Innovation | The Brainzooming Group - Part 5 – page 5
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Last weekend’s Wall Street Journal featured a piece called “Two Cheers for Failure in a Tough Drug Industry,” by Jonathan D. Rockoff. The article highlighted innovation strategy options that drug companies are using to instill and support risk-taking behaviors. These companies are trying to motivate researchers facing daunting odds for bringing a drug successfully to market. Rockoff cites odds of 1 in 10,000 for drug compounds to ultimately gain regulatory approval.

The innovation strategy options include cultivating company culture, celebrating failures with parties and awards, and making sure they are failing as fast as possible with sufficient learnings.

4 Ways to Celebrate Risk Taking

While an innovation strategy that suggests throwing a party to celebrate a failed idea seems outrageous, the message from the pharma companies is that it’s smart business. Even if your innovation success rate is dramatically higher, motivating employees to embrace risks vital for innovating can be challenging. It’s chic for gurus to extol embracing failure. Yet, most employees have no track record of seeing peers – or anyone else – fail repeatedly as a pathway to corporate success.

Let’s suspend judgement and see the innovation strategy decisions certain pharma players are introducing to motivate taking risks.

1. Cultivating a Resilient, Innovative Environment

Ironwood Pharmaceuticals is targeting both learning and emotion to prompt engagement and risk taking among its nearly 700 employees. In business for nineteen years, it has only one drug in the marketplace; eight more are in advanced development stages. To create broader understanding among employees about embracing serial risk taking amid tough odds, it invites well-known pharmaceutical innovators to share their experiences and practices.

The company also depicts development paths of drugs that have successfully made it through the regulatory gauntlet. They display these case studies in the workplace. To further engage its team, Ironwood asks staff to submit clever early-stage names for products in development. They encourage temporary names that are inside jokes or reflect pop culture interests.

By involving employees beyond its research team, Ironwood personalizes for all staff the challenges of innovating when you expect to meet many setbacks and dead ends. Inviting everyone to name test drugs creates personal investment in products under development, even among non-researchers.

Something to Think about for Your Business: How does your organization create opportunities for all employees to invest in innovation, even if you are not looking for them to generate or develop new product ideas? Just as you might encourage every employee to find the connections between themselves and end customers, how can you encourage them to create closer connections to the innovation centers in your business?

2. Celebrating Risk-Taking Behaviors

The biotech units at AstraZeneca and at Bristol-Myers Squibb each award scientists and researchers for outstanding work. Their awards are independent of ultimate commercialization or lack of it. AstraZeneca hosts an annual event to recognize scientists. The awards, presented at a black-tie event (dubbed the “Science Oscars”) are based on promising work; results are not a factor. The “Bravo Awards” at Bristol-Myers Squibb are similarly granted based on research efforts.

When an organization singles out people for dedicated, positive effort AND successful results, it sends a powerful message. It says the organization realizes successful innovation doesn’t happen in a vacuum. Innovation depends on ideas and exploration, development and testing, and ultimately, achieving some threshold rate of commercialization. Reinforcing a multi-dimensional innovation process view with incentives and rewards along all phases shows that the company understands the importance of cultivating all aspects of innovation.

Something to Think about for Your Business: Do your innovation metrics track performance from idea generation to R&D, and through business results? If not, what are some smart steps that will expand your innovation dashboard?

3. Letting Go when an Innovation Strategy Isn’t Working

Beyond ingenious names, Ironwood holds wakes for drugs it has tested but killed before reaching the market. The company introduced the idea of a drug wake to allay researchers’ fears related to its first failed drug. With research and development on the drug suspended, employees were dreading restarting their research efforts (at best) or losing their jobs (at worst).

The wakes salute development efforts that extend up to a decade without commercial success. Ironwood now has six in its history; the wakes are integral to helping employees move to new assignments with strong outlooks. Recalling personal experiences and memories conveys appreciation for each innovation journey, even if the desired destination proves elusive.

Organizational behaviors convey whether or not true appreciation exists for risk taking that doesn’t result in bankable ROI. The audacity of throwing a party for what could easily be classified as failures signals confidence in ultimate success, investment in valuing people (beyond exclusively ROI-based outcomes), and a relaxed environment. These send the clear message that support for innovation and risk taking exists independently from market success.

