Great to have Woody Bendle back this week with a new creative thinking exercise that, for those of you old enough to remember, will take you back to the 80′s while it also has you pointed toward future ideas! Here’s Woody . . .

 Creative Thinking Exercise – That’s Just the Way It Is

“The difficulty lies, not in the new ideas, but in escaping from the old ones…” - John Maynard Keynes

I love this quote from Keynes.  In its brevity, it articulates two fundamental realities nearly every business faces.

1. Most organizations typically aren’t lacking for new ideas; and
2. The processes and procedures that helped to make organizations successful, are often the exact things preventing them from being innovative and finding that next level of new growth.

I have an idea…

Ideas are abundant – they really are. But good ideas worth backing are exceptionally rare.  By good idea, I mean a bona fide idea that can uniquely satisfy an important unmet or underserved consumer need.  And one that has the opportunity to create new consumer value in the marketplace.

Let’s face it, it feels awesome when you’ve come up with a really cool idea!  But, one of the most significant challenges every innovator faces is resisting the temptation to chase a cool idea rather than solving consumer needs.  This is a proven path to almost certain failure that we need not go down; but still so many do.

Innovation is a numbers game – just not in the way that many still think.  When 80%+ of all new products that launch each year fail, I would consider the current state of innovation a fundamentally broken numbers game.  Tossing the proverbial spaghetti against the wall is irresponsible; not to mention an incredible waste of time, effort and money.  There is however a better numbers game and that is generally regarded as the needs-first, or jobs-to-be-done approach to innovation.

By methodically and thoroughly understanding consumer needs and appropriately sizing up the market opportunity, you can flip the numbers from 80% failures to 80%+ successes. I don’t know about you but I like those numbers a whole lot better!

So, once you have identified the need(s) you wish to address, what do you do next?

Anyone got an idea?

Now is the time to come up with ideas.  Even though ideas can be abundant, coming up with well informed and focused ideas isn’t always easy.  Occasionally, you will be lucky and have one of those serendipitous eureka moments; but more times than not, it doesn’t work out this way.  Coming up with good new innovation ideas is hard work – really hard work.  And, thankfully hard work can often be made easier with creative thinking exercises.

One such creative thinking exercise I often like to use is one I call “That’s just the way it is” (cue Bruce Hornsby… now).

That’s Just the Way It Is, is pretty much what you might assume given the name.  This creative thinking exercise starts by identifying things are often regarded as standards, norms or expected protocols.  Many of you might have read (or at least remember the title from) Kriegel and Brandt’s 2008 book Sacred Cows Make the Best Burgers” (affiliate link).

The “That’s Just the Way It Is” Creative Thinking Exercise

That’s Just the Way It Is essentially builds upon the notion of challenging existing conventions (and / or sacred cows) as a way to identity opportunities for innovation.

There are five steps to this creative thinking exercise:

1. Given the need(s) that you are attempting to innovate against, identify things (processes, procedures, designs, constructions, etc.) in your business or category that just are what they are.  These will be those things that are always done a certain way – and That’s Just the Way It Is.
2. List as many reasons as you can think of for why this is (or might be) the case.
3. List all of the ways (and reasons) the current state is good for your organization and all of the ways this is good for the consumer.
4. List all of the ways (and reasons) the current state might be limiting (and potentially even a negative) for your organization and your consumers.  And finally…
5. Take the thing you identified in step one and “go opposite.”  That is, what might it look like if you did the exact opposite (or reverse) of the thing you’ve identified.

Once you’ve completed steps 1-5 for the first thing came up with, keep going because this is where the real numbers game happens!

At this point in your idea generation phase, the more things you can identify that are Just the Way It Is, the better.  And more times than not, the things you come up with much later in this exercise are often the ones that have the best opportunity to be real game changers.

So what do you think? Is this a creative thinking exercise you can see adding to your creativity tool box?  Let me know!

Now, let’s get innovating! - Woody Bendle

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Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Can you believe we’re already this far into the year? It seems like yesterday that we were looking ahead to what the new year would hold personally and organizationally. 

Now, the year is a third over. To celebrate how both innovation and Spring are in the air (and are a lot alike), it’s great to have Woody Bendle back on the Brainzooming blog. Here’s Woody:

Innovation Is a Lot Like Spring by Woody Bendle

“The force of Spring —
 mysterious,
 fecund, powerful beyond measure.” - Michael Garofalo

I love spring – I have always been inspired by it.  It’s not that I have any particular disdain for the other seasons; but rather, spring has always represented newness, a fresh start, and a promise of tomorrow.  And for me, there’s simply something special about new.

