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This Tuesday, May 3, 2016, at 1 pm CDT (US) I’ll be appearing on Social Jack TV™ with host Dean DeLisle talking about Taking the NO Out of InNOvation.

Whether personally or organizationally, the desire to be more innovative can run straight into all kinds of barriers, brick walls, and booby traps. Using even just a few smart tools and techniques, however, you can eliminate these NO’s to a successful innovation strategy and move yourself and your organization to innovative ideas setting you apart from the competition. We’re planning to cover innovation strategy for both individuals and organizations., including

  • Some of the most common NO’s blocking creativity and innovation strategy
  • How to benefit from structures and exercises to spur creative ideas and innovation

  • New possibilities to improve innovation strategy successes amid challenges to new thinking and actions

You will be able to call in, chat, or tweet about the conversation before, during, and after the program.

Register here for Taking the NO Out of InNOvation on Social Jack TV!

Let’s have robust participation from the Brainzooming family to create a stimulating conversation on innovation strategy with Dean and me! – Mike Brown

 

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Today at the Social Media Strategy Summit, along with Kaite Stover, Director of Readers’ Services at the Kansas City Public Library, I’m presenting a fun case study. The presentation is about how the Kansas City Public Library was able to “sponsor bomb” the 2015 Major League Baseball Playoffs and World Series with a book spine poetry campaign.

In short, the Library used images of multiple stacked books chosen so that the combined titles communicated messages to tweak the baseball teams (and the libraries in their communities) with pro-Kansas City Royals messages.

Sponsor-bomb-book-spine-poe

BTW, did I mention the Kansas City Royals are the 2015 World Champions? Just checking . . . wanted to make sure you knew that!

While The Brainzooming Group wasn’t involved in developing the social media strategy behind the World Series sponsor bomb, we’ve been working with the Library on branding and event strategy. Knowing how smart the social media strategy for the World Series sponsor bomb campaign was, we brought the story and the tremendous impact from the initiative to the attention of Breanna Jacobs, the Social Media Strategy Summit producer.

Kaite will cover the Kansas City Public Library social media strategy and implementation from start to finish. I’ll share lessons for other brands in how they might envision comparable sponsor bomb opportunities for their own brands.

Social Media Strategy – 5 Keys to Sponsor Bomb a High-Profile Event

If you aren’t with us in Chicago, here are the smart things the Kansas City Public Library did to make the strategy as effective as it was:

Here’s hoping the Royals go all the way again in 2016 so we can see what the Kansas City Public Library does with the next chapter of its book spine poetry sponsor bomb strategy!  – Mike Brown

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When was the last time you invested 45 minutes to check your social media strategy?

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question. Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social Strategy.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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This afternoon, I’m leading a three-hour Brainzooming workshop on creating branded content marketing at the Social Media Strategy Summit in Chicago. While it’s nice to be able to stretch with more time (typically these content marketing workshops are two hours at the Social Media Strategy Summit), I still feel as if there will be a lot of material that we won’t have time to fully cover.

Chicago-Image

In the branded content marketing workshop, we’ll look at generating appropriately branded content from multiple directions.

As a resource if this area is something you are struggling with in your organization, here are links to some of the topics on branded content marketing we’ll cover . . . and some that we won’t:

Taking an Audience-First Perspective

Staying True to Your Brand without Overdoing It

Experience and Interaction-Based Content for Your Brand

Expanding Brand-Related Content Options

Coming at your branded content marketing from these four different directions will open up all kinds of new possibilities.

Here’s the intriguing thing: having rearranged the content into these four groups (which don’t sync with the seven lessons in the workshop as it stands right now), I’m thinking (as I write this over the preceding weekend) that I’m going to rearrange the entire branded content marketing workshop. That’s how much I like this approach!  – Mike Brown

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to check your social media strategy?

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Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question. Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social Strategy.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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What a strong first day at the Brand Strategy Conference in New York. There were lots of great ideas and very little free time!

