1

This post started as an opportunity to beat up an event I attended focused on information sharing from multiple panelists.

While the organizers know better, they failed to address fundamentals to make the event more valuable for both in-person attendees and those trying to report the event via social media channels.

Panel-Questions

The event’s content was intriguing, and I did some live tweeting, but it was in the absence of four items that would have made it a much stronger (and easier to report) event:

  1. Create and over-communicate an event hashtag to find and aggregate tweets plus let audience members connect more easily
  2. Show a title slide for all presenters with their names, organization affiliations, and Twitter handles all correctly spelled
  3. State upfront, during, and afterward what the organizers intend for the audience to walk away with as a benefit for being at the event
  4. Provide context (or some model) for how the presenters’ activities or points of view fit together relative to the event’s theme

See what I mean?

Four simple steps to dramatically boost an event’s impact for in-person attendees and those participating online.

But what about the intent of this piece changing?

Well, as I was writing this, I recalled the workshop I presented the other day at the Enterprise Center of Johnson County.

While I had my Twitter name and a hashtag on every slide, I never once called attention to it as a way to invite live tweeting. I also neglected to share the host organization’s Twitter handle. And none of it was written on the whiteboard where it would have been more visible for attendees.

It’s definitely EASY to point out other’s shortcomings, but it’s far better to have a checklist you hold up to others AND follow yourself.

Now that there is a four-point checklist, I’ll be trying to follow it for my future events.

How about you? - Mike Brown

Enjoy this article? Subscribe to the free Brainzooming email updates.

When was the last time you invested 45 minutes to check your social media strategy?

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question. Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social Strategy.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0

During a “Creating Fantastic Content” workshop I was presenting, we were discussing what to blog about and the opportunities associated with compilation blog posts.

A compilation post brings together links to a variety of previous posts related to each other in some fashion. While you can feature links to external content, compilation posts can be a great way to showcase evergreen content from your own social media site.

Compilation-Blog-Post

6 Benefits of Compilation Blog Posts

What are some of the other benefits of creating compilation blog posts?

  • They highlight content gaps (i.e., subjects you should have addressed, but haven’t for some reason) where you can create new content and add new valuable content.
  • Compilation blog posts put older content back in front of longer-term readers who may have new needs for it but would struggle to recall and find it otherwise.
  • You can apply an easy-to-remember URL to the compilation (i.e., yourcompany.com/successfactors), making it easier to communicate, share, and find the compilation.
  • They can be handy resources and references for your own employees to use as training tools.
  • They create new, valuable destinations prospects (whether at sales calls or presentations) can first access at your website.
  • A compilation blog post is an interim step to a longer compilation (i.e., an eBook, training course, etc.) that you can offer as downloadable content.

It doesn’t take hundreds of blog posts to create valuable compilation blog posts.  Once you have created seventy-five or a hundred posts on your brand’s blog that are on topic, you should have a variety of options for creating compilation blog posts delivering these benefits! - Mike Brown

 

Enjoy this article? Subscribe to the free Brainzooming email updates.

 

When was the last time you invested 45 minutes to check your social media strategy?

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question. Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social Strategy.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

2

If you’re looking for ideas on what to blog about, how about spending a few minutes looking at the blog topics in your social feeds?

9 Blogging Ideas from Blogs in Your Social Feeds

When you’re feeling creatively stuck coming up with blog topics, the answer to what to blog about might be to write an answer post to a blog in your social feeds. If the topic fits your blog’s content strategy, you can use the original blog’s subject as a point of departure by writing a blog post in response to any of these nine questions:

  1. What would someone need to know before reading the original blog?
  2. What would someone still need to do after they read the other blog?
  3. How can you go into more detail with more steps?
  4. How can you simplify the topic to feature fewer steps than the original blog?
  5. How might you extol the author’s smarts since you agree with him/her so strongly?
  6. What would you talk about as the opposite point of view (i.e., you don’t HAVE to do any of these steps)?
  7. What links can you feature to previous stories you’ve written on the original blog’s topic?
  8. What links can you share to stories other authors have already written on the topic?
  9. What would it look like to rewrite the article with the same subject but a different headline and your own point of view in the copy?

Remember that your blog post can be a “secret” answer post. Using all but one of these questions (number 5 is the exception) your blog post doesn’t HAVE TO make a big deal out of being an answer post.

9-Ideas-Two

An Efficient Answer to What to Blog About

Nine potential blog topics is a wonderful set of possibilities from simply scanning your social feeds.

And if you have created a list, column, group, board, or feed filled with content related to your content categories, it’s even that much more efficient!

Other Brainzooming Blogging Links

Mike Brown

Enjoy this article? Subscribe to the free Brainzooming email updates.

 

Is your social media strategy missing the mark?

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question. Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social Strategy.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

3

WritingWhen you write, how do you write best?

If you’re writing when you are by yourself, it can be great. You might be more productive and experience stronger creative thinking with fewer distractions, no drop-in interruptions, and extended opportunities to focus.

This is non-friction writing, and these types of writing situations CAN BE incredibly productive.

The challenge of non-friction writing for me, however, is the friction of interacting with others creates problems, issues, opportunities, and challenges that all beg for resolution.

In the resolution of these situations you develop new learning, creative thinking, and the impetus to write.

That’s why I’m definitely a friction writer when it comes to generating new ideas and creative thinking.

But then maybe I’m a non-friction writer when I can get away and just write, with the memories of friction inspiring my creativity.

Which do you prefer?

Friction or non-friction writing? -  Mike Brown

Enjoy this article? Subscribe to the free Brainzooming email updates.

 

Is your social media strategy missing the mark?

