’s an example of how, as one previous boss might say, we eat our own dog food (in this case, strategic thinking exercises).

I was working yesterday on designing an upcoming strategic planning Zoomference for a client. One objective for the Zoomference is to push the leadership group’s thinking toward innovative ideas they might have never considered a few years before.

Reaching the part of the outline where we’re going to turn the participants toward more disruptive thinking, I needed to come up with appropriate strategic thinking questions for the client to consider. Turning around in my chair, I saw a draft copy of our Disrupting Thinking eBook. It is filled with questions to push thinking on multiple topics, including brand benefits, success factors, risk taking, and new market entry. I grabbed the copy, combed through it, and found five great questions.

Total time from identifying what I needed to having five strong potential strategic thinking questions?

Less than five minutes.

Compare that to sitting with a blank screen struggling to imagine brand new strategic thinking questions from scratch. I know I would have spent way more than five minutes.

If you’re similarly on the hook to come up with engaging questions or strategy and innovation ideas (which you likely are if you are still reading this), you would have taken the same or more amount of time.

Wouldn’t it be nice to be done in five minutes and ready to move on to the next thing?

How Much Time Do You Want to Save in the Next Year?

So, go ahead and download Disrupting Thinking right now. And grab our eBook with 600 strategic thinking questions, too. You will save TENS OF HOURS (maybe more) of time over the next year with these two Brainzooming downloads.
Download Your FREE eBook! Disrupting Thinking - 13 Exercises to Imagine Disrupting Your Brand

So yeah, we eat our own strategic thinking exercise dog food.

And it tastes darn good.

Plus, we share it ALL THE TIME! – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We were listening in on an internal innovation strategy call conducted by one of our clients. The team was wrestling with a concern voiced by the organization’s senior leader that its complete innovation portfolio wasn’t capable of yielding the financial impact he is seeking. The key question was, “Where’s the beef with this innovation strategy?”

via Shutterstock

The sense of unease among the organization’s innovation team leaders was palpable. They were feeling a need to scramble. They seemed ready to jump through hoops to justify the innovation strategy to the CEO. However, that would have entailed veering from their well-considered implementation plans.

3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss

Before they deviated from their very solid innovation strategy approach (only some of which we helped shape—they’ve been doing great work on their own), I challenged them to consider three questions:

#1. Is there a legitimate basis for the C-Suite challenge to their innovation strategy?

Does the organization truly lack innovation, or is the senior leader lacking awareness and understanding of the work the team has already accomplished? If they can’t answer that question upfront, they risk a lot of potentially unnecessary effort.

#2. Is there a standard methodology for quantifying the impact of the innovation strategy?

If yes, does it support the CEO’s perspective? If there isn’t a standard methodology to project and quantify the innovation strategy impact, it would be a better use of their time to develop one, rather than launching a disruptive CYA effort.

#3. If the team lacks innovation opportunities with a significant financial impact, what can they do to quickly find or create them?

Since it’s far better to scramble for progress than to take a CYA approach, what steps do they need to take to make this happen?

Where do you start looking for the innovation strategy beef?

In a follow-up call, they were still evaluating the need to pump up the number of new ideas to deliver the beef to the CEO.

Hearing they had still not answered these three questions and we’re trying to come up with more ways to generate more ideas, I cautioned them, using an analogy: they should answer the question about where the beef is by going to the fridge and putting a patty on the grill. Instead, they were primed to go out into the fields to look for more cows. The problem is that cows are difficult to find, and new cows don’t often yield the expected beef.

I’m hoping they are going to concentrate and invest their efforts into developing existing ideas, even if at the same time they’re pulling out all stops to get the CEO a satisfactory response.

Should you find yourself in this unenviable-yet-crucial position within your own organization, I encourage you to consider the questions above. They may just mean the difference between progress and business as usual! – Mike Brown

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Download: FREE Innovation Strategic Thinking Fake Book

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you making the best use of customer input and market insights to deliver innovation and growth? Creating successful, innovative new products and services has never been more dependent on tapping perspectives from outside your organization.

