Video | The Brainzooming Group - Part 5 – page 5
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As we meet senior executives, it’s clear there are still many unanswered questions on social media strategy, especially for those companies early in social media strategy implementation or those that yet to even develop a social media strategy.

How Strong Is My Organization’s Social Media Strategy?

Among the most common questions senior executives are asking include:

  • How can a social media strategy meaningfully contribute to business objectives?
  • What metrics are relevant for measuring the impact of a social media strategy?
  • How do you determine the right staffing for a social media team?
  • Are the brand’s messages being appropriately represented through social media content?

To assist senior executives in evaluating both performance and opportunities in these and other social media areas, The  Brainzooming Group has created a new ebook: “9 Diagnostics to Check Your Social Strategy.”

Free Ebook: 9 Diagnostics to Check Your Social Strategy

This latest free ebook from The Brainzooming Group takes a sampling of the strategy exercises we use with clients and offers them in a format suitable for performing a quick self-diagnosis of a brand’s success with social networking. In a relatively brief amount of time, you’ll have a sense of where you need to concentrate your efforts to ensure you maximize the benefits of your organization’s social media efforts.

Securing your free ebook copy is easy: simply click on the button below and you’ll be taken to the sign-up page to download it. You’ll soon be identifying where your organization is missing vital business opportunities in social networking. – Mike Brown

 Download Your Copy

 

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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cmworldCheri Tabel of The Pert Group and I are presenting at one of the Industry Summits added to this year’s Content Marketing World. It’s fun to be presenting with a client about learnings from their collaborative blog. It’s also wonderful to return to Northeast Ohio where I honed much of the Brainzooming methodology back in my corporate days. Additionally, since Content Marketing Institute founder Joe Pulizzi is the most orange-loving guy I know (next to me) and paints the town and conference orange, being at Content Marketing World feels just like home before even getting there!

191 Tips and Tools for Better Content Marketing

Cheri and I will be presenting on “191 Tools and Tips You Can Use Tomorrow for Content Marketing & Social Media.” Yes, you read that right. ONE HUNDRED NINETY-ONE tools and tips in 45 minutes. I guess you could say it is going to be a very fast-paced presentation. While event attendees can download the presentation directly, I wanted to share links to a variety of Brainzooming posts underpinning the content for the 191 tips and tools presentation. Beyond our catch-all What to Blog About and How –Blogging Content Primer and the Brainzooming Social Media Strategy Framework to Maximize Social Networking Impact, here are several other posts with content featured in our Content Marketing World session:

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If you’re struggling with determining ROI and evaluating its impacts, download 6 Social Media Metrics You Must Track” today!  This article provides a concise, strategic view of the numbers and stories that matter in shaping, implementing, and evaluating your strategy. You’ll learn lessons about when to address measurement strategy, identifying overlooked ROI opportunities, and creating a 6-metric dashboard. Download Your Free Copy of “6 Social Media Metrics You Must Track!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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This video would typically be a Friday Brainzooming post, but it seemed Monday was ripe for a little more fun this week! Plus it’s been too long since we did a “Be Creative Like a Kid” post, and it just couldn’t wait another day.

Blurred Lines with Robin Thicke, Jimmy Fallon and Grade School Instruments

My wife introduced me to Robin Thicke’s absolutely infectious song, “Blurred Lines” some time back, and we saw him perform a live version on the Graham Norton show the very night he performed this version with Jimmy Fallon and The Roots.

Jimmy Fallon has done a number of comparable versions of popular songs where he and The Roots provide backup for ultra-popular songs on instruments from a grade school music classroom. Similar to the 1980s group Pianosaurus, using kids’ musical instruments immediately adds another layer of fun to a song, as it does here with Blurred Lines. And given the unrated version of the Blurred Lines video, this rendition makes it a little more family friendly, although you may still have to watch the lyrics.

Be Creative Like a Kid Today

There’s always potential to be creative like a kid when you change a creative work through:

  • Creating it with new tools
  • Altering who performs the creative work
  • Injecting humor and a sense of experimentation

And based on the number of times I’ve watched this Blurred Lines video – to contribute to the millions of viewings in its few days of release – the be musical and creative like a kid formula is working incredibly well here with this creative work.

Enjoy the video and take a fun creative break to start or end your day . . . or even to provide a much-needed break in the midst of your very adult work world. Heck, maybe today is the day to take some crayons to a meeting and draw out some new, big possibilities! – Mike Brown

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Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact TheBrainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us atinfo@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Tear-Down-The-WallWhen it comes to social media strategy, we’ve been busy creating lots of content over the past two years since we first published a compilation of our social media strategy framework. In conjunction with a half-day workshop I’m leading today at the 14th annual Marketing World sponsored by Frost and Sullivan (#FrostMAR).

As a resource for both the workshop participants and all the Brainzooming readers, this updated social media strategy framework contains seventy-one links to both Brainzooming content and other key resources to help maximize your brand’s social networking impact, with a particular emphasis on its application to B2B brands.

If you’d like to talk more about how we can help you apply solid business strategy to your social media efforts, we’d be happy to help in applying our Brainzooming methodology to build a solid strategy and maximize the social networking impact of your investment.  – Mike Brown

OVERVIEW

STRATEGY

1. Integration

 2. ROI

3. Guidelines

SOCIAL NETWORKING

4. Listening

5. Building Relationships

6. Getting Noticed

INFRASTRUCTURE

7. Platforms

8. Time and Talent

9. Minimizing Risk

SOCIAL BUSINESS

10. Content Marketing

11. Customer Engagement

12. Innovation

B2B Social Media Case Studies

 Regulated Industries

Other Group Topics

If you enjoyed this article, subscribe to the free Brainzooming email updates.

 

If you’re struggling with determining ROI and evaluating its impacts, download “6 Social Media Metrics You Must Track” today!  This article provides a concise, strategic view of the numbers and stories that matter in shaping, implementing, and evaluating your strategy. You’ll learn lessons about when to address measurement strategy, identifying overlooked ROI opportunities, and creating a 6-metric dashboard. Download Your Free Copy of “6 Social Media Metrics You Must Track!”

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I wrote