Innovation | The Brainzooming Group - Part 4 – page 4
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“Not all ideas are new. When you generate innovative ideas, make room for old ideas that have been around, but have never gotten a decent chance to advance.”

Occasionally, someone participating in a strategy workshop filled with innovative ideas will complain that a lot, or maybe all (REALLY? ALL?) the ideas already existed in the organization.

That used to bug the hell out of me whenever it would happen because we were there to generate new ideas. Lots of new ideas. GREAT NEW IDEAS.

Over time, I realized that we were really working with a client to develop winning business strategies.

Sometimes that includes coming up with new, innovative ideas. Other times it means giving old ideas a new day and putting solid tactics and strategic project management planning behind them to move them from ideas to implementation.

Now, when designing a strategy workshop, we often start with time for participants to share ideas they are already bringing with them at the start. This lets them get the ideas out there for others to consider so they can focus on other creative thinking. It also provides a check when someone says there were no innovative ideas. If that happens, we can compare the final ideas and strategies to see if they REALLY DID show up in the starting list of ideas. Typically, they aren’t present among the starting ideas!

Whether an innovative idea is old or new is less relevant than moving innovative ideas into winning business strategies.

If that’s what’s ahead for you this year, let’s talk about working together to make it happen! Mike Brown

Facing Innovation Barriers? We Can Help!

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Are you facing organizational innovation barriers related to:

We have free Brainzooming eBooks for you to help navigate barriers and boost innovation!

 

If you enjoyed this article, subscribe to the free Brainzooming email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I’ll admit my surprise that fun strategic planning activities are generating so much interest among Brainzooming readers right now. You would think everyone would be finished with strategic planning – or they decided not to pursue it for this year.

4 Fun Strategic Planning Activities to Always Have Ready

Suppose you have responsibility for strategic planning – no matter what time of year it is. What, beyond carting in a bunch of toys and pre-planned activities, can you always have ready to introduce to create fun strategic planning activities?

Here are four ideas we use:

1. Have jokes suitable and germane for work environments ready-to-go

I’m not a big joke teller. It’s advisable, though, to have a few clean jokes you can go to when things are tense, boring, or mind numbing – or all of the above. Pick jokes that fit your personality, whether you are better as a storyteller, punster, or one-liner person. I love puns you can relate to typical words that surface during strategic planning activities.

2. Create ad libs for typical situations during strategic planning activities

There’s a line in a Rod Stewart song about ad lib lines being well-rehearsed. Even if you aren’t a strong ad libber, you can develop impromptu lines fitting typical situations and issues in planning workshops. Some ideas? A projector not working, nobody wanting to answer questions, somebody keeps going back for more food, etc. All of these (and more) are ripe for laughs.

3. Introduce physical humor to add surprise

Physical humor generates laughs. For me, when an audience won’t participate, I’ve been known to crumple to the floor and stay there for a few moments until people get into it. When things are going well, I may get up on a chair and do some shtick from there. Anything physical to generate a little attention and interest is fair game!

4. Learn to doodle

Being able to suddenly doodle something funny is a quick go-to for humor. Think you can’t draw? If you can write the alphabet, you can draw things. Or better yet, go check out Diane Bleck, the Doodle Girl, for tips on doodling more effectively.

Need More Ideas for Fun Strategic Planning Activities?

If you have time for pre-planning and want more ideas at the ready, download our eBook on 11 Fun Strategic Planning Activities. Follow those ideas and you’ll never bore anyone during strategic planning again. – Mike Brown

fun-ideas-strategic-planningNeed Ideas to Make Strategy Planning Fun?

Yes, strategy planning can be fun . . . if you know the right ways to liven it up while still developing solid strategies! If you’re intrigued by the possibilities, download our FREE eBook, “11 Fun Ideas for Strategic Planning.”


Download Your FREE eBook! 11 Fun Ideas for Strategic Planning


If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Please Vote Today for Brainzooming as a Top 2016 Innovation Blog!

I don’t make a huge number of “asks” from you. The annual Top Innovation blogging competition is one area where I do ask for help!

Brainzooming was nominated again this year (Thanks Alex Greenwood!) as a Top 40 Innovation Blog on Innovation Excellence. Your votes count, so please vote today! The cut-off for voting is January 7, 2017.

