Facebook | The Brainzooming Group - Part 12 – page 12
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It is beneficial to save ideas you brainstormed but did not use since they may work for someone else or at a later time for you. Today’s post is a great example of this principle where you can save ideas to offer them to someone else later.

I chaired a global market research virtual event for the American Marketing Association in 2010. As part of our virtual event planning, we did a Brainzooming creativity session and brainstormed ideas to take best advantage of our virtual event opportunity. We brainstormed several hundred ideas, many of which were specific social media ideas for how to drive virtual event success.

Flash forward two years, and I will be speaking Monday afternoon at the Virtual Edge Institute 2012 conference on using social media ideas to drive virtual events by growing attendance and creating greater engagement.

Recently, I went back through our final Brainzooming report document from the 2010 American Marketing Association virtual event and identified out this list of 51 social media ideas to drive virtual events.

Many of the social media ideas could apply to any type of event or even other marketing programs. But since it does not make much sense to go through a list of 51 ideas during a presentation, the list is shared for you and all the attendees at the Monday Virtual Edge Institute session (4 pm PDT on Monday, January 9). Please feel free to borrow any of these ideas and adapt them to suit your organization’s purposes. And if you would like to follow along during Monday’s session, be sure to track the Twitter hashtag #VES12!

Attendance Building

1. Create a micro-site for the conference – drive members there via email campaigns

2. Create themed web badges for speakers/sponsors/exhibitors to put on their sites

3. Crowd source a “10 Ways to Sell Your Attendance to Your Boss” list

4. Offer a free association membership for life as a contest give-away

5. Do a weekly give away on social media channels leading up to the conference

6. Extend offers at special times of the day

7. Extend offers for the event on Facebook, Twitter, LinkedIn, etc.

8. Offer a dramatic prize for the 500th registrant for the digital event

9. Sponsor a scholarship program for out of work attendees to participate

10. Provide an offer to digital event attendees to attend future in-person events at a reduced rate

11. Give previous attendees a discount for referrals, plus free attendance for the person who gets the most referrals over some target number

Interactivity

12. Actively build the Twitter following for the event’s Twitter account well in advance of the event

13. Develop a conference / event app

14. Host a monthly, industry-oriented Twitter chat leading up to or kicking off with the digital event

15. Create an event word cloud that evolves over the day

16. Crowd source a “What the future of the industry looks like” video or article

17. Crowd source nominations for annual awards via social networks

18. Crowd source the theme for the next digital event

19. Conduct a pre-event session on how to get more out of the conference through social media

20. Hold a webinar for attendees before the conference on maximizing the value of the digital event experience

21. Have a live viewing session for the digital event in high-density membership areas

22. Have an online interaction area for attendees and speakers

23. Invite industry professionals to share content for the event community website

24. Monitor the event Twitter feed and introduce people to each other

25. Produce the social media content at the event with a team approach

26. Offer an incentive for attendees to blog or live tweet about the conference

27. Provide exclusive digital interactions with speakers at the event

Networking

28. Allow attendees to post resumes and job opportunities in the virtual event

29. Create a buddy / mentoring system for senior and junior people in the industry to reach out to each other, network, and schedule time together at the event

30. Do a virtual speed-networking event

31. Pair people up with similar interests at the conference through a community matching approach

32. Provide different avatar backgrounds for attendees to indicate their interest areas, experience, event objectives, etc.

33. Provide a means to network and pre-schedule meetings with suppliers or clients through a social media platform

Presentations / Content

34. Best rated / most popular breakout sessions (as identified through social media channels) are repeated in a general session

35. Crowd source a final recap presentation by soliciting ideas throughout the meeting via Twitter and other social networks

36. Crowd source session ideas from among social networks

37. Crowd source virtual event word of the day ideas from attendees

38. Host a global panel with Skype/video participation from all over the world

39. Do a session based on crowd sourcing a list of industry predictions that did/didn’t come true

40. Have attendees submit their own 1-2 minute videos that are compiled and shown

41. Have featured presenters doing a running commentary on social networks throughout the event

42. Host a virtual unconference – select a topic during the day of the digital event and discuss it live on Twitter or in an online chat room

43. Let attendees submit “new” content before the conference and the top 3 people get to present for 20 minutes

44. Create an online group to submit conference ideas

45. Post short teaser videos from presenters covering their topics

46. Solicit questions for presenters via social media

47. Win a video camera for the best ideas on how you will use it to create content for the event

Trade Show / Exhibitors

48. Allow exhibitors to put videos of best practices on a conference community site

49. Provide a coaching session for exhibitors on interactive and social media elements of the conference to maximize their business building experience

50. Solicit and provide e-opinions on suppliers

51. Video 2-minute pitches / interviews with exhibitors on the cool things they are doing. Show videos around presentations at general session & prompt attendees to visit the exhibitors

And what other social media ideas do you have?

