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If you speak to groups, you likely know the situation. You’re putting together a new talk, and there’s a big underlying question you should address early. Maybe it’s a big, overarching question implied in the presentation’s title. Yet, despite the question’s enormity, you are NOT sure what the answer is. Or at least what the answer isn’t built for a pithy, micro-bulleted list perfectly suited for delivery via a PowerPoint slide.

That situation plagued me with the new talk I did on attracting a brand’s extraordinary stories at the Social Media Strategies Summit in New York.

Developing ideas for using the seven Idea Magnets strategies to attract a brand’s extraordinary stories, there was a big question that seemed like I needed to answer: What’s a story?

The problem?

I didn’t have an elegant answer to the question. Under time pressure to get the workshop deck done, I figured I’d let the question slide. I mean really: WHO DOES NOT KNOW WHAT A STORY IS?

Can you guess the rest of the story?

We were about 17 seconds into the workshop’s first exercise, and someone asked: For the purposes of this workshop, what’s a story?

CRAP!

4 Characteristics of a Story

I told him what every speaker says when they get a question they didn’t want to answer (Great question!) and scrambled to the flip chart to begin writing my answer to what a story is. Along with tugging on Emma Alvarez Gibson’s perspective (and spelling chops), we shared the following list for what a story includes:

  • Relatable characters
  • Ample possibilities for development
  • Conflict and movement
  • An ability to invite the audience’s wonder and curiosity

This on-the-fly list of what defines a story worked to highlight a major point: a story isn’t only something that is written. These four characteristics can apply to images, videos, and various other communications formats that may not include ANY words.

Could I have answered this question ahead of time?

Sure.

Yet part of the excitement of the presentation was the conflict of personally wondering, CAN I FINALLY ANSWER WHAT A STORY IS? – Mike Brown

49 Idea Magnet Questions to Attract Your Brand’s Extraordinary Stories

Developing and sharing extraordinary stories that resonate with your brand’s most important audiences is an important key to branding success.

49 Idea Magnet Questions to Attract Your Brand’s Extraordinary Stories puts ALL the powerful questions at your disposal to identify, develop, and share authentic stories. It introduces multiple strategies that Idea Magnets use to:

  • Make unexpected connections and generate story ideas
  • Encourage people to share experiences that lead to memorable stories
  • Tell stories through effective techniques that intrigue and engage audiences

Download Your FREE eBook! 49 Idea Magnet Questions to Attract Your Brand's Extraordinary Stories!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Idea Magnets make things more exciting, fulfilling, and successful in every area of life – from their work, to their personal lives, to chance encounters. How do they accomplish that? By employing seven strategies to generate inspiration and apply their creative energy to important opportunities.

Extreme creativity questions are some of the most valuable Idea Magnets tools. These over-sized questions let you effectively expand creative thinking for individuals and teams.

When it comes to branding and content marketing, extreme creativity questions provide an outstanding way to discover, develop, and share extraordinary stories. They deliver for Idea Magnets with branding responsibilities by:

  • Helping audiences see new possibilities
  • Offering a starting point for people to share new stories
  • Uncovering unique aspects and intriguing twists that make stories extraordinary

Here’s the great news: you can get your own set of powerful extreme creativity questions for content marketers, social media professionals, and brand strategists!

It’s as easy as downloading your FREE copy of the new Idea Magnets eBook, 49 Idea Magnet Questions to Attract Your Brand’s Extraordinary Stories.

49 Idea Magnet Questions to Attract Your Brand’s Extraordinary Stories

Developing and sharing extraordinary stories that resonate with your brand’s most important audiences is an important key to branding success.

In this actionable new eBook, you will get forty-nine questions to inspire new ideas and energize your team and audiences to continually tell stories that create dynamic, positive impacts. It will introduce you to multiple strategies that Idea Magnets use to:

  • Make unexpected connections and generate story ideas
  • Encourage people to share experiences that lead to memorable stories
  • Tell stories through effective techniques that intrigue and engage audiences

49 Idea Magnet Questions to Attract Your Brand’s Extraordinary Stories puts ALL the powerful questions at your disposal to identify, develop, and share authentic stories.

