1

These (para)quotes on innovation, digital marketing, and life were the most memorable ones I took away from Inbound15.

Innovation

  • “Commit to a highly experimental process. Don’t just follow best practices. Experiment to learn.” – Anum Hussain of Hubspot
  • “I don’t know what the question is, but the answer is, ‘Yes!'” – Leonard Bernstein (via Seth Godin)
  • “The only guarantee in living a brave life is you WILL get your ass kicked. If you innovate, you WILL fall down.” – Brené Brown
  • “Bob Dylan wasn’t The Beatles. He reinvents himself every seven years and gets booed off the stage.” – Seth Godin
  • “Every great writer starts with an SFD – shitty first draft.” – Brené Brown

INbound15-Pink

Digital Marketing

  • “SEO (search engine optimization) is anything you can do to influence your score. That involves solving for SEO AND improving the user experience.” – Bill King and Tyler Richer of Hubspot
  • “Great content is topically focused. If you are writing about a topic, other related words should show up as well. It’s about the main topic and all the supporting ‘cast members.'” – Bill King and Tyler Richer of Hubspot
  • “For Slideshare, come up with an AMAZING cover slide.” – Arpit Dhariwal and Taylor Greason of LinkedIn SlideShare
  • “Don’t say ‘Free’ in the email subject line. Please. Ever.” – Tom Monaghan of Hubspot
  • “With the abundance of similar content, it makes you think when you see something new, ‘I think I’ve forgotten this before.'” – Dr. Carmen Simon
  • “If your brand sucks offline, you’ll suck more online.” – Jill Rowley, Social Selling

Life

  • “Nine a.m. is VERY early for an Aziz event.” – Aziz Ansari
  • “Can we start by acknowledging that golf is a really bad spectator sport. Nothing good ever happens, and when it does, you have to clap in such a wimpy way.” – Seth Godin
  • “If people know their problems, they don’t need sales. Salespeople should identify latent and hidden problems; they need to anticipate problems.” – Daniel Pink
  • “Once you give the brain a reward, it habituates and wants a newer, bigger reward.” – Dr. Carmen Simon
  • “We are all we have today.” – Brené Brown
  • “Sarcasm . . . it’s not just for relationships anymore.” – Tim Washer

Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Suppose you are a marketing professional or a non-marketing leader wanting to go deep in learning about what digital marketing should be doing for your organization’s success. Further, suppose that with fourth quarter coming, professional development budgets are tight – or maybe non-existent.

If this describes you, AND you are in and around Chicago, Kansas City, Austin, Miami, Raleigh, Atlanta, Toronto, Calgary, Vancouver, here is a fantastic learning opportunity.

Heck, if you are in Reykjavik, London, Paris, Berlin, or Amsterdam, the same opportunity is available to you, too!

Realtime-Marketing-Lab-Tour

Digital Learning and the Realtime Marketing Lab Tour

The Realtime Marketing Lab 2015 Fall Tour is an international touring digital-social-online marketing event where you can find the newest ideas to address your digital marketing challenges. Through a variety of brief, focused talks from award-winning industry experts, you’re go deeper into how C-Suite networking, social storytelling, social word of mouth marketing, lead generation bootstrapping, advanced digital marketing, and sophisticated LinkedIn B2B messaging secrets can deliver results for your business.

The format for the Realtime Marketing Lab 2015 Fall Tour involves a day’s worth of high quality, thirty-minute presentations delivered via an amazing team of award-winning industry experts from around the globe. Rather than sticking to coast cities, the Realtime Marketing Lab tour brings intimate learning and networking opportunities to multiple metro areas across North America and Europe. For a limited time, you and a business associate can both attend for what is the already incredibly low price of $99.

Kansas-City-Skyline

If you are in the heartland of the United States, I especially invite you to attend the September 23, 2015 Realtime Marketing Lab tour stop in Kansas City. I will be presenting that afternoon on “Making Social Strategy Understandable – Even for the C-suite.”

The Realtime Marketing Lab Tour in a City Close to You

Interested in learning more and registering for this exclusive offer?

You can use these links to see who is speaking at each of the Realtime Marketing Lab stops and register to attend.

With no large travel bills, exorbitant registration fees, or time away from home, you need to grab this digital learning opportunity as it rolls through your town in the weeks ahead! – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Spending the week at the Hubspot Inbound15 conference was intense – for various reasons. The experience could yield a month’s worth of Brainzooming posts filled with content marketing strategy ideas from Inbound.