The kickoff presentation on the first day was from Kodi Foster, Vice President – Data Strategy at Viacom. Kodi’s presentation focused on fusing creativity and data innovation to drive brand growth.  His discussion on the need to integrate science and art was on the money.

Five Things Your Content Marketing Strategy Should Deliver

While Kodi Foster presented lots of great ideas, that whole very little free time necessitates focusing on one item: this photo which details five things Kodi says audiences expect a brand’s online content marketing strategy to deliver for them.

  1. Education – Delivers systematic instructions or provides an enlightening experience
  2. Information – Delivers facts or knowledge about something or someone
  3. Inspiration – Stimulates the audience to do or feel something
  4. Entertainment – Provides amusement or enjoyment
  5. Utility – Provides a useful or beneficial function or capability

Content-Marketing-Strategy

His five-points form a strong checklist with which to assess your content marketing strategy. How many of these areas does your content touch? And what are you doing to tackle content that doesn’t address ANY of these five areas? – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I presented a solo social media presentation at the February 2016 Social Media Strategies Summit in Las Vegas. For folks in and around (or willing to head to) Chicago, I’ll be presenting a workshop on creating fantastic content at the April 2016 Social Media Strategies Summit in the Windy City.

SMSS_Graphic

These events are always treasure troves of great learning and networking with such varied and smart marketers from around the country. Coming out of the Las Vegas event, I have several articles in queue.

14 Top Content Marketing Quotes from the Social Media Strategies Summit

Here is the first of the articles from the Social Media Strategies Summit, with fourteen quotes on content marketing, social media platforms, and standing out from the event’s great speakers.

Content Marketing and Community Engagement

“Credibility silences noise.” @BevJack MGM

“We time lapse everything around here because things are always moving.” @BevJack MGM

“Many brands miss the opportunity to create stories around the role they play in their users’ lives.” @mdeziel

“In the end, storytelling comes down to two things: connection and engagement.” – Ryan Mathews as shared by @RMMAGEDDON

“There are B2B opportunities in viral video because so few B2B companies have tried to do it.” @JereMarketer

Being Distinctive with Content Marketing

“A good piece of content shouldn’t need music. The visual scroll should be enough to get people to stop. “ @BevJack MGM

“There is a lot of crap and average people out there on social media. It’s much harder to stand out when everyone can start doing things and claim to be an expert.” @PhilPallen

Making the Most of Social Platforms

“You should be able to perform at a B+ or better level on any platform or kill your time spent on it.” @JereMarketer

“It’s two thousand sixteen; I don’t want to see pixels or eggs (on Twitter).” @PhilPallen

“Pinterest is a catalog of ideas” not a social network. “If Facebook is selling the past & Twitter the present, Pinterest is offering the future” @ChristineCassis @Pinterest

“The Bellagio Fountains are the nineteenth most Instagrammed place in the world.” @BevJack

Bellagio-Fountains

“Rather than be mediocre on 10 social platforms, be a rock star on 3.” @PhilPallen

Let Me Tell You about Myself

“I like to go on tangents. And I f’n like to curse a lot.” @RMMAGEDDON

“I’m opinionated, but I’m honest and I’m sweet.” @PhilPallen

Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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When should a brand create content itself versus outsourcing content creation to an outside agency?

That was one content marketing strategy question attendees asked in the solo social media workshop I presented at the Social Media Strategies Summit.

SMSS_Graphic

We have a significant bias toward handling content creation inside a company as part of its integrated content marketing strategy. Unlike typical marketing communications, press releases, brochures, direct mail, etc., content creation for social media platforms necessitates an authentic sense of the brand personality, IF it’s going to be successful. Being so intimate with the brand personality and what it represents in every dimension isn’t something an outside communicator can easily do. Additionally, an outside communicator often isn’t present to capture the video, images, and interviews in the moment as robust content sources.

Having said this, there are instances where outsourcing content creation can make sense. This can also extend to outsourcing curating and sharing content in some situations as part of a brand’s content marketing strategy.

