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People still ask if I miss working for a Fortune 500 company. I tell them the only times I do are on the 15th and 31st of the month.

That line always gets a laugh.

When you are in an entrepreneurial venture, the paydays aren’t on a predictable schedule. Yet, since The Brainzooming Group works with many major corporations, it’s not like I don’t retain a sense of the upsides and challenges of working in the corporate world.

For today, at least, it is great to be out of the corporate world.

That sentiment all revolves around our content marketing strategy.

The client we’re onsite with today working on an innovation strategy comes with an intriguing history.

Our primary contact saw me speak in 2014 at Compete Through Service Symposium produced by the Arizona State University Center for Services Leadership and subscribed to the Brainzooming blog email. At the company he was at, there was no opportunity to work with us.

He changed jobs early in 2017 and re-subscribed to the blog with his new company’s email address. By mid-year, he completed a Contact Us form on the website, wanting to discuss his brand’s innovation strategy. Coincidentally, we were headed to his city the next Monday to host another client’s annual customer forum. We arranged a meeting and subsequently developed a scope of work. It changed a few times as he worked to sell-in the initiative. Several months later, the deal seemed in question, but we got an opportunity to do a 30-minute phone conference with the company president to address his questions. That led to another spin on the scope of work.

Right after 2018 started, they signed the scope of work to begin. Following an online input survey with both internal team members and external partners, three of us are onsite TODAY for a full-day innovation strategy and new product development workshop.

So, why does this story make me glad I’m not in the corporate world anymore?

It’s because I can’t fathom trying to assign credit for this deal if it unfolded in a Fortune 500 company:

  • The relationship started multiple years ago through a speaking engagement.
  • The only client contact for nearly three years was the blog email and an eBook download.
  • Once we moved into active business development mode, three of us participated in developing the scope of work.
  • I led the call that moved us toward winning the business.
  • Four of us contributed toward creating the Brainzooming experience we’ll deliver today.

In a Fortune 500 company, this could lead to a huge tug-of-war for credit.

In an entrepreneurial venture, we can talk through the best approach to assign credit that equitable for everyone without needing a system to track and allocate effort.

Here’s to a wonderful, productive, and beneficial workshop with our new client, and our hope that it leads to a long relationship. And even better, as we move forward, here’s to nobody even remembering exactly did what to win it. – Mike Brown

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Looking for Brand Innovation to Grow Your Business? Brainzooming Has an Answer!

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate market-based perspectives into your innovation strategy in successful ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s comeback!

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I’m delivering a workshop at the Social Media Strategies Summit in San Francisco today. It will cover creating a sustainable, social-first content marketing strategy. The three-hour workshop will take participants through typical sticking points brands face in developing effective content marketing strategy plans that start strong, build, and continue to deliver results.

Areas where we’ll concentrate and spend extended time as participants work through Brainzooming exercises include:

One workshop attendee, Angelo Harms, Digital Marketing Manager at the Curaçao Tourist Board, has seen me present workshops multiple times at SMSSummits. Angelo has also brought us to Curaçao for content marketing strategy workshops the past two years. Because he’s seen SOOOO much of our content, I wanted to come up with something new Angelo hasn’t seen yet.

9 Ways a Brand Can Sustain a Social-First Content Marketing Strategy

Here it is, with a sneak peek for all of you.

It’s a tool to identify starter topic ideas along the customer journey (X-axis) from three different perspectives (Y-axis):

  • What customers are thinking about and facing
  • Industry and product category considerations
  • Brand content that fits social-first needs

Beyond a content calendar, it’s another strategy way to ensure sure you are developing a strong mix of content that is relevant to prospects and customers, no matter where they are along the journey to your brand.

If you would like to go deeper into the topic, download our FREE eBook on Social-First content. It covers many of the exercises and tools we’ll share in the workshop content marketing strategy workshop.

If you’d like help thinking about how a content strategy helps grow and develop your brand, contact us. Let’s grab time to chat about the possibilities for growing your revenue and customer base through social-first content! – Mike Brown

Boost Your Brand’s Social Media Strategy with Social-First Content!

Download the Brainzooming eBook on social-first content strategy. In Giving Your Brand a Boost through Social-First Content, we share actionable, audience-oriented frameworks and exercises to:

  • Understand more comprehensively what interests your audience
  • Find engaging topics your brand can credibly address via social-first content
  • Zero in on the right spots along the social sales continuum to weave your brand messages and offers into your content

Start using Giving Your Brand a Boost through Social-First Content to boost your content marketing strategy success today!

Download Your FREE eBook! Boosting Your Brand with Social-First Content

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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“Do you see any returns from all the blogging and social media stuff you do?”

People routinely ask some variation on that question about our social-first content marketing strategy.

I understand why they ask.

If they follow the Brainzooming blog or our presences on Twitter and Facebook (where we are most active – so go follow us there, please!), it’s only natural to speculate about how much time it takes, what it is doing to help grow our business, and whether they stand to see comparable benefits from investing time, energy, or dollars in creating content.

