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Speaking on social media strategy at various fantastic conferences, I’m surprised by how many individuals from prominent brands tell me they are handling ALL the social media for their brands.

Yes, being a solo social media professional isn’t something that happens just in smaller companies. Big brands also find themselves putting a tremendous amount of responsibility and social media work on one person. In fact, one study reports that 42% of professionals working on social media full-time serve as one person departments.

Solo-Social

That background prompted us to work with the Social Media Strategy Summit to offer a new Brainzooming workshop at its February 2015 conference on “Staying Sane as a One Person Social Media Department.”

The presentation content will be built on various Brainzooming posts on social media efficiency and effectiveness (some of which is highlighted at the end of this post).

I hope to also infuse the presentation with the ideas and suggestions of all of you who are solo social media professionals currently or have insights about the upsides and challenges of their jobs.

If you’re a solo social media professional, please take a few moments to answer the questions below to be a part of the Social Media Strategy Summit workshop and share this link with your peers: https://www.surveymonkey.com/s/SoloSocialMediaPro

If aren’t a solo social media professional but know others who are, please share the link with them also so they can participate and offer their ideas: https://www.surveymonkey.com/s/SoloSocialMediaPro

Thanks in advance for your participation and all the great ideas!

A Sampling of Brainzooming Resources for Solo Social Media Professionals

Mike Brown

 

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“How strong is my organization’s social media strategy?”

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question.

Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social  Strategy.”

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Susan-CrawfordWhen a speaker has a command of the effective presentation skills to put him or herself into a presentation in a truly emotional, real way, I take notice.

These speakers stand out because so many speakers don’t inject any emotion into their talks. And for those speakers who do inject emotion, it often appears to the audience (or at least “me” in the audience) as phony and forced.

Among multiple great speakers at the Gigabit City Summit, one speaker I was able to see was one of those rare standout presenters who could put effective presentation skills on display throughout her talk in a very real way, so I took lots of notice.

Susan Crawford, a professor at the Benjamin N. Cardozo School of Law, delivered a talk on “From Gigabit City to Responsive City.” The former Special Assistant for Science, Technology, and Innovation Policy in the Obama administration, her talk on technology and broadband wound up following President Obama’s address on the importance of broadband for communities across the United States.

This placement set Susan Crawford up to contrast her challenges six years ago in advancing broadband initiatives compared with the address President Obama had completed just a few hours earlier.

8 Effective Presentation Skills for Putting More of You in Your Talks

What were the effective presentation skills Susan Crawford used so well in her remarks?

Here are eight of them Susan Crawford used that ANY of us can use, if you or I are willing to move into a more real place to share our perspectives.

She spoke:

  1. About her hopes
  2. Of her challenges
  3. From the heart
  4. Using her own stories, not someone else’s stories
  5. To establish empathy with the audience
  6. With humor where it was appropriate – even in a serious talk
  7. With body language that conveyed her passion and emotion in very subtle ways
  8. In a way that took her to the edge of raw emotion without going too far

I was so completely pulled in to her talk, I missed an online message from conference chair Aaron Deacon of KC Digital Drive on how we wanted to wrap up the day’s events!

Two days later, while delivering an update on a Digital Inclusion Summit report for Kansas City The Brainzooming Group prepared for the Kansas City Public Library. I tried using as many of these presentation skills as possible. I’ll keep the list close to push myself in future presentations. If you’re up to it, next time you want to put more of you into your presentation, come back here and see how you stack up against the effective presentation skills on the list. – Mike Brown

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Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you making the best use of customer input and market insights to deliver innovation and growth? Creating successful, innovative new products and services has never been more dependent on tapping perspectives from outside your organization.

This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

For an organizational innovation and strategic thinking success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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The Brainzooming Group, in support of KC Digital Drive, is in the midst of wrapping up producing the Gigabit City Summit today.