Every year, Mother Nature orchestrates a truly remarkable renewal; putting in motion the natural order of life anew.  It feels as if Earth unleashes an inquisitive energy as it casts aside its winter respite.

Each spring, life takes on new shape and form as it reaches out seeking a new way.  And, every spring, I am captivated by the many remarkable things I maybe haven’t seen before.  Most of which have emerged from things that have been there in front of all of me all along.

In many ways, innovation is like spring…

The Merriam-Webster dictionary defines Innovation as “the introduction of something new.”

And in business, Innovation is often regarded as:

“The process of creating and delivering new customer value into the marketplace.”

That certainly has a spring-like feel to it. When I think about the meaning of innovation and its impact, I feel it can be summed up in the following way.

Through Innovation…

  – Businesses, markets and cultures change

  – Businesses, markets and societies grow

  – Businesses, markets and consumers prosper

And through Innovation, we can forge a new and brighter tomorrow.

Yes, Innovation is a lot like Spring.  - Woody Bendle

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

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Blogapalooza veteran Jessica James is back today with her message that stress is a choice, along with 4 ways to decompress that she’s using amid a clearly busy life. Not only does Jessica work for one of the world’s largest casual dining restaurants, she’s also completing her master’s degree in journalism from The University of Kansas. Here’s Jessica:

Stress is a Choice by Jessica James

A full-time job, parenthood, married life, graduate school, a social life and the occasional volunteer opportunity– with all this going on, I’ve somehow managed to maintain my sanity.  It’s not something I ever thought about until recently when a close friend commented on how she couldn’t believe I wasn’t medicated.

She openly takes medication to help her cope with the stress and anxiety in her life.  I do not.

I Get it, You Are Busy…

This is not to say that I am not stressed out beyond belief right now.  My husband is a second-year law student who studies around the clock, I travel out of town for work about 30 percent of the time (which is incredibly disruptive to my toddler’s home life) and I am wrapping up my capstone project and presentation in just over a week.

4 Ways to Decompress

In the last three months, l have experienced more stress than ever before.  If I could find the time to go to thy gym, some of this might be alleviated.  However, I have managed to find little moments throughout my day to decompress.

1. Have a Morning Routine

My mornings are hectic, yet predictable.  My 30-minute commute from home to daycare to work consists of morning radio and a large cup of freshly ground and brewed coffee.  Without it, I am lost.  This daily ritual sets the tone for the rest of my day and helps me focus on what’s ahead of me.

2. Keep Your Priorities Straight

It never fails that as I ease into the day at work, my ‘to do’ list for the day gets high jacked by other, more pressing things.  I’ve learned to adjust to this and not become overwhelmed by focusing on what REALLY needs to get done for the day.  My industry is food, not rocket science, and most of the time, things can wait an extra 12-24 hours to be completed.

3. Quantity of Time Spent at Work is NOT > the Quality of Your Work

I refuse to fall into this trap.  So many of my peers at work, along with some leadership, value how long people show their faces at work and not how good the work actually is.  I am a consistent eight-to-fiver.  I excel at my job, always meet deadlines and pride myself on being a reliable and timely source of information for my peers.  As a result, I am able to spend a fair amount of time with my family in the evening and still have some time left for myself.

4. Put Yourself First…Sometimes

Working, going to graduate school and having a family is pretty common these days.  A lot of men and women do it.  I am able to because I am not afraid to do things for myself.  I’ll take a Friday off a couple times each year to shop, have lunch by myself, get caught up on laundry and catch up on my favorite TV shows.  It’s amazing how a few daylight hours to myself really rejuvenates me at home and at work.

Make a Choice to Take a Step Back

So before you let your friends talk you into medicating your stress and anxiety with prescription drugs, take a step back, and evaluate where you might be able to trim some stress out or bring some routine and predictability into your day.  And remember, the choices you make have a direct correlation to the stress in your life. - Jessica James

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Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Today’s Brainzooming blog guest post comes via @FlyingSpatula, a former Brainzooming guest blogger. He direct messaged me over the weekend to let me know about a blog post his uncle, Sheldon Rozansky, founder of Les Specialistes HCS Montreal, wrote about how big box brands can be indifferent to and even downright contemptuous of customers. While this sucks for customers, he uses shortcomings at big box brands to create a competitive advantage when price competition isn’t an option. Here’s his take on crappy customer service at big box brands and how smaller competitors can fight back for themselves and their customers:

Big Box Brands and Crappy Customer Service by Sheldon Rozansky

One of my clients, Mike, purchased a laptop from a Big Box Brand Chain Store. They also sold him the extended warranty for which he shelled out over $200.  I am not a big fan of the extended warranty, but I wasn’t with him when he purchased the laptop or the extended warranty, so I couldn’t advise against it.