Tweet: @ixchat I vote for Mike Brown @Brainzooming for Top #Innovation Blogger

Voting via Twitter –

  • Click the “Tweet This” bird to the right (if you’re logged into Twitter) or paste and share this tweet: @ixchat I vote for Mike Brown @Brainzooming for Top #Innovation Blogger

Voting via Facebook –

Vote Today! January 7, 2017 Voting Deadline – Thanks for your support!

To see the entire list of nominated innovation blogs / bloggers, you can visit the Innovation Excellence website.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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One of the most popular Brainzooming blog posts the past few years is rich in strategic thinking tools. It features more than 200 strategic thinking questions we’ve gathered, envisioned, and created going back to The Brainzooming Group origins as a corporate strategic planning department.

The Brainzooming Group has created and published many more questions since then as part of our portfolio of strategic planning tools. We decided recently to update the post. While doing so, we realized we’d added nearly four hundred more questions since the article’s original publication date.

Strategic Planning Tools – 600 Most Powerful Strategic Thinking Questions

Rather than hit you with an updated mega-post of 600 questions, we decided to compile the links, organize them, and share the update with you in an easier-to-use eBook: The 600 Most Powerful Strategic Planning Questions (The Brainzooming Group Uses. So far.)

This eBook’s questions cover the areas we address here and in our client work, including:

  • Organizational strategy
  • Innovation
  • Branding, naming, and marketing
  • Customer experience
  • Creativity
  • Implementation

While you may associate strategic planning tools with year-end activities, you will use and find these question links valuable throughout the year. They will help you:

  • Stretch and re-orient conventional thinking
  • Stimulate creativity (even among people not seeing themselves as creative)
  • Improve meeting efficiency and effectiveness
  • Align diverse activities to common strategic themes

And since we use what we publish, we’ve already found having the eBook on a phone helpful. You can quickly link to questions when you are in a meeting that isn’t delivering the results you expect. Pop open the eBook and grab a question or two to orient everyone toward more productive discussions.

Yes, we’re serious: these are the links to our 600 most powerful strategic thinking questions, all in one of the best strategic thinking tools you’ll download for FREE all year long! – Mike Brown

Download our FREE eBook:
The 600 Most Powerful Strategic Planning Questions

Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! This Brainzooming strategy eBook features links to 600 proven questions for:

  • Developing Strategy

  • Branding and Marketing

  • Innovation

  • Extreme Creativity

  • Successful Implementation


Download Your FREE eBook! The 600 Most Powerful Strategic Planning Questions



Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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If you’ve read the Brainzooming blog for any length of time, you’ve seen Chuck Dymer’s name multiple times. Chuck has been an incredible influence on my career, especially as it comes to creative thinking skills. As someone said to me at one point, “You’ve changed your job into Chuck’s job.”

That was definitely true.

Chuck was the first person I heard deliver an in-depth presentation on creative thinking skills. He captivated me with his message. We worked with Chuck multiple times, and started to adopt many of his ideas and approaches into our strategic planning methodology.

Suffice it to say, there wouldn’t be a Brainzooming if I hadn’t met Chuck Dymer.

Creative Thinking Skills and Place with Chuck Dymer

shapes-creative-thinking

Chuck is closing his ideation space, The IdeaLoft.

I visited him for lunch yesterday, and we recorded the Facebook live video here. I asked Chuck to talk about the IdeaLoft and how place and creativity relate to one another. The relationship between them was integral to the design and layout of the Idealoft.

Enjoy the video and Chuck’s insights and expertise on how place influences creative thinking skills!

Mike Brown

 

fun-ideas-strategic-planningLooking for Ideas to Make Strategy Planning More Fun?

Yes, developing strategy can be fun . . . if you know the right ways to liven it up while still developing solid strategies! If you’re intrigued by the possibilities, download our FREE eBook, “11 Fun Ideas for Strategic Planning.”


Download Your FREE eBook! 11 Fun Ideas for Strategic Planning

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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For as much as we share about the Brainzooming approach to strategy, creativity, and innovation, I still frequently get the question, “What is it The Brainzooming group does?”

I am always surprised when that question comes from someone I interact with frequently or that sees Brainzooming social media content about our work. Probably both intentionally and unintentionally, we are vague in describing a specific set of services and products The Brainzooming Group delivers.