Talking with attendees throughout the event, it’s exciting to hear them talk about how smooth, fun, engaging, and meaningful the Gigabit City Summit event experience has been. These sentiments were accentuated during Wednesday afternoon’s general session when we interrupted the regularly scheduled Gigabit City Summit to feature a live webcast of President Barack Obama’s address from Cedar Falls, IA on the plan for accelerating broadband availability in the United States.

Gigabit-City-Summit-Interruption

When it comes to events, here are 10 of my hip pocket tips for designing and implementing a fantastic event experience design. They apply to big meetings, and also to most little meetings. Most of them even apply if you’re only getting a few people together for a meeting.

10 Tips for a Compelling Event Experience Design

  1. When in doubt, incorporate more emotion into your event experience design. Emotion isn’t used enough in professional settings, so you’ll stand out with genuine emotion.
  2. Start with your second biggest thing; end with the biggest thing you have going.
  3. Capture all the TYPES and AMOUNT of content you can during the event, even if you’re not sure what you’ll do with it later.
  4. Restrict yourself (as much as possible) to speakers that someone on the planning group has previously seen. If you’re interested in someone you haven’t seen, figure out a way to see them speak before deciding.
  5. Make sure the technical and audio visual people who are working the show have full visibility to what you’re trying to accomplish with the event experience design. This allows them to support you in ways you might not have thought about.
  6. There are two kinds of people in the world: event people (who understand the mix of strategy and detail to implement a successful event experience design) and everyone else. Make sure you surround yourself with event people.
  7. Be ready to fix things for attendees and know who the people are on your event team that are great at fixing things for attendees. Always know where these people are at the event.
  8. Manage the time aggressively to keep the event on schedule. Know, however, when a slight deviation from the time schedule is important for creating a better event experience (such as when the President delivers an address on your topic during your conference). Also know how much of the extra time you’ll be able to make up during the rest of the event and where it’s going to take place.
  9. Create the schedule so there are multiple compelling reasons in the event experience for attendees to stick around throughout the entire event.
  10. ALWAYS, ALWAYS, ALWAYS be looking out for the completely unexpected things that WILL happen that reinforce your event experience while the event is going on. Those unexpected events led to stopping our show for the President, how we opened the first two days of the conference with particular music and video selections, and me trying (at 2 a. m. Thursday morning) to get a last-minute guest into our breakfast and Kansas City tech tour this morning. Those unexpected things are God’s gift to those who are paying attention to them! – Mike Brown

 

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Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you making the best use of customer input and market insights to deliver innovation and growth? Creating successful, innovative new products and services has never been more dependent on tapping perspectives from outside your organization.

This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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After compiling yesterday’s list of your Top 10 favorite (i.e., most-viewed) new Brainzooming posts from 2014, here are my favorites.

As is often the case, there are stories behind these posts. Sometimes the stories are contained in the posts, sometimes they are not. Nevertheless, there are some overlooked gems in this list (if I do say so myself), that you will enjoy if you didn’t catch hem the first time around in 2014!

Strategy and Creative Thinking – My Favorite Brainzooming Posts for 2014

Strategic Planning Exercises – Have you tried a Zoomference yet? 

This recounts a fun content marketing success story. The original story covering how we use our online collaboration platform to work with teams spread out across multiple locations prompted a two-year Brainzooming reader to contact us. Over a few hours, we put together a strategic plan for her organization that set the stage for 2015.

Strategic Thinking Exercises – Identifying Left Field Competitors

I love when questions during workshops turn into blog posts. This competitive strategy post was the answer to a question at the Compete through Service Symposium on how you can push your organization to better imagine surprising competitors.

Left-Field-Fenway

What to Blog About – 11 Buying Process Questions for Blog Topics

Some blog posts are written to share what we’re trying to improve upon in our own business. While content marketing has been a significant part of expanding The Brainzooming Group, we have work to do on linking our content to the steps potential clients are going through in selecting strategy and innovation partners.

Strategic Thinking Exercises – Taking Risks with a Live Audience

This post recounts a live experiment that showed why using different types of strategic thinking questions changes what types of answers you’ll get. While I was confident the experiment would work, the possibility that I could have failed is what made it exciting to throw in to a live presentation as an unplanned exercise!