Something to Think about for Your Business: What do your organizational behaviors say about your organization’s risk tolerance? Do you back up communication about the value of risk taking with obvious support and encouragement when individuals and teams pursue new ideas that fail to come to fruition?

4. Failing and Learning

Vertex Pharmaceuticals is training employees to conduct thorough post-R&D analysis. It wants to ensure that scientists capitalize on every possible learning from failed innovation. Embedding the US Army’s “after-action reporting” technique provides a methodology for in-depth researcher interviews to identify themes behind successes and failures. The process turns personal learnings into organizational knowledge.

Something to Think about for Your Business: Are you using every innovation initiative, regardless of its success, to create learnings that make your organization smarter and better? How often are you prioritizing and green lighting higher-risk innovation initiatives that promise disproportionate new learning potential?

What ideas does this raise about your innovation strategy?

Could you identify a couple of areas where pharma companies are supporting risk-taking behavior that would benefit your organization’s innovation strategy? Maybe it’s not a wake for a dead idea, but what else can you mine for an innovation strategy boost? – Mike Brown

 

Conquer Fears of Business Innovation!

FREE Download: “7 Strategies to Conquer Your Organization’s Innovation Fears”

3d-Cover-Innovation-FearsWhether spoken or unspoken, organizations can send strong messages saying, “If it isn’t broken, don’t screw around with it” in a variety of ways. Such messages make it clear that good things do not await those pushing for innovation involving any significant level of risk.

This free Brainzooming innovation eBook identifies seven typical business innovation fears. For each fear, we highlight strategy options to mitigate the fears and push forward with innovative strategies. We tackle:

  • Whether facts or emotional appeals are ideal to challenge fear of innovation-driven change
  • When it is smart to call attention to even bigger fears to motivate progress
  • Situations where your best strategy is taking business innovation underground

Download your FREE copy of 7 Strategies to Conquer Your Organization’s Innovation Fears today!

Download Your FREE eBook! 7 Strategies to Conquer Your Organization's Innovation Fears

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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What could you do to your boring office so you and others are thinking strategically more readily and effectively?

Someone searched and came to the Brainzooming.com website looking for strategic thinking in the office examples. While we have a post on doing thinking strategically without leaving the office, we don’t have anything on how the physical surroundings of an office can boost strategic thinking.

32 Ideas for Thinking Strategically in the Office

If I were going to outfit an office to boost strategic thinking in a big way, here are things I’d do (and btw, the links below are nearly all affiliate links):

Physical Surroundings

I’d make these adjustments to the physical space:

  • Include a mobile, magnetic white board to draw out ideas
  • Even better, white board paint to make all the walls into white boards (and underneath, we’d apply metal primer so we could use magnets to hold up paper)
  • Paint grids (maybe like graph paper) on the white board walls to organize thinking and ideas
  • Maybe smart board technology (but I’m not quite sold on it yet)
  • A couple large screens to look at data, images, and video
  • Video conferencing equipment (preferably a Telepresence system, if at all possible)
  • Soft carpet to be able to lay on the floor and imagine
  • Make sure there are plenty of windows to look outside
  • Include multiple types of lighting with multiple ways to shut them down in certain parts of the office, but not in the other parts
  • Have fifty square feet of space per the number of people expected to meet for strategic thinking in the office

Strategic Inputs

For strategic jumping off points, there are various things to include:

Supplies and Resources

Here’s my shopping list for resources:

Other Stuff

These are other things I’d want around or available in the office:

Granted, it’s likely everything I spelled out here would not fit in most offices. And there is no way this is a universal list for fostering thinking strategically in the office. What will make thinking strategically easier and more frequent in your boring office will depend on what stimulates your best strategic thinking. – Mike Brown

 

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Looking for a Successful Innovation Strategy to Grow Your Business?
Brainzooming Has an Answer!

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookBusiness growth can depend on introducing new products and services that resonate more strongly with customers and deliver outstanding value compared to what’s currently available.

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  • Incorporate market-based perspectives into your innovation strategy in successful ways

Download this FREE eBook to turn ideas into actionable innovation strategies to drive your organization’s comeback!





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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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What types of strategic planning activities are in a strategic thinking workshop?

Readers have been asking this question frequently of late. That this is taking place during a period when many companies are IMPLEMENTING strategies suggests you understand the importance of strategy even beyond initial planning.