That’s why you need to get your copy of 49 Idea Magnet Questions to Attract Your Brand’s Extraordinary Stories today. You will be able to immediately implement your branding and content marketing initiatives with greater impact and results!

Download Your FREE eBook! 49 Idea Magnet Questions to Attract Your Brand's Extraordinary Stories!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Is your brand continually delivering ho-hum content to your audiences?

We’re talking about the kind of content that leads people to view once and avoid twice (now and forever). The type of content that is ALL ABOUT the brand and NOTHING about the audience. Content whose most obvious message is that your brand is BORING, 24/7, 365.

If any of those descriptions feel uncomfortably familiar, there’s HELP and HOPE for engaging, social-first content on the way!

Thursday, June 28, I’ll be presenting a live webinar with actionable recommendations called Make Your Customer the Star of Your Content: How to Stop Boring Your Audience with Same Self-Serving Shtick.

Register Today! Make Your Customer the Star of Your Content

Presented in partnership with Powerpost, we’ll discuss how brands – small and large – can expand their range of topics to go beyond talking about their own brands, and heavy up on engaging, social-first content that speaks to your customers’ strongest interests.

Register today for the FREE webinar to ensure your spot, even if you can’t join us live. Registration opens your access to the webinar on-demand after we deliver it.

That’s Make Your Customer the Star of Your Content, Thursday, June 26, 2018 at 12 noon CDT. Join us and start delivering social-first content the leaves your audience wanting more!

Social-First Content to Make Your Customer the Star of Your Content

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Social-first content focuses on turning the traditional marketing communication model upside down.

Instead of starting with what your brand wants to say, then finding compelling ways to deliver the message, social-first content starts with the audience. Step one is to understand the audience’s full range of personal and professional interests. Then, based on information the audience is seeking, a brand identifies compelling ways to reach the audience via social media and other online means with content the audience wants. The brand’s actual presence within the content is the last decision; its presence can vary by message, timing, and communication channel. The key is that the brand never overshadows the social-first content message.

Social-First Content Provides a Powerful Brand Boost

Social-first content is getting quite a bit of outside attention recently.

Social Media Social Hour Podcast

First, I appeared on the Social Media Social Hour podcast hosted by Tyler Anderson. I met Tyler when we were both speaking at an earlier Social Media Strategies Summit. In the podcast, we discussed social-first content and its importance to unlocking a wealth of publishing opportunities for brands that their audiences will actually find valuable. You can listen to the FREE Social Media Social Hour podcast on the Casual Friday website. We welcome you to listen, and let us know where you stand on implementing a social-first content focus.

Hubspot User Group

Next, I’ll be speaking on Boosting Your Brand through Social-First Content at the Kansas City Hubspot User Group meeting. While the space is limited for the June 12th event, if you’re in the Kansas City area (or can get here), I’d love to have you join us!

PowerPost Podcast

Then, a few weeks later, I’ll be presenting a social-first content overview on the PowerPost podcast on June 28th. That appearance is both live, and will be available on-demand afterward. We just booked that appearance this week, so we’ll share registration information as the date approaches.

Boost Your Brand through Social-First Content

How is your brand performing on social-first content? If you would like to boost your brand’s performance, download our eBook on Social-First content. Also, contact us to learn how a Brainzooming workshop or custom strategy will effectively and productively take your brand from last to social-first in content marketing! – Mike Brown

Boost Your Brand’s Social Media Strategy with Social-First Content!

Download the Brainzooming eBook on social-first content strategy. In Giving Your Brand a Boost through Social-First Content, we share actionable, audience-oriented frameworks and exercises to:

  • Understand more comprehensively what interests your audience
  • Find engaging topics your brand can credibly address via social-first content
  • Zero in on the right spots along the social sales continuum to weave your brand messages and offers into your content

Start using Giving Your Brand a Boost through Social-First Content to boost your content marketing strategy success today!

Download Your FREE eBook! Boosting Your Brand with Social-First Content

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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A client reached out yesterday with a “quick cry for help!”

The client’s organization is taking time today to imagine ideas for a brand video that looks at the customer experience they deliver from the audience’s perspective. She asked about a question or exercise “that has worked well to get people thinking about that type of content and how to present it.”

