The Brainzooming Group

I’ve had multiple social media-oriented conversations with potential clients recently about how social media in general, and Facebook specifically, supports business-to-business (B2B) relationship marketing. In the midst of these conversations, a real-life B2B relationship marketing case study played out recently courtesy of a Facebook friend who is in B2B sales. Her business-to-business Facebook example demonstrated the strategic perspective we advocate with clients: you can create dynamic experiential marketing opportunities by integrating guerrilla marketing, event marketing, and social media in a B2B setting.

One note: I asked my friend who was behind this experiential marketing case study about using photos and actual Facebook screen shots to better illustrate the content marketing side of her strategy. Because of privacy concerns, however, I can’t. As a result, this overview is generalized – to protect those who had the fun.

Photo by: fkey | Source: Photocase.com

The Experience Creator

My friend  is a senior business development leader for a marketing services company. She’s an incredible networker who will tell you everybody she does business with is a friend. Looking through her nearly thousand Facebook friends, you see a mix of marketers on both the client and provider side. Ultimately, she’s looking to her network and relationship marketing to grow her company’s revenues through helping more clients in more ways. That’s a pretty classic business-to-business objective.

Strengthening B2B Relationships Through Experiential Marketing

My friend created a couples-oriented, weekend experience for several decision makers and influencers at a current client. The weekend involved a few meals – one at a steakhouse Esquire magazine recognized as a top US restaurant and another at a restaurant with a striking view of a natural landmark.

The big event for the weekend was attending one of the “dinosaurs of rock” concerts rumbling across the countryside this summer. Not coincidentally, my friend’s husband knows a musician in one of the well-known bands. This afforded her client group seats close to the stage plus the opportunity to go backstage and meet and greet with performers from several bands.

Nobody can deny that this had to be a memorable experience for the three business-to-business clients who participated since the experience took full advantage of the formula The Brainzooming Group recommends for designing memorable experiences:

• High Personal Interest: The invitees were of an age where these bands would have been all over the radio during those formative teenage years
• Strong Emotional Intensity: Being able to experience the concert up-close, go backstage, and meet the stars (made possible by using an important guerrilla marketing tactic: using all the relationships you have to improve your marketing assets)
• A Clear Enabling Brand: My friend who created the experience was there the whole time

Combining personal interest, emotional intensity, with clarity about how a brand fits into that and made the experience happen is a proven formula for creating a memorable business-to-business experience.

Using Social Media and Content Marketing to Enhance Experiential Marketing

If my friend had done nothing more than creating this memorable event experience, she’d have further solidified relationships and likely identified new business opportunities with three key clients. And that’s a lot. But she also turned the experience into a content marketing bonanza (again, just as we advocate). At each venue, she checked in on Facebook, plus had photos taken of:

• Her and her clients
• Her and her clients and their spouses
• The performers onstage from their upfront seats
• The entire group with the performers backstage

Importantly, she made the effort to tag herself, her clients, and even the performers they met in more than thirty photos she shared (with “public” status) on Facebook. Of course, her clients were able to like and re-share these photos with their Facebook friends too.

By turning the experiential marketing event into a content marketing opportunity, the weekend experience supported her relationship marketing objectives five ways,

• A longer-lasting memory for her clients through documented moments on their Facebook timelines
• A Facebook Edgerank strengthening situation as her clients engaged with her content multiple times, in multiple ways (Liking, Commenting, Sharing)
• An opportunity for her clients to look like rock stars to their Facebook friends (many of whom are likely “professional” Facebook friends who also buy the types of marketing services my friend sells)
• A signal to my friend’s other current and prospective Facebook friend clients that great clients get an opportunity to have memorable experiences
• A shot over the bow to my friend’s competitors that they had better spend some time figuring out how to step up their own client relationships

In talking with my friend a week afterward, she told me she importantly secured an okay from each client invitee to share content on Facebook – a smart content marketing move since people can have very different privacy and comfort levels with social media sharing.