As I explained to a CEO the other day, our lack of specificity results from the fact we ADAPT what we do to a client’s situation and needs. Rather than having one method that clients need to conform to when working with us, we modify our approach to what will be most beneficial for the client. That key difference relative to most (maybe nearly all?) companies that do what we do is one of the most important ways The Brainzooming Group provides tremendous value for the right organizations and C-level executives.

“I’m an executive that needs a new strategy. Can you help?”

If you aren’t sure what we do and whether we should be working together, here are several pain points we’ve addressed for clients in the last year:

My organization needs a new or updated strategic plan, and we don’t want it to be as painful as last time.

We can bring you a quicker, more effective strategic planning process than you’ve likely ever experienced.

I’m a C-level executive and need to move a big initiative ahead, but my key staff members don’t have the wherewithal to make it happen (plus I don’t have the time to mentor them through it).

We can both teach and mentor them while delivering a strategy and implementation plan to bring the initiative to fruition.

I am taking over an organization and want to engage our employees more directly in culture change and moving forward.

We can bring you a multi-dimensional approach to involve all of your employees in sharing their perspectives and aspirations in a way that you can do something with the ideas AND meaningfully engage your people.

My organization is making a push to embrace innovation; we need training, strategies, and a way to make sure innovation is creating the expected impact.

We can design and implement an overall and initiative-specific process to foster and cultivate innovation across your organization.

My sales force is stuck in old ways of selling, and I have to change how we do things.

We can deliver strategic and creative thinking-based training that gives salespeople a structure to approach business development and solutions selling dramatically differently.

Do you see your organization in any of these situations?

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If so, we should talk sooner than later. No expectations, no obligation, no endless phone calls asking for follow up.

Talking for thirty minutes, we’ll both have a good idea if we should work together. When both our brains are zooming, that’s a great sign we’ve clicked.

If not, no problem. We’ll probably both be better off taking a different approach.

Do you have thirty minutes to talk?

So is it worth thirty minutes of your time to see how we can help move your strategies and success ahead?

If so, contact us, and let’s make it happen! – Mike Brown

 

Need Fresh Insights to Drive Your Strategy?

Download our FREE eBook: Reimagining the SWOT Analysis

swot-alternatives-cover

“Strategic Thinking Exercises: Reimagining the SWOT Analysis” features eleven ideas for adapting, stretching, and reinvigorating how you see your brand’s strengths, weaknesses, opportunities, and threats.

Whether you are just starting your strategy or think you are well down the path, you can use this eBook to:

  • Engage your team
  • Stimulate fresh thinking
  • Make sure your strategy is addressing typically overlooked opportunities and threats

Written simply and directly with a focus on enlivening one of the most familiar strategic thinking exercises, “Reimagining the SWOT Analysis” will be a go-to resource for stronger strategic insights!

Download Your FREE eBook! 11 Ways to Reimagine Your SWOT Analysis

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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What are basic brand strategy moves to quickly take an older brand into today’s market?

An “Inside the Executive Suite” article from Armada Corporate Intelligence looked at this brand strategy question last month. They evaluated the options for the band Depeche Mode. The group is making a “comeback” and incorporated a variety of brand strategy approaches to freshen its brand.

An Old Brand Is Just an Old Brand – Until to You Do Something New with It – via Armada Corporate Intelligence

Depeche Mode, a 1980s and 90s alternative band, is discussing a new record and tour. The group, known for hits such as, “People Are People,”  “Personal Jesus,” and “Enjoy the Silence,” announced its newest record, “Spirit,” six months in advance along with a twenty-one country tour during mid-2017.

Depeche Mode has remained active since its biggest hits decades ago. This week’s announcement, however, seems to represent a new push to return to greater prominence.

What makes an old product new again?

We raised the question yesterday of how brands rekindle, dust off, improve, innovate upon, and reintroduce themselves to the market. The Depeche Mode update involves multiple brand strategies:

  • Involving a new producer and tech music luminaries
  • Putting the brand into new formats
  • Ramping up promotional elements
  • Playing up pure nostalgia

If you have a long-standing brand needing a boost to reach its previous heights, what are your options for bringing it back to the market in a way that attracts attention, engages existing and new audiences, and delivers improved business results?