As we collaborate with a client to design strategic planning activities for a strategic thinking workshop, we explore various possibilities. The goal is making sure the strategic planning activities we select best match the organization, the objective, and the participants. By adapting the process to the situation, we’re able to help clients develop strong strategies with tremendous time efficiency.

6 Potential Strategic Planning Activities for a Workshop

If you are figuring out strategic planning activities in a strategic thinking workshop, we suggest looking toward six “I” categories as your starting point for the design. These six types of activities include:

Interacting – Meeting, networking and connecting with one another to build or enhance the sense of team among participants.

Informing – Providing background data and context so everyone has the same backdrop for strategic thinking. These activities often happen before a group convenes.

Investigating – Examining a particular situation to ensure the appropriate facts and perspectives are available for strategic thinking.

Insighting –  Identifying breakthrough thinking to open the door to deeply understanding opportunities and threats that strategy needs to address. (And yes, we know Insighting is a made-up word!)

Iterating – Using specific creative and strategic thinking exercises in a sequence to help the group generate many possibilities and ideas.

Integrating – Taking the output from throughout the strategic thinking workshop and putting it into strategic planning outputs. As with Information activities, these often happen outside a group setting.

Selecting the Right Menu of Activities

Selecting the menu of activities for a strategic thinking workshop isn’t haphazard. As we mentioned, the combination of the organization, objectives, and participants leads to the right menu of strategic planning activities. We explore each of these areas upfront to determine what to include.

The next article will take you deeper into each of the six categories with helpful articles to shape a productive strategic gathering.

Have questions about how we apply these activities? Contact us at The Brainzooming Group, and let’s talk about how to create the right menu of activities for your team. – Mike Brown

Download our FREE eBook:
The 600 Most Powerful Strategic Planning Questions

Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! This Brainzooming strategy eBook features links to 600 proven questions for:

  • Developing Strategy

  • Branding and Marketing

  • Innovation

  • Extreme Creativity

  • Successful Implementation


Download Your FREE eBook! The 600 Most Powerful Strategic Planning Questions


Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We facilitated a follow-up innovation workshop for an industrial client. In previous workshops, a large group convened and re-imagined a manufacturing process to improve quality, while maintaining costs and production efficiency. A follow-up workshop moved four of the process improvement concepts into detailed project planning. The aim was creating a series of relatively quick experiments to test the feasibility of each concept.

Straight forward enough, it would seem.

The organization’s leader, however, struggled with one of the concepts. It was not big and bold enough. As the team began implementation, they seem to settle for incremental improvements. The leader wanted to see them broaden and expand the concept’s horizons.

They requested a follow-up innovation workshop to inspire bigger, further out thinking.

A Remedy from our eBook, 321 GO!

We brought two specific inspirations to the innovation workshop: extreme and analogy-based creative thinking exercises. Using these creative thinking exercises, we pushed them to forget (temporarily) what they have been doing and re-imagine the situation from different perspectives. That combo, along with a lot of conversation and drawing, identified six other concepts during the innovation workshop. They picked two to drill down on right now, with four other others in the hopper for later.

Most importantly, the client was happy with the progress and sees the right level of reach from the innovation project team.

There were plenty of take-away lessons for any of us to consider. Here are a few:

  • A leader’s “no” to innovation isn’t necessarily throttling new thinking. It may be that the new thinking isn’t big enough.
  • Where, and how far, you stand away from today has a significant impact on the size of ideas in an innovation workshop. Standing in extreme and analogous positions leads to bigger thinking.
  • An internal team, left to its own devices, can lack the capabilities to push their thinking. In those cases, stopping for an innovation workshop provides the impetus to advance thinking so the team can keep moving.

A client looking for more extreme ideas, finding the right inspiration triggers, and designing an innovation workshop to deliver bigger thinking. All in a day’s work for The Brainzooming Group!

If that sounds like something you need, contact us, and let’s discuss the possibilities.  – Mike Brown

5 Ways to Start Implementing Faster and Better!

In the new Brainzooming strategy eBook 321 GO!, we share common situations standing in the way of successfully implementing your most important strategies. You will learn effective, proven ways to move your implementation plan forward with greater speed and success. You’ll learn ways to help your team:

  • Move forward even amid uncertainty
  • Take on leadership and responsibility for decisions
  • Efficiently move from information gathering to action
  • Focusing on important activities leading to results

Today is the day to download your copy of 321 GO!

Download Your FREE eBook! 321 GO! 5 Ways to Implement Faster and Better!