I love requests like this from clients because we can offer them assistance while also using their real-world challenges as blog posts!

6 Ideas to Imagine Social-First Video Content for a Brand Video

Here are the five social-first content-oriented articles I suggested this client consider for today’s staff meeting. You can click on the numbered headers to reach each article.

1. The Steps to Your Brand

This exercise involves thinking about all the steps customers take in arriving at your brand. The original inspiration was from signage pointing the way to the St. Louis Arch. By using/adapting the seven questions included in the article, the team can think about what customers’ experiences as they come to and engage with a brand.

2. Customers’ Brand Surprises

We call this one the “Oohs and Ahhs Test.” Have the group think about what customers and prospects Ooh and Ahh about when they experience your brand for the first time.

3. Finding the Cool in Your Brand

This one may feel a reach if you aren’t an industrial brand, but it contains possibilities for other types of brand. Use the bullet points in the article’s first and second sections as prompts, asking “What does our brand do or how does our brand feature this aspect?” In the third section, there’s a video from Lincoln Electric focusing on the impact of its welding equipment instead of the welding equipment itself. It’s a great example for brands to emulate in sharing customer stories.

4. Looking at the Customer Experience from Multiple Social-First Content Perspectives

Any of these five exercises could be productive for thinking about questions or interactions teachers have with a brand. While we use posters featuring each exercise we we conduct a social-first content workshop for a client, the descriptions of each exercise should have enough to suggest a few questions to get people thinking.

5. What Should Content Do?

Use the EIEIU social-first content formula in this article as prompts to ask, “What would a video about what our brand does deliver (the EIEIU variable) for our audience?” Wonder what EIEIU stands for? Read the article!

6. What Needs to Go into a Creative Brief?

This one is about strategic creative briefs. You can use the objectives / preferences / guidelines framework discussed near the article’s conclusion to have people imagine what direction they would provide to shape social-first video content.

And, BTW

If you’re looking for ideas to maximize shooting the videos, here are lessons learned from shooting videos for our own brand! And if you need a social-first content branding workshop to develop the important messages for your audiences, contact us, and let’s schedule one for your organization! – Mike Brown

Boost Your Brand’s Social Media Strategy with Social-First Content!

Download the Brainzooming eBook on social-first content strategy. In Giving Your Brand a Boost through Social-First Content, we share actionable, audience-oriented frameworks and exercises to:

  • Understand more comprehensively what interests your audience
  • Find engaging topics your brand can credibly address via social-first content
  • Zero in on the right spots along the social sales continuum to weave your brand messages and offers into your content

Start using Giving Your Brand a Boost through Social-First Content to boost your content marketing strategy success today!

Download Your FREE eBook! Boosting Your Brand with Social-First Content

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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“Do you see any returns from all the blogging and social media stuff you do?”

People routinely ask some variation on that question about our social-first content marketing strategy.

I understand why they ask.

If they follow the Brainzooming blog or our presences on Twitter and Facebook (where we are most active – so go follow us there, please!), it’s only natural to speculate about how much time it takes, what it is doing to help grow our business, and whether they stand to see comparable benefits from investing time, energy, or dollars in creating content.

23 Content Marketing Strategy Benefits for an Emerging Brand

The simple answer to the question is we certainly see returns from the blogging and social media sharing we have been doing since before the Brainzooming brand existed as an independent organization.

Thinking about the list of impacts for our emerging brand, our content marketing strategy:

