I’m substitute hosting again for Kelly Scanlon on her Hot Talk 1510 AM “Eye on Small Business” radio show at 9 a.m. CDT Friday, August 21. The topic is “7 Ways to Better Understand Your Customers,” and the guest is long-time friend and colleague Barb Murphy, President of Strategic Spark.
BTW – Barb will also be doing an opening day seminar at the American Marketing Association Market Research conference October 4 – 7, 2009.
Register by September 4 to get the early bird rate. And follow the conference on http://twitter.com/amamrc for market research updates from across the web!
This week’s guest post is by Marissa Levin, an award-winning and well-recognized entrepreneur, and founder and CEO of Information Experts. The company creates technology-based integrated communications solutions, human capital strategies, and learning strategies for government agencies and firms in a wide range of vertical markets.
Marissa shares her perspectives here on tapping the incredible creative and innovative talents existing among the diverse group of people inside her company:
Sure, you see them on a daily basis and know just enough about their personal lives to be dangerous. You may even know what they like for lunch. There’s probably a “comfort level” you’ve established. You’ve identified some personal boundaries, designating topics acceptable for discussion and those off the table.
But have you ever stopped to consider what defines your co-workers outside their jobs? More importantly, have you ever thought about how these aspects influence our jobs, and what they add to the workplace?
As a CEO focused on company culture, I’m always thinking of ways to maintain a connection with my employees and protect the valuable connections among everyone working here. As organizations grow, it becomes increasingly difficult to achieve this. Employees become more scattered (thanks to telecommuting), are assigned to client sites, and work amid additional layers that develop to ensure adequate management structure.
Adding to these challenges, I am out of the office for appointments, meetings, and networking events. Despite email exchanges and conference calls, it is far too easy to lose the human touch. When I am working “on” the business, it is often difficult to work “in” the business.
I’ve always known we have incredibly creative, passionate, intelligent, and highly individualized people. We are not a typical organization. We have many out-of-the-box thinkers who display individuality throughout their lives. This uniqueness gives us an edge with our culture and customers.
To find a way to understand and bring all this creativity into the company, I surveyed our employees about what defines them outside work. The results were unbelievable.
Beyond having top-quality instructional designers, project managers, strategists, writers, graphic designers, developers, & human capital experts, we also have scuba divers, college-level volleyball players, swing and belly dancers, scrabble professionals, marathoners, environmentalists, a competitive U.S. Master’s swimmer, competitive soccer players, classical pianists, wine enthusiasts, equestrian experts, poker players, gardeners, and chefs.
That’s not all – our staff also includes:
- A certified “High Power Rocketeer” who has launched rockets to 6,000 feet at 550mph
- Someone who taught welding at a vocational school
- A four-time Outward Bound participant
- A Special Operations Sergeant whose unit’s experience was the basis for “Blackhawk Down”
- A two-time patent holder for educational technology who served on Barrack Obama’s Education Policy Committee
- A published physique photographer and bodybuilder known at WOLVERINE
Think about the creative & innovative power of that incredible diversity of skills, interests, and passions. The question now is how to integrate these interests and skills into the company. I hope to celebrate their individuality in some sort of event or create an internal online tool that brings people together based on their interests.
Here’s your question: What creativity & individuality is beneath the surface inside your company? Ask around, and you may be in for some surprises of your own! - Marissa Levin
One objective emerging for the Brainzooming blog is to create a place for cool creative and strategic thinkers to share perspectives. It’s always great to have new and different voices on Brainzooming, and it’s very humbling to see the number of great guest authors regularly grow!
If you’re interested in writing a guest blog, let me know your subject idea via email at Brainzooming@gmail.com. Be sure to include “Brainzooming Guest Blog” in the subject line.
Writing & Publishing Overview
As you think about a topic and approach, here’s background info I use for doing Brainzooming:
- The broad topic areas for Brainzooming include innovation, strategic thinking, and creativity. Anything within and around those areas that isn’t a commercial is potential fair game for an article.
- Articles are typically 300 – 500 words. Please include links to other relevant sources of interest to readers. Similarly, include image ideas that will help convey the article’s message.
- The material should be new content or, at minimum, a new variation (updated, freshened, modified) on something you’ve personally written and published previously.
- You can forward your article in Word or the body of an email. Also include a brief bio.
- I edit the article so its style fits with the blog and includes links to related topics. Should there be a need for significant editing, you’ll receive a copy in advance to ensure you’re okay with the changes.
- There’s no particular deadline for submissions. I’m usually able to give you a sense ahead of time about what approaching date your article will run.
- You’ll get a link to your guest post early on the day it publishes to share with your network on Twitter, your blog, via email, etc.
Please consider sharing your expert perspective and joining the Brainzooming creative team! - Mike Brown
I was followed recently on Twitter by @FollowMikeBrown who is carving out “a place to follow all the Mike Browns in the World.”
Talk about a focused niche.
Based on the website How Many of Me, there are 32,000 Mike and Michael Browns in the US, with another 1,050 Miguel Brown/Morenos, and 4,000 Michelle Browns. The day he followed me, there were more than 250 Mike Brown’s on the list. I’m not sure if any prizes are involved, but I’m definitely intrigued by how things will progress.
So here’s a question: How many focused niches can you strategically subdivide your business into successfully & cost-effectively? And can you start an innovative community for your niche that feels as personalized and comfortable as @FollowMikeBrown does for me? – Mike Brown