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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Suppose your organization is not going in the right direction. You and others on your senior management team are beginning to see that strategic reality. Still, you avoid the difficult conversation where you have to start reimagining the organization as something dramatically different.

How, if you are facing this situation, can you initiate a conversation with strategic thinking questions safe enough to raise the issue?

5 Strategic Thinking Questions to Start Reimagining the Organization

Rather than starting by pushing your management team all the way out to a wildly reimagined future, start with where you are now. Using today as a starting point, reimagine specific strategic aspects, one at a time, to initiate the conversation. Here are five “today” areas to reimagine in a future state:

Since each of these questions begins with a grounding in today, it can be an easier transition to start reimagining the future. At the same time, do not completely neglect stretch the senior management team into more blatantly disruptive thinking. You need to do both as part of reimagining who you are as an organization.

If you are a senior executive and are looking for ideas to facilitate this conversation among your peers, contact us. We can suggest more ways to dial in these strategic thinking questions for your organization’s specific opportunities and challenges. – Mike Brown

Need Fresh Insights to Drive Your Strategy?

Download our FREE eBook: Reimagining the SWOT Analysis

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“Strategic Thinking Exercises: Reimagining the SWOT Analysis” features eleven ideas for adapting, stretching, and reinvigorating how you see your brand’s strengths, weaknesses, opportunities, and threats.

Whether you are just starting your strategy or think you are well down the path, you can use this eBook to:

  • Engage your team
  • Stimulate fresh thinking
  • Make sure your strategy is addressing typically overlooked opportunities and threats

Written simply and directly with a focus on enlivening one of the most familiar strategic planning exercises, “Reimagining the SWOT Analysis” will be a go-to resource for stronger strategic insights!

Download Your FREE eBook! 11 Ways to Reimagine Your SWOT Analysis

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We routinely ask those of you downloading Brainzooming strategy and innovation eBooks to share – if you are willing – the opportunities and challenges you are facing at the time.

I went back through recent responses from among readers who are on the blog most frequently. Here are their comments on opportunities and challenges, along with links to Brainzooming posts addressing the strategy and innovation situations they face:

People and Organizational Issues

“Buy in from staff on the new vision and the required change”

“Internal politics”

“Stickler to the old ways of doing things (and) not willing to get out of the comfort zone”

“Resistors and toxic manipulators”

“The matrixed nature of our vast organization”

Strategic Planning Process

“Helping train my team to be strategic thinkers and not just executors”

“Simplifying (strategy) process and engaging people to implement”

“Strategic planning in the past did not work, looking for other approaches”

“Infusing fun, creativity, and innovation into the planning process”

Innovation

“Out-of-the-box thinking to create disruption in the industry”

“Being innovative at a low cost”

Implementation

“Managing ideas and seeing them through to implementation”

Do you have questions on strategy and innovation that are vexing you?

Contact us, and let us know what they are!  – Mike Brown

5 Ways to Start Implementing Faster and Better!

In the new Brainzooming strategy eBook 321 GO!, we share common situations standing in the way of successfully implementing your most important strategies. You will learn effective, proven ways to move your implementation plan forward with greater speed and success. You’ll learn ways to help your team:

  • Move forward even amid uncertainty
  • Take on leadership and responsibility for decisions
  • Efficiently move from information gathering to action
  • Focusing on important activities leading to results

Today is the day to download your copy of 321 GO!

Download Your FREE eBook! 321 GO! 5 Ways to Implement Faster and Better!



If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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4

The Brainzooming blog wasn’t originally focused on project management techniques. Successfully going from strategy to implementation, however, is critical to business success.

Creating a strong, innovative plan is only part of the strategy equation. Implementing innovation in organizations reluctant to embrace the changes needed to survive and grow requires what we’ve come to call “strategic project management.” These skills go well beyond a project manager checking off items on a to-do list.

Here are twenty-one articles organizing project management techniques we’ve been sharing with clients to help create needed changes in their organizations.

Project Management Techniques for Starting Strongly

Project Management Techniques – 6 Project Manager Mistakes to Not Repeat

Getting a project started right is lot easier when you’re not making early mistakes. These are six mistakes I’ve made on project management techniques so you don’t have to make them.

Implementation Problems? 7 Signs You’re Understarting, Not Overthinking

Strong project management technique requires both thinking and starting. One won’t work without the other.