  1. Built and and continues to cultivate a global audience for the brand
  2. Paved the way for transitioning a capability inside a Fortune 500 organization into the separate and standalone Brainzooming brand
  3. Provides credibility with human and search engine audiences that the website is a worthwhile place to go for information on strategy, innovation, and branding
  4. Attracts audiences on social media networks
  5. Demonstrates how and what we think
  6. Helps new people begin to understand what we do
  7. Allows us to demonstrate what we know and what we can do without having to beat down doors or pester people with phone calls they don’t want
  8. Offers a reason for people to come to the website or subscribe to our content (which leads to them seeing information about what we do and can offer them)
  9. Keeps our name in front of people interested in our brand that develop into clients later
  10. Has created (and continues to create) fans for the brand
  11. Sustains relationships with current and future clients until they are ready to buy our services
  12. Attracts potential partners
  13. Provides the ability to create new formats (such as custom tools for clients) in a fraction of the time that creating brand new content would require
  14. Creates interest in our services among social media audiences, leading to new clients
  15. Leads to speaking opportunities, which create income and new blog readers and then lead to additional new clients
  16. Sends a message that the brand has substance
  17. Lets us rapidly answer questions for potential clients with little incremental time or dollar investment
  18. Is a source for new presentations, workshops, and keynotes
  19. Turns into diagnostics that become core pieces of our service offering
  20. Interests like-minded people in wanting to work for us
  21. Opens the door for us to compete for and win work against some of the world’s top strategy and branding consultancies
  22. Allows us to deliver on client projects more quickly and efficiently than we otherwise could
  23. Feeds into creating downloadable eBooks that attract major new clients

That’s a quick list of what all the blogging and social media sharing (in short, our content marketing strategy) has done for Brainzooming as an emerging brand. We’re a brand that started from scratch and bootstrapped into a viable business and an emerging brand, largely based on a content marketing strategy.

So yes, we do see results from all our content. Moreover, we are committed to the strategy and benefits we can deliver with our social-first content. Thanks for being a part of it!  – Mike Brown

Boost Your Brand’s Social Media Strategy with Social-First Content!

Download the Brainzooming eBook on social-first content strategy. In Giving Your Brand a Boost through Social-First Content, we share actionable, audience-oriented frameworks and exercises to:

 

  • Understand more comprehensively what interests your audience
  • Find engaging topics your brand can credibly address via social-first content
  • Zero in on the right spots along the social sales continuum to weave your brand messages and offers into your content

Start using Giving Your Brand a Boost through Social-First Content to boost your content marketing strategy success today!

 

Download Your FREE eBook! Boosting Your Brand with Social-First Content

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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You may want to take a seat before reading this rest of this.

An Awkward Social Media Strategy Moment, Brought to You by The Brainzooming Group

We’re going to ask a tough question about your social media strategy. An uncomfortable one that may be awkward.

Ready?

Here it is: When you take an honest look at the social content your organization produces, can you think of any reasons why your customers and prospects would be interested in reading, viewing, listening, or engaging in it?

Before you check, think about this: you’re not evaluating your social media strategy as a company insider. You’re evaluating your social content as a customer or prospect that may know very little about your company, let alone have a burning desire to learn more about it right this second. What they care about is content that is beneficial, entertaining, or otherwise good for them. End of story.

Now, go take a look and consider the question. We’ll wait while you poke around your blog, tweets, videos, Facebook updates, LinkedIn articles, Instagram images, and such.

(And BTW, if none of the abovementioned has been recently updated, the answer to the question is NO.)

*whistling while we wait*

You’re back. Great!

What’s your answer?

If it’s YES, that must mean you’ve invested time into thinking about your audiences’ interests beyond your company, creating and sharing content where you can credibly address those concerns. And that means–

What’s that?

You’re now unsure about whether YES, THEY WOULD LOVE OUR CONTENT is the right answer?

Well…we thought you might have some second thoughts about that.

Boost Your Brand’s Social Media Strategy with Social-First Content!

Whether you wavered in your YES, or you fessed up right away that the answer is NO, it’s time to download our latest Brainzooming eBook on social-first content strategy.

In Giving Your Brand a Boost through Social-First Content, we’ll show you how to quickly develop and use an audience persona to:

  1. Understand more comprehensively what interests your audience
  2. Find engaging topics your brand can credibly address via social-first content
  3. Zero in on the right spots along the social sales continuum to weave your brand messages and offers into your content

Giving Your Brand a Boost through Social-First Content shares actionable, audience-oriented frameworks and exercises.

We use these same tools to help clients develop solid, brand-building social media strategy plans and implement them successfully.

And now you can, too. At no charge. In no time at all, you’ll be back, confidently saying YES, THEY WOULD LOVE OUR CONTENT.

Download Your FREE eBook! Boosting Your Brand with Social-First Content
Download your personal copy of Giving Your Brand a Boost through Social-First Content, and start improving your social media strategy today. Ready? Let’s go!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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