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The idea of personal branding seems like it’s been around forever. Many people credit author Tom Peters for popularizing the concept of personal branding strategies in a late ‘90s Fast Company article. If you are unfamiliar with the term, personal branding simply means building awareness and a reputation for your business self through strategies used to develop and market product or service brands.

I talk to many senior business people who think the idea of developing personal branding strategies is nonsense. That opinion tends to soften, though, once they are trying to change careers or reinvent themselves. Then, they suddenly get the personal branding religion and reach out for ideas and advice on how to successfully (and uber-quickly) develop their personal brands.

6 Personal Branding Strategies for Senior Executives

Someone in my LinkedIn network reached out recently with news that he has left the corporate world and looking for ideas on personal brand strategies to increase his online presence. To start answering his question, and get you thinking about the concept now, before you need it, here are six personal branding strategies we suggest for senior executives in career transitions. These are fundamental and important steps to build a personal brand online (and offline) as quickly as possible:

#1 Get Started by Repackaging Content

If you have ever created any content about your chosen profession that’s still relatively current, track it down. Your potential content stash could include non-proprietary presentations, articles, reports, and industry overviews. Edit these into a 300-to-500-word format. Review the pieces for tone, grammar, punctuation, and spelling (one more time never hurts), and then publish your article on LinkedIn. Two weeks later, publish another one, and keep on doing it.

#2 Share Content Online Regularly and Frequently

As you publish articles in your professional area, share links to all of them on LinkedIn, Twitter, and Facebook. Yes, if you don’t already have presences on these social networks, you’ll need to create them and start growing your network on each one.

Besides links to the articles you publish, you should also share ideas and engaging tidbits about things going on in your professional life. Potential topics include your business experiences, travel updates, info on intriguing people that you meet, new information you learn, and insights you recently gained. All these social media posts help in creating the perception that you are active and in-demand. You will be amazed at how even a handful of regular posts prompt people you meet in real life to remark about how they see you doing things. That’s all positive for building your personal brand.

#3 Adapt What You Share Online

As you create and share content online, continue to refine your strategy. You can do this based on how people engage with your content and the reactions they share. Rethink what you want people to know about you. What do you want them to tell someone that they are referring you to in a professional setting? As you home in on this vision, share more of the content that corresponds with it. While we would ordinarily make that a first step before creating and sharing content, at this stage it is more important to get started than to waste weeks or months figuring out exactly what you should share.

#4 Reach Out to People Regularly without Asking for Anything

Begin emailing people with ideas, tips, insights, and other content that will be helpful to them. Don’t email someone you haven’t talked to forever with a request to help you. Email them multiple times with beneficial ideas before you ever ask for anything, especially networking help. If your first outreach is to interrupt a valuable contact to help you, you know you aren’t starting out well.

#5 Upgrade Your Personal Presence

If you don’t have one already, hire a professional photographer to take great photos of you. Make sure the pictures are natural and highlight what you look like at your best. Now replace all the bad, amateurish photos of you on your social presences with these new, great photos.

Also, make an investment in Moo business cards. I’m continually surprised by how many people (even ones I’d consider business hip), don’t know about Moo cards. They are pricier, but they’re of a heavier card stock; they come in striking shapes, and they can showcase multiple bold messages. Since I began using Moo cards, people repeatedly remark about them to me. They will set you apart, too, when you hand out your business card to someone.

#6 Get Out There and Meet People

Aggressively attend networking events. The key, again, is to not wait until you must network to find a new opportunity. Network when you can view it as a pure numbers game, one in which you aren’t under pressure to turn every meeting or event into a major win. When you aren’t desperately needing to network, outreaches that fall through won’t hurt nearly as badly — psychologically or career-wise. If you take the big networking meeting route, bring along a friend as your wing person. Two people networking together doubles the chances that you’ll know people there. You can also encourage one another when your reserves run low.

Start Now!