Combining Experiential Marketing and Content Marketing as Part of B2b Relationship Marketing

If you’re still on the fence about how social media supports the business-to-business sales / business development process, this example should ideally start to push you off the fence. It’s not an example that will work for every business-to-business situation, but it does demonstrate how you can use fundamental event marketing and social media principles to design customer experiences which grow, solidify, and drive results from business-to-business relationships. – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your customer service in a smart way without seeming as if you’re micro-managing the customer experience.

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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As last week’s post about showing appreciation on Twitter started, “social media is about being social, whether you are an individual or are representing a brand.” And in response to a status update on Facebook about the Twitter appreciation post, a grade school friend I’ve become reacquainted with on Facebook over the past year, Carrie Sparkman, essentially said it would be nice to see how the Twitter etiquette rules I shared would translate to Facebook.

That was an intriguing request since I spend a lot more time on Twitter. But since Carrie is particularly wonderful at Number 1 below, I was compelled to try and address her request.

These nine etiquette ideas for showing appreciation to Facebook friends are some suggestions to make your shout out really count:

Showing Appreciation

1. Make It Personal

Write a personal, heartfelt, and encouraging comment for a Facebook friend who has made a difference for you and post it on their wall. Or even better, write an encouraging comment for someone who needs YOU to make a difference for them.

2. Don’t Just Like Them

Go beyond liking another person’s Facebook status update and actually share their content with your friends as well. Include your comment about your appreciation for the person, their accomplishment, or their content. You can also share photos or video of the person you want to celebrate.

Calling Attention to Your Appreciation for Your Facebook Friend

3. Tag, They’re It

Actually tag the person you are showing appreciation for in your update. You can tag a person by first typing the “@” symbol and then the person’s name. People whose names match what you’re typing will start appearing on screen; hit enter on the correct person to enter a link to their profile. If you want to only use the person’s first name in the update link, backspace over the last name to erase it while still keeping the link to the individual.

4. Let the Public See It

When you’re showing your appreciation for a Facebook friend, change the sharing criteria (from the drop down toward the lower left of the message) on the status so that it is “Public.” That way, the widest possible audience can see what you have to say. Be sure to change the sharing status back to what you typically use before you make your next update, however.

5. Linking of Others

Provide a link to where people can learn more about the person you appreciate, i.e. to a blog or website. In this way, people can connect with them on places other than Facebook.

Be Both Predictable and Surprising

6. Happy Birthday

Take advantage of the Facebook Happy Birthday notifications to share a few words of celebration and a birthday greeting with Facebook friends. If you’re in touch with them on other social networking platforms (especially email), consider sharing Happy Birthday greetings there.

7. I Wanna Like You All Over

When you see great content from a Facebook friend somewhere else on the web, click the Facebook Like button associated with the content to show your appreciation.

8. Surprise Someone

Don’t just show appreciation for those you interact with frequently. Show appreciation to your Facebook friends for no apparent reason, especially if you haven’t interacted with someone for an extended period of time.

Don’t Call Undue Attention to Yourself

9. Cool It on Facebook Apps

Another way to show appreciation? Be purposeful about what you share with your Facebook friends. Don’t use Facebook:

• To invite people to events they have no hope of ever attending
• To send them Facebook app requests that clog their Facebook notifications
• As a repository for other websites to post your activity on their sites while filling your Facebook status updates with low value information.

What are your etiquette ideas when you show appreciation on Facebook?

What are you doing to show appreciation to Facebook friends? What do you find works best for you, or even better, what encouraging messages do you appreciate seeing show up for you? - Mike Brown

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If you’re struggling with determining ROI and evaluating its impacts, download “6 Social Media Metrics You Must Track” today!  This article provides a concise, strategic view of the numbers and stories that matter in shaping, implementing, and evaluating your strategy. You’ll learn lessons about when to address measurement strategy, identifying overlooked ROI opportunities, and creating a 6-metric dashboard. Download Your Free Copy of “6 Social Media Metrics You Must Track!”