Creating Strategic Impact – Challenge and Change

It seems like there are a few posts similar to this every year, where someone on Facebook or Twitter supplies the missing piece to turn a random idea into a fully realized thought. This was my favorite example from this year, as we teamed up to define what “lle” stands for when it comes to positive change.

Strategic Planning – 10 Signs of a Strategic Planning Meeting Nightmare

I love this Halloween-oriented GEICO ad because it skewers the improbability of horror films. At the same time, though, it’s a great analogy for the bad judgment you find in organizations that stick with the same old strategic planning approaches instead of trying something new – such as how The Brainzooming Group approaches developing strategy!

Strategic Thinking Questions – 3 Questions for New Website Design

This strategic thinking exercise to help in designing a new website went from being used in a meeting on a project we were working on to a blog post in less than twenty-four hours. I love when that happens!

Strategic Thinking – Andy Warhol and Practicing What You Preach

I’ve been carrying this Andy Warhol quote around with me since writing a paper on him for a high school “Modern Thought” class with Fr. Gilmary Tallman. I couldn’t believe it had taken this long to share it in the blog post. There just aren’t that many ideas I still have kicking around from back then that haven’t found a way into the blog yet.

Strategic Thinking Exercises – A New Type of Big Focus Group

This one is a favorite because of the event, the event’s co-sponsor (Nature Explore, an organization where I’m on the board), and the opportunity to create a self-facilitated focus group of well over one hundred people. And what’s even better is we just reached an agreement to close the 2015 Leadership Institute with another full-audience, self-facilitated strategic thinking exercise.

Nature-Explore-Session

Brand Strategy, Airplane Talk and Rolling in the Aisles

The story of the funniest plane flight I’ve had in years, courtesy of my new friend, Ahava Leibtag. By the time I’d try to explain it, this would be as long as the post. Just click and read it!

Strategic Thinking – Using Caution with Business Content

This post with a recommended disclaimer that should go on all (or at least most) business blog posts is perhaps the truest post ever on the Brainzooming blog.

Strategic Thinking – When to Fix a Business Process that’s Never Failed?

This is a favorite because of the photo. I took a photo of an automated trashcan at the Atlanta airport thinking it would come in handy one day for a blog post about throwing something away. There is the big lesson: Always be taking photos that might fit into future blog posts. ALL THE TIME.

Creative Thinking – The 25 Stages in Creating a New Presentation

Okay, maybe THIS is the truest Brainzooming post ever. Even though I KNOW these steps, I cannot seem to avoid them EVERY TIME I prepare a new presentation.

Creative Thinking Exercises – Change and Grow Constantly

I like this post because it reminds me of things we did during live workshops that, if not for the post, would have been lost to me even just a few months later. A reminder to take better notes on what we do rather than just committing it to memory!

Life Lesson – Living Your Life and Dying Exactly the Same

This one is very personal. It started life as a blog post about a former co-worker’s life (and death). When I actually wove the story into a presentation about Aligning Your Life’s Work, I wasn’t sure I’d get through the story without crying. Emotions are a challenge for me. To have a story that forces me to deal with emotions during a presentation says it’s an important message.

Strategic Thinking Exercises – A Sex Tip to Boost Strategic Thinking

It’s about sex. And what about that photo?

The 4-Step Career Advice Nearly Everyone Ignores

This is the best, most widely applicable advice I have to offer. And yes, it is also the most-ignored advice I offer when people ask for career advice. That alone puts it on this list of my favorite posts: it’s full of unrealized value just waiting for you to do something about it!

Creative Idea: Jimmy Fallon Turns Brian Williams into a Rapper’s Delight

This one required very little creativity from me, but it’s likely my most-viewed Brainzooming post from the year because Brian Williams doing Rapper’s Delight is a scream!

