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There’s huge potential for video to capture and create powerful moments at an event as part of an overall content strategy.

Yet talking with an event organizer who had dispatched a staff member with a video camera to cover the organization’s annual event, the results were disappointing. While the organization’s event was emotional and transformative for attendees, none of that translated to the event video.

The problem was the staff member with a video camera was dispatched with no clear plan or a content strategy with direction on where to look for strong content creation opportunities.

Left to his own devices (literally and figuratively), the event video was meandering and lacked a strong storyline.

The answer is having a content strategy with a starting outline and plan on where to shoot video. There should also be a basic understanding of how to ferret out and take advantage of impromptu opportunities for great video. With the right video content strategy, a video shooter can capture a plethora of raw video footage suitable for multiple uses, including event marketing, highlight videos, and future content sharing.

cmworld photo

Content Strategy and Imagining Where Great Content Will Be at an Event

While every event is going to be different, here’s a list we created for the event organizer mentioned above to help a future video team in imagining where great content will be at an event.

We’re guessing, although it’s generic, this list will work as a starting point for many (most?) events.

Attendees and Groups

  • Attendees interacting with one another in new or very active ways.
  • Attendees voicing their ideas – whether about the conference content or personally important topics.
  • Movement or activity with the entire group or big segments of the group.
  • Opportunities to depict the entire attendee group together.
  • Reasons from attendees on why others should attend.

Emotional Content

  • Attendees having fun or experiencing other emotions during the event.
  • Casual and informal interactions.
  • Any kids or pets that are at the event.
  • Goodbye moments among attendees.
  • The most exciting moments during the event you can anticipate.
  • Content surprises the attendees don’t know about ahead of time.
  • Thank yous to attendees for attending.

Planned Content

  • Beginnings and endings of significant content sections.
  • Content from experienced speakers.
  • Content from genuine, less experienced speakers.
  • Moments tied to lyrics of songs you’re expecting to use with event video.

Behind the Scenes

  • Attendees getting to the event.
  • Attendees exploring the event space.
  • Extracurricular activities, excursions, or site seeing within the event.
  • Behind the scenes activities that reveal something about the event’s content.

Big Visual Impact

  • Shots of dramatic / cool aspects of the event space.
  • Instances where dramatic lighting will be used on stage or in other locations.
  • People with dramatic motions that don’t require words.

That’s our starting event video shooting list. What would you add to it? – Mike Brown

 

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“How strong is my organization’s social media strategy?”

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question.

Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social  Strategy.”

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I presented both a workshop and a breakout session at last month’s Social Media Strategy Summit in Dallas. This was my second time attending a Social Media Strategy Summit this year, and conference producer Breanna Jacobs and the team from GSMI do a fantastic job of bringing together both wonderful presenters and experienced attendees together in a very interactive learning environment.

Here are a few highlights of the tweets, insights, and audience reactions to the social media strategy ideas shared at the Dallas event.

Social Media Strategy and Customer Service

Via Vanessa Sain-Dieguez (@VSDieguez) of @HiltonHotels

  • You don’t want to “train” your customers to tweet and get better attention than when you call.
  • It’s vital to listen for people mentioning your brand in multiple ways, even when someone isn’t mentioning your brand directly. For example, if the location on a tweet or Facebook update suggests a person is at your location with an issue, you want to be able to identify that and respond.
  • Hilton layered its social media-based customer services activities into pre-existing protocols between its franchisees and customer service group. This move minimized issues that might have developed if social media customer service were treated differently. That’s not to say that delivering customer service via social is simple. “Scalability is our biggest challenge every day.”
  • Successful real time marketing is about what’s relevant, not what’s trending.

Via Jeff Gibbard (@jgibbard)

  • It’s easy for customers to be rude to a logo on Twitter or Facebook. That’s not so if they sense a person on the other end. That’s why it’s important to sign your customer service social media in some way to show there’s a person involved on the brand’s end.

Social Media Strategy Insights from Adrian Parker of @Patron

Quick disclaimer – I was one of three people who won some of the new Roca Patron Tequila for live tweeting the most during the Adrian Parker presentation.

AdrianDParker2

Nevertheless, Adrian had a plethora of great strategic insights and paraquotes from his diverse career experience.