Twenty-One Project Management Implications of Wanting Things FAST

When the pressure is on for completing a project fast, there are related implications an organization and a project manager have to contend with successfully.

Project Team Interactions

Project Management – Dinner Table Analogy for Project Team Members

There are right and wrong ways for project team member communication to take place. There are also right and wrong times for how you communicate within your project team.

March Madness and What Outstanding Point Guards Bring to Business Teams

A strong project manager is the equivalent of a great basketball point guard on a project. An outstanding project manager is selfless, a leader, and has multi-dimensional talents to contribute to the project team.

All I Want for Christmas Is You (To Get the Stuff Done that I’m Waiting For)

There are many ways to prioritize what you do next. When you’re in the midst of a project, consider prioritizing based on what other project team members are depending on you to finish.

Change Management

Built for Discomfort – An Alternative Prioritization Strategy for Innovation

If your organization tends to select strategies and prioritize projects that are comfortable, here’s a way to more overtly push for change.

Creating Change and Change Management – 4 Strategy Options

The best approach to create change will differ based on expectations about the status quo and the demand for dramatically different results.

8 Change Management Lessons from Major Changes in the Mass Translation

Wide-scale change in a change-resistant organization provides a unique set of project management challenges and potential remedies to achieve the maximum beneficial impact.

Major Change Management – Managing Ongoing Performance Gaps

Big changes are rarely “one and done” efforts. Prepare ahead of time for the ongoing reinforcement and change management techniques a project manager and project team will need to implement.

Project Management Technique Challenges

No Implementation Success? 13 Reasons Things Getting Done Is a Problem

If your organization has a habit of failing to successfully implement new projects, here are thirteen problems to watch for and fix.

Checklists – Helping Visualize the Uncertain When Plans Fall Through

If a project isn’t going as planned, step back and make sure you have a checklist to guide your way back to normalcy and stronger performance in a hurry.

Dealing with Difficult People – 16 Articles on Help and Support for Prickly People

If you handle project management on enough projects, you’re going to wind up working with challenging people. If you can’t avoid them, at least be ready to successfully lead them (and the rest of the project team) to success.

Project Management – 7 Steps to Winning a Fuel Mileage Race Project

NASCAR teams are used to stretching one of their main resources (fuel) with creative, winning strategies. Smart project teams can learn and apply some of the principles NASCAR teams use for success with less.

Improving Decision Making

Making a Decision – 7 Situations Begging for Quick Decisions

It’s easy for certain personality types and organizations to take too long on decision making. In these seven situations, there’s no need to extend decision making time unnecessarily.

Making Decision Making Easier – She Loves Me, She Loves Me Not

One factor that can slow decision making speed is too many available choices. Here is a low-tech, very direct way to narrow your decision options and move directly toward decision making.

Level 5 Decisions – Decision Making without Your Influence

One way to speed project-related decision making is when the senior person on the project delegates appropriate levels of decision making to team members and makes the delegation clear. Here’s a solid approach to make this happen.

Project Management Techniques for Finishing Successfully

Project Management – 15 Techniques When Time Is Running Down

When time is running down on a project, project management rules don’t necessarily change, but how you apply them can. These techniques can close out a project more successfully when timing is running down.

Convergent Thinking Week – A BDTP Perspective

When time is running down on a project you have approached with higher than expected standards, consider relaxing those standards. Getting done can definitely be more important than being perfect.

Project Management Tips – 8 Signs a Creative Project Is Done

While we often consider a project done when all the steps are completed or the deadline is reached, that’s not always the case with a creative project. A creative project could be done before all the steps are completed or the deadline is reached.

Strategies for Finishing a Project

Closing out a project the right way can set the stage for future success. A strong project closeout won’t simply happen by accident though. The closeout phase needs to be project managed, too.  – Mike Brown

5 Ways to Start Implementing Faster and Better!

In the new Brainzooming strategy eBook 321 GO!, we share common situations standing in the way of successfully implementing your most important strategies. You will learn effective, proven ways to move your implementation plan forward with greater speed and success. You’ll learn ways to help your team:

  • Move forward even amid uncertainty
  • Take on leadership and responsibility for decisions
  • Efficiently move from information gathering to action
  • Focusing on important activities leading to results

Today is the day to download your copy of 321 GO!

Download Your FREE eBook! 321 GO! 5 Ways to Implement Faster and Better!



If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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