What other social media ideas would you add to the list to driver virtual events? Please share them in the comments! If you’re at the Virtual Edge Institute (#VES12) in San Diego next week, please stop by and attend my Monday afternoon session!  – Mike Brown

 

If you’re struggling with determining ROI and evaluating its impacts, download 6 Social Media Metrics You Must Track” today!  This article provides a concise, strategic view of the numbers and stories that matter in shaping, implementing, and evaluating your strategy. You’ll learn lessons about when to address measurement strategy, identifying overlooked ROI opportunities, and creating a 6-metric dashboard. Download Your Free Copy of “6 Social Media Metrics You Must Track!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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photo by: vandalay | source: photocase.com

I say every year about this time that this is the last post for the year, but invariably something strikes me over the holidays and another blog post appears. But in keeping with tradition, I’ll say it again: This is the last blog post for the year!

As with so much of like right now, 2011 seems on one hand as if it were about 4 weeks long, yet on the other hand, last December seems like 10 years ago.

I don’t know that I’ve seen a scientific explanation for why that’s the case. I suspect it’s because of the increase in the speed and number of inputs that fly at us all the time. The speed of it all makes time seem to fly by while we still process the 10 years worth of stuff now going past us in a single year as feeling as if it were 10 years. That’s my unscientific theory, at least.

2011?

The first half of 2011 was defined by a large social media strategy project for a client that seemed to be in a routine state of flux regarding what we needed to deliver. The second part of the year was consumed with the Google Fiber / Gigabit City project. And the last month has been a time where I’ve been saying to myself, “What just happened here with 2011?”

Amid that disorienting period of reflection, here’s my quick review of 20 business and personal lessons from 2011, along with 12 goals for the new year of 2012. It’s all subject to change, but it’s a starting point for a year that is tough for me to describe or pin down with one defining statement.

20 Lessons from This Year

1. When you get what you want, it may not look or feel like anything you expected. If things don’t feel right, first make sure it’s not simply the unexpected parts of what you wanted before you try to fix it.

2. On the other hand, quit putting off fixing what clearly is leading you off the path you need to be on with your life and career.

3. There are people who either can’t or don’t want to be helped. It’s okay to quit wasting time for both of you in trying to help these people.

4. If you can imagine what you have before it’s gone, it will change what you think is important right now, even if its importance isn’t matched by present day fulfillment.

5. More risk. More smart risks. More smart, high potential risks. More smart, high potential, challenging risks. Start a risk list – risks you need to take and the proof points the risks you took paid off, even if they didn’t seem to at the time.

6. Just showing up somewhere often isn’t going to get results. How much you’re willing to put yourself through productive pain and what you’re doing when you’re not physically there are huge factors in your success.

7. We can love distractions too much. That’s why it’s so hard to eliminate them.

8. My dad stopped working in my grandfather’s barbershop pretty early in life because he realized he was only making money when he was showing up and cutting hair. The downsides to the barbershop model extend to other businesses that may seem attractive, but are just as limiting.

9. If you don’t watch out, the craziest person in a team or organization will control the agenda.

10. There are a whole slew of things where other people are better than you in very profound ways. That doesn’t make it wrong to admit that in a few situations the tables are turned, and you should act accordingly.

11. A long time ago, I wrote a song with the line, “What have I done to ease the suffering of the stranger who you will later meet?” Of anything I’ve ever written, that line sticks with me. I don’t have a good answer to the question.

12. In time-based sports, great teams use time outs wisely. There’s no shame in calling a time-out.

13. There’s creative value in being good at selectively turning off your knowledge of what works and what doesn’t. There’s also value in being good at selectively turning on the WTF switch in your brain.