The challenge is to start and keep going on all these personal branding strategies. Don’t stop doing them once you land the next opportunity you’re seeking. That’s the time to increase your outreach, not retreat from it. – Edited from Inside the Executive Suite

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Today was webinar day, as I covered the keys to creating social-first content to stop boring your audience in conjunction with PowerPost. Among the ideas we shared were:

  1. Getting past the management belief that your audience wants to hear about your brand
  2. Telling stories as if your online presence were the company campfire
  3. Developing stories with a three-part, social-first formula
  4. Speaking to specific individuals through your brand’s stories
  5. Ensuring every piece of your online content delivers at least one of five vital benefits for your audience members
  6. Sharing stories for customers at all the places on potential customer journeys
  7. Involving customers in the stories your brand tells
  8. Finding the cool in your brand and bringing those aspects of your brand personality into social-first content

Listeners walked away with a wealth of actionable ideas to shape and improve how you develop and share stories that stop boring your audience. Download our Social-First Content ebook to get your hands on these same types of tools! – Mike Brown

Boost Your Brand’s Social Media Strategy with Social-First Content!

Download the Brainzooming eBook on social-first content strategy. In Giving Your Brand a Boost through Social-First Content, we share actionable, audience-oriented frameworks and exercises to:

  • Understand more comprehensively what interests your audience
  • Find engaging topics your brand can credibly address via social-first content
  • Zero in on the right spots along the social sales continuum to weave your brand messages and offers into your content

Start using Giving Your Brand a Boost through Social-First Content to boost your content marketing strategy success today!

Download Your FREE eBook! Boosting Your Brand with Social-First Content

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Is your brand continually delivering ho-hum content to your audiences?

We’re talking about the kind of content that leads people to view once and avoid twice (now and forever). The type of content that is ALL ABOUT the brand and NOTHING about the audience. Content whose most obvious message is that your brand is BORING, 24/7, 365.

If any of those descriptions feel uncomfortably familiar, there’s HELP and HOPE for engaging, social-first content on the way!

Thursday, June 28, I’ll be presenting a live webinar with actionable recommendations called Make Your Customer the Star of Your Content: How to Stop Boring Your Audience with Same Self-Serving Shtick.

Register Today! Make Your Customer the Star of Your Content

Presented in partnership with Powerpost, we’ll discuss how brands – small and large – can expand their range of topics to go beyond talking about their own brands, and heavy up on engaging, social-first content that speaks to your customers’ strongest interests.

Register today for the FREE webinar to ensure your spot, even if you can’t join us live. Registration opens your access to the webinar on-demand after we deliver it.

That’s Make Your Customer the Star of Your Content, Thursday, June 26, 2018 at 12 noon CDT. Join us and start delivering social-first content the leaves your audience wanting more!

Social-First Content to Make Your Customer the Star of Your Content

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Social-first content focuses on turning the traditional marketing communication model upside down.

Instead of starting with what your brand wants to say, then finding compelling ways to deliver the message, social-first content starts with the audience. Step one is to understand the audience’s full range of personal and professional interests. Then, based on information the audience is seeking, a brand identifies compelling ways to reach the audience via social media and other online means with content the audience wants. The brand’s actual presence within the content is the last decision; its presence can vary by message, timing, and communication channel. The key is that the brand never overshadows the social-first content message.

Social-First Content Provides a Powerful Brand Boost

Social-first content is getting quite a bit of outside attention recently.

Social Media Social Hour Podcast

First, I appeared on the Social Media Social Hour podcast hosted by Tyler Anderson. I met Tyler when we were both speaking at an earlier Social Media Strategies Summit. In the podcast, we discussed social-first content and its importance to unlocking a wealth of publishing opportunities for brands that their audiences will actually find valuable. You can listen to the FREE Social Media Social Hour podcast on the Casual Friday website. We welcome you to listen, and let us know where you stand on implementing a social-first content focus.

Hubspot User Group

Next, I’ll be speaking on Boosting Your Brand through Social-First Content at the Kansas City Hubspot User Group meeting. While the space is limited for the June 12th event, if you’re in the Kansas City area (or can get here), I’d love to have you join us!

