2

Based on conferences I attend, there’s an opportunity to see many “emerging speakers.” These are either executives inside corporations or ones having recently departed. They are in a different experience and style category compared to speakers on the full-time speaking circuit.

This speaking world of emerging speakers is both frustrating and exciting.

It’s frustrating when you sit through full-on bores with content that isn’t compelling. There’s one global B2B company, and every speaker I’ve seen from it the past few years is arrogant and plainly disconnected from the audience. Their presentations are horrible.

The frustrating experiences are more than offset, however, by the excitement of seeing new, strong presenters speaking from real, ongoing experiences. These are always delightful, and a great reminder about effective presentations skills to try to develop for my own speaking engagements.

I saw one of the latter types of speakers recently: Amy Brusselback, a former P&G executive. She left the corporate world to start Design B&B. Amy’s speaking style was a great reminder of three aspirations any speaker should embrace: Be funny, self-deprecating, and quotable.

3-Magic-Keys

More than 127 Tips for Effective Presentation Skills

Thinking about lessons in effective presentation skills from sitting through both good and bad presenters prompted me to compile the varied Brainzooming content focused speakers. Along the way, there have also been plenty of tips for how conference organizers can facilitate speakers being better. There have also been some for how audience members can involve themselves in getting the most from conference presentations.

Effective Presentation Skills for Various Situations

Effective Presentation Skills – 8 Ways to Put More of You in Your Talks

Effective Presentation Skills – 16 Ideas to Immediately Engage an Audience

TED Talks – Six Ideas for Developing a First Time TEDx Talk

9 Things I Do Give a Damn ’bout with a Bad Presentation

9+ Tips for How Not to Use PowerPoint and Other Creative Presentation Ideas

Keynote Presenter Advice – Don’t Do These Things

Effective Presentation Skills – 6 Keys to Successful Last-Minute Changes

5 Things all Conference Presenters Must Stop Doing Right Away

Better Presentations with a Small Audience and a Big Room – 9 Success Tips

Pecha Kucha in Kansas City – 6 Reminders for Better Presentations

7 Steps to Be Ready to Present When Your PowerPoint Fails

Eight Tips for Making a Big Presentation Successful

Presentation Tips – 4 Ideas for Successful, Last-Minute Speeches

Great Presentation Content

Strategic Thinking Lessons – Why Recipes Are Better than Dinner Stories

Presentation Tips – 3 Reasons to Admit You Don’t Do Something Well

Presentation Tips – 5 Tips for Creating Photogenic Slides

16 Creative Ways to Supercharge Presentations

Creative Thinking – The 25 Stages in Creating a New Presentation

Create Lasting Memories in Online Events – 10 Ways to Do It

The Value in Presentations

Strategic Thinking Question – When Does Free Become Getting Paid?

Strategic Thinking for Your Career – What Free Speaking Engagements to Do?

Free Speech? Try a “Fair Trade” Speech Strategy Instead

How Organizers Can Help Speakers Be More Successful

5 Ways to Help a Speaker Deliver a Successful Presentation at Your Event

Event Strategy – 5 Ideas for Generating Applause When You Need It

The Audience Role in Presentations

Creative Ideas – A Memorable Way to Meet Conference Speakers

5 Strategic Thinking Questions for Integrated Listening

8 Warning Signs a Professional Development Conference Could Be a Stinker

Is a Smart Presenter Always Better?

Mike Brown

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Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Suppose you need to involve hundreds of engaged audience members to shape the strategic thinking for a significant issue your organization faces.

How do you create the opportunity for learning and community collaboration in this scenario?

Digital-Inclusion-Photo

The organizing group addressing digital inclusion in Kanas City presented The Brainzooming Group this situation. Having announced an all-day Digital Inclusion Summit and inviting any interested community members to participate, we designed the event’s community collaboration strategy.

There are challenges we don’t typically encounter. Because of the general invitation to the community, we didn’t have upfront insight into who would participate until that day. This meant there was no opportunity to ensure the right mix of people within all the educational sessions. Additionally, our digital inclusion community collaboration approach had to fit fifteen different pre-planned educational segments we wouldn’t have visibility to upfront.

Strategic Thinking and Community Collaboration

How did we design a community collaboration approach for the Digital Inclusion Summit within these constraints?

The simple story to our community collaboration approach is we:

  • Identified two topic tracks (best practices and strategy) to describe the education sessions in order to organize the collaboration approaches.
  • Developed strategic thinking worksheets for each topic track. Each had several related questions for the topic track that could be used both individually and in small groups.
  • Coached each education session presenter on taking fifteen minutes in the middle of his/her content. This time was for participants to react to the learning and complete the worksheet strategic thinking questions.
  • Deployed our team, along with Digital Inclusion Summit team members, to manage the community collaboration activities.