  • “Outsource your thinking, but not your decisions.”
  • “Your social strategy should be something your competitor would never do.”
  • “A best practice isn’t a strategy. It’s something you should be doing anyway.”
  • “Good strategy is inspired by, but not limited to, current customer behavior.”
  • “A good strategy should make you nervous.”
  • “Leadership is plural. Vision is singular.” Multiple people can lead against the sole vision.

An Attendee Recap

Dan Vadeboncoeur (@danvadeboncoeur) attended the SMSSummit and shared his recap on take-aways on his Media Nerds podcast. I tweeted Dan that I appreciated the shout out, especially since he sat in on both of my sessions.

Video Highlights from the Social Media Strategy Summit

In a great example of using content providers to create even more content from an event, a video crew was onsite the second day of the conference to film brief interviews with #SMSSummit presenters. There is a YouTube page with all of the videos, plus here are several from yours truly on social media and content marketing strategy.

See the video at: http://youtu.be/sOuBJzHvRBQ

See the video at: http://youtu.be/Vkf6Xu2HKWs

See the video at: http://youtu.be/MQkdKal2rtM

Wait, There’s More

This quick recap doesn’t do justice to the breadth of content at the #SMSSummit. Look for another post with additional highlights coming soon! – Mike Brown

 

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“How strong is my organization’s social media strategy?”

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question.

Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social  Strategy.”

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I’m not a frequent plane talker.

My mother says I have a look that says, “Don’t talk to me.” If that’s true, it’s not because I consciously TRY to display that kind of look. I will admit, though, that small talk isn’t one of my favorite activities.

And on a quiet plane flight, I typically get a ton of writing done.

When someone starts airplane talking though, I’m going to listen, especially when the person is a riot.

That’s what was happening on the first leg of the flight home from Content Marketing World in Cleveland late yesterday afternoon.

Rolling in the Aisles

Blogging away while the plane was boarding, I watched with interest as a woman was rearranging luggage in the overhead bin. She grabbed a small bag and asked the owner to stow it under her seat so more luggage (specifically her own carry-on bag) would fit.

She sat down in the middle seat between me and a guy having a particularly loud phone conversation.

I think OUR conversation started with, “What’s the matter with people who think they should have loud conversations wherever they are?”

We quickly discovered we’d both spoken at Content Marketing World. Her name is Ahava Leibtag, author of “The Digital Crown: Winning at Content on the Web,” (affiliate link) and the niece of the late U.S. Senator Arlen Specter (who was from Russell, Kansas, just 30 miles from where I grew up).

SHUT UP . . . or not!

I can’t begin to replay all the hilarious ground we covered. Suffice it to say Ahava should be a stand up comedian. And during the flight, she developed her go-to, comedic catch phrase, complete with 37 different inflections of it based on the situation. I can’t reveal the comedic catch phrase, though, until she secures the URL.

Brand Strategy

Amid the laughs, Ahava also weighed in (repeatedly) on the Brainzooming brand strategy, insisting we re-brand immediately as ZoomyZoome (with two long e sounds after the zooms).

ZoomieZoomeSueme

Based on the name alone, we should be able to raise millions in venture capital, since it sounds as if it would be a hyper-hyped app! And if we want to extend the brand strategy to become a shady ambulance-chasing law firm, THAT name would be ZoomyZoome and Sue Me. You can see the results of this early brand strategy exploration for yourself.

Airplane Talk

You may ask about this post, “What is happening to the Brainzooming blog?”

I know, sue me. (See what I just did there?)

After The Beatles tribute band post the other day, I promised the very next post would be serious.

Sorry.

The NEXT post will be serious.

But this was the funniest airplane talk ever. And after a long week, you just can’t keep that to yourself.

So, what is your funniest airplane talk ever? Wanna talk about it? – Mike Brown

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Learn all about how Mike Brown’s workshops on creating strategic impact can boost your success!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Today’s post is simply silly. Even sillier than anything we’ve ever done before.

If you want serious, come back tomorrow.

Last night, as the close to the first day of Content Marketing World, there was a fun party at Jacobs Pavilion at Nautica.

COntent-Marketing-World-FLo

I wasn’t exactly sure if Nautica was the aquarium, a marina, or simply the orange clothing sponsor of Content Marketing World. Nevertheless, it was several hundred attendees at Content Marketing World noshing from local Cleveland food trucks, drinking adult beverages (the Smurf vodka-based drink was especially good), and enjoying a Beatles tribute band.

