Social media | The Brainzooming Group - Part 58 – page 58
10

Since a lot of people ask about the challenges of writing a blog 5 days a week, I thought we’d follow yesterday’s post on opening your creative perspectives about topics with how you can turn topics into 25 creative blog topic ideas. Here are 25 formats you can use to turn a topic into blog content of value for your audience.  In a blog post, you can:

  • Share Your Opinions
  • React to Others’ Opinions
  • Report News
  • Report News with Your Opinion
  • Ask a Question
  • Answer a Question
  • Make a List
  • Teach Something
  • Provide Background Info
  • Provide Reference Info
  • Do a Demonstration
  • Issue a Challenge / Task
  • Make an Offer
  • Reflect on Past Events
  • Speculate About the Future
  • Summarize a Topic
  • Cover a Topic in Depth
  • Relate an Anecdote
  • Report on a Conference / Event
  • Interview Yourself
  • Interview  Someone Else
  • Review Something
  • Organize Information in New Ways
  • Revisit a Topic
  • Combine Two of These Posts
  • REPEAT Any or All of the Previous Ones

These formats work for your own blog and also for guest blog posts (once again…hint, hint for potential Brainzooming guest bloggers) where you want to showcase your expertise on someone else’s blog. If you consider video or audio posts using any of these formats, the 25 potential posts immediately turn into 75 possibilities!

Additionally, depending on the class and specific assignment, this list could also be helpful in structuring essays for writing classes in school.

If you’re still on the sidelines about blogging yourself or guest blogging, ideally these posts will prompt you to give it a try.  – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call 816-509-5320 to learn how we can develop an integrated social media and blogging strategy for your brand.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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4

Paying too much attention to Twitter one night last week while needing to write a new blog post for Stepcase Lifehack, I saw this tweet come past from Shawn Gallagher:

I quickly tweeted Shawn he could break his creative block by writing about what’s more interesting than writing a blog post. He was skeptical about it being a real idea to beat a creative block, but he rose to the challenge and wrote a nice blog post on 4 things more compelling right then than blogging.

It’s something we all face – distractions which get in the way of what we’re supposed to be doing. Because of its universality, it makes a great topic, even if it springs from something mundane.

What to do when you’re facing a similar creative block while writing for your own blog or trying to write a guest blog you’ve promised someone? (Hint, hint to a few of you who’ve said you’d do guest Brainzooming posts.)

My advice is follow the “George Costanza Blogging Strategy.” I named it after an exchange in a Seinfeld episode called “The Pitch.” Jerry and George were trying to sell an NBC executive on their idea for a show about nothing. In explaining the concept, George asked the exec what he had done that morning. When the executive said he’d gotten up and gone to work, George exclaimed, “That’s a show!”

Adopt the same attitude toward blogging when you’re facing a creative block about a potential blog topic. Especially if it’s a personally-oriented blog, anything that happens to you can be transformed into a blog topic:

  • You’re facing a creative block for new ideas? That’s a blog post!
  • You’re bored with what’s on TV? That’s a blog post!
  • Your favorite restaurant raised its prices? That’s a blog post!

Of course, you still have to make the topic tie back to the underlying direction and purpose for your blog. But that’s often a lesser issue than simply getting around the creative block to find an idea to get started.

How do you find ideas to blog about when you’ve got a creative block?Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call 816-509-5320 to learn how we can help your organization make a successful first step into social media.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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11

I was talking with someone several years younger than me who has significant job-related online responsibilities. In the course of the conversation, the person mentioned social media duties in the organization were delegated to younger people because they “get social media.”

Wow!

Incredible, but maybe not all that surprising given the number of people you see with social media-focused job titles and social media experts /gurus /consultants with apparently very narrow focuses on social media to the exclusion of other aspects of business strategy.

Here’s a suggestion: you can’t foster artificial disconnects between online and social media strategies within your organization.