Six months later Mike called me because the new laptop had stopped working.  I visited him and after looking at the laptop for about 5 minutes, told him the hard drive was dead.  He asked if there was anything I could do to recover the data. I told him, “No.”  It was a hard drive failure, and it needed to be replaced.  He mentioned the extended warranty and how Big Box Brand Chain Store’s “HELP SQUAD” would fix everything.  I told him the manufacturer’s warranty would replace the hard drive anyway in the first year, but since he paid for the warranty, he might as well get it checked.

He asked, “How much do I owe you Sheldon?”

“Nothing. I didn’t fix anything. All I did as tell you the bad news.”

He thanked me, and away I went.

A week passed, and he told me about bringing the laptop to the Big Box Brand Chain Store.  “Yeah, Sheldon, they said they are going to charge me if they are able to recover the data. It’s about $260, but if they can’t recover the data, they are only going to charge me $59.”

I replied, “I have the same software they use to recover data. If I were able to do it, I would have. It is a physical issue with the drive. They can easily tell whether they can recover the data by testing the drive – which they should do to see if the drive is the issue for the warranty.  The only way you are getting your data back is through a data recovery specialist, and they charge much more than $260.  If these guys are using specialty equipment to recover your data then $260 is a bargain; otherwise they are just ripping you off.”

A few weeks more passed and Mike called. The Big Box Brand Chain Store couldn’t recover his data (surprise, surprise), but the hard drive had been replaced. “It will only cost $59.”

I asked, “Why is it costing you anything?????? You bought a stupid extended warranty. Please call me when you get there.”

Hand Him the Phone

I always loved the old advertising line, “You have a friend in the diamond business,” because I have always felt, “I am your friend in the computer business.”  When my customers – my friends – are about to get screwed by the Big Box Brand Chain Store, I fight for them. I do this because it is the right and honest thing, not because I get paid for it.

Mike called from the store to say he was being charged $59.  I told him to pass the phone to the computer guy.  He later told me the guy had no idea why the phone was passed to him.

“I have a question for you,” I told the Big Box Brand Chain Store guy. “Why is Mike being charged $59 for work covered by his extended warranty? Oh, and by the way, I should tell you that I am a computer technician.”

“He’s being charged because of the time we spent recovering data. We worked on the hard drive for 2 days with special software,” he replied.

“Don’t lie to me. I know how recovery works. You didn’t recover any data. In fact if you had examined the hard drive you would have seen it was DEAD and needed to be replaced under the manufacturer’s warranty. You would have had to look at the hard drive anyway to send it to the manufacturer. If it took you 2 days to find out it was dead, you guys are the most incompetent people I have ever seen.”

“Umm, yes sir you’re right. We were able to see the drive was dead, and it was covered by the manufacturer’s warranty”

“So why did you lie to me?”

“I didn’t lie to you.”

“You told me you were working on it for 48 hours, and you are charging my friend for all those unnecessary hours.”

“No, I’m not.”

“Then why are you charging him $59?”

“No, I am not. He was mistaken. Since we didn’t recover anything and he has an extended warranty, we weren’t going to charge him anything.”

The phone was passed back to Mike, and I told him, “The guy says he wasn’t going to charge you for any of this.”

“He’s lying,” Mike said.

“Well, you’re getting back all your money for this non-job,” I replied.

Mike didn’t have to pay. He later told me, “These guys weren’t going to give back a dime if they didn’t speak to you.”

Competing Against Crappy Customer Service at Big Box Brands

What bothers me most about this is the dishonesty. Mike was sold an extended warranty. That is a contract between customer and vendor that if the product becomes defective, the vendor will honor the agreement to maintain the product. It shows the vendor is willing to stand behind its products.

I run my computer business by giving clients the best personalized service possible. Knowledge, skill set, and honesty are my advantage. I am honored when someone has faith and trust in the business I have built to understand I ALWAYS try to do the right thing. I have accepted that the Big Box Brand Chain Store can beat me to submission on price, but never on service.