Additionally, we developed an experience-based activity. For this activity, we invited participants to turn off all their digital tools for the day to simulate being a part of the digital divide, i.e., citizens who lack access to the Internet on a day-to-day basis.

Community Collaboration Yields New Strategic Insights

From the community collaboration worksheets participants completed in small groups, we documented nine individual strategic themes. Within these Digital Inclusion Summit themes, participants suggested serious issues standing in the way of digital inclusion and new leadership groups needing seats at the table to effectively narrow the digital divide.

In a rare situation for us, we can fully share the final Digital Inclusion Summit report we created to give you a sense of the nine themes and all the individual comments. The Digital Inclusion Summit report is available for free to the public on a new website designed by the Kansas City Public Library. It is a great treat for us to be able to actually share the final work product we developed.

Community Collaboration – Engaging to Address Digital Inclusion from Mike Brown

Do you have a community of stakeholders you need to meaningfully engage?

Whether you are tackling city-wide issues needing community collaboration or have an organization that needs to better engage its diverse stakeholders, we’d love to talk with you about how we can turn your hopes for meaningful engagement into reality.  – Mike Brown

 

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Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you making the best use of customer input and market insights to deliver innovation and growth? Creating successful, innovative new products and services has never been more dependent on tapping perspectives from outside your organization. This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas.

Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.


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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Whenever presenting to a group, I love trying out new ideas, tools, and techniques with the audience. I also appreciate the opportunity to be candid about what works and doesn’t relative to the topic we’re addressing. This is one of the great presentation tips shared early on by someone who works with a lot of speakers. I’ve adopted it, and the more intimate and interactive the setting, the more likely I will push further into successes and challenges.

During my “Creating Fantastic, Shareable Content” workshop at the Social Strategies Summit, we discussed how a content marketing strategy fits with a lead generation strategy. Typically, creating and sharing content is motivated by growing the number of prospects in your audience identifying themselves as interested in talking further about how your organization could serve them.

Covering various aspects of this content marketing strategy that must work well to make the overall strategy successful, I shared what we do well and an area we don’t do well as an organization with our own strategy.

Okay, rather than simply pointing it out, I said we “suck” at one part of our content marketing strategy.

Later, one of the great people I met at the conference remarked how unusual it is for a speaker to say his organization “sucks” at something. She wondered why I did this.

At the core, it is one of those things I sometimes say “in the moment.” The workshop atmosphere was very comfortable, making it easier for me to push the messages harder.

Presentation Tips – 3 Reasons to Admit You Don’t Do Something Well

Mike-Brown-Speaking

Beyond that, there are three other reasons why I said, “We suck.”

1. It is truthful

There are some things we do really well on content marketing, including creating business-oriented, evergreen content delivering value for readers around the world. We haven’t been as strong on following up and taking the next steps with the audience that wants to work more closely with us.

2. It is realistic

I’m suspect of speakers who paint the picture of EVERYTHING being wonderful as the basis of the credibility for the messages they share. Call me cynical, but I’ve been around too long to ever swallow that EVERYTHING is perfect with any organization.

3. An audience member may have an idea to help us improve

Overwhelmingly, I’m blessed to talk with very diverse, experienced audiences typically as eager to offer ideas as I am in offering ideas to them. If one of these smart people has an idea for how we can improve what The Brainzooming Group does, I definitely want to learn it.

What did he say?

Yes, saying we “suck” was a little strong, but it got attention, which is why I said it.

If you have us speak or do a workshop, be prepared for truthful, realistic content to help your audience better understand what to do. They will also understand the challenges that could be looming, too.

Consider it part of the Brainzooming brand promise.

If you don’t want me to say, “Suck,” however, let me know. I’ll use another word! – Mike Brown

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Learn all about how Mike Brown’s workshops on creating strategic impact can boost your success!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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For many years, the Brainzooming blog has gone varying degrees of “all out” to preview and report on Super Bowl advertising, including tweeting like crazy, first at #BZBowl, and then the last few years at Jim Joseph’s #SuperBowlEXP.

This year, I personally went a lot less all out for the Super Bowl Advertising onslaught.

I hope that doesn’t Deflategate any of you!

XLIX-Winner-Patriots

10 Reasons for Not Going All Out on Super Bowl Advertising Coverage this Year

Why didn’t I go all out?

Well of course, there are ten reasons.