This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

Download Your Free Outside-In Innovation Strategic Thinking Fake Book

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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In the Midwest, where I grew up, grain elevators are a common sight. The tall structures store grain for processing, and you learn as a kid that they can be both combustible and explosive. Given they hold a high concentration of grain, and therefore a large surface area, it only takes a small spark to turn one into an explosive scene.

3 Conditions for Explosive Creative Thinking Skills

Reflecting on grain elevators led me to consider explosive creative thinking skills, and the parallels between the two. The characteristics that create a potentially dangerous explosive situation at a grain elevator can be turned to a positive when applied to creative thinking skills:

#1. Large surface area

When it comes to creativity, this element translates to setting up many-to-many (as opposed to one-on-one) interactions among participants during a creative workshop. In this way, a variety of people are exposed to, and can stimulate new thoughts and perspectives in, one another.

#2. Intensity

Achieve intensity by constraining time and creating high expectations for the number of ideas a creative group should imagine. With just a few competitive people involved across a large group of participants, a big goal combined with a deadline leads to an opportunity to push everyone’s creative thinking skills for big impact.

#3. Structure

Finally, by having creative thinking exercises in place, you provide the right structure for group collaboration. And that’s the spark that takes the setting from calm to explosive.

Creativity Goes Boom!

This shorthand analogy proves very convenient if your team’s creative thinking skills aren’t delivering the results you would like to accomplish. Step back and ask, How can we generate the combination of the abundant surface area, intensity, and the structure to spark an explosion of creative thinking? – Mike Brown

Facing Innovation Barriers? We Can Help!

Innovation-Strategy-eBooks

Are you facing organizational innovation barriers related to:

We have free Brainzooming eBooks for you to help navigate barriers and boost innovation!

 

If you enjoyed this article, subscribe to the free Brainzooming email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We turn to extreme creativity questions to help clients imagine big ideas. It is all part of not ASKING for big ideas; we use big questions that enhance peoples’ natural creative thinking skills. They start filling the extra space big questions create with ideas of ALL sizes. Based on our experience using extreme creativity questions, they DO tend to yield bigger ideas.

5 Quick Tips on Extreme Creativity and Creative Thinking Skills

What other tips have we learned about how extreme creativity questions boost creative thinking skills? Here are five of them:

1. Plan the series of extreme creativity questions you are going to use.

Try to use different types of questions so you aren’t only looking at your opportunity from one perspective. That means not every question should be about doing ridiculous amounts of something or doing completely without something. Mix it up!

2. Don’t think an awkward experience isn’t working.

It is okay if feels uncomfortable and it doesn’t seem as if an extreme creativity question makes sense for your organization. That means it is stretching your thinking. Don’t move away to a different question that seems a better fit until you’ve made a healthy effort to exploit a more difficult one.

3. Try introducing extreme creativity roles for participants.

Imagine an outlandish creativity-oriented title that perfectly fits each participant’s creative thinking skills. Do a few exercises without disclosing the roles, then hand each person his or her extreme creativity role. You can have them reveal the roles OR keep them secret. They assume the extreme creativity roles (Master of Mashups, for instance) for an exercise. Afterward, have each person pass their role to someone who the extreme creativity role will stretch during the next exercise.

4. What seems like funny business can be incredible business.

Look for laughter as a strong cue that a group working with extreme creativity questions is onto something. Laughter is a natural response when an idea is outrageous. It is more likely to signal an idea has promise than it doesn’t.

5. There are multiple ways to work with outlandish ideas.

If you are coming up with ideas that seem to have promise, but seem as if they won’t work, don’t just leave them in that state. Have a way to extract usable versions of the ideas, even if you continue pursuing the impossible side of them.

