Social media | The Brainzooming Group - Part 81 – page 81
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As follow-up to a Saturday Special from a couple of weeks ago, here’s a Benjamin Zander video from last year’s TED Conference (thanks VJ for the suggestion). In it, he shares a Chopin prelude (Op. 28: Prelude No. 4 in E Minor) as a way to open ourselves to an appreciation of classical music and its emotional possibilities.

A quick personal note about this portion of his presentation: at the 2001 Transformation Conference I produced, my wife was sitting in the front row for Zander’s performance since she’d heard me talk so much about him. As he came down off stage at the prelude’s conclusion, he went right toward Cyndi and kissed her on the head. With the emotion of the moment and the conference near its completion, I started crying, figuring Cyndi must have been doing the same to prompt Zander to approach her.

Asking her about it later, she told me, “No, I wasn’t crying. I shouted, ‘Bravo!'” Zander IS, after all, a showman. I just teared up thinking back on the story, so here’s an important safety tip: have a Kleenex handy before you start watching!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Quick reminder – please vote for Brainzooming to get a free redesign in the Blog Bailout Contest. Here are the 3 quick easy steps:

  1. Click on this link to go to the design company’s website: http://tinyurl.com/bfrors
  2. Scroll down to the bottom of the page to the voting area. Click the button for “Mike – ‘BrainZooming'” – it’s the second one on the list. Then select VOTE. If you’re really into it, you can vote multiple times if you use different computers!
  3. Let anyone else know who might help out and vote for Brainzooming.

Voting ends February 10, 2009. Thanks for the help!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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2

Here’s another opportunity emerging from Twitter. DesignPepper.com announced a Blog Bailout Contest recently offering a free design bailout for a deserving blogger able to briefly share their:

  • Blogging plan
  • A clear 2009 blog improvement objective
  • Favorite cookie (the baked kind – not the ones that reside on your computer)

Out of 40 applicants, my Brainzooming blog was selected as a Top 10 finalist.

What You Can Do to Help!

Voting is now open until February 10 to select the final winner of the redesign. That’s where you come in.

Please click here to go to the Design Pepper blog and VOTE by going to the bottom of the page and clicking on “Mike – ‘Brainzooming'” to help the blog win the design bailout.

If WE win, it means we’ll be able to shift the blog URL to brainzooming.com and freshen the blog’s look and feel. So Vote Today and Share the Contest Link with your friends as well!

You all helped me win the IDEF140 contest which benefited the Furniture Bank of Metro Atlanta. Now let’s win this contest to benefit all Brainzooming readers! Thanks!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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1

It’s Super Bowl Monday. Despite minimal interest in the game, I watched much of it, primarily to see the commercials and Bruce Springsteen.

Since the commercials will be a hot topic of conversation at work today (although probably not as hot as the game), let me point you toward two experts (Steve Yastrow and good friend Sally Hogshead) who Tweeted about the ads live during the game last night. Their conversation is online at Tom Peters’ website, so be sure to check it out.

While you’re at it, check out Sally on the Sunday morning Today Show talking about the best Super Bowl ads of all time.

As for me, my favorites were:

Not a great year for commercials, but the football game (and Bruce telling us to get away from the guacamole dip & chicken fingers) more than made up for it!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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5

I’ve written before about Benjamin Zander and the impact of his message of possibilities. There was a link this week on Twitter to this recent presentation of his. Take a look and open yourself to a different way of thinking!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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0

Exploring Twitter has been part of early changes in my 2009 online strategy. Getting exposed to interesting ideas has been one of the advantages so far. Here’s a re-presentation of quotes and links that reflect Brainzooming-oriented perspectives.

Get your clicking finger ready and head off to the web to see as many of these interesting points and people as you’d like. Have fun, and follow me on Twitter at www.twitter.com/mikebrown!

