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The session I am presenting today at the Social Media Strategies Summit in Dallas is on “3 Keys to Curating Content without Losing Your Brand Voice.”

Social-Media-Strategies-Sum

Social Media Strategy and Curating Content

Curating content essentially means searching out and sharing content through a brand’s social media outlets that originated from some other source, whether that is another brand, organization, or individual.

At the extreme, if all (or nearly all) the content an entity shares online was originally created elsewhere, it is functioning as no more than an aggregator of others’ content.

As we will discuss and work with the idea of curating content in today’s session, “curation” implies a brand is adding at least some value to the content it shares even though it did not produce the original source content.

16 Ways to Add Value When Curating Content

What are some of the ways a brand can add value when curating content? Here are sixteen ideas organized in three broad areas:

Endorsing

  • Cull lots of content to the best content that’s available
  • Offer a dependable point of view
  • Develop a resource / tool list
  • Provide disinterested objectivity

Packaging / Compiling / Pointing

  • Find the undiscovered
  • Compile material others cannot
  • Organize it better, easier, in new ways
  • Provide timeliness to delivering the aggregated content
  • Provide coordinated timing in delivering the content
  • Develop an entire sweep / survey of a topic
  • Integrate the content in new and inventive ways with other content

Enlightening

  • Add new insights
  • Challenge the original perspective
  • Bring your expertise to it
  • Supply inside knowledge
  • Provide an encyclopedic, “timeless” treatment of the topic

Beyond these ideas, it is vital that a brand identify and curate content that contributes to its brand position in smart ways. We will provide a framework for how social strategists can unpack a brand’s foundation documents to generate ideas for curating content. Additionally, we will share a strategic brief format specifically to help a social media team actively curate on-brand content on an ongoing basis.

If you aren’t with us at the Social Media Strategies Summit in Dallas, but you’d like to learn more about this social media strategy approach we’ll be sharing, let us know. We’d be happy to fill you in on more of the details.  - Mike Brown

 

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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It never fails.

If I am creating a new presentation, I go through the same tortured creative thinking stages EVERY TIME.

As I pass the various STAGES, they always feel familiar based on past experiences.

Yet no matter how much creative thinking I do or how much I recognize the stages and WANT to skip over those that cause the most frustration and anxiety, I repeat them every time while creating a new presentation.

image

Creative Thinking Stages for a New Presentation

After seeing how my last new version of a presentation went, and in the midst of creating not one new presentation, but working on three new presentations this past week, I listed these twenty-five stages of creative thinking in the hopes of avoiding the most painful ones.

I am not sure that hope will ever come to fruition, but at least now, there is a road map to know where I am at in the twenty-fives stages of creating a new presentation.

  1. I’m tired of all the old presentations, so how about creating a new presentation?
  2. What have I gotten myself into here?
  3. This outline for the new presentation came together pretty easily.
  4. I have a lot of previous material I can reuse.
  5. There’s so much raw material here it’s tough to wade through and get it organized.
  6. I should perform some secondary research to test my ideas.
  7. There are a lot of other people already addressing this, and they’re probably smarter and have better experience than I do.
  8. I’ve got a mess on my hands and the original outline for the new presentation doesn’t make sense anymore.
  9. Maybe it would work to start over, do some more creative thinking, and develop a new outline in PowerPoint.
  10. The new presentation outline seems to work, of course, there isn’t a strong beginning or end, so now it’s just a matter of moving SOME of the big file of content into the new PowerPoint.
  11. I don’t have nearly enough material to fill the time.
  12. I’m going to have to develop a whole new handout, and who has time for that?
  13. I just got the attendee list, and EVERYBODY who’s coming to this session already knows WAY MORE than I do.
  14. This shorter version is finally starting to make some sense.
  15. With the beginning added, the new presentation feels good.
  16. Looking at it now, this new presentation is about 20% too long so I’m going to have to cut some slides.
  17. I really don’t have a lot of this content committed to memory, so I had better listen to recordings of similar content I’ve already presented.
  18. There are several stories from those recordings that should go into this presentation.
  19. The new presentation is close, but going back through the attendee list, I’m still not sure what they’re going to learn.
  20. I’ll work through the notes on the plane there.
  21. After hand writing my notes on the plane, this new presentation really clicks, especially after a few more tweaks.
  22. Sitting here the night before, it’s still way too long and the ideas aren’t meaty enough for these attendees.
  23. Going through the presentation last night, I fell asleep because it was so boring to me, so it’s going to be boring for the attendees.
  24. It’s time to give the new presentation, so we’ll just have to see how it goes.
  25. That went REALLY well.

With the new presentations I’ve been creating the last week, I’m at around stages ten through thirteen on all of them.

I have a long way and a short time to go until stage twenty-five.

Wish me the best! - Mike Brown

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Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation and strategic thinking success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Opening a Can of Creative Thinking Worms

What’s the opposite of “opening up a can of worms”? Fishing? Closing the can of worms? Picking the best worms and doing something really incredible with them? Finishing what you start? I don’t know the right answer, but it seems like with a little creative thinking we should be able to figure it out . . . Social media is celebrated as a young person’s game, which maybe it is. Or maybe it isn’t . . . There’s more value to having patience on your side than having time on your side, even if it doesn’t seem like it right now.

Clementine-toidy

Even if no one else cares, it’s wonderful to have a cat who cares about purring for you enthusiastically . . . If you are struggling for content ideas, write out a list of the untold stories in your life. There will be incredible content ideas in that list, guaranteed . . . When you meet someone entirely new who starts sharing the same points of view you have completely unprompted, you have to take notice and figure out how you should be working together . . . If you need a laugh today, watch “Word Crimes” from Weird Al Yankovic. It’s hilarious on the surface, and even better for some of the very subtle shots it takes at other performers.

It’s a sad statement about the times in which we live when dumb gets more attention than sensible. Social media isn’t completely to blame, bsocial media has allowed dumb stuff to be broadcast 24/7 . . . There’s great value in learning when you can and SHOULD simply “wing it” . . . If bizarre situations and people were really as common place and important as the media (including social media) would have you believe, the media wouldn’t be covering them . . . Even though I hear some people using them interchangeably, there’s a difference between “collaboration” and “corroboration.”

jump-orange-shoes

Might as well jump, but into what? . . . Going to bed with loud rain and thunder is like getting a recording filled with storm sounds completely free . . . I go through the same stages of anxiety in creating every new presentation or workshop. Still haven’t found the formula to break that creative pattern, but I’m working on it . . . We used to eat at restaurants with paper table coverings, and I’d show up with a Sharpie marker (and maybe even crayons) to illustrate our dinner. Somewhere along the line that stopped, and I miss that creative pursuit. That needs to change and soon! - Mike Brown

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Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation and strategic thinking success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

 

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Creative Thinking in Summer

There are some real challenges in the summer that just aren’t that big of a deal in the winter. Still, I like summer so much more . . . It’s really hard for people to change, me included . . . I take on stuff I really shouldn’t because I know there will be learning involved, and it’s SOOOOOOO tough for me to turn down a juicy learning opportunity.

The Wall Street Journal ran a story recently about a research project conducted on 36 kids who had been DIVIDED into THREE groups. They’re granting ridiculous credibility to assuming twelve kids in a split group represent all kids . . . With some potential clients you just want to say, “Don’t pull on my ears. I know what I’m doing.” You don’t, though, because it’s rude and offensive. Which is why it fits in the first place.

Challenging Words

Sorry, but I gave up early today. I’ll do better tomorrow with my creative thinking . . . I spent two hours driving around to do shopping and errands the other day because Cyndi can’t. That’s where the missing Friday blogs posts have gone this summer . . . It’s not a healthy sign when you are boring yourself . . . Some things just aren’t meant to be . . . You try saying, “a people peculiarly his own,” fast a couple of times (Deut 7:6) . Heck, it’s a challenge to even say it slow . . . Yes, I understand you are avoiding me.

DietDPatUMKC

There’s enough to love about the QuikTrip convenience stores brand just in its crushed ice machine and 79 cent, 32 ounce drinks during the summer . . .No, don’t claim you’re getting the exercise you need through “resistance training.” Resistance training doesn’t simply involve you vehemently disagreeing, refusing to cooperate, and then not wanting to talk about it . . . This band of flies that act drunk have invaded our house. I think they want be part of our Framily plan.

Good Words

The most profound words ever written about the human condition? “I do not understand my own actions. For I do not do what I want, but I do the very thing I hate (Rom 7:15),” gets my vote  . . . The truest words ever written about what passes for a lot of business expertise these days? Teddy Roosevelt saying, “Whenever you are asked if you can do a job, tell ‘em, ‘Certainly I can!’ Then get busy and find out how to do it.” - Mike Brown

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Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Jennifer Spencer of The Spencer Group, a marketing recruiter in Kansas City shared her perspectives, insights, and engaging wit with the Freelance Exchange of Kansas City’s June meeting.

While Jennifer was specifically addressing Kansas City freelancers on ways to better position and sell themselves, her career lessons extended beyond geography and career path. Here are valuable career lessons, paraquotes, and audience reactions from Jennifer’s talk.

Jennifer-Spencer

Building Awareness about YOU

People won’t call or hire you if no one knows who you are. Always have a business card with you. It’s not THAT old school. Does anybody bump a phone . . . really? Work samples are important, however, THEY HAVE TO BE ONLINE (JENNIFER’S CAPS).

If you’re already in a full-time job and aren’t known within the senior levels of your company, you’re a sitting duck for a layoff. Make sure you’re building awareness of you and your contributions – no matter what.

Hang out around digital incubators because if these companies get funding, they will need to grow and support require from people outside the company.

Think Global, Behave Yourself Local

With the advent of online options, you could be competing for your job with people globally, especially if it’s an area employers see as a potential for outsourcing. Do you know what the global market for what you do looks like? Even though the market may be global, in the Midwest especially, you don’t want to get a bad reputation because it will spread.

Come in and Deliver

Companies want people to come in and quickly make their lives easier. Especially early in your career, be smart about how you introduce new ideas that could be perceived as scope creep. Unless you’re brought in as a turnaround person, your first day on the job isn’t the time to solve all the company’s ills. Solidly contribute and look for opportunities later to deliver more completely and creatively

Just Get ‘Er Done

Project management is the in vogue role currently. You may be expected to take ideas from concept to execution. You need a foot in both the offline AND online words. If you do and you’re further into your career, you can really use your experience to your advantage.

The Paraquotable Jennifer Spencer

  • “Find out what you’re good at and own it.”
  • “Own your awkwardness when you’re out there networking. Making fun of yourself is quite endearing.”
  • “You HAVE TO LOOK OUT FOR YOURSELF.” (My CAPS)
  • “People find work in the darndest places.”
  • “Hold your best for last. Sacrifice a few ideas upfront that you are willing to see sacrificed.”

For What It’s Worth, Freelancers

Hourly rates are all over the board for creative freelancers; it really, really, really depends. You have to keep a sense of what the market and going rate is for your services.  Be prepared to negotiate when you’re going in as a freelancer to try to secure a project.  You have to be willing (and getting better) at negotiating.

The limbo of rate negotiations comes down to this question, “How low should you go?”  Go in with a higher rate early when they love you. Don’t go to the rock bottom ever, or even just too low when you start negotiating

You can’t be scared to negotiate. Believe in yourself and what you’re worth.  Raise your rates as you add experience and can deliver more value. Consider creating a menu of prices for basic vs. more conceptual, strategic work. Don’t work for people who come back at you with stupid, ridiculous rates. It won’t get any better later.

Prepare in Good Times for Challenging Times

You have to manage cash flow in good times to be ready for bad times. Try holding back 50% of your current income for challenging times.