Additionally, forget about allowing strategy-crippling disconnects between social media and other core business functions. Depending on your business situation, one can make the case that social media / social networking strategy could be integrated with strategies in:

  • HR
  • R&D
  • Product development
  • Brand Experience
  • Operations / Manufacturing
  • Communication
  • Marketing
  • Pricing
  • Advertising
  • Sales
  • Customer service
  • Channel management
  • Web / online
  • Logistics
  • Distribution
  • IT
  • Legal
  • Government relations
  • Finance

Obviously not every one of these strategies needs to be integrated with the social media / networking strategy in every business. But all of them ARE integration possibilities based on first-hand client experience and regular perusal of social media case studies.

And while we’re at it, here’s another suggestion: if you’re over 40, don’t succumb to artificial age or generational divides between you and the “younger crowd” that “gets” social media either. Social networking will neither save nor end the world as we know it, but it has and will continue to fundamentally change vital aspects of business strategy.

Do yourself a big favor. If you haven’t already, start thinking about social media and social networking holistically right away. The future success of your career and your business depend on it!  – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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1

Here is another interview from the Greater Kansas City Chamber of Commerce Innovation Conference, where The Brainzooming Group produced live event social media content.  One panelist on the manufacturing and transportation panel, Merlin Spencer, DBA, talks in this video about the concept of “master doers.”  He describes these individuals as the people inside an organization who specialize in getting the vital functions of a business moving forward and completed.

Merlin Spencer’s comments resonated strongly because of the link between the “master doers” concept and the 3 vital audiences for strategic thinking approach The Brainzooming Group uses in facilitating strategic planning and innovation sessions. We’ve repeatedly seen the best strategic thinking results when participants with front line experience, functional expertise, and creative orientations all participate in a facilitated strategy session.

“Master doers” are a subset of the front line experience group, and they are very often misused in strategic innovation work. They’re frequently either excluded (because they don’t fit a typical view of creativity) or they wind up dominating a strategy session (because of the false belief that those without comparable experience are unable to meaningfully contribute to strategic business issues). This fundamental misuse is why we expend concerted effort ensuring the right mix of people and introducing innovation exercises so the three groups, who view the world very differently, can work together constructively, innovatively, and successfully.

The strategic advice here is to examine the attendee list the next time you’re involved in a strategy, innovation, or planning discussion and make sure you have some, but not all, master doers participating. – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement.  To learn how we can bring out the best innovative thinking in your team email us at brainzooming@gmail.com or call us at 816-509-5320.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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2

What does an increasingly connected, socially networked, world mean for brands wanting to take strategic advantage of the opportunities it presents?

That was the topic for Matt Anthony, CEO of Kansas City-based digital marketing agency VML in his keynote presentation at the Greater Kansas City Chamber of Commerce Innovation Conference.

Supporting the assertion about the world being tremendously connected (especially via social networking), Matt offered several metrics:

  • Of the 6.8 billion people on Earth, 1.8 billion go online via PC, including 75% of North Americans.
  • There are 4 billion mobile phones globally and 6 billion wireless subscriptions.
  • 75% of the world visits a blog or social network when online, with social media accounting for 22% of total online time.
  • The average person in the US spends 16 hours online weekly vs. 11 hours watching TV.

 

When a majority of people are connected to both content and to each other (and each other’s networks and content), what strategies will winning brands be pursuing?

According to Matt, they’ll be:

  • Mobile – Winning brands understand the need to translate their web brand strategy specifically for mobile with everything it means for where, when, how, and why people are using mobile devices. Additionally, it will increasingly be about innovatively opening a brand’s experience to enhancements and developments from outside the brand – imagine an app store for your kitchen appliance, your car, your pet, etc.
  • Social – Winning brands will compellingly integrate personalization and customization into their online experiences. Beyond simple interaction, brands should be offering ways for audiences to attach their personal interests to experiences allowing them to create innovative impacts through their interactions with other audience members.
  • Relevant – In one of the most intriguing statements Matt made, he discussed how millennials are looking for both deep relationships and instant gratification – simultaneously. That’s something for brands to ponder – how do you find a “real” strategic intersection of these two desires? Matt suggested brands who find it will provide experiences which are less brand-referential and dramatically more about injecting legitimate value into experiences.

 

  • Transparent – The big phrase within social media and branding – transparency. Everybody says it; what does it really mean? Matt’s perspective is brands need to be true inside before trying to be true outside. With the technological tools now available to individuals to essentially broadcast (at least to their first line networks), they’ve been unleashed to hold brands to a strategic standard of, “Good for me. Good for you. Good for the planet.”

Matt wrapped by identifying mobile plus social media as the killer app. That prediction makes sense. With mobile not just broadly accessible, but actually surpassing the impact of PCs and TV in the near future, real life and online communication will intersect at every waking moment, and even the sleeping ones (as a sleep apnea app is already out there for the iPhone). If that potential for the rapid spread of any customer’s indignation isn’t enough to push brands toward transparency, it’s not hard to see them living on borrowed time in a comprehensively connected world. – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to see how we can help you define a brand strategy firmly tied to business yet recognizing the impact of social networking on your customers.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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1

Today is the Greater Kansas City Chamber of Commerce Innovation Conference, where The Brainzooming Group will be producing social media content working with a team of seasoned marketing communications and social media professionals.

To get a great idea of the the panel sessions at the Innovation Conference, the video below highlights four of the five sessions on industry-specific topics. To follow tweets from the Innovation Conference, the live Twitter feed at the bottom of the post will feature the social media team’s live tweets throughout the day using the hashtag #GKCCCInno. For a full social media channel overview for the Innovation Conference, please visit Monday’s Brainzooming post. – Mike Brown 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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3

In an innovative strategy for the Greater Kansas City Chamber of Commerce Innovation Conference, a social media team of marketing communications and social media professionals will be covering the live innovation event through live tweeting, blogging, video, photography, and LinkedIn. The Brainzooming Group is producing the social media team and content for The Chamber.

This array of social media efforts will provide a content-rich experience to both attendees and those who can only attend the Innovation Conference virtually.

The social media team will be adding to the Innovation Conference by allowing attendees to:

For those who are able to attend in person, there are even more ways to get engaged with the social media effort:

  • Tweet with the Social Media Team – Do your own live tweeting during the Innovation Conference using the #GKCCCInno hashtag.
  • Learn and Share Knowledge with the Social Media Team – The social media team is comprised of some great marketing communications and social media professionals. The conference provides a great opportunity to network, share best practices, and talk about new ideas on various topics.

Innovation Conference Segments with Specific Session Codes

To follow session-specific Innovation Conference content on Twitter, you can track the following codes the social media team will be tweeting:

Opening Keynotes

  • Fared Adib, Vice President, Product Development & Operations, Sprint Hashtag & Code: #GKCCCInno s1
  • Brand Transparency – Marketing in the Digital Age Matt Anthony, CEO, VML   Hashtag & Code: #GKCCCInno s2

9:05 a.m. Breakout Sessions

  • Life Sciences and Animal Health Panel Hashtag & Code: #GKCCCInno s3
  • Manufacturing and Transportation Panel Hashtag & Code: #GKCCCInno s4
  • Business and Financial Services Panel Hashtag & Code: #GKCCCInno s5

10:35 a.m. Breakout Sessions

  • Technology and Communications Panel Hashtag & Code: #GKCCCInno s6
  • Clean Technology/Alternative Energy Panel Hashtag & Code: #GKCCCInno s7

11:30 a.m. Closing Keynotes

  • Michael Song, Ph.D., Institute Director for Entrepreneurship and Innovation, Henry Bloch School of Business and Public Administration, University of Missouri-Kansas City   Hashtag & Code: #GKCCCInno s8
  • Nick Donofrio, Senior Fellow, Kauffman Foundation   Hashtag & Code: #GKCCCInno s9

Join us in person at the Innovation Conference this Wednesday if you’re in Kansas City. If you can’t be there, follow the Innovation Conference via social media. It will be a great learning and innovation instigating event! – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.comor call us at 816-509-5320 to learn more about how Brainzooming produces live event social media content to enrich any learning event.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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