7 Situations for Outsourcing Content Creation

Here are seven situations where we think outsourcing content creation and other related functions is viable:

  1. Adapting internally-generated content so it fits with targeted social media platforms.
  2. The brand is willing to invest resources in an outside communicator to become immersed in the brand both initially and on an on-going basis.
  3. Individuals inside the company are the face and/or voice of the content an outside communicator edits or rewrites, videos/photographs, or translates into social media-appropriate formats.
  4. Designing the strategy and platform for a brand to communicate content via social media networks.
  5. Curating content that fits the brand’s strategy.
  6. Scheduling the brand’s content across channels, in effect becoming the DJ for internally created content.
  7. Conducting social media listening for the brand.

One outsourced social media situation you don’t see listed is a brand farming out 100% of its content creation.

There may be other situations that make sense, but this is where we stand on this content marketing strategy question.  – Mike Brown

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When was the last time you invested 45 minutes to check your social media strategy?

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question. Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social Strategy.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We’ve written and presented about what to blog about along with other content creation opportunities and conference organizers can pursue.

At the Social Media Strategies Summit in Las Vegas, however, an attendee asked the question about how, as an attendee, one can create valuable content for blogs and other social channels?

27 Content Creation Opportunities for Conference Attendees

His question prompted this list of 27 ideas for both what to blog about from a conference and for other content creation and sharing opportunities your audience might find valuable.

In generating the list, I thought back to the two most recent events I’ve attended in Las Vegas: the Specialty Equipment Market Association event with tens of thousands of attendees and the Social Media Strategies Summit, which is a tremendously intimate conference by comparison.

What to Blog About at a Conference

  1. Create a blog post featuring the top quotes from the conference.
  2. Profile specific presentations as blog posts.
  3. Record video interviews with presenters and attendees that your audience should know more about.
  4. Go the conference with a specific list of questions your audience would like answered and record short video interviews with the right presenters or attendees answering the questions.
  5. Get permission from presenters or conference organizers to link or share specific presentations with your audience.
  6. Put together a series of photos of key slides or infographics from the conference that your audience will find beneficial.
  7. Feature the top trends or future developments in the industry that your audience needs to know about and understand.
  8. Give a behind-the-scenes look at the city or venue where the conference was held.
  9. Provide your tips for attending the conference if your readers were to attend in the future.
  10. Review a book one of the presenters wrote.
  11. Spend your evening in your room and write a daily recap of the conference that is ready before any other online source.
  12. Live blog presentations and share “raw” notes throughout the day.
  13. Share links to pertinent articles and blog posts from presenters.
  14. Complete a conference “scavenger hunt” with fifteen or twenty meaningful items from the conference that would be of benefit to your audience. Examples might include: Biggest insight, Most valuable presentation, A Speaker You Need to Learn More About, Most Intriguing Quote about the Future, etc.
  15. Ask a presenter if he or she would guest blog for your audience.
  16. Transcribe your written notes and publish those in one or more blog posts..
    Audience-Conference

Other Content Creation Opportunities for Conference Attendees

  1. Tweet conference presentations using a hashtag that you have let your audience know ahead of time.
  2. Turn video interviews you completed into a podcast about the conference.
  3. Video your impressions throughout conference (a daily end-of-the-day video) and put together a recap video from that.
  4. Do a Periscope video of a keynote presentation.
  5. Put your top photos of presentation slides into your own presentation with notes and make it available to your audience.
  6. Capture big ideas from the conference and share those.
    Conference-Matrix
  7. Visually capture your conference notes (if you have the capability to do that), and share those with your audience.
  8. Create a Pinterest board of products (or speakers, or exhibitors, etc.) you thought stood out at the event.
  9. Interview exhibitors at the event and string together one-minute product and service overviews your audience would find helpful.
  10. Curate content that other attendees are creating about the conference.
  11. If you have multiple attendees at the event, create a mini-content marketing strategy to make sure your people are deployed across the event (instead of all in the same sessions), grabbing the content you’ll want to share with your audience later.

Remember, before pursuing many of these ideas, you want to make sure you get the proper authorizations and copyright permissions, whether those need to come from the conference organizer or the presenters. – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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