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Erica Friedman was sharing some tweets last week about bad social media practices worthy of the Fake Social Media Hall of Fame. Erica’s list of social media practices that make you want to turn off your computer was so intriguing, I asked (and she agreed) to turn it around into a Brainzooming blog post. So you know a little more about her, Erica Friedman is the President of Yurikon LLC for Social Media Without Delusion. LGBT and Geek Marketing Consultant. She writes about Social Media Marketing at SocialOptimized. Here’s Erica to take you on your tour of the Fake Social Media Hall of Fame:

The Fake Social Media Hall of Fame

Hello, my name is Erica and I’ll be your tour guide today in our newest horror tour, the Fake Social Media Hall of Fame. The name alone sends chills down your spine, doesn’t it? With so many people out there on the lookout for bad Social Media practices, it’s kind of hard to imagine that so many companies – large and small – make such egregious, horrible mistakes, but they do. And so, without further ado, follow me to see some of the very worst examples of Fake Social Media.

Making readers post a message to our friends about your business in order to be entered into a drawing

This is a classic. We all know that people can’t tell the difference between slick advertising copy and a heartfelt recommendation from their best friends, right? So cut and paste referrals make the best sense when soliciting social media.

Companies using “Likes” and Retweets to measure enthusiasm about projects they will do anyway

People love it when companies ask them for external validation for a greenlit project. It’s even better when the company solicits contributions to support their vision!

Making us “like” a company to get them to donate the $ they have set aside for philanthropy.

The company gets the tax break, of course, and a great page or two about their corporate philanthropy in their annual report. Customers get the warm feeling of knowing that 10 cents of every dollar they spent (up to $250,000) went to support the marketing for this worthy project.

Twitter accounts that post nothing of substance and never respond

Cover your children’s eyes, people. This is still the norm! Companies hop on Twitter and post links to boilerplate press releases. Make you cold just thinking about it, doesn’t it? Why do companies do this? No one really knows….

Asking followers a question then never acknowledging any answers they offer

This entry was brought to us by our Hall host, Mike Brown. Everyone loves being asked a question, then ignored when they respond! Hey, no worries companies, we know you have 237 other followers, the noise can just get too overwhelming.

Companies that ask you to tell them which of their products you like best

Yes, thank you for asking – this isjust like saying “But enough about me, how do you like my dress,” as a tactic.  Great Question. This is one of the most common Fake Social Media horrors customers have to put up with.

Celebs who explicitly tell you they’re only here to give you a glimpse of their life and tell you to not expect interaction

Matthew sent in this exhibit. Well, we know we can’t really expect reasonable human interaction from celebrities, but this feels as fake as a product endorsement. Look, even the little ones can see this is fake.

Fake Hashtags and phrases that are supposed to stimulate status posts

The mysterious hashtag… #AN2B5, #WYCN, #Whatisit….no one have been able to break their occult codes yet. What does it mean? Who was it for? No one tweeting with it will say. This mystery may never be solved, but thanks to Darryl Ayo who found this one in the wild.

When we’re asked to “Like” a puppy or a cute kid…and oh, hey, also our page.

Sorry Ma’am, here’s a handkerchief. A lot of people break down at this. It is a pretty disturbing ploy. Kelly G noted this cultured Fake Social Media (and comments that it is clever, but also shady and annoying).

Asking followers to “Like” a post to show support to some third party who did a video or person whose quote they just used.

This brutal tactic is a favorite among non-profits and cause marketers. Never mind that they didn’t “Share” that quote or Video and the original person will never receive our “like”…or that by “like”ing that post, we’ll be boosting that NPO’s numbers. Just close your eyes and look away, people. And finally, the last in our Hall of Fake Social Media, (people with weak hearts might not want to look!):

Every company that fails to talk to their customers because Social Media is Too Overwhelming.