The Big Box Brand Chain Store should realize an extended warranty is a sign the customer honors your beliefs, and you will do the right thing.  It is not an agreement that “the client was an idiot the first time when we sold him this useless extended warranty and now we know we can charge him for ANYTHING!!!!!” – Sheldon Rozansky

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We’re back with another Blogapalooza post from a student in Max Utsler’s Innovation in Marketing Communications class at the University of Kansas.

Today, Judi Reilly, a seasoned marketing professional, highlights reverse innovation as a way to not only bring new products to first world markets, but to power a March Madness team to victory with a strong contribution off the bench. Stumped for how those two connect? Read Judi’s post and see if you can solve the riddle before the closing seconds of her post! Here’s Judi:

Reverse Innovation – Winning March Madness from the Bench by Judi Reilly

If you are among the millions of rabid basketball fans intrigued by both March Madness and innovative business ideas, take note of something beyond the fast breaks, slam dunks, and buzzer beaters. Look for a dominant force sitting on the bench and leading teams in assists that also happens to be a successful outcome of reverse innovation.

Calling time out to better understand reverse innovation makes solving this riddle easier.

Vijay Govindarajan, considered a superstar on the subject, describes reverse innovation (sometimes called trickle-up innovation) as “any innovation that is adopted first in the developing world” and then introduced in industrial nations with consumer demand and a willingness to pay more for the product.

Successful Stars of the Reverse Innovation Game

There are a variety of successful reverse innovation products more likely to be advertisers than sitting on a March Madness bench that illustrate how developing ideas in the developing world can open up new first world markets:

• GE portable ECG machine – These machines, manufactured in India for $1,000, provide mobility in taking the hospital to the patient. GE subsequently introduced a similar product in the U.S. for use on ambulances.
• Mahindra tractors for small farmers – Mahindra first manufactured these tractors in India to assist poor farmers in tending crops and as a means of transportation. They came to the U.S. targeted at hobby farmers, opening up a new industry category.
• Solar-powered charging unit – Social-conscious entrepreneurs created these products as power stations for multiple cell phones in remote, energy-deprived areas of India. In the U.S., the power products thrilled the audience of tech-savvy, outdoor enthusiasts wanting to remotely charge cell phones and tablets.

A Winning Game Plan for Competitive Reverse Innovation

Previously, reverse innovation was the exception rather than the rule. The phenomenon has now started to capture the attention of multinational corporations seeking to be more competitive. C.K. Prahalad, author of “The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits,” (affiliate link) provided five early reasons for why developing nations can beat potential challenges to create reverse innovation layups.

1. Product pricing – People in developing countries reject high prices for products from Western markets. Innovation in developing countries requires affordable products to the masses.
2. Cutting to the chase – Developing countries don’t focused on trying to catch up with outdated 20th-century technologies. They embrace “leapfrog” technologies, such as mobile phones and solar energy that are brand new.
3. Service “ecosystems” – Collaboration flourishes more readily between entrepreneurs in developing countries, with start-ups realizing they need each other for survival.
4. Built to last – Third world environments lead to the development of gadgets that stand up to extreme conditions.
5. Don’t spend what you don’t have – With limited financial resources, people in developing countries creatively find alternative and new uses for existing products.

Spot the Omnipresent Reverse Innovation at March Madness Yet?

Now, back to March Madness. Have you spotted the reverse innovation winner on all the competitors’ benches yet?

Here’s one final hint: Rick Newman, a U.S. News.com blogger, says the innovation’s origin dates back to a home remedy mixture of water, sugar and a pinch of salt used in Bangladesh decades ago to battle complications from cholera.

You guessed it! I’m talking about sports drinks, such as category-leading Gatorade and Powerade. They contain a blend of water, carbohydrates, and electrolytes used to rehydrate athletes. In layman’s terms, sports drinks contain water, sugar and salt. Researchers brought the innovation to the U.S. because of consumer need, and it now represents a $4-billion industry.

Until next time, cheer your top pick to the Final Four while pointing out the product of reverse innovation on the sidelines. Score big points with your winning prognostication skills and knowledge of little-known sideline facts. - Judi Reilly 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

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Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Most of the time the Brainzooming blog shares strategy, innovation, and creativity ideas while consciously trying not to tout what we do at The Brainzooming Group. Our hope is by sharing intriguing and insightful content on strategy, innovation, and creativity, you will want to explore more deeply how The Brainzooming Group can improve your organization’s performance. Suffice it to say, we do not toot our own horn too much. (Did you like the way I got both “tout” and “toot” into the same paragraph? That will make the SEO grading apps crazy.)

Why Change Is Hard and 3 Ideas for Making Change Easy

Recently I was reading (okay, listening) to, Switch (affiliate link), the book on change by Chip and Dan Heath. I was struck by how The Brainzooming Group successfully addresses what Chip and Dan Heath identify as three of the main points from Switch addressing why change is hard:

Why Change Is Hard #1: Organizations resist planning for change because it is too complex or too hard

Our Approach for Making Change Easy: At The Brainzooming Group, we refer to this challenge of planning for change as the “can’t get over the hump” problem. We see it repeatedly. Smart organizations with solid people get only so far with developing implementing strategy, but cannot get any further.  Sometimes the answer is strategic thinking tools; sometimes it is resources; sometimes it is strategic focus.

In the Brainzooming process, we analyze what the sticking point is and apply the correct “lubricant” to move the process forward. When you have built up the arsenal of strategic thinking tools and successful creativity approaches we have over the years, finding the answer to move a strategy toward implementation is quick.

Why Change Is Hard #2: People have a fear of failure, so they won’t even try to think about what should be changed, much less make the effort to change it

Our Approach for Making Change Easy: We account for the probability of failure as we design our strategy thinking process. As a result, we inoculate you against being afraid of change. The Brainzooming Group helps you generate a significant number of ideas and concepts as we temper the natural inclination to censor or needlessly debate whether ideas or concepts are good during the early stages of strategic thinking.

We don’t leave you with a pile of uncategorized and unusable ideas, though. We have tested strategic thinking tools to help organize, categorize, and evaluate the new you generate. Knowing the chaff is going to be thrown away helps people not be afraid to generate the kernels of wheat (or nuggets of gold) that lead to successful change.

Why Change Is Hard #3: There is too little attention paid to building upon success and too much attention placed on solving problems

Our Approach for Making Change Easy: The Brainzooming process helps you solve problems. Just as important though, we also help organizations better recognize what they are doing right and provide them the structure and options for building upon that success.

Would You Like to Make Change Easy? At Least Easier than It Has Been?

Thank for indulging this exploration on how the Brainzooming process accomplishes relative to making change easy. We’d love to talk with you about the opportunities and issues in your organization where you are finding change is hard. We’ll return tomorrow to our usual focus on less self-referential issues of strategy, innovation and creativity. Today though, I wanted to point out specific ways we help smart organization make successful change easy. – Barrett Sydnor

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The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

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Barrett Sydnor

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I met Nick Kellet through the monthly #Ideachat Twitter chats hosted by Angela Dunn. Intriguingly enough, after we got to know each other, it turns out Nick had included Brainzooming blog content on list posts in one of his presentations about how his company List.ly is changing lists to make them more collaborative. With a new release in the works, this is a great opportunity to hear from Nick on the next generation of lists:

9 Reasons List Posts Are Broken by Nick Kellet

So what is a list? Lists are simply a collection

We use lists to organize our lives online and off. We make lists of just about anything.

Lists are the backbone of the web. Lists exist on every web page to organize content from menus to blogrolls and so much more.

Lists are a construct that hasn’t evolved since the inception of the web, given all the changes in our social norms and the way we share, interact and engage online that feels wrong.

Lists and list posts are too important to be ignored. From here on I’m going to talk specifically about “list posts.”

Why are list posts broken?

Image Credit: marcobellucci via Flickr.com and Creative Commons

List posts are things such as:

• 5 Ways to Not Screw Up Focus Group Input 
• 6 Social Media Metrics You Must Track
• 18 Blogging Ideas You Haven’t Read on Brainzooming
• 7 Ways to Share to Build Community & Create Collaboration

List posts are a subset of all the types of lists that exist on the web (lists of videos, songs, slides, friends etc). List posts account for 30% of the content and 50% of page views. Even those who dislike list posts agree list posts work.

While list posts work well, they are still broken. At best lists use a simple HTML construct of tags. Lists are essentially dumb HTML. Lists need to be smarter.

So let’s explore. I’ve noted 9 reasons why lists need a makeover:

Am I missing anything? Vote for those you agree with, and feel free to add your own suggestions.

The Dawn of Interactive Lists

Lists are a wonderful concept for engaging people. Humans love to skim lists, but our social norms and expectations have changed. Lists need to change with the times.

This is the thinking that drives our vision at Listly.

The best way to experience an interactive list post is to create a list and embed it in a blog post just such as this one.

So what’s stopping you? – Nick Kellet

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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