23 Content Marketing Strategy Benefits for an Emerging Brand

The simple answer to the question is we certainly see returns from the blogging and social media sharing we have been doing since before the Brainzooming brand existed as an independent organization.

Thinking about the list of impacts for our emerging brand, our content marketing strategy:

  1. Built and and continues to cultivate a global audience for the brand
  2. Paved the way for transitioning a capability inside a Fortune 500 organization into the separate and standalone Brainzooming brand
  3. Provides credibility with human and search engine audiences that the website is a worthwhile place to go for information on strategy, innovation, and branding
  4. Attracts audiences on social media networks
  5. Demonstrates how and what we think
  6. Helps new people begin to understand what we do
  7. Allows us to demonstrate what we know and what we can do without having to beat down doors or pester people with phone calls they don’t want
  8. Offers a reason for people to come to the website or subscribe to our content (which leads to them seeing information about what we do and can offer them)
  9. Keeps our name in front of people interested in our brand that develop into clients later
  10. Has created (and continues to create) fans for the brand
  11. Sustains relationships with current and future clients until they are ready to buy our services
  12. Attracts potential partners
  13. Provides the ability to create new formats (such as custom tools for clients) in a fraction of the time that creating brand new content would require
  14. Creates interest in our services among social media audiences, leading to new clients
  15. Leads to speaking opportunities, which create income and new blog readers and then lead to additional new clients
  16. Sends a message that the brand has substance
  17. Lets us rapidly answer questions for potential clients with little incremental time or dollar investment
  18. Is a source for new presentations, workshops, and keynotes
  19. Turns into diagnostics that become core pieces of our service offering
  20. Interests like-minded people in wanting to work for us
  21. Opens the door for us to compete for and win work against some of the world’s top strategy and branding consultancies
  22. Allows us to deliver on client projects more quickly and efficiently than we otherwise could
  23. Feeds into creating downloadable eBooks that attract major new clients

That’s a quick list of what all the blogging and social media sharing (in short, our content marketing strategy) has done for Brainzooming as an emerging brand. We’re a brand that started from scratch and bootstrapped into a viable business and an emerging brand, largely based on a content marketing strategy.

So yes, we do see results from all our content. Moreover, we are committed to the strategy and benefits we can deliver with our social-first content. Thanks for being a part of it!  – Mike Brown

Boost Your Brand’s Social Media Strategy with Social-First Content!

Download the Brainzooming eBook on social-first content strategy. In Giving Your Brand a Boost through Social-First Content, we share actionable, audience-oriented frameworks and exercises to:

 

  • Understand more comprehensively what interests your audience
  • Find engaging topics your brand can credibly address via social-first content
  • Zero in on the right spots along the social sales continuum to weave your brand messages and offers into your content

Start using Giving Your Brand a Boost through Social-First Content to boost your content marketing strategy success today!

 

Download Your FREE eBook! Boosting Your Brand with Social-First Content

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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You may want to take a seat before reading this rest of this.

An Awkward Social Media Strategy Moment, Brought to You by The Brainzooming Group

We’re going to ask a tough question about your social media strategy. An uncomfortable one that may be awkward.

Ready?

Here it is: When you take an honest look at the social content your organization produces, can you think of any reasons why your customers and prospects would be interested in reading, viewing, listening, or engaging in it?

Before you check, think about this: you’re not evaluating your social media strategy as a company insider. You’re evaluating your social content as a customer or prospect that may know very little about your company, let alone have a burning desire to learn more about it right this second. What they care about is content that is beneficial, entertaining, or otherwise good for them. End of story.

Now, go take a look and consider the question. We’ll wait while you poke around your blog, tweets, videos, Facebook updates, LinkedIn articles, Instagram images, and such.

(And BTW, if none of the abovementioned has been recently updated, the answer to the question is NO.)

*whistling while we wait*

You’re back. Great!

What’s your answer?

If it’s YES, that must mean you’ve invested time into thinking about your audiences’ interests beyond your company, creating and sharing content where you can credibly address those concerns. And that means–

What’s that?

You’re now unsure about whether YES, THEY WOULD LOVE OUR CONTENT is the right answer?

Well…we thought you might have some second thoughts about that.

Boost Your Brand’s Social Media Strategy with Social-First Content!

Whether you wavered in your YES, or you fessed up right away that the answer is NO, it’s time to download our latest Brainzooming eBook on social-first content strategy.

In Giving Your Brand a Boost through Social-First Content, we’ll show you how to quickly develop and use an audience persona to:

  1. Understand more comprehensively what interests your audience
  2. Find engaging topics your brand can credibly address via social-first content
  3. Zero in on the right spots along the social sales continuum to weave your brand messages and offers into your content

Giving Your Brand a Boost through Social-First Content shares actionable, audience-oriented frameworks and exercises.

We use these same tools to help clients develop solid, brand-building social media strategy plans and implement them successfully.

And now you can, too. At no charge. In no time at all, you’ll be back, confidently saying YES, THEY WOULD LOVE OUR CONTENT.

Download Your FREE eBook! Boosting Your Brand with Social-First Content
Download your personal copy of Giving Your Brand a Boost through Social-First Content, and start improving your social media strategy today. Ready? Let’s go!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We still come across many companies, especially in B2B, that do not incorporate a content marketing strategy to effectively reach potential customers.