14. Some life and career seeds take a LONG time to sprout. Plant a lot of seeds, but not more than you can pay attention to and cultivate.

15. When you re-consider possibilities you didn’t pursue and still believe you’re in the right place even with the challenges you do have, it’s reassuring.

16. It’s incredibly rewarding to see your former “business kids” move to really imaginative places in their careers, even if you do miss them a lot.

17. It’s challenging, but in the game of life, you may have to dramatically change the type of player you are well into the game. You have to surround yourself with the right influences in your life to force the necessary changes to happen.

18. There are some incredible people in my past. For as much as I tried to resist spending personal time on Facebook, it’s put several of these incredible people back into my life to teach me important lessons.

19. Once you go all in, not many people are willing to follow. It can be worth doing it, however, to simply see which hangers on will drop out of the game.

20. Sometimes you just need to accept the ebbs of life because they’re there for a reason, even if you don’t appreciate the reason.

12 Goals for the New Year – 2012

1. Say “no” to more things, but not the same ones I’d have typically said “no” to in the past.

2. Ask for something fair in return.

3. Be more deliberate about periods of divergent and convergent thinking.

4. Do for ourselves what we suggest others do for themselves.

5. Learn from and hold myself to really changing based on last year’s lessons.

6. Provide you more value here, but also be more specific and determined in asking for value in return.

7. Don’t just wander into the next stage of life.

8. Care less about things that aren’t contributing to moving forward.

9. Don’t hang on so tightly.

10. Get better at having short versions of tough conversations.

11. Being deliberate about where “Mike” and “Brainzooming” begin, end, and overlap in the most beneficial ways.

12. Have more fun, do more cool stuff, worry less.

So what was 2011 about for you? I’d love to hear what you’re taking away from the past 12 months! Have a great holiday season, and I look forward to meeting back up here with you in a few weeks! Be safe! – Mike Brown

 

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative ideas! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

 

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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12

At last week’s “Creating Fantastic Blog Content” presentation and webinar, we discussed events as treasure troves of content creation. While I offered this comment as a “headline” during the presentations, we did not cover much about what specific content creation opportunities exist for event organizers.

To answer questions about what all these content creation opportunities might be at events, here is a starting list of twenty-five you can consider as possibilities when planning and conducting (or even attending) your next event, conference, or gathering:

  • Assemble live tweets into presentation recaps.
  • Create a Slideshare presentation filled with photos of great slides from conference presentations.
  • Video attendees at the event talking about why they decided to attend the conference.
  • Video attendees on what they are learning and the value they are getting from the conference.
  • Video attendees about why people not at the conference should attend next year.
  • Get all kinds of digital photos – presenters, content, party pics, etc.
  • Video exhibitors on what their companies can do for attendees.
  • Get presenters to share additional details, insights, or thoughts about their presentations.
  • Video two presenters talking with or interviewing one another.
  • Write articles from the content that you have captured on video.
  • Create lists of the best tweets from the event.
  • Invite attendees to write blog posts or share other content they have created.
  • Grab images from videos you have shot.
  • Turn photos and video snippets into a closing video for the event.
  • Have attendees answer polling questions and report the results.
  • Turn audio from video interviews into podcasts.
  • Create a presentation highlights Slideshare with three high impact slides from each presentation.
  • Have a question per day that you video attendees answering.
  • Recruit a social media team to generate content from more perspectives within the event.
  • Ask open-ended questions on the pre- and post-conference surveys about the issues, opportunities, and learning needs attendees see. Turn the results into articles.
  • Ask attendees what questions were not answered and answer these in future blog posts.
  • Invite presenters to submit blog posts or articles for the conference website.
  • Solicit attendees for guest blog posts they prepare after the conference and give a prize to everyone who creates content.
  • Organize small group dinners with industry leaders and video compelling conversation snippets at these gatherings.
  • Video industry experts and luminaries doing brief invitations (and by “invitations,” I mean “commercials”) suggesting your audience sign up for your blog emails and feeds.

Here is one additional suggestion about all this content you create at your event: Do not make the mistake of running all of it during or immediately after the event. Space the conference content out, perhaps over even several months.