Social Media Disclaimer: Coming Clean on Humble Brag Social Sharing

This one isn’t a favorite for the written story as much as the untold story behind the two pictures of Kate Jackson and me snuggled up. I always liked the smartest Angel best, I have to admit.

Here’s hoping you enjoy some of these favorites from 2014!

Mike Brown

 

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Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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The 25th, Compete Through Service Symposium produced by the Arizona State University Center for Services Leadership was fantastic! There were so many great speakers and intriguing discussions. I was honored to facilitate two workshops on Outside-in Service Innovation and using strategic thinking exercises to expand an organization’s thinking and innovation results.

Speaking of strategic thinking exercises, looking back over my Compete Through Service notes and tweets, here are important points that all seem as if they are begging to become strategic thinking exercises. We will be sending all of these to the Brainzooming R&D lab and see what develops from them!

Danny-White

Former Dallas Cowboy Quarterback, Danny White

Mary Murcott, President, The Customer Experience Institute, Dialog Direct

Culture, a provocative point of view, and simplicity drive service innovation.

To disrupt through simplicity, try to enable people to do more, re-imagine the service experience, remove friction in processes, and figure out how to save people time. (This idea has already become an organizing slide in the Outside-In Service Innovation workshop.)

Mike Gaithright, Director, Americas Customer Services, Amazon.com

The Jeff Bezos formula is obsess over customers, think long term, and innovate.

Amazon looks at opportunities as either one-way or two-way doors. A one-way door is a situation where once you make the decision and commit, you can’t return to where you were. With a two-way door opportunity, you can go right back if something is wrong. Amazon goes big, bold, and fast in two-way door situations.

With customer service, treat your customer as you would a friend. Ask yourself, “What would I do to help my friend when something goes wrong?” Then go out and do that.

Brad Haeberle, Vice President, Siemens

People will pay a lot of money for services that take pain off their lap. Or ask customers how they use your product and commercialize that – you’ll make a lot of money.

Accounting systems go against service innovation. You can depreciate product development investments, but typically can’t with a service.

Erik Peterson, Partner, A.T. Kearney

“Power is ‘easier to get, harder to use and easier to lose.’” – Erik Peterson quoting one of his associates

Derrick Hall, President and CEO, Arizona Diamondbacks

During a period of intense change, reach one person at a time. Don’t allow a single call or email to go unanswered when going through change. Even better, meet with people individually and personally to communicate and bring them into the change.

Have an arrival party for new employees. Don’t invest in going-away parties, making a big splash for someone who doesn’t want to work for you anymore.

Bridget Duffy, MD, Chief Medical Officer, Vocera Communications

The first question to hospital patients (or any customer in a daunting, stressful situation) should be, “What are you most concerned about and how we can address that?”

Develop an “Always Event” list spelling out the customer experience that always has to be in place. One question to help identify easy things to add to the Always Event list is, “What one moment in the experience most touched your heart?”

When you’re trying to tackle major customer experience issues, don’t try to solve everything at once or start with the hardest thing to fix.

Mavericks have to be willing to be burned at the stake.

Danny White, former Dallas Cowboys Quarterback

Failure is a resource. It helps you find the edge of your limitations. – Danny White quoting from the book You2

Ray Barton, Chairman of the Board, Great Clips

How do you ensure the brand experience’s consistency when it has to be carried out by other, non-employee parties? Simplicity and consistency in message and behaviors is the key. With simple messages and behaviors comes the ability for other parties to know what to do and when.

Boredom is the enemy of simplicity and focus. When an organization has figured out what works, it can’t afford to get bored and complicate what works.

Randy Wootton, VP Premier Products, salesforce.com

When you create an app or another capability to monitor how a user is using your product or service, it gives you the incredible opportunity to provide improvement recommendations to users based on broad experiences.

Stephen W. Brown, Professor Emeritus – Marketing, Arizona State University

Collaboration with customers is an incredibly strong opportunity. A brand can co-design, co-develop, co-produce, co-deliver  services with its customers.

“To be successful, you have to put your brand out there and be vulnerable.”