  1. There’s simply too much hype for advertising that typically doesn’t provide beneficial lessons most businesses should actually follow.
  2. I think Boom Ideanet, on the other hand, is doing some interesting work, and they had a natural and new voice to add to our Super Bowl coverage for the big game. This is especially true with the new Boom Ideanet eBook download on crowdsouring advertising, which you should grab here while you can.
  3. With the Seahawks and the Patriots, here wasn’t that much to get excited about beforehand, other than the Kansas City Chiefs already beating BOTH the Seahawks and the Patriots this year.
  4. I was invited to a Super Bowl party by a great friend and blog reader (hint, hint) and had decided upfront to behave more like an adult and less like a social media geek with my attention focused on monitoring and making #SuperBowlEXP tweets. Unfortunately, I wasn’t able to attend, so I did wind up tweeting more of the game than I’d expected.
  5. The post-game posts we have run in the past haven’t been huge traffic magnets, which tells me you all are getting your coverage of the advertising addressed in other venues, which is fine.
  6. Staying up until 2 or 3 in the morning writing that day’s blog post isn’t great blogging practice. I still spotted a typo on one of the previous year’s Super Bowl advertising posts this week.
  7. Most of the Super Bowl advertising videos goes private within a fairly short time, so those previous Super Bowl advertising blog posts don’t hold up as evergreen content.
  8. In the midst of what seems like a lot of behind-the-scenes prep work for upcoming presentations and a new business initiative for us, creating a bunch of new Super Bowl content didn’t crack the top five on my to-do list.
  9. Even Katy Perry being the halftime show wasn’t that exciting for me. Other than the flying star thing (which I take it from the tweets is an NBC tie-in), I think the performance confirmed my initial ho-hum sense.
  10. A natural major Super Bowl advertising presence for X LIX should have been Ex-Lax (say it aloud if you don’t get it). THAT would have been funny enough to get me in the game!

Boom-Ideanet-Download

Having seen and tweeted on the ads (none of which I’d sought out ahead of time), there were a few winners and some real losers, although a number of my assessments differed from most of the rest of the folks tweeting on #SuperBowlEXP. It was intriguing, however, how many people were tweeting that this year, the game was actually better than the commercials, at least until the fighting started in the last 20 seconds.

Look for a quick recap of Brainzooming video tweets on Tuesday, because on Sunday night, I got some sleep! – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Speaking on social media strategy at various fantastic conferences, I’m surprised by how many individuals from prominent brands tell me they are handling ALL the social media for their brands.

Yes, being a solo social media professional isn’t something that happens just in smaller companies. Big brands also find themselves putting a tremendous amount of responsibility and social media work on one person. In fact, one study reports that 42% of professionals working on social media full-time serve as one person departments.

Solo-Social

That background prompted us to work with the Social Media Strategy Summit to offer a new Brainzooming workshop at its February 2015 conference on “Staying Sane as a One Person Social Media Department.”

The presentation content will be built on various Brainzooming posts on social media efficiency and effectiveness (some of which is highlighted at the end of this post).

I hope to also infuse the presentation with the ideas and suggestions of all of you who are solo social media professionals currently or have insights about the upsides and challenges of their jobs.

If you’re a solo social media professional, please take a few moments to answer the questions below to be a part of the Social Media Strategy Summit workshop and share this link with your peers: https://www.surveymonkey.com/s/SoloSocialMediaPro

If aren’t a solo social media professional but know others who are, please share the link with them also so they can participate and offer their ideas: https://www.surveymonkey.com/s/SoloSocialMediaPro

Thanks in advance for your participation and all the great ideas!

A Sampling of Brainzooming Resources for Solo Social Media Professionals

Mike Brown

 

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“How strong is my organization’s social media strategy?”

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question.

Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social  Strategy.”

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Susan-CrawfordWhen a speaker has a command of the effective presentation skills to put him or herself into a presentation in a truly emotional, real way, I take notice.

These speakers stand out because so many speakers don’t inject any emotion into their talks. And for those speakers who do inject emotion, it often appears to the audience (or at least “me” in the audience) as phony and forced.

Among multiple great speakers at the Gigabit City Summit, one speaker I was able to see was one of those rare standout presenters who could put effective presentation skills on display throughout her talk in a very real way, so I took lots of notice.

Susan Crawford, a professor at the Benjamin N. Cardozo School of Law, delivered a talk on “From Gigabit City to Responsive City.” The former Special Assistant for Science, Technology, and Innovation Policy in the Obama administration, her talk on technology and broadband wound up following President Obama’s address on the importance of broadband for communities across the United States.

