2

I’m not a frequent plane talker.

My mother says I have a look that says, “Don’t talk to me.” If that’s true, it’s not because I consciously TRY to display that kind of look. I will admit, though, that small talk isn’t one of my favorite activities.

And on a quiet plane flight, I typically get a ton of writing done.

When someone starts airplane talking though, I’m going to listen, especially when the person is a riot.

That’s what was happening on the first leg of the flight home from Content Marketing World in Cleveland late yesterday afternoon.

Rolling in the Aisles

Blogging away while the plane was boarding, I watched with interest as a woman was rearranging luggage in the overhead bin. She grabbed a small bag and asked the owner to stow it under her seat so more luggage (specifically her own carry-on bag) would fit.

She sat down in the middle seat between me and a guy having a particularly loud phone conversation.

I think OUR conversation started with, “What’s the matter with people who think they should have loud conversations wherever they are?”

We quickly discovered we’d both spoken at Content Marketing World. Her name is Ahava Leibtag, author of “The Digital Crown: Winning at Content on the Web,” (affiliate link) and the niece of the late U.S. Senator Arlen Specter (who was from Russell, Kansas, just 30 miles from where I grew up).

SHUT UP . . . or not!

I can’t begin to replay all the hilarious ground we covered. Suffice it to say Ahava should be a stand up comedian. And during the flight, she developed her go-to, comedic catch phrase, complete with 37 different inflections of it based on the situation. I can’t reveal the comedic catch phrase, though, until she secures the URL.

Brand Strategy

Amid the laughs, Ahava also weighed in (repeatedly) on the Brainzooming brand strategy, insisting we re-brand immediately as ZoomyZoome (with two long e sounds after the zooms).

ZoomieZoomeSueme

Based on the name alone, we should be able to raise millions in venture capital, since it sounds as if it would be a hyper-hyped app! And if we want to extend the brand strategy to become a shady ambulance-chasing law firm, THAT name would be ZoomyZoome and Sue Me. You can see the results of this early brand strategy exploration for yourself.

Airplane Talk

You may ask about this post, “What is happening to the Brainzooming blog?”

I know, sue me. (See what I just did there?)

After The Beatles tribute band post the other day, I promised the very next post would be serious.

Sorry.

The NEXT post will be serious.

But this was the funniest airplane talk ever. And after a long week, you just can’t keep that to yourself.

So, what is your funniest airplane talk ever? Wanna talk about it? – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Today’s post is simply silly. Even sillier than anything we’ve ever done before.

If you want serious, come back tomorrow.

Last night, as the close to the first day of Content Marketing World, there was a fun party at Jacobs Pavilion at Nautica.

COntent-Marketing-World-FLo

I wasn’t exactly sure if Nautica was the aquarium, a marina, or simply the orange clothing sponsor of Content Marketing World. Nevertheless, it was several hundred attendees at Content Marketing World noshing from local Cleveland food trucks, drinking adult beverages (the Smurf vodka-based drink was especially good), and enjoying a Beatles tribute band.

Beatles-Tribte

Speaking of Beatles tribute bands, here are the top ten things to enjoy and watch for whenever you see a Beatles tribute band (I warned you this was a silly post):

  1. The age range of the people drawn to a Beatles tribute band is remarkable. There were young women in their twenties who knew the lyrics to every song.
  2. For as long as I was there, this group never really moved beyond the first few years of The Beatles. And that was perfectly okay, except I’d hoped they’d do “Long Tall Sally.” And “Kansas City” would have been a nice touch.
  3. The quote of the night came from Elton Mayfield of ER Marketing: “If the Paul isn’t left handed (in a Beatles tribute band), you just have a guy in a costume.”
  4. Ringo didn’t sing a lot of songs, but at least the early songs Ringo sang were pretty rocking.
  5. Elton Mayfield saw Paul McCartney in Kansas City earlier this year and reported Paul is 72. I think the Paul in the Beatles tribute band with the young looking wig was close to 72 as well.
  6. I’m one (two at the most) degrees of separation away from the real Paul McCartney. It hasn’t translated into any business or personal benefits, however.
  7. This particular Beatles tribute band has been on tour for 31 years. I’m hard pressed to think of any other example of replacement parts lasting more than three times the original.
  8. You can’t go wrong with donuts covered in powdered sugar, even if they weren’t hot. Definitely, you should always go for the powdered sugar donuts. (Not technically about The Beatles cover band, but it was an important part of the evening.)
  9. When a Beatles tribute band play a George song, that’s when everyone goes to the bathroom.
  10. I can sway to a Beatles song, but that’s about it. I definitely can’t dance, even to The Beatles, but if someone asks me, I’ll try.

And that’s the dispatch from the first evening of Content Marketing World! – Mike Brown

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Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation and strategic thinking success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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The ever-growing Content Marketing World is next week in Cleveland. I’ll be co-presenting a session with global content marketing expert and author, Pam Didner, on Maximizing Content Opportunities at Events.

It’s always great to get back to Northeast Ohio. The experience will be enhanced by presenting with Pam Didner as her new book on Global Content Marketing launches (affiliate link).