While it is tempting to upload 50 pictures to a Facebook album because it is easy to do all at once, distribute the content over time so you do not inundate your audience. There is the added benefit of filling out your editorial calendar with less time-sensitive content. When you are under the gun to publish on a regular editorial calendar, being able to pull out a video or blog post from your event last quarter can be a huge relief!  – Mike Brown

 

If you’re struggling with determining ROI and evaluating its impacts, download “6 Social Media Metrics You Must Track” today!  This article provides a concise, strategic view of the numbers and stories that matter in shaping, implementing, and evaluating your strategy. You’ll learn lessons about when to address measurement strategy, identifying overlooked ROI opportunities, and creating a 6-metric dashboard. Download Your Free Copy of “6 Social Media Metrics You Must Track!”

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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1

If you are in Kansas City and not attending Social Media Club of Kansas City (SMCKC) breakfasts, you’re missing outstanding social media-related speakers and content monthly. The September presentation from Scott Monty at Union Station was fantastic, and October’s Social Media Club of Kansas City breakfast (back at the Kansas City Cafe) was equally strong, featuring Mike McCamon, Chief Community Officer from Water.org.

I’ve been struck by the organization’s compelling online strategy since meeting Erin Swanson from Water.org at one of the first breakfasts I attended. Talking informally with Erin several times in the last few years, it’s been clear water.org is all over inventive social media strategy.

Social Media Automation

At last Friday’s SMCKC breakfast, Mike McCamon provided a “Social Media 700-level” course on how Water.org uses social media automation, under the banner “Donate Your Voice,” so Water.org Twitter and Facebook fans can share their social network feeds with the organization. Beyond “one-to-many,” Mike characterizes the strategy as enabling “none- to-many,” since fans don’t have to do anything once authorizing Water.org to use their social media broadcasting capabilities.

This video from the presentation features the strategic thinking behind Donate Your Voice and the social media automation strategy. I told Mike afterward that being a strategy guy, he had me right away by starting with not one, but two X-Y charts.

How Extendable is Donate Your Voice?

Does Donate Your Voice have a fit beyond non-profits? Mike discussed Water.org considering sharing the technology with non-competitive non-profits and licensing it to for-profits in exchange for a financial commitment to Water.org. Even if it does (or others develop similar capabilities), the Donate Your Voice concept will likely need an option for more user intervention.

When you care about what you share in your social network channels, I can’t imagine surrendering my “voice” to any organization without an option to say yes or no on a particular message.

Would you want that type of message-specific approval, or are you okay with donating your online voice unchecked?

I’ll be covering Donate Your Voice in greater depth for the December issue of The Social Media Monthly magazine. I’ve been writing monthly articles since the magazine’s introduction earlier this year. If you’re in a Barnes and Noble in the next few days, you still have an opportunity to pick up the October issue of The Social Media Monthly where I wrote a cover story on the Google+ vs. Facebook battle.  – Mike Brown

 

If you’re struggling with determining ROI and evaluating its impacts, download “6 Social Media Metrics You Must Track” today!  This article provides a concise, strategic view of the numbers and stories that matter in shaping, implementing, and evaluating your strategy. You’ll learn lessons about when to address measurement strategy, identifying overlooked ROI opportunities, and creating a 6-metric dashboard. Download Your Free Copy of “6 Social Media Metrics You Must Track!”

 

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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8

It has now been about 2 years since I left corporate life to make The Brainzooming Group a full-time effort. Last year on this date, I shared 25 lessons learned and reconfirmed during the first year of The Brainzooming Group. Here are 25 more lessons from year two away from corporate life, although it’s hard to say some of them didn’t originate in year one!