This placement set Susan Crawford up to contrast her challenges six years ago in advancing broadband initiatives compared with the address President Obama had completed just a few hours earlier.

8 Effective Presentation Skills for Putting More of You in Your Talks

What were the effective presentation skills Susan Crawford used so well in her remarks?

Here are eight of them Susan Crawford used that ANY of us can use, if you or I are willing to move into a more real place to share our perspectives.

She spoke:

  1. About her hopes
  2. Of her challenges
  3. From the heart
  4. Using her own stories, not someone else’s stories
  5. To establish empathy with the audience
  6. With humor where it was appropriate – even in a serious talk
  7. With body language that conveyed her passion and emotion in very subtle ways
  8. In a way that took her to the edge of raw emotion without going too far

I was so completely pulled in to her talk, I missed an online message from conference chair Aaron Deacon of KC Digital Drive on how we wanted to wrap up the day’s events!

Susan Crawford at the Gigabit City Summit from KC Digital Drive on Vimeo.

Two days later, while delivering an update on a Digital Inclusion Summit report for Kansas City The Brainzooming Group prepared for the Kansas City Public Library. I tried using as many of these presentation skills as possible. I’ll keep the list close to push myself in future presentations. If you’re up to it, next time you want to put more of you into your presentation, come back here and see how you stack up against the effective presentation skills on the list. – Mike Brown

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Download: FREE Innovation Strategic Thinking Fake Book

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you making the best use of customer input and market insights to deliver innovation and growth? Creating successful, innovative new products and services has never been more dependent on tapping perspectives from outside your organization.

This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

For an organizational innovation and strategic thinking success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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The Brainzooming Group, in support of KC Digital Drive, is in the midst of wrapping up producing the Gigabit City Summit today.

Talking with attendees throughout the event, it’s exciting to hear them talk about how smooth, fun, engaging, and meaningful the Gigabit City Summit event experience has been. These sentiments were accentuated during Wednesday afternoon’s general session when we interrupted the regularly scheduled Gigabit City Summit to feature a live webcast of President Barack Obama’s address from Cedar Falls, IA on the plan for accelerating broadband availability in the United States.

Gigabit-City-Summit-Interruption

When it comes to events, here are 10 of my hip pocket tips for designing and implementing a fantastic event experience design. They apply to big meetings, and also to most little meetings. Most of them even apply if you’re only getting a few people together for a meeting.

10 Tips for a Compelling Event Experience Design

  1. When in doubt, incorporate more emotion into your event experience design. Emotion isn’t used enough in professional settings, so you’ll stand out with genuine emotion.
  2. Start with your second biggest thing; end with the biggest thing you have going.
  3. Capture all the TYPES and AMOUNT of content you can during the event, even if you’re not sure what you’ll do with it later.
  4. Restrict yourself (as much as possible) to speakers that someone on the planning group has previously seen. If you’re interested in someone you haven’t seen, figure out a way to see them speak before deciding.
  5. Make sure the technical and audio visual people who are working the show have full visibility to what you’re trying to accomplish with the event experience design. This allows them to support you in ways you might not have thought about.
  6. There are two kinds of people in the world: event people (who understand the mix of strategy and detail to implement a successful event experience design) and everyone else. Make sure you surround yourself with event people.
  7. Be ready to fix things for attendees and know who the people are on your event team that are great at fixing things for attendees. Always know where these people are at the event.
  8. Manage the time aggressively to keep the event on schedule. Know, however, when a slight deviation from the time schedule is important for creating a better event experience (such as when the President delivers an address on your topic during your conference). Also know how much of the extra time you’ll be able to make up during the rest of the event and where it’s going to take place.
  9. Create the schedule so there are multiple compelling reasons in the event experience for attendees to stick around throughout the entire event.
  10. ALWAYS, ALWAYS, ALWAYS be looking out for the completely unexpected things that WILL happen that reinforce your event experience while the event is going on. Those unexpected events led to stopping our show for the President, how we opened the first two days of the conference with particular music and video selections, and me trying (at 2 a. m. Thursday morning) to get a last-minute guest into our breakfast and Kansas City tech tour this morning. Those unexpected things are God’s gift to those who are paying attention to them! – Mike Brown

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Download: FREE Innovation Strategic Thinking Fake Book

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you making the best use of customer input and market insights to deliver innovation and growth? Creating successful, innovative new products and services has never been more dependent on tapping perspectives from outside your organization.

This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

Download Your Free  Outside-In Innovation Strategic Thinking Fake Book

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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