Pam will be quick to tell you, however, that she won’t be talking about any book material in our presentation!

Maximizing Content and Experience Strategy at Content Marketing World

CMWorld-PresentationWhat we WILL be discussing is something we’ve characterized as a two-part case study on a transformational business event.

Pam participated in the most recent C2 conference, a very different type of event that bills itself as a “business conference somewhere between genius and insanity.” Pam will open our session with the perspective that at an event such as C2, content and experience are identical. She’ll back that up from an experiential perspective and interviews with C2 organizers.

In my portion of the case study presentation, we’ll look at C2 in the same way Brainzooming evaluates many strategies. We’ll reverse engineer the experience to identify the types of models, concepts, and strategic thinking questions that would allow another organization to replicate the same type of feel and success in their own situation. In fact, I’m in the midst of developing a download with (by current count) 250 models, concepts, ideas, and strategic thinking questions attendees can use to design their own experiences and events to maximize content creation.

Join Us at Content Marketing World

If you are attending Content Marketing World, we’d love to have you our Wednesday, September 10th session (11:30 a.m. EDT). If you are there, message me and let’s try to meet up amid the sea of orange at Content Marketing World.

Look for updates on Twitter and here on the blog during the event next week! – Mike Brown

 

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“How strong is my organization’s social media strategy?”

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question.

Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social  Strategy.”

           (Affiliate Link)

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The session I am presenting today at the Social Media Strategies Summit in Dallas is on “3 Keys to Curating Content without Losing Your Brand Voice.”

Social-Media-Strategies-Sum

Social Media Strategy and Curating Content

Curating content essentially means searching out and sharing content through a brand’s social media outlets that originated from some other source, whether that is another brand, organization, or individual.

At the extreme, if all (or nearly all) the content an entity shares online was originally created elsewhere, it is functioning as no more than an aggregator of others’ content.

As we will discuss and work with the idea of curating content in today’s session, “curation” implies a brand is adding at least some value to the content it shares even though it did not produce the original source content.

16 Ways to Add Value When Curating Content

What are some of the ways a brand can add value when curating content? Here are sixteen ideas organized in three broad areas:

Endorsing

  • Cull lots of content to the best content that’s available
  • Offer a dependable point of view
  • Develop a resource / tool list
  • Provide disinterested objectivity

Packaging / Compiling / Pointing

  • Find the undiscovered
  • Compile material others cannot
  • Organize it better, easier, in new ways
  • Provide timeliness to delivering the aggregated content
  • Provide coordinated timing in delivering the content
  • Develop an entire sweep / survey of a topic
  • Integrate the content in new and inventive ways with other content

Enlightening

  • Add new insights
  • Challenge the original perspective
  • Bring your expertise to it
  • Supply inside knowledge
  • Provide an encyclopedic, “timeless” treatment of the topic

Beyond these ideas, it is vital that a brand identify and curate content that contributes to its brand position in smart ways. We will provide a framework for how social strategists can unpack a brand’s foundation documents to generate ideas for curating content. Additionally, we will share a strategic brief format specifically to help a social media team actively curate on-brand content on an ongoing basis.

If you aren’t with us at the Social Media Strategies Summit in Dallas, but you’d like to learn more about this social media strategy approach we’ll be sharing, let us know. We’d be happy to fill you in on more of the details.  – Mike Brown

 

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“How strong is my organization’s social media strategy?”

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question.

Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social Strategy.”

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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2

It never fails.

If I am creating a new presentation, I go through the same tortured creative thinking stages EVERY TIME.

As I pass the various STAGES, they always feel familiar based on past experiences.

Yet no matter how much creative thinking I do or how much I recognize the stages and WANT to skip over those that cause the most frustration and anxiety, I repeat them every time while creating a new presentation.

image

Creative Thinking Stages for a New Presentation

After seeing how my last new version of a presentation went, and in the midst of creating not one new presentation, but working on three new presentations this past week, I listed these twenty-five stages of creative thinking in the hopes of avoiding the most painful ones.

I am not sure that hope will ever come to fruition, but at least now, there is a road map to know where I am at in the twenty-fives stages of creating a new presentation.

  1. I’m tired of all the old presentations, so how about creating a new presentation?
  2. What have I gotten myself into here?
  3. This outline for the new presentation came together pretty easily.
  4. I have a lot of previous material I can reuse.
  5. There’s so much raw material here it’s tough to wade through and get it organized.
  6. I should perform some secondary research to test my ideas.
  7. There are a lot of other people already addressing this, and they’re probably smarter and have better experience than I do.
  8. I’ve got a mess on my hands and the original outline for the new presentation doesn’t make sense anymore.
  9. Maybe it would work to start over, do some more creative thinking, and develop a new outline in PowerPoint.
  10. The new presentation outline seems to work, of course, there isn’t a strong beginning or end, so now it’s just a matter of moving SOME of the big file of content into the new PowerPoint.
  11. I don’t have nearly enough material to fill the time.
  12. I’m going to have to develop a whole new handout, and who has time for that?
  13. I just got the attendee list, and EVERYBODY who’s coming to this session already knows WAY MORE than I do.
  14. This shorter version is finally starting to make some sense.
  15. With the beginning added, the new presentation feels good.
  16. Looking at it now, this new presentation is about 20% too long so I’m going to have to cut some slides.
  17. I really don’t have a lot of this content committed to memory, so I had better listen to recordings of similar content I’ve already presented.
  18. There are several stories from those recordings that should go into this presentation.
  19. The new presentation is close, but going back through the attendee list, I’m still not sure what they’re going to learn.
  20. I’ll work through the notes on the plane there.
  21. After hand writing my notes on the plane, this new presentation really clicks, especially after a few more tweaks.
  22. Sitting here the night before, it’s still way too long and the ideas aren’t meaty enough for these attendees.
  23. Going through the presentation last night, I fell asleep because it was so boring to me, so it’s going to be boring for the attendees.
  24. It’s time to give the new presentation, so we’ll just have to see how it goes.
  25. That went REALLY well.