Inbound15-ClubInbound

Nine Time-Saving Content Marketing Strategy Tips from Inbound15

As a start, here are nine time-saving tips for content marketing strategy I took away from Inbound15.

Some are credited to specific speakers; others were general takeaways from the conference.

  1. When you have older, evergreen content that has more mileage left in it, take the opportunity to refresh and optimize the posts. Then, republish the posts as new content for those readers that haven’t seen these posts previously. (Pamela Vaughn of Hubspot)
  2. Instead of launching a brand new LinkedIn Group, explore taking over a LinkedIn Group that is in your topic area that has gone dormant. Even though it might not be as active as it once was, you’ll be starting with a built-in audience that you can re-engage. (Viveka Von Rosen, Linked Into Business)
  3. When you create an eBook, think through all the other content bits and pieces you can pull out of it. These include blog posts, short-form status updates, infographics, presentations, etc. (Amanda Sibley, Hubspot)
  4. Do more curation and less creation. Save time by turning your reading and learning time into curated content posts for your blog. (Ginny Soskey, Hubspot)
  5. If you’ve written multiple posts on a related topic, combine them into one comprehensive, be all and end all post on that particular topic. (Ginny Soskey again)
  6. Use humor more, even in business content, to make your communication crisper and to help it communicate more efficiently. (Tim Washer)
  7. Instead of creating highly specific and custom slides for presentations, create fewer slides with more general messages and images. You can use these for multiple presentations, telling multiple and different stories over the top of these slides. (From a conversation with author and speaker, Pam Didner)
  8. Make sure to stay current on all the integration opportunities across social networks that allow you to seamlessly feature one piece of content in multiple places, i.e., LinkedIn and LinkedIn Slideshare integration. (Arpit Dhariwal and Taylor Greason of LinkedIn Slideshare)
  9. Incent attendees at events to share their notes and photos of presentations in order to build a content archive. (What Hubspot did with Inbound.org)

Some of these content marketing strategy tips are new, and others are simply good reminders of great ways to get more done with your content in much less time! – Mike Brown

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Our cat, Clementine, passed away this weekend, just shy of her seventeenth birthday.

While I haven’t shared much about her on the Brainzooming blog, I discovered over the weekend how many people she had touched as the only bona fide social media celebrity at The Brainzooming Group.

Clementine was a beautiful and unique looking cat. She resembled the original Gremlin in the movie of the same name. After our last “my cat” passed away in 2010, Clementine attached to me. She was the first one I’d typically see in the morning. She hung out with me when I got ready each day. She’d be in the home office as soon as I was, jumping up on the desk to see what was going on, and typically to take a nap. During my last milestone birthday, Clementine was the only one in the house who spent time with me. She frequently provided the only greeting I’d receive when coming home, especially when it was a late flight returning from a business trip.

Clementine Facebook Photo Montage

The Director of Enthusiasm

One day, I think it was on Twitter, I posted something about Clementine being in the middle of things on my desk. Someone (I SO wish I could remember the person), said it was obvious Clementine was our “Director of Enthusiasm.” Trust me, I am not the kind to think of giving a cat a title. But I started referring to Clementine as the Director of Enthusiasm (or “DOE”) on Facebook when posting funny pictures of her; she became a mini-celebrity. Clementine was not in Grumpy Cat’s league (although people thought she had a grumpy look despite being anything but grumpy). Her social media presence, however, added a lighter and more personable stream of content to our brand. People seemed to be interested in her; when I went to events, I can’t tell you how many questions I’d receive asking how the Director of Enthusiasm was doing.

99-PROBS-Clem

Heck, Karen Harrison of FullyFeline.com even requested that Clementine write a blog post about her life as an executive cat. Karen also ran a tribute to Clementine on the very popular Fully Feline Facebook page on Sunday.

Taking a Blog Break

Because of all the time she spent with me the last few years, her passing has hit me hard.

The weekend is usually my main blogging time. Quite honestly, I was NOT in a mood for writing this weekend. I wasn’t in a mood for doing much of anything other than reading the incredible comments on Facebook about how much Clementine meant to people. Those comments created both incredible joy and many tears. I guess it’s all part of working through the emotions.