Beatles-Tribte

Speaking of Beatles tribute bands, here are the top ten things to enjoy and watch for whenever you see a Beatles tribute band (I warned you this was a silly post):

  1. The age range of the people drawn to a Beatles tribute band is remarkable. There were young women in their twenties who knew the lyrics to every song.
  2. For as long as I was there, this group never really moved beyond the first few years of The Beatles. And that was perfectly okay, except I’d hoped they’d do “Long Tall Sally.” And “Kansas City” would have been a nice touch.
  3. The quote of the night came from Elton Mayfield of ER Marketing: “If the Paul isn’t left handed (in a Beatles tribute band), you just have a guy in a costume.”
  4. Ringo didn’t sing a lot of songs, but at least the early songs Ringo sang were pretty rocking.
  5. Elton Mayfield saw Paul McCartney in Kansas City earlier this year and reported Paul is 72. I think the Paul in the Beatles tribute band with the young looking wig was close to 72 as well.
  6. I’m one (two at the most) degrees of separation away from the real Paul McCartney. It hasn’t translated into any business or personal benefits, however.
  7. This particular Beatles tribute band has been on tour for 31 years. I’m hard pressed to think of any other example of replacement parts lasting more than three times the original.
  8. You can’t go wrong with donuts covered in powdered sugar, even if they weren’t hot. Definitely, you should always go for the powdered sugar donuts. (Not technically about The Beatles cover band, but it was an important part of the evening.)
  9. When a Beatles tribute band play a George song, that’s when everyone goes to the bathroom.
  10. I can sway to a Beatles song, but that’s about it. I definitely can’t dance, even to The Beatles, but if someone asks me, I’ll try.

And that’s the dispatch from the first evening of Content Marketing World! – Mike Brown

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Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation and strategic thinking success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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The ever-growing Content Marketing World is next week in Cleveland. I’ll be co-presenting a session with global content marketing expert and author, Pam Didner, on Maximizing Content Opportunities at Events.

It’s always great to get back to Northeast Ohio. The experience will be enhanced by presenting with Pam Didner as her new book on Global Content Marketing launches (affiliate link).

Pam will be quick to tell you, however, that she won’t be talking about any book material in our presentation!

Maximizing Content and Experience Strategy at Content Marketing World

CMWorld-PresentationWhat we WILL be discussing is something we’ve characterized as a two-part case study on a transformational business event.

Pam participated in the most recent C2 conference, a very different type of event that bills itself as a “business conference somewhere between genius and insanity.” Pam will open our session with the perspective that at an event such as C2, content and experience are identical. She’ll back that up from an experiential perspective and interviews with C2 organizers.

In my portion of the case study presentation, we’ll look at C2 in the same way Brainzooming evaluates many strategies. We’ll reverse engineer the experience to identify the types of models, concepts, and strategic thinking questions that would allow another organization to replicate the same type of feel and success in their own situation. In fact, I’m in the midst of developing a download with (by current count) 250 models, concepts, ideas, and strategic thinking questions attendees can use to design their own experiences and events to maximize content creation.

Join Us at Content Marketing World

If you are attending Content Marketing World, we’d love to have you our Wednesday, September 10th session (11:30 a.m. EDT). If you are there, message me and let’s try to meet up amid the sea of orange at Content Marketing World.

Look for updates on Twitter and here on the blog during the event next week! – Mike Brown

 

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“How strong is my organization’s social media strategy?”

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question.

Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social  Strategy.”

           (Affiliate Link)

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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The session I am presenting today at the Social Media Strategies Summit in Dallas is on “3 Keys to Curating Content without Losing Your Brand Voice.”

Social-Media-Strategies-Sum

Social Media Strategy and Curating Content

Curating content essentially means searching out and sharing content through a brand’s social media outlets that originated from some other source, whether that is another brand, organization, or individual.

At the extreme, if all (or nearly all) the content an entity shares online was originally created elsewhere, it is functioning as no more than an aggregator of others’ content.

As we will discuss and work with the idea of curating content in today’s session, “curation” implies a brand is adding at least some value to the content it shares even though it did not produce the original source content.