PowerPost Podcast

Then, a few weeks later, I’ll be presenting a social-first content overview on the PowerPost podcast on June 28th. That appearance is both live, and will be available on-demand afterward. We just booked that appearance this week, so we’ll share registration information as the date approaches.

Boost Your Brand through Social-First Content

How is your brand performing on social-first content? If you would like to boost your brand’s performance, download our eBook on Social-First content. Also, contact us to learn how a Brainzooming workshop or custom strategy will effectively and productively take your brand from last to social-first in content marketing! – Mike Brown

Boost Your Brand’s Social Media Strategy with Social-First Content!

Download the Brainzooming eBook on social-first content strategy. In Giving Your Brand a Boost through Social-First Content, we share actionable, audience-oriented frameworks and exercises to:

  • Understand more comprehensively what interests your audience
  • Find engaging topics your brand can credibly address via social-first content
  • Zero in on the right spots along the social sales continuum to weave your brand messages and offers into your content

Start using Giving Your Brand a Boost through Social-First Content to boost your content marketing strategy success today!

Download Your FREE eBook! Boosting Your Brand with Social-First Content

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Wow, that unplanned blog vacation went on longer than expected.

It has felt all throughout 2018 as if everything else going on in the Brainzooming world has been pulling attention away from the blog (and many other things in my work and personal lives). One of the significant pulls has been a two-year project to launch two new companion brands to Brainzooming.

The first companion brand involves developing and releasing a book on creative leadership. The book is completed, and after a few revisions, we’ll be ready to launch by early July. We did a soft-launch of the book last week at a customer event. Our preparation for that event, plus getting the book to an interim finishing point, drew more creative energy than I’d expected or suspected as we toiled away on it. The upside of the time away from everything else is that we created multiple book-related assets we have ready to go.

The second companion brand encompasses, in its initial version, an online offering targeted at emerging brands. It will provide an amazing range of brand strategy, customer experience, and content marketing assets to prepare owners and entrepreneurs within these brands to aggressively increase awareness, grow into new markets, and/or raise new money to take the brands to the next level. It’s nearly complete and will formally launch on the heels of the new book.

In addition, there is also a new innovation strategy diagnostic that needs tweaking before its broad launch, work on multiple new websites, client follow-ups, invoicing, changed travel plans, multiple road trips, and a few work crises sprinkled throughout the last few weeks away.

Put it all together, and, at least for the last few weeks, blogging has slipped down the list of what is getting attention.

Growing, morphing, and scrambling pains are WAY beyond what you might typically expect.

Our unplanned blog vacation will look less like a vacation and more like a sporadic blogging schedule for a bit, unfortunately.

That’s not what we want to do. But right now, it’s reality. – Mike Brown

Boost Your Brand’s Social Media Strategy with Social-First Content!

Download the Brainzooming eBook on social-first content strategy. In Giving Your Brand a Boost through Social-First Content, we share actionable, audience-oriented frameworks and exercises to:

  • Understand more comprehensively what interests your audience
  • Find engaging topics your brand can credibly address via social-first content
  • Zero in on the right spots along the social sales continuum to weave your brand messages and offers into your content

Start using Giving Your Brand a Boost through Social-First Content to boost your content marketing strategy success today!

Download Your FREE eBook! Boosting Your Brand with Social-First Content

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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People still ask if I miss working for a Fortune 500 company. I tell them the only times I do are on the 15th and 31st of the month.

That line always gets a laugh.

When you are in an entrepreneurial venture, the paydays aren’t on a predictable schedule. Yet, since The Brainzooming Group works with many major corporations, it’s not like I don’t retain a sense of the upsides and challenges of working in the corporate world.

For today, at least, it is great to be out of the corporate world.

That sentiment all revolves around our content marketing strategy.

The client we’re onsite with today working on an innovation strategy comes with an intriguing history.

Our primary contact saw me speak in 2014 at Compete Through Service Symposium produced by the Arizona State University Center for Services Leadership and subscribed to the Brainzooming blog email. At the company he was at, there was no opportunity to work with us.