Anyway, that break from writing this weekend means a blog hiatus this week. I’ll be at a conference through Friday, concentrating on learning, so not trying to get the blog written will provide focus. It will also offer an opportunity to reflect and get to a happier place since for the foreseeable future, I’ll have to generate my own enthusiasm.

Because while The Brainzooming Group might have a DOCAP (Director of Creativity and Purring) in the future, there will never be another Director of Enthusiasm. Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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A solid social media strategy can do many things for your brand’s results.

Social-network-icons

At the same time, there are many things social media won’t do for a brand.

Social media WON’T:

  • Deliver business results if you can’t articulate a business objective you expect it to support
  • Fix a brand problem – in fact it will call attention to a brand problem
  • Make your brand suddenly intriguing to its audiences
  • Stop talking negatively about your brand if you decide to retreat and not participate in the conversations
  • Let you get away with the same poor customer treatment your brand could get away with twenty years ago
  • Give you more points for the quantity of content than it will take away for poor quality content
  • Tell you what content topics to address . . . but it will give you all kinds of hints
  • Make sense if you can’t stop talking about yourself all the time
  • Ever completely ignore the things you hope it will ignore
  • Automatically make the things you want to go viral go viral
  • Change the world as we know it . . . even though it will shake up a lot of things beyond recognition

If your brand is still on the social media strategy sidelines (or is in the game without a strategy), these are all reason it is better to create a solid social media strategy first before just starting and seeing what happens. – Mike Brown

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Solo-Social-Media-Cover2Speaking at content marketing and social media strategy conferences, I meet many individuals in social media specialist roles handling social and content marketing duties for their companies as one-person departments.

What amazes me is that these are not just people from smaller companies. Even many big brands place all the responsibility for their social and content marketing on a single social media specialist. One study reported, in fact, that 42% of individuals with full-time social media strategy and implementation responsibilities are flying solo.

When you ask a solo social media specialist about the job’s issues, they report a variety of challenges, including:

  • Trying to manage strategy and tactics
  • Being pulled between competing priorities
  • Creating social campaigns that produce business results
  • Lack of time
  • Producing enough content
  • Lack of budget

For a solo social media specialist to work effectively, it’s important to know ways to save time, increase focus, improve performance, boost efficiency, and create more productive content.

If your time, attention, and dollars are stretched thin carrying out your brand’s social media strategy by yourself, you need to download the new eBook from The Brainzooming Group, “3 Principles for a Thriving One-Person Social Team.”

Download Your FREE eBook! 3 Keys to Thriving as a Solo Social Media Professional

We’ve partnered with The Social Media Strategy Summit to make this FREE eBook available to all our Brainzooming readers. Within the eBook, you will learn actionable ideas to:

  • Use your company’s business strategy to better focus and streamline your content creation
  • Take advantage of “whole brain metrics” to more thoroughly document how your work contributes to success
  • Develop a simple, action-oriented content planner
  • Smart ways to produce and distribute more of the right content in less time
  • Extend your team to motivated, knowledgeable “volunteers” within your organization

If these sound like ideas that will let you do more with greater effectiveness and in much less time, we invite you to download our new eBook TODAY to boost your success and results as a solo social media professional! – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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People have suggested over the years that we should take a break from the Brainzooming blog’s rigorous publishing schedule.

The advice was reiterated last Thursday by Stephen Lahey, the Smart Solo Business mastermind and self-described “number one Brainzooming fan.” The thing is through all the sharing and promotion Stephen does of Brainzooming content, his self-described title is completely true.

I updated Stephen on the upcoming Brainzooming presentations I am developing for later July, including:

Along with so much time focused on family matters the last couple of months, I told Stephen the next two weeks would be heavy with creating these presentations, let alone getting the blog written. He advised me to be realistic and take a Brainzooming blog vacation.

Blue-Sky-Clouds

Well, if the blog’s number one fan is okay with a blog vacay, maybe it is time to take a Brainzooming blog vacation.

And so, we will.

Look for the blog to return next week when I have had a chance to catch up, complete the presentations, and maybe even write a few unpublished blogs to build up my cushion of new content again. It is incredible to think, at one time, I was twenty blog posts ahead for Brainzooming at a time when I was also doing two other blogs!

How times change!

Enjoy the Brainzooming blog vacation as much as I plan to do, and we will see you back here next week! – Mike Brown

 

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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