  • Peoples’ priorities, especially in corporations, change quickly. Things can go from hypercritical to off the list in what seems like minutes. Inside the corporation, you may not even notice. As a vendor, it can be crushing.
  • A lot of corporate life was filled with meetings. The absence of so many needless meetings creates a lot of time in your day.
  • Keep experimenting with pricing and other parts of the marketing mix ALL the time.
  • Taking a “friends and family” approach to business development is a good start, but it is hardly sufficient.
  • Get out of the office and see people.
  • I’d underestimated the business potential of Facebook. Now, I’m playing catch-up.
  • Go for unique, higher-risk opportunities than predictable, lower-risk opportunities that promise they’ll get better.
  • R.E.M. did things in their own way, at their own pace, in their own style. That’s a pretty solid long-term business strategy.
  • I’m not sure if absence makes the heart grow fonder, but 24/7 togetherness doesn’t.
  • If you’re willing to surrender your will to God, he’ll put you in the places you need to be.
  • When you’re in a big corporation, the last thing you may want is dealing with more people. When you’re an entrepreneur, that changes.
  • Frugality, frugality, frugality.
  • A one-tier cost structure is a recipe for failure at worst or stagnation at best.
  • At some point, you have to stop thinking you’re average at everything you do while still maintaining a strong sense of overall humility.
  • There were things I could afford to stay out of or not do in the corporate world that I can’t afford to avoid anymore.
  • You can’t over-estimate the impact of being able to stay calm during challenging times.
  • As difficult as it might be, you have to let go of previously strong professional relationships that turn non-reciprocal. Really cultivate the ones that do remain vibrant, though.
  • Go out of your way to meet new people you would never have expected to meet. Go out of your way to re-meet people who pass through after long absences. You never know how your life will be changed by it.
  • Don’t wait for someone to join you. Go ahead and try it yourself.
  • As important as a tight team is, go to unfamiliar people for reactions, because you’ll get a much more accurate perspective.
  • It’s okay to take the risk that something you walk away from will hit really big for someone else. You can’t pursue everything.
  • Life is really incredible if you allow it to be incredible. Many times “incredible” materializes because you haven’t directly intervened in mucking up the ordinary.
  • It’s easy to slide backward – really easy. If you’re going to slide backward, do it consciously, not accidentally.
  • You need a business model, not just an idea. A business model can sustain you for an extended period of time. Ideas have to be continually replenished. Continually replenishing ideas for an extended period of time can drain you beyond recovery.
  • Wait for it.

Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your brand strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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21

Several events (handling online community management for a new organization, returning to a bar where I was a DJ in college, creating a cross-school Facebook group for kids of my era in Hays, KS after a high school reunion) have all put me back in the heart of thinking about and handling start-up online community management.

Online community management means creating a content strategy, delivering intriguing social media content (be it created, shared, or repurposed), interacting with and building an audience, and doing it all on a consistent basis to keep people coming back and bringing friends with them.

You might think you are not doing community management, but if you are on Facebook or Twitter, community management is either what you are, or should be, doing.

Thinking back on my DJ years, organizing intriguing content has fascinated me for a long time. The successful practices for being a DJ or an online community manager are very comparable. In both cases, you are bringing together and arranging the best mix of content from various sources to create an intriguing content stream. The content can predominantly originate with others, but has to include self-generated content, too.

Approaching Online Community Management as a DJ Would Do It

I’d been thinking about the online community manager as DJ model before Angela Dunn’s great post on the topic of “thought leader as DJ” last year, so these recent events prompted me to put my personal spin on the topic (that’s only a pun for those older than 30, btw).

Here are 10 ways a DJ would approach online community management:

1. Create a signature style for your content

Decide what content topics you’ll feature, how you want to intrigue your audience, and the actions and reactions you want audience members to display.

2. Develop a source list

Continually cultivate websites, RSS feeds, and people that offer intriguing content in your focus areas. It’s okay to share content from popular sources, but there’s distinct value to sharing information off the beaten path. (As a side note, launching a community outside our industry has demonstrated a value for those stupid Paper.li online newspapers: when very topic-focused, Paper.li newspapers can be a decent source of industry content to share.)

3. Have an adaptable content approach

Know what you plan to program (using even a loose editorial calendar), but be willing to share more of the content that’s working right now.

4. Listen for new material all the time

Use all kinds of searches, tools, interacting with others, etc. to listen for and find new pockets of great material to share and promote. Watch the reactions to content and new trends developing. Alter your content stream to take best advantage of what you’re observing.

5. Participate and learn from other successful online community managers

I “got” Twitter initially by observing how others we’re using it. I’m back to doing that with Google+ now. Continually pick up new ideas based on how others are using social media well.

6. Be an engaging personality

Be enthusiastic, inviting, interested in your community, and “smiling” in an online kind of way. Doing these things attracts and grows a follower base.

7. Use and share content properly

Make sure you include proper credit for the original sources. Go ahead and paraphrase and paraquote, but don’t lift copy someone else created. Link to original sources and credit where you’re finding compelling content.