Boosting Your Team’s Creative Thinking Skills

If you are looking to boost the impact and innovative nature of ideas in your organization, we recommend employing extreme creativity questions.

Alternatively, you can employ The Brainzooming Group, and we’ll develop the exercises and facilitate all the extreme creativity thinking for you! Contact us, and let’s get started, why don’t you? – Mike Brown

Facing Innovation Barriers? We Can Help!

Innovation-Strategy-eBooks

Are you facing organizational innovation barriers related to:

We have free Brainzooming eBooks for you to help navigate barriers and boost innovation!

 

If you enjoyed this article, subscribe to the free Brainzooming email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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It’s time to launch an innovation strategy for your organization. Your brand has grown dramatically the last few years. You are not sure, however, what will drive the next round of growth. So, it’s time to announce an innovation program, because that will undoubtedly fill the growth gap facing your brand.

How will the innovation strategy eliminate your revenue shortfalls? That is not yet completely clear yet. But, hey, it’s an innovation strategy! All kinds of good things are sure to result!!!

As you and your leadership team announce the new innovation strategy, your employees have questions.

6 Things about Your Innovation Strategy Employees Need to Know

Here are six things about your innovation strategy employees want to know. Are you prepared to answer these questions?

Is this innovation push just for this quarter or this year?

Your employees have been through the flavor-of-the-month strategy. Probably not at YOUR company, but somewhere they worked before, no doubt. They know innovation strategies come and go. They will want to know whether your innovation strategy is here to stay. Demonstrating that it is will take both words and LOTS of actions.

How innovative do you want us to be?

The easy answer is to say you are looking for big ideas. Who doesn’t love big ideas? The problem: asking for big ideas rarely leads to big ideas. Instead, give your team creative thinking questions appropriately sized to the innovation you are seeking. Then, let them go to town answering the questions.

What expectations or limits are in place on an innovation strategy?

I know, I know. You want your employees to start with a clean sheet of paper as they start imagining the future. Be honest, though. You’ve never given them free reign before to innovate. Do everyone a favor. Share goals, objectives, and strategies for where you want to direct your innovation strategy. You’ll ALL be more successful. Pinky swear.

What are you going to do with our ideas?

If you announce you want everyone to innovate, you need to have thought upfront about how you are actually going to review and process the ideas your employees share. Have you figured that out? We didn’t think so. Identify the process, THEN make your big innovation strategy announcement.

Will I get into trouble if I break something?

Your employees are concerned about getting into trouble. As much as you SAY you want disruptive innovation, they have doubts. Heck, we were talking with a new CEO recently. His board told him to be both innovative and to not mess anything up with the organization. He’s running the show and struggling to find the right balance. You can imagine how someone with less standing in the organization struggles. Stake out a penalty-free free space in which your team can experiment and break things.

Who owns my idea if it turns into something successful?

I hate all the legal mumbo jumbo. But innovation is all fun until somebody’s idea starts generating lots of money, and you have to settle up equitably. Let your team know the rules. Who owns what? How much does everyone get paid for an idea that proves successful? It can seem premature to consider this while still figuring out how an electronic idea box works. Set the rules before you ask people to play the innovation strategy game.

There Is Work to Do

We’re not saying everything requires an immediate answer. Being ready to tackle these questions at the start, however, is important to creating an innovation strategy that WORKS! – Mike Brown

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FREE Download: 13 Exercises for Disruptive Innovation Strategy

This FREE eBook features thirteen question-based exercises to foster strategic conversations for disrupting

  • Brand benefits and value propositions
  • Marketing strategies
  • Organizational structures and processes
  • Risk-taking behaviors
  • Industry and market dynamics
  • New business initiatives

Disrupting Thinking is the answer to starting the conversations your leadership team needs to have about disrupting your own brand before unexpected competitors do it to you first!

Download Your FREE eBook! Disrupting Thinking - 13 Exercises to Imagine Disrupting Your Brand

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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