With the new presentations I’ve been creating the last week, I’m at around stages ten through thirteen on all of them.

I have a long way and a short time to go until stage twenty-five.

Wish me the best! – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.


Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation and strategic thinking success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Opening a Can of Creative Thinking Worms

What’s the opposite of “opening up a can of worms”? Fishing? Closing the can of worms? Picking the best worms and doing something really incredible with them? Finishing what you start? I don’t know the right answer, but it seems like with a little creative thinking we should be able to figure it out . . . Social media is celebrated as a young person’s game, which maybe it is. Or maybe it isn’t . . . There’s more value to having patience on your side than having time on your side, even if it doesn’t seem like it right now.

Clementine-toidy

Even if no one else cares, it’s wonderful to have a cat who cares about purring for you enthusiastically . . . If you are struggling for content ideas, write out a list of the untold stories in your life. There will be incredible content ideas in that list, guaranteed . . . When you meet someone entirely new who starts sharing the same points of view you have completely unprompted, you have to take notice and figure out how you should be working together . . . If you need a laugh today, watch “Word Crimes” from Weird Al Yankovic. It’s hilarious on the surface, and even better for some of the very subtle shots it takes at other performers.

It’s a sad statement about the times in which we live when dumb gets more attention than sensible. Social media isn’t completely to blame, bsocial media has allowed dumb stuff to be broadcast 24/7 . . . There’s great value in learning when you can and SHOULD simply “wing it” . . . If bizarre situations and people were really as common place and important as the media (including social media) would have you believe, the media wouldn’t be covering them . . . Even though I hear some people using them interchangeably, there’s a difference between “collaboration” and “corroboration.”

jump-orange-shoes

Might as well jump, but into what? . . . Going to bed with loud rain and thunder is like getting a recording filled with storm sounds completely free . . . I go through the same stages of anxiety in creating every new presentation or workshop. Still haven’t found the formula to break that creative pattern, but I’m working on it . . . We used to eat at restaurants with paper table coverings, and I’d show up with a Sharpie marker (and maybe even crayons) to illustrate our dinner. Somewhere along the line that stopped, and I miss that creative pursuit. That needs to change and soon! – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.


Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation and strategic thinking success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

 

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Creative Thinking in Summer

There are some real challenges in the summer that just aren’t that big of a deal in the winter. Still, I like summer so much more . . . It’s really hard for people to change, me included . . . I take on stuff I really shouldn’t because I know there will be learning involved, and it’s SOOOOOOO tough for me to turn down a juicy learning opportunity.

The Wall Street Journal ran a story recently about a research project conducted on 36 kids who had been DIVIDED into THREE groups. They’re granting ridiculous credibility to assuming twelve kids in a split group represent all kids . . . With some potential clients you just want to say, “Don’t pull on my ears. I know what I’m doing.” You don’t, though, because it’s rude and offensive. Which is why it fits in the first place.

Challenging Words

Sorry, but I gave up early today. I’ll do better tomorrow with my creative thinking . . . I spent two hours driving around to do shopping and errands the other day because Cyndi can’t. That’s where the missing Friday blogs posts have gone this summer . . . It’s not a healthy sign when you are boring yourself . . . Some things just aren’t meant to be . . . You try saying, “a people peculiarly his own,” fast a couple of times (Deut 7:6) . Heck, it’s a challenge to even say it slow . . . Yes, I understand you are avoiding me.

DietDPatUMKC

There’s enough to love about the QuikTrip convenience stores brand just in its crushed ice machine and 79 cent, 32 ounce drinks during the summer . . .No, don’t claim you’re getting the exercise you need through “resistance training.” Resistance training doesn’t simply involve you vehemently disagreeing, refusing to cooperate, and then not wanting to talk about it . . . This band of flies that act drunk have invaded our house. I think they want be part of our Framily plan.

Good Words

The most profound words ever written about the human condition? “I do not understand my own actions. For I do not do what I want, but I do the very thing I hate (Rom 7:15),” gets my vote  . . . The truest words ever written about what passes for a lot of business expertise these days? Teddy Roosevelt saying, “Whenever you are asked if you can do a job, tell ‘em, ‘Certainly I can!’ Then get busy and find out how to do it.” – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.


Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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