Mike Brown

 

Download: FREE Innovation Strategic Thinking Fake Book

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you making the best use of customer input and market insights to deliver innovation and growth? Creating successful, innovative new products and services has never been more dependent on tapping perspectives from outside your organization.

This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

 

 

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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This Thursday, I’m leading two Brainzooming workshops at the Arizona State University 25th annual Compete Through Service Symposium.  The workshops are titled, “Mining Outside-in Opportunities to Expand Your Service Offering.”

The workshop will cover Brainzooming strategic thinking exercises that explore brand benefits for innovation ideas, provide new ways to derive insights from the marketplace, and allow organizations to look at what they do in new ways to find other examples from which to innovate.

Innovation-Fake-Book

Brainzooming Strategic Thinking Exercises for Outside-in Innovation

As a preview, here is some of the Brainzooming content on which the session is based.

Building on Your Brand Benefits

Observing and Exploring New Possibilities

Deconstructing What Your Brand Does

Organizing the Strategic Thinking Exercises

To organize the strategic thinking exercises and other content, we’ve tapped a couple of outside sources that allow you to identify an organization’s innovation profile and tie specific activities to five stages of designing and offering a customer experience.

If you aren’t going to be at the Compete Through Service Symposium, we’ll soon be offering the eBook that attendees can download for these Brainzooming sessions. Look for it soon! – Mike Brown

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Brainzooming-Before-After

 For More Information |  Phone: 816-509-5320  |  Email: info@brainzooming.com

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I’m recasting a variety of innovation-oriented Brainzooming strategic thinking exercises for a workshop on “Strategic Service Innovation” at the 2014 Compete Through Service Symposium at the Arizona State University Center for Services Leadership. Having organized many corporate senior management education programs at ASU previously, it’s exciting to get back to the Center for Services Leadership to facilitate two Brainzooming workshops on strategic service innovation.

Among the strategic thinking exercises we’re revamping is one where companies can explore potential opportunities to identify new markets with brand new service (or product) offerings.

For a traditional, established company, the prospect of entering a new market with something less than what it would have in place to introduce a new offering in its primary markets can scuttle innovation.

The thing is, however, companies emerging with a disruptive mindset aren’t approaching markets as established companies approach them.

If you’re in an established company trying to become a disruptive strategic force in a new market, you have to figure out a way to give your brand internal permission to pursue markets where:

  1. Your brand isn’t a blip of a presence yet.
  2. You’ll be starting from scratch (or close to it) to create a brand position so you can create distance from your primary brand.
  3. You may be introducing a niche offering, so targeting a small share at a premium price is viable.
  4. You may need to spread costs differently in order to consider pursuing a low-priced, share-stealing strategy.
  5. You are creating a product/service and price point combination that isn’t comparable to any market competitor.
  6. Your strategy needs to lower certain risks so you can move dramatically more quickly compared to new entries in your primary market.
  7. Heavying up on only one part of the marketing mix and largely ignoring others is acceptable.
  8. The entry point into the industry’s current customer model may seem radically different.
  9. You’re not over-focused on looking like current players in the industry since doing so can reduce your disruptive impact.
  10. You may be a part-time player, making it unnecessary to try to serve all the market needs with a complete product offering.
  11. It’s possible to be successful against traditional competitors even with major deficits in areas that industry players think are important, but really aren’t in customers’ eyes.
  12. You can over-deliver on a very different set of benefits than traditional players.

Sound scary?

If so, that’s good.

Now give your brand permission to enter a market where some, most, or all of these permissions become realities. That’s when your brand can really shake things up and disrupt! – Mike Brown

 

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If you’re facing a challenging organizational situation and are struggling to maintain forward progress because of it, The Brainzooming Group can provide a strategic sounding-board for you. We will apply our strategic thinking and implementation tools on a one-on-one basis to help you create greater organizational success. Email us at info@brainzooming.com or call 816-509-5320 to learn how we can help you figure out how to work around your organizational challenges.


Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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