He changed jobs early in 2017 and re-subscribed to the blog with his new company’s email address. By mid-year, he completed a Contact Us form on the website, wanting to discuss his brand’s innovation strategy. Coincidentally, we were headed to his city the next Monday to host another client’s annual customer forum. We arranged a meeting and subsequently developed a scope of work. It changed a few times as he worked to sell-in the initiative. Several months later, the deal seemed in question, but we got an opportunity to do a 30-minute phone conference with the company president to address his questions. That led to another spin on the scope of work.

Right after 2018 started, they signed the scope of work to begin. Following an online input survey with both internal team members and external partners, three of us are onsite TODAY for a full-day innovation strategy and new product development workshop.

So, why does this story make me glad I’m not in the corporate world anymore?

It’s because I can’t fathom trying to assign credit for this deal if it unfolded in a Fortune 500 company:

  • The relationship started multiple years ago through a speaking engagement.
  • The only client contact for nearly three years was the blog email and an eBook download.
  • Once we moved into active business development mode, three of us participated in developing the scope of work.
  • I led the call that moved us toward winning the business.
  • Four of us contributed toward creating the Brainzooming experience we’ll deliver today.

In a Fortune 500 company, this could lead to a huge tug-of-war for credit.

In an entrepreneurial venture, we can talk through the best approach to assign credit that equitable for everyone without needing a system to track and allocate effort.

Here’s to a wonderful, productive, and beneficial workshop with our new client, and our hope that it leads to a long relationship. And even better, as we move forward, here’s to nobody even remembering exactly did what to win it. – Mike Brown

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Looking for Brand Innovation to Grow Your Business? Brainzooming Has an Answer!

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate market-based perspectives into your innovation strategy in successful ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s comeback!

Download Your Free Outside-In Innovation Strategic Thinking eBook

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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“What am I missing? What is the insight I’m not seeing that could make our content marketing strategy make sense?”

An attendee at the 2018 Social Media Strategies Summit conference in San Francisco made that comment. She works for a major non-profit organization. She’s trying to manage through three strategic expectations the senior management team and board have regarding a content marketing strategy:

  1. They want to keep everything on one Facebook page.
  2. They have two important audiences that are each interested in different types of content.
  3. She can’t change either of the first two strategic expectations.

She’s beating herself up for her inability to find an amazing branding strategy insight. The one that would allow her to get around the contradictions posed by her senior management team’s decidedly non-social-first content marketing strategy expectations.

As we discussed her organization’s situation, I suggested various ways to target content to the two audiences based on what they are interested in hearing about from the organization. While the ideas were sound strategically, each one directly challenged the expectations in a way she was certain she couldn’t do.

After a few minutes, I assured her that she isn’t missing any big branding strategy insight.

The problem is the management team’s decisions about the content marketing strategy. Their stipulations are all about brand-first, not social-first, content.

She told her management team that she would return from the conference and write the organization’s social media strategy. She didn’t see that happening without the big insight.

I suggested she instead focus on creating a strategic conversation with her management team. Her first step is to address what they want to achieve as an organization with their two audiences. She can then start suggesting how social media contributes to realizing those business objectives. The more they want to push a brand-first content strategy, the less wedging in a few social-first content marketing tactics will successfully fix things.

Maybe THAT is the insight she was seeking: you can’t pursue the smart thing (a social-first content marketing strategy) when management’s every strategic expectation runs counter to doing so.

Not a great situation. As least now, though, she has a pathway to attempt to help them work their way out of it! – Mike Brown

Boost Your Brand’s Social Media Strategy with Social-First Content!

Download the Brainzooming eBook on social-first content strategy. In Giving Your Brand a Boost through Social-First Content, we share actionable, audience-oriented frameworks and exercises to:

  • Understand more comprehensively what interests your audience
  • Find engaging topics your brand can credibly address via social-first content
  • Zero in on the right spots along the social sales continuum to weave your brand messages and offers into your content

Start using Giving Your Brand a Boost through Social-First Content to boost your content marketing strategy success today!

Download Your FREE eBook! Boosting Your Brand with Social-First Content

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
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