Yeah, it’d be so much easier if customers just gave you money and never said a word, but oh well, that’s never gonna happen. Thank you for visiting the Hall of Fake Social Media. The gift shop is just through this door. Don’t forget to like us on Facebook – and if you give us the emails of five friends to add to our mailing list, you’ll be entered into a contest to win a free sticker for your car! - Erica Friedman

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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When I run a Dilbert comic strip, it is because there is some core idea or concept within the comic strip that really hits home with a theme we cover on the Brainzooming blog. This Dilbert comic strip’s subject is a little bit different in that it covers something that has not been covered directly here, but is on my mind frequently. The question is how to let people know about what The Brainzooming Group can do and the value we provide clients without violating my own sense that one should never engage in bragging?

If you spend any amount of time listening in social networks, it seems that online bragging  is rampant. If you spend TOO MUCH time listening in social networks, it can make you believe that you have to jump into the same level of online bragging to keep up.

I have had many days where the temptation is to follow Dilbert’s perspective, change our messaging direction here and in other social media channels, and engage in the same online bragging game that plays out on social networks every day:

• Crowing about vaguely detailed client wins
• Touting significant projects that might not really be all that significant
• Bragging about everything else happening that can be fabricated into sounding like the most important things ever to happen in business.

However, every time it seems like trying to change our messaging direction is appropriate, there is a signal from somewhere that bragging is not the right thing to do. This one came, interestingly enough, via Twitter this weekend.

Don’t brag about yourself let others praise you. -Proverbs 27:2

— Inspirational Quotes (@Inspire_Us) June 10, 2012

What can I say, other than Proverbs trumps Dilbert and online bragging every day of the week! We’ll stay focused on accomplishing stuff, one instance of which we’ll share, with great humility, tomorrow. – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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This may or may not become a new feature on the blog, but if it does, Saturday Surprise will feature an intriguing demonstration of creativity floating around the Internet. This first video comes from Google+ and Jeffrey J. Davis, who shared it Friday afternoon.

As the headline says, this Saturday Surprise is what happens when you combine Mark Zuckerberg, Game of Thrones, an X-Acto Blade, a ruler, free time and a unique vision from Malaysian artist-architect Red Hong who “likes to paint, but not with a paintbrush.” If you’d like to learn more about Red Hong’s “Facebook” depiction of Mark Zuckerberg, you can visit her website for pictures and the story.

Enjoy your first Saturday Surprise!  - Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic new ideas! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these innovation benefits for you.

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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The June 2012 issue of Fast Company highlights the magazine’s list of The 100 Most Creative People in Business 2012. I will admit to not reading all of previous Fast Company 100 Most Creative People in Business lists. This year, however, having Ceelo Green on the cover (along with Purrfect) compelled me to take a shot at reviewing the entire list in-depth for the first time.

And of course, taking the time to read the whole list necessitated coming up with a way to turn the effort into a Brainzooming blog post. My starting idea was to pick one creative inspiration from each of the 100 people and turn the creative lessons into a massive 100-item list post.

After going through and identifying the 100 creative lessons that stood out for me, however, I realized the post was about 3000 words! That is typically a week’s worth of blog posts!

To not overtax you, the list of creative lessons I captured from the Fast Company Most Creative list is going to be spread out over several days in this shortened week. Each lesson references the person whose profile inspired it, along with the number they had on the list.

Today’s list includes thirty-one creative strategy lessons from this year’s list. Other days will include lessons from the list on creative perspectives, storytelling, and disruptive thinking. The hope is the lessons get you thinking even more creatively and provide ideas for enhancing your own creative efforts.

Creative Strategy Lessons from Fast Company – The 100 Most Creative People in Business 2012 List

Surround yourself with people who have contrasting thinking styles . . . then hold on.  - Flavio Pripas & Renato Steinberg – Cofounders, Fashion.me (#54)

Success and determining which of your efforts will be successful are for your audience to decide. It’s a numbers game, so launch and see which things will hit.  - Julie Klausner – Comedy Writer (#59)

If people aren’t buying you based on your talents, maybe it’s because they don’t how your values and goals fit with their aspirations.  - Shara Senderoff – Cofounder, CEO, Intern Sushi (#63)

Start with your life problems and think through how to solve one of them if you want to make better apps (or maybe anything else).  - Lee Linden – Cofounder and CEO, Karma (#67)