The reasons they give for lagging in this area?

A content marketing strategy is not a priority for them. They doubt whether social-first content strategy will work for their companies, because they are different or have customer bases that do not care. They do not know where to start or how to sustain creating great content. Maybe they are wedded to how they have always done things, with business development people, brochures, and frequent pleading to generate referrals.

7 Signs to Invest in a Social-First Content Strategy for Your Brand

We assure them that a social-first content strategy works, even in B2B. We also offer these types of signs that it is time to invest in a content marketing strategy.

Do any of these issues sound familiar in your organization?

  • You are not generating enough leads, at least in part, because not enough people are coming to your website.
  • The don’t offer information relevant to your targets, business, and industry that match with how and what your potential customers want to discover.
  • Your organization has great stories about your people and what you do but only share these great stories inside your organization.
  • Onboarding new customers is a challenge because they lack current information about what getting started with you entails.
  • You are not continuing to learn about potential customers each time they interact with your brand online.
  • Potential customers see your competitors as doing a better job educating the market you serve.
  • You only use traditional marketing channels and media.

Let us ask again: how many of these issues apply to your organization right now?
Download Your FREE eBook! Boosting Your Brand with Social-First Content

If several of them are all too familiar, you owe it to your top and bottom lines to explore introducing a social-first content strategy as a high-impact way to build your brand. – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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If you’ve been pursuing a content marketing strategy for a few years, you have some content that worked and some that didn’t work when you first published it. You also likely have content that’s continuing to work for you in that it’s still attracting new visitors. We hope you also have a good deal of content that, even though you may have created it years ago, is still largely accurate and relevant.

Reviewing the most successful pieces emerging from your content marketing strategy up to now provides the opportunity to create new growth from your evergreen content.

We have been doing that with our own content marketing strategy along with helping clients take advantage of the same opportunity: updating, reformatting, and enhancing evergreen content so it’s primed to generate new visitors, subscribers, and audience members eager to download it.

8 Ways to Create New Growth from Evergreen Content

Here are 8 ideas to explore based on your top blog posts for ongoing traffic:

  • Use your most popular evergreen blog posts along with related ones to create a new eBook. Freshen the content by re-editing the multiple pieces and adding new content. You can also enhance the content with new graphics and design.
  • Freshen these blog posts with new infographics or graphic depictions and republish the blogs for newer readers.
  • Aggregate multiple, related blog posts and republish those as a comprehensive article on a topic.
  • Create videos to bring a more personal dimension to the evergreen content.
  • Write the opposite angle of evergreen blog posts. For example, if it’s about doing a certain number of things to accomplish a goal, write the list of things you should not do if you want to accomplish the same goal.
  • Expand a list post by writing the details behind each of the items, providing greater depth.
  • If you have a post that helps people learn how to do something or analyze a situation, turn it into a one-page download. This can make it an easy-to-use life or job aid.
  • Using a popular list post as the basis, create an infographic as a new download.

Those are all great ways to get new growth from your evergreen content.

Exploiting your most popular content in this way will make the hardest working elements of your content marketing strategy produce even more results! – Mike Brown
Download Your FREE eBook! 81 Engaging Social Content Ideas Checklist

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I’m excited to be speaking again this year at several Social Media Strategies Summit events. The first is in Chicago on April 26-28, 2017. I’ll be speaking at the SMSSummit in New York this coming October (October 17-19, 2017). Additionally, I’ll also be presenting a workshop at the GSMI-sponsored Branding Conference, also during October in Chicago.

As part of the relationship with these GSMI conferences, we’ll be co-releasing several new Brainzooming eBooks on brand strategy and social media content marketing. The first of these eBooks is now available. You can download your FREE copy today!

FREE 81 Social Media Content Marketing Ideas eBook

The new eBook features a checklist of 81 Engaging Social Content Ideas to Boost Your Brand. The checklist will help you generate social media content marketing topics that fit your brand and engage your audiences.


Download Your FREE eBook! 81 Engaging Social Content Ideas Checklist

81 Engaging Social Content Ideas to Boost Your Brand includes ideas to:

  • Better involve your audience
  • Share your brand’s knowledge
  • Teach valuable lessons
  • Develop brand-oriented lists
  • Share impactful opinions
  • Incorporate your people into the stories
  • Repurpose strong social media content marketing topics

One great thing about the eBook’s checklist is you can apply it to both long-form (eBooks, blogs, videos) and short-form (status updates, photos, short videos) content multiple times. This will keep your social media content marketing fresh and consistently up-to-date across social networks.

Download and take advantage of this free resource to grow your social media impact. While you are at it, check out the Social Media Strategies Summit events in Chicago or New York. Register for these events and join other senior-level corporate professionals looking to learn how to accelerate their brand presences across social media.
Download Your FREE eBook! 81 Engaging Social Content Ideas Checklist

Looking forward to your thoughts on the new eBook, and seeing you in Chicago or New York for the 2017 SMSSummits! – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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