THOUGHTS & QUOTES FROM OTHERS

  • “Once dust settles from layoffs, we will see a surge of startups and innovation in 2009/10-what greatness lies ahead?” @amckinnis
  • “Trying to get people to realize that innovation & transformation doesn’t come from doing what you are currently doing better” @robstoltz
  • “I agree. I also think that working under constraints encourages creativity and innovation.” @TaraAgacayak: @doshdosh
  • “The metal Slurpee straw may be the greatest beverage intake innovation in the history of beverages.” @emily_l_f
  • “Right now, you could be grinning. Why aren’t you?” @DesignPepper
  • “Strategy is the art of sacrifice.” @bbhlabs “What won’t you do?” may be toughest question to answer.
  • “Always question the status quo. Complacency is no one’s friend.” Great thought for the day! @BethHarte

THOUGHTS & QUOTES FROM ME

  • Just posted business growth tip (listen, adapt & deliver) on @smallbiztrends at http://adjix.com/2hp4
  • Posted “7 Tips for Marketing in Tough Times” on Business Exchange. http://tinyurl.com/77uhte Thnx @michaelgass for pointing out this list.
  • Best co-worker quote this week: “Things are always better with collaboration.” So true! http://tinyurl.com/a3uk9x
  • Priest @ mass: “My 100 yr old aunt can’t believe how times flies. She can’t find time to get everything done!” That’s a wonderful life.
  • Innovation = A fundamental, valuable improvement relative to the status quo. reply to @stonepayton
  • Great Cust Exp-KCI airport parking attendant said, “Welcome home” at end of transaction! She didn’t have to, so it really stands out!
  • Dan Hesse in Central Park – Sprint TV Commercial – “Are those snowflakes with all the leaves on the trees?”
  • Not sure who said it: “When life hands you lemons, make lemonade. When life hands you gators, make gatorade.”
  • “My Generation” by The Who on a Pepsi TV ad? Used to be you’d have to wait until the Super Bowl to see pop culture go that far off track!

SURF’S UP – LINKS WORTH FOLLOWING

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I’m a contemplator and planner by nature, trying to figure out all potential angles first. It’s who I am.

When starting the blog, however, Kathryn Lorenzen, a wonderful career coach (trust me – contact her), suggested diving in more aggressively before understanding everything about blogging. Great advice, and much of Brainzooming is about approaches to do that more.

One way I’ve become comfortable with the idea is being more open to noticing and following “hints” placed in front of me and acting on them.

An example last week was participating in the Twitter-based IDEF140 contest devised by Stone Payton. The week was full of “hints”:

Follow that Tweet@stonepayton tweeted Saturday, January 17 on a contest to define “innovation” in less than 140 characters with a $100 prize. Sounded cool, so I wrote one (Innovation = A fundamental, valuable improvement relative to the status quo) and tweeted it Saturday, thinking that was it.

Reach Out – I considered lifting the contest idea since $100 is cheap for diverse input on Twitter to help expand understanding on a topic (i.e. “creative instigation”). That was until Stone raised the potential prize to $1000. Suddenly stealing the cheap idea involved a higher prize expectation. After tweeting Stone (jokingly) about pricing “idea thieves” out of the market, it created a tweet and email conversation about alternatives. That led to visiting each others’ blogs, LinkedIn networking, and finding Chuck Dymer as a common connection.

Keeping Up with @Macker – Throughout the week, definitions were added to IDEF140 (as it became known). @Macker seemed to have an unlimited number of definitions. Seeing that forced me to write others, including a more mathematically oriented one and another (my personal favorite) tied to “Taking the NO Out of InNOvation.”

Mounting a Campaign – When voting started Thursday, I wasn’t planning much campaigning. Then two hints surfaced – Sally Hogshead voted for entry #2, and the organizers said a modest get out of the vote campaign could mean a win. That prompted a more aggressive Twitter, blog, and email effort (including a cut and paste tweet) for votes. My dad and Jan Harness signed up for Twitter and some infrequent tweeters returned to Twitter!

What Matters Is Helping Others – Trying to win wasn’t about the eventual $200 prize. It was about learning of possibilities from new online endeavors. After discovering I won (thanks everybody that voted!), I saw Stone supports the Furniture Bank of Metro Atlanta which helps recently homeless people and others in challenging situations secure basic furniture items (i.e., bedding, sofa, etc.). That seemed like a lot more appropriate recipient for the prize money, so it went to @FBMA.

That was last week. Diving in and following hints led to “meeting” intriguing people, challenging myself to think more about innovation, introducing friends to social media, identifying a potential opportunity to work with Sally Hogshead, and helping people financially who really need it!

Thanks for the “diving in” advice Kathryn. As always, it’s been a huge help!!!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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