Really hone what you do strategically by only addressing the most important part of your customer base and quit focusing on everyone else.  - Sarah Robb O’Hagan – President, Gatorade (#23)

What opportunities exist for your organization to be a creative magnet to your audiences?  – Marci Harris – Founder, Popvox (#13)

To build connections online, start with asking questions and offering your knowledge to aid others.  - Claire Diaz-Ortiz – Manager of Social Innovation, Twitter (#21)

Try presenting an all-or-nothing creative vision and strategy. No room for compromise. Take it or leave it, but don’t tweak it.  - Celestine Maddy – Founder, Wilder (#99)

To make your creative pitch, play out the negative things that would happen to the potential client if they don’t follow your recommendation and embrace your creativity.  - Laura Mather – Cofounder /  Chief Strategy Officer, Silver Tail Systems (#16)

Even though it’s easier to sponsor another organization’s event, create a sponsorship property specifically for your organization.  - Abanti Sankaranarayanan – Deputy Manager Director for India, Diageo (#37)

“I don’t ever want to represent anybody. It’s my duty to enlighten people.”  - Neil Degrasse Tyson – Host, PBS’s Cosmos and Radio Show StarTalk (#49)

When volunteers are able to use their natural talents and expertise (as opposed to donating time for something they’re not good at doing), you’re more likely to retain them.  - Rachel Chong – Founder, CEO, Catchafire (#56)

Have a review board comprised entirely of your target market – even if that’s a group of grade school kids – to see if what you’re planning resonates with them.  - Olajide Williams -  Founder, President, Hip Hop Public Health (#65)

When you’re getting started, be prepared to chase after possibilities and test cases you hadn’t imagined.  - Glenn Rink – Founder, AbTech Industries (#71)

If you had one thousand “followers, friends, and fans that meant something,” that’s better than 10 million unengaged people. (Really? In pure numbers, to get the same amount of participation from 100% of one thousand people, you’d only need 1/100 of 1% participation from 10 million people.) - Jared Leto – Entrepreneur, Musician (#72)

Borrow (complete) strong design contexts from outside your industry and apply them to what you do to look different. (Example: Applying Heathrow airport signage to mobile phone interfaces.)  - Jeff Fong – Design Lead for Windows Phone, Microsoft (#81)

Unlikely customers will stretch your organization’s creativity in finding new ways to solve their problems.  - Hannah Choi Granade – President, Advantix Systems U.S.A. (#73)

Give your team an assignment from a demanding fictional client to stretch its creativity beyond the marketplace’s expectations and extract your “creative aspirations from (y)our finances.”  - Mike Simonian, Maaike Evers – Designers, Mike and Maaike (#76)

“Seventy percent of an experience should be what consumers know and thirty percent should be surprise and delight.”  - Rachel Shechtman – Founder, Story (#80)

What are you doing to make “eye contact” with potential customers virtually? And what are you doing to engage them (with their interests in mind) when they get really close?  - Sam Mogannam – Owner, Bi-Rite Market (#86)

Find ways for your best customers to share their expertise and hacks with your new customers.  - Cindy Au – Community Director, Kickstarter (#82)

Head directly to where your audience is. Do not wait around at your online site. Share your content where they are and get something started.  - Vivi Zigler – President, Digital Entertainment, NBC Universal (#89)

Manufacture greater scarcity in the experience you create over time to push more robust intensity, deeper interaction, and the possibility of greater participant leadership in shaping the experience.  - Jerri Chou – Founder, The Feast Social Innovation Conference (#94)

What would your design process look like if the client specified every detail they wanted? Do you think that’s a level of involvement your clients are really seeking?  - Edwin Neo – Founding Partner, Ed Et Al Shoemakers (#98)

Celebrate customers using your product in incredible ways. Make them the creative heroes of your brand.  - Sally Grimes – Global Vice President, Sharpie (#100)

Whether in traditional or new media, people spend time with and pass-on content they expect friends will enjoy.  - Ben Smith – Editor, Buzzfeed (#29)

Great advice from Magic Johnson: “It’s okay to be famous and be well liked, but you got to start owning things.”  - Shaq – C’mon. It’s Shaq. He doesn’t need a title. (#74)

When trying to signal your commitment to the market, there’s no short cut to the time advantage of starting now and sticking with it.  - Lourenço Bustani – Founder, Brazil CEO, Mandalah (#48)

Celebrity still counts for something so find a way to borrow the authority of celebrities to gain attention and action.  - Yael Cohen, Founder – F*ck Cancer (#38)

Look and create five years ahead. What creative inputs will be important then?  - Carla Schmitzberger – President, Havalanas (#97)

Look for games as the high impact form of artistic expression for decades to come.  - Chelsea Howe – Director of Design, SuperBetter Labs (#41)  - Mike Brown

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Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic new ideas! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these innovation benefits for you.

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Photo by: IS2 | Source: photocase.com

Tuesday’s Wall Street Journal included multiple stories on recently ousted C-Level executives whose ethical missteps and poor judgment led to their departures:

• Ina Drew, Chief Investment Officer at J.P. Morgan Chase, as a result of the company’s $2 billion trading loss
• Gene Morphis, Chief Financial Officer at Francesca’s Holdings, for improper use of social media
• Richard Schulze, founder and Chairman of Best Buy, for not following procedures in the wake of an allegation of against now-ousted Best Buy CEO, Brian Dunn, conducting an inappropriate relationship with a female co-worker
• Scott Thompson, CEO at Yahoo, for incorrectly stating his academic history

And those were simply the highest profile stories about ousted C-level executives. There were others where it seems as if C-level executives and their egos have (or are in the midst of) leading to significant business disruptions.

Contrast these stories of C-level executives, ethical missteps, and poor judgment with a Saturday story, also in the Wall Street Journal, about a research study from Ontario’s Queens University which claims that individuals (okay, “students” – it was one of those studies) are much more successful at forsaking their personal desires when God was on their minds. When certain students were exposed to expressions referencing God, they demonstrated a greater ability to endure discomfort and forsake instant gratification. The results held whether the students were spiritual or professed agnostics or atheists.

The article closes by reporting how scientists are a bit stymied to explain the results. One suggestion was that thinking about God replenishes “psychological nutrients” similar to how Gatorade helps an athlete perform better. A rabbi compared God to the police car watching us which makes us drive more slowly. (I think maybe we’re hard-wired toward the right behaviors no matter how much we try and fight against it.)

The juxtaposition of these stories made me recall a slide in a spirituality presentation I give that includes just the letters:

               W

               W

               WYTYATHTYCEO

               D?

You may ask what in the world these letters represent. The answer: What Would Whoever You Think You Answer to Higher than Your CEO Do?

The slide in the spirituality presentation is a reminder you can’t expect to look to a company’s top leadership as a moral compass. It’s too easy for them (or any of us for that matter) to fool ourselves into thinking that when no one is looking, a lot of things we should know better are wrong all of a sudden can be rationalized into being okay. You have to look higher for a moral compass to guide your actions. I can’t presume who or what it is for you, but the Queen’s University study seems to confirm the benefit of doing that.

So what’s the take-away on this story about C-level executives, ethical missteps, and poor judgment?

When deciding how you’ll conduct yourself, you could benefit from taking even a brief moment to ask: W W WYTYATHTYCEO D?

And if that question doesn’t fit with your belief structure, you’d still better at least ask what you’d do if everyone were watching you.

Because in an era of rampant social networking, an increasingly large contingent of social media journalists, and heightened expectations for authenticity and transparency, everybody really could be watching us when we have opportunities to make ethical missteps whether we’re C-level executives or not. – Mike Brown

If you’d like to add an interactive, educationally-stimulating presentation on strategy, innovation, branding, social media or a variety of other topics to your event, Mike Brown is the answer. Emailus at info@brainzooming.com or call 816-509-5320 to learn how Mike can get your audience members Brainzooming!

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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