Evaluating Your Brand Update Options

Using possibilities suggested in the Depeche Mode story plus a few others, we identified (and labeled) six potential brand update strategies for long-standing brands to undertake enhancements. These include:

Pure Nostalgia – In this strategy, everything essentially remains the same with the original brand. The brand’s promise (what it delivers to customers), elements (what makes up the brand), and experience (what happens for customers as they use the brand) to remain relatively unchanged. The brand attraction is dependent on audiences having positive (and likely intense) memories of the brand from an earlier, more prominent time. There may be a significant marketing push for the brand, but it constitutes the main effort to return the brand to earlier prominence. (Example – A cereal or candy brand marketing itself as a brand you remember from childhood)

Reintroduction – This strategic option involves updating the brand promise, elements, and experience to reflect current capabilities, knowledge, and market realities. Elements of the old brand may be eliminated and replaced with different aspects than the brand originally possessed. While certain brand elements are distinctly different and reflect today’s situation, a strong connection remains to the brand’s earlier days to create clear linkage. (Example – Bringing back current actors to play Colonel Sanders for KFC)

Refresh – Within a brand refresh strategy, the objective is to focus on a brand’s strongest elements – the things making it most distinctive and valuable to the primary audience – and preserve them. Any brand aspects that are outdated or lacking in some way are replaced with distinctly new elements reflecting a contemporary look, feel, and sensibilities. (Example – Pokémon GO, moving a familiar brand into mobile gaming and augmented reality)

Reformulation – In this brand update scenario, a brand retains its name and perhaps a few very important core elements. Everything else is completely redesigned and modernized. The underlying expectation is to call to mind the old brand among loyal audience members while relying on modern features to fuel new growth and success. (Example – The “new” Yankee Stadium replacing the old, historic ballpark)

Promotional Reintroduction – Even when a brand promise is largely intact and all aspects of the brand are strong, it may need an extra something to maximize its impact in a new way. That is when a promotion-based brand update strategy comes into play. The objective here is using a short-term change in the brand (or attaching something new to the brand) to generate interest and attention. After some finite period, the brand change or addition is reversed.  (Example – Coca-Cola adding personal names to its cans and bottles for the summer)

161102-mummy-pops

(Re)Launch – This brand update strategy involves keeping the brand largely intact as it has always been. The major change involves inserting the brand into new channels, locations, or markets. It could also involve returning to current channels, locations, or markets where the brand was previously active but withdrew or minimized its presence. (Example – A restaurant chain that enters and exits a particular market, only to re-enter the market at a future time)

A couple of notes about these strategies:

  • These options are not mutually exclusive. They likely benefit, in fact, from smart, strategic combinations.
  • We selected the labels based on how we’ve seen these described and deployed, so you may see them labeled differently elsewhere

Against this backdrop of potential strategies, we recommend conducting an exercise to identify a comprehensive list of everything closely associated with your brand. Beyond listing anything tied to the brand promise, elements, and experience, include language, customer perceptions (positive and negative, quantitative and qualitative), images, and any other sensory cues related to the brand.

After identifying a robust list of brand-related aspects, assemble a group of people from throughout your organization with strong insights into the brand. Have the group individually and collectively make their best assessments of whether each brand item is:

  • Critical to defining the brand
  • Important to the brand, but open to modification or significant change
  • No longer relevant for the brand

While it is ideal to have quantitative market research to incorporate into this type of brand assessment, a diverse group can generally make a strong first pass evaluation of where you have room to modify your brand. As you develop a point of view on where your brand is ripe for change, review the brand update strategy options list. Choose one or multiple strategies that might make sense for updating your brand.

Does your brand need a refresh?

Beyond this article, let us know if you want to talk further about updating a brand. With many organizations currently preparing next year’s strategies, it is a great time to perform a brand check to determine if it is time for something new.

Need Fresh Insights to Drive Your Strategy?

Download our FREE eBook: Reimagining the SWOT Analysis

swot-alternatives-cover

“Strategic Thinking Exercises: Reimagining the SWOT Analysis” features eleven ideas for adapting, stretching, and reinvigorating how you see your brand’s strengths, weaknesses, opportunities, and threats.

Whether you are just starting your strategy or think you are well down the path, you can use this eBook to:

  • Engage your team
  • Stimulate fresh thinking
  • Make sure your strategy is addressing typically overlooked opportunities and threats

Written simply and directly with a focus on enlivening one of the most familiar strategic thinking exercises, “Reimagining the SWOT Analysis” will be a go-to resource for stronger strategic insights!

Download Your FREE eBook! 11 Ways to Reimagine Your SWOT Analysis

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

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