8. Solicit audience feedback

Ask easy-to-answer questions and continually check on what people think about your content and community. Also, find out what they enjoy in other online communities where they spend time.

9. Pace your content sharing for the right mood and type of community

Don’t just blast content with no time for people to enjoy it. At the same time, don’t begin with lots of material, and then disappear for extended breaks. Match what you’re sharing to where the community’s mood is and where you want to move it.

10. Bring variety to what you share

Mix in your own material in the midst of sharing compelling items from others. Whether on your blog, Twitter, Facebook, Google+, etc., create an intriguing social media content stream that’s distinctive and special. That means being anchored in what you do well while also incorporating new areas to stretch yourself and your audience.

What guides your community management?

Those are 10 areas I’ve been pulling from in my DJ experience to manage new online communities. What guidelines from your experience guide you as your build and cultivate an online community?  – Mike Brown

 

If you’re struggling with determining ROI and evaluating its impacts, download “6 Social Media Metrics You Must Track” today!  This article provides a concise, strategic view of the numbers and stories that matter in shaping, implementing, and evaluating your strategy. You’ll learn lessons about when to address measurement strategy, identifying overlooked ROI opportunities, and creating a 6-metric dashboard. Download Your Free Copy of “6 Social Media Metrics You Must Track!”

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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7

I’ve been thinking about this post for about a week, but getting the new Facebook features which are trying to replicate Google+ caused me to write this list last night of 7 things I hate about Google+ for sharing today.

The 7 Things I Hate about Google+

1. The incredibly low on-screen information DENSITY (grey area)

Google+ Screenshot (Sept 20, 2011)

I usually love white space, but Tweetdeck has trained me to want (and Edward Tufte has made me come to expect) much higher on-screen information density than Google+ delivers. There’s just WAY TOO MUCH white space begging for something on-screen to read.

2. The incredibly low on-screen information DIVERSITY (red area)

On Twitter, I hate when someone dumps so many tweets at one time that they occupy a disproportionate amount of on-screen space. That happens on Google+ all the time. And it doesn’t count to say that lots of the room is taken up by comments or shares. They get no diversity credit from me. That screen space all gets charged to the original person sharing the content (see number 7).

3. Google+ has clearly gotten inside Facebook’s corporate head

Facebook Screenshot (Sept 20, 2011)

As I updated on Facebook Tuesday night, the introduction of Google+ actually caused me to spend MORE time on Facebook to understand the differences and roles of each. Now that Facebook seems hell-bent to close the gaps, my intrigue for Facebook is “going down, down, down” at an alarming rate. I mean look at the two screen shots: other than I went to high school with one of the guys on the Facebook screen, they’re nearly identical.

4. Sparks, from a search perspective, suck

I don’t quite get why a company that lives and dies by search, puts Sparks forward under its brand. Sparks searches are like the results from the ultimate in an unsorted, very dated, off-topic search engine. Sparks are so far off-brand, it’s pathetic.

5. Google+ is still pimping invites

As I’m writing this, Google+ is now open to everyone, but real estate on my screen is still being taken up with an invitation to send invites. I don’t need to send invites; get the text off my screen.

6. It appears to be blocking terms

I tried to write an update last week which mentioned Facebook twice in a couple of paragraphs, and Google+ wouldn’t let me share it. When I removed the Facebook mentions, the update was published with no problems.

7. Google+ has turned the user experience into a rock concert

You know how at a rock concert a singer will yell something like, “How you doin’ tonight Kansas City?” The singer doesn’t care about how any one person is doing. The singer just wants a lot of cumulative volume with unintelligible individual responses. Doesn’t that sound exactly like a high profile social media rock star asking inane questions on Google+ to trigger bunches of comments they never respond to. Yup, it’s all the same.

What do you think?

Where do you come out on this battle? Do you care? Are you a Facebook user who’s having to deal with the collateral damage of the war with Facebook? If so, what do you think about that? – Mike Brown

 

If you’re struggling with determining ROI and evaluating its impacts, download “6 Social Media Metrics You Must Track” today!  This article provides a concise, strategic view of the numbers and stories that matter in shaping, implementing, and evaluating your strategy. You’ll learn lessons about when to address measurement strategy, identifying overlooked ROI opportunities, and creating a 6-metric dashboard. Download Your Free Copy of “6 Social Media Metrics You Must Track!”

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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