You also need to stay relevant and on-trend to prepare for downturns in the economy. Staying relevant may push you out of your comfort zone; you’ll have to get out from behind the computer.  It’s vital to network out of your typical circles with people who are in the same careers as you are. You’ll stand out more effectively if you’re networking where people like you ain’t (my grammar there).

Career Lessons Galore!

As you can tell Jennifer Spencer shared so many fantastic career lessons. Her talk will be a hard one for the next presenter to follow! And that happens to be . . . me. I’ll be talking at the July lunch on a topic Jennifer chose after her talk: Digital Self-Promotion. Now to make THAT as funny and engaging as Jennifer was!

Now to make THAT as funny and engaging as Jennifer Spencer was!  – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Idea-Magnets-TitleI think this is a first today. It’s an excerpt from another publication about Brainzooming creative thinking content.

Specifically, this recap of Monday’s “Idea Magnets – Creative Business Leadership” webcast I presented for the American Marketing Association is from “Inside the Executive Suite.” This newsletter is a weekly feature within the Armada Executive Intelligence Briefing System. We worked with Keith Prather, the publisher of the Armada Executive Intelligence Brief, for many years in the corporate world. Additionally, when we have a client engagement requiring a larger group of facilitators, Keith is my first call. He was at ground zero when we developed the techniques that later became the Brainzooming strategy methodology.

Beyond this Idea Magnets recap, you should sign up for a free 30-day trial of the Executive Intelligence Briefing System. It’s designed to keep executives current with both what’s going on in the world and what it’s going to mean for their businesses. Additionally, since Keith won’t listen to my pricing strategy advice, you can subscribe to the entire array of multi times per week publications for less than $100 a year. It SHOULD be a four or five-figure subscription, so like I said, subscribe now before I convince Keith to raise the prices!

Without delay, here’s the Armada take on the seven creative thinking characteristics of Idea Magnets. – Mike Brown

 

 7 Keys to How “Idea Magnets” Boost Creativity from “Inside the Executive Suite”

Know someone incredibly strong at generating new ideas and attracting team members who also excel at imagining creative ideas?

If so, you know an “idea magnet.”

Here is our recap and the take-aways from each (idea magnet) characteristic discussed.

Idea Magnets are . . .

1. Inspiring

Idea magnets generate interest and passion for the big objectives and dramatic visions they are trying to accomplish within their organizations. Unlike creative geniuses who may work in a more solitary basis, they want strong creative leaders surrounding them. The bigger team’s creativity helps identify the details behind making the vision a reality.

In sharing a big vision for an organization, whether it’s stated as a core purpose, vision, or mission statement isn’t critical. What’s important is the statement boldly challenges and stretches the organization.

Our take-away: Idea magnets ground creative ideas in strategies and objectives. They are NOT pursuing creativity for creativity’s sake.

2. Serving

Idea magnets are servant leaders. They participate in the challenging tasks they ask their teams to address. They also grow their team members into idea magnets themselves through strategic mentorship, sharing personal lessons with their teams, challenging the status quo, and cultivating team diversity.

Idea magnets surround themselves with smarter, more talented people and display patience while team members do their own explorations to imagine ways to turn the idea magnet’s vision into reality.

Our take-away: Idea magnets aren’t standoffish. They are in the middle of imagining ideas AND accomplishing results.

3. Attracting

Just as magnets attract metal, idea magnets attract great creative leaders and their big ideas. What makes idea magnets so attractive? They bring excitement to the workplace. They also display “abundance thinking. ” What others would consider as constraints, they see as opportunities to pursue more abundant resources and possibilities. They also provide what other leaders need to be abundantly creative, including physical space, time, resources, tools, and interactions with new (and new types of ) people.

Our take-away: The intangibles in business often support abundance thinking. Ideas, energy, passion, and learning aren’t limited, so identify ways to take greater advantage of them.

4. Connecting

Idea magnets connect people and situations to fuel creativity. They are great “and” thinkers. This means they embrace and easily work with both ends of what others might see as opposite perspectives. Idea magnets are strong at:

  • Generating and prioritizing ideas
  • Thinking creatively and implementing ideas
  • Exploiting tested ideas and unknown possibilities

Using creative formulas, idea magnets combine possibilities others would typically miss to create many more new ideas.

Our take-away: Idea magnets we’ve known in business are all strong at spotting relationships between apparently disconnected things. These connections help fuel ideas and anticipate future opportunities.

5. Encouraging

Idea magnets use multiple tools in multiple ways to motivate team members. For example, they might use time in contrasting ways. Sometimes idea magnets negotiate for MORE time so team members can finish necessary creative thinking and implementation. Other times, they may be maxing out the team’s capacity with more projects than they can handle. This LESSENS times for unnecessary creative thinking and encourages rapid progress.

Idea magnets routinely facilitate unique creative experiences, maximize fresh perspectives from new team members, and celebrate successes and the learnings from new ideas that fall short of intended impacts.

Our take-away: By adding one new or unusual variable, idea magnets facilitate once-in-a-lifetime creative experiences. This concept extends to personal relationships, so all you long-time married folks take note!

6. Deciding

Idea magnets imagine and attract many ideas. Processing those ideas so their teams aren’t overwhelmed is imperative. That’s why being strong at “deciding” is vital.

When a project or initiative launches, idea magnets identify upfront how decisions will be made as completion draws near. Sometimes the idea magnet makes the decision; other times, team members will be deciding how the team proceeds. Knowing upfront the freedom team members have in exploring ideas and the approach to setting priorities signals how much autonomy others have to shape strategies to move forward.

Our take-away: While they say in brainstorming sessions there are no bad ideas, there are. It’s vital to pick the right time to decide on good and bad ideas to sustain creative thinking.

7. Replenishing

Applying creative thinking to business issues is mentally stimulating. There’s still the need, however, for idea magnets to replenish creative energy along for the team. Idea magnets understand what encourages their creative passions and what will prepare team members to hit their creative peaks. Idea magnets have to know the people, places, situations, times, and techniques that most readily maximize creativity.

Our take-away: Managing a business team’s creativity is like a basketball coach managing the varied talents and personalities on the team. The idea magnet may have to try a variety of “player” combinations before the team scores creatively.

Is creative thinking and creative business leadership for everyone?

A question at the webcast’s conclusion asked whether creative business leadership is important if you don’t work in a creative field or company. The answer was it’s even more important then to bring fresh ideas to how an organization delivers customer value. – “Inside the Executive Suite”

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We’ve all been to a professional development conference that turned out to be a stinker.

And by “stinker,” I mean the conference presentations are weak, too many people are selling stuff vs. being there to learn, and the conference producers seem to have not put meaningful thought into creating a productive conference experience.

Wouldn’t it be nice if you could tell upfront if a professional development conference is going to be a stinker so you can avoid it?

Keynote-Presenter

8 Warning Signs

Here are eight warning signs to look for to better understand upfront whether a pending conference could turn out to be a stinker:

  1. Are details sketchy on speakers and sessions?
  2. Every time you go to the website, does it look like there have been lots of changes in conference speakers, with some conference speakers being swapped out with others?
  3. Are topics listed without any mention of specific speakers?
  4. Is there tremendous overlap between the named sponsors and the companies of the conference speakers?
  5. Is it difficult to find specific information about the speakers other than on the conference website?
  6. Does there appear to be minimal diversity among speakers, especially with respect to demographics and relevant experience histories?
  7. Are there limited choices attendees can make among content (i.e., not enough separate tracks upon which to customize an attendee’s program)?
  8. Is there a heavy reliance on panel discussions that appear hastily thrown together?

If you answer, “Yes,” to most of those questions, it’s probably going to be a stinker of a conference.

How do you decide a professional development conference could be a stinker?

That’s my list.

What do you look for to spot a professional development conference that seems like it is going to be a stinker? - Mike Brown

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Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic new ideas! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these innovation benefits for you.

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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