16 Ways to Add Value When Curating Content

What are some of the ways a brand can add value when curating content? Here are sixteen ideas organized in three broad areas:

Endorsing

  • Cull lots of content to the best content that’s available
  • Offer a dependable point of view
  • Develop a resource / tool list
  • Provide disinterested objectivity

Packaging / Compiling / Pointing

  • Find the undiscovered
  • Compile material others cannot
  • Organize it better, easier, in new ways
  • Provide timeliness to delivering the aggregated content
  • Provide coordinated timing in delivering the content
  • Develop an entire sweep / survey of a topic
  • Integrate the content in new and inventive ways with other content

Enlightening

  • Add new insights
  • Challenge the original perspective
  • Bring your expertise to it
  • Supply inside knowledge
  • Provide an encyclopedic, “timeless” treatment of the topic

Beyond these ideas, it is vital that a brand identify and curate content that contributes to its brand position in smart ways. We will provide a framework for how social strategists can unpack a brand’s foundation documents to generate ideas for curating content. Additionally, we will share a strategic brief format specifically to help a social media team actively curate on-brand content on an ongoing basis.

If you aren’t with us at the Social Media Strategies Summit in Dallas, but you’d like to learn more about this social media strategy approach we’ll be sharing, let us know. We’d be happy to fill you in on more of the details.  – Mike Brown

 

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“How strong is my organization’s social media strategy?”

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question.

Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social Strategy.”

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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2

It never fails.

If I am creating a new presentation, I go through the same tortured creative thinking stages EVERY TIME.

As I pass the various STAGES, they always feel familiar based on past experiences.

Yet no matter how much creative thinking I do or how much I recognize the stages and WANT to skip over those that cause the most frustration and anxiety, I repeat them every time while creating a new presentation.

image

Creative Thinking Stages for a New Presentation

After seeing how my last new version of a presentation went, and in the midst of creating not one new presentation, but working on three new presentations this past week, I listed these twenty-five stages of creative thinking in the hopes of avoiding the most painful ones.

I am not sure that hope will ever come to fruition, but at least now, there is a road map to know where I am at in the twenty-fives stages of creating a new presentation.

  1. I’m tired of all the old presentations, so how about creating a new presentation?
  2. What have I gotten myself into here?
  3. This outline for the new presentation came together pretty easily.
  4. I have a lot of previous material I can reuse.
  5. There’s so much raw material here it’s tough to wade through and get it organized.
  6. I should perform some secondary research to test my ideas.
  7. There are a lot of other people already addressing this, and they’re probably smarter and have better experience than I do.
  8. I’ve got a mess on my hands and the original outline for the new presentation doesn’t make sense anymore.
  9. Maybe it would work to start over, do some more creative thinking, and develop a new outline in PowerPoint.
  10. The new presentation outline seems to work, of course, there isn’t a strong beginning or end, so now it’s just a matter of moving SOME of the big file of content into the new PowerPoint.
  11. I don’t have nearly enough material to fill the time.
  12. I’m going to have to develop a whole new handout, and who has time for that?
  13. I just got the attendee list, and EVERYBODY who’s coming to this session already knows WAY MORE than I do.
  14. This shorter version is finally starting to make some sense.
  15. With the beginning added, the new presentation feels good.
  16. Looking at it now, this new presentation is about 20% too long so I’m going to have to cut some slides.
  17. I really don’t have a lot of this content committed to memory, so I had better listen to recordings of similar content I’ve already presented.
  18. There are several stories from those recordings that should go into this presentation.
  19. The new presentation is close, but going back through the attendee list, I’m still not sure what they’re going to learn.
  20. I’ll work through the notes on the plane there.
  21. After hand writing my notes on the plane, this new presentation really clicks, especially after a few more tweaks.
  22. Sitting here the night before, it’s still way too long and the ideas aren’t meaty enough for these attendees.
  23. Going through the presentation last night, I fell asleep because it was so boring to me, so it’s going to be boring for the attendees.
  24. It’s time to give the new presentation, so we’ll just have to see how it goes.
  25. That went REALLY well.

With the new presentations I’ve been creating the last week, I’m at around stages ten through thirteen on all of them.

I have a long way and a short time to go until stage twenty-five.

Wish me the best! – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.


Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation and strategic thinking success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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