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question. Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social Strategy.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0

From the Road

From-The-RoadSome people have always had the EXACT same travel problem every time you see them. At some point, you realize it’s them, not the airline / car rental company / cabbie / hotel . . . I rented a car with 8 miles on it. That’s the runner up in my rental career next to a 3 miler in Orlando on the way to Daytona for a NASCAR race . . . At a sea food restaurant the other night, every painting in the place was of some boat, ocean, or river scene. And nearly everyone had lights behind the windows in the boat or lighthouse. You don’t see that every day . . . I’m not sure why it smells as if someone immediately behind me is eating a pot roast dinner on this plane.

Branding and Experience

I asked on the Delta Airlines Facebook page why they now call the Biscoff Cookies they serve simply “cookies.” They used to be called “Biscoff” by flight attendants. Not surprisingly, there hasn’t been a response . . . An intriguing, but untrackable customer service metric? The percent of times your employees refer to your brand in the first person versus the third person . . . Every time I see a happy, fun, engaging flight attendant I automatically assume they started at Southwest Airlines.

Talking Business

It’s great to talk shop with someone who does what you do. It’s even better to “ask shop.” Then you can just sit back and listen, and that’s where you get some great learning and new ideas . . . A cramped room can bring out the best questions and conversations with a presentation audience. When a room is too big, there’s too much space for staying aloof. Just the reverse is true for a strategy session . . . One warm-up exercise we use asks who people say you look like. I had NASCAR driver Tony Stewart’s doppelganger in a workshop, but didn’t have time to do the exercise and see if he hears that all the time.

Blogging

Being able to keep writing this blog post on my iPad while we land is a new great part of flying . . . Trying to beat my personal best of writing ten blog posts on a business trip from the East Coast to Kansas City. We’ll see how that goes . . . I don’t generally connect on LinkedIn with people I don’t “know” in some way. After accepting an invitation from someone locally who immediately sent a message for me to make time to learn about what she is doing, I remember why . . . I don’t “get” game apps like other people don’t “get” Twitter. I just don’t have the time . . . I’m cranking on blog posts recently because I’m avoiding getting tax stuff organized . . . These columns are the intersection of “Too long for Twitter” and “Too many for Facebook.” Thanks for indulging me. Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

 

Mike-Brown-Gets-Brainzoomin

 

Learn all about how Mike Brown’s workshops on creating strategic impact can boost your organization’s success!

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

0

Brand marketers can find it challenging to identify all the brand language available to communicate a brand’s distinct benefits and value for customers and prospects.

Based on a recent client brand strategy experience, I highlighted an often overlooked source of compelling brand language in my first LinkedIn article: Is Your Brand Exploiting All Its Brand Language?

If you’d like to read the brand strategy lesson from our experience, you can do so over on LinkedIn.

As an alternative, we also put together a screencast that recaps the article plus adds visuals the LinkedIn article does not contain. This is the first time we’re introducing screencasts into the blog. We’re excited by the possibilities because it gives you the opportunity to have a richer experience with Brainzooming blog content. Additionally, because audio and visuals are incorporated in a screencast, I expect it to open up new topics that just don’t come across as strongly when using words alone.

So go ahead and ask yourself: Is our brand exploiting all its brand language? – Mike Brown

Brand Strategy Screencast – Is Your Brand Exploiting All Its Brand Language?


If you enjoyed this article, subscribe to the free Brainzooming email updates.

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you with a strategy session and branding development to create strategic impact for your organization.

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading

3

I am asked about personal success strategies frequently, as I’m sure most business people are.

My 4-Step Career Advice

When someone expects career advice and ideas on personal success strategies for free (as they so often do), my standard career advice, particularly to mid-career professionals is:

  1. Get a Plan B up and running while your Plan A is still working.
  2. Start communicating your expertise in your Plan B area (and Plan A if it fits), whether that’s via a blog, a social media site, video, presentations, audio, etc. The medium doesn’t really matter as long as you start communicating what you know sooner than later!
  3. The minute your Plan A job shrinks (or there’s even a hint it might shrink), start ramping up plans for Plan B to become your major income source.
  4. Should plan A ever go away – or you decide you want it to go away – you’re in control of making the right decision.

That’s my standard advice because it’s what I did. And since it has worked reasonably well, I share this personal success strategy because I have at least case to suggest it’s a reasonable strategy. And I don’t want to suggest a bad course of action to anyone.

Nearly Everyone Ignores this Career Advice

career-advicePerhaps because this is my most frequently shared advice (I’ve been giving some version of it for twenty years), it’s the advice nearly everyone ignores.

One friend has been receiving this career advice from me his entire professional work life, and he has yet to act on it. For twenty years he’s been doing something he doesn’t really love doing, but he won’t launch plan B linked to what he is truly passionate about doing. So when his plan A evaporates – and it’s been close before – he will either be starting from scratch on his passion OR wind up doing more of what he hasn’t REALLY loved doing for twenty years because it’s the only thing where he has deep professional experience.

I understand the reluctance to follow this career advice.

Step 1 is a pain in the ass.

That’s not how popular personal success strategies work; they are supposed to start incredibly easy.

Step 1, however, is hard work. It means doing double time, or at least one-plus time. Thus, if you aren’t up for that, you’ll ignore this advice.

I understand the problems with the whole “I have to work even harder now and probably later” part of this personal success strategy.

But it works. That’s why I keep giving it out to people who ask – and don’t want to pay for more customized advice.

Now, having written this, I have a link to give anyone looking for free career advice. Which is a LOT easier and simpler for me. But for you, if you choose to do it, it still going to be hard. It’s so worth it though.

Trust me. It’s great advice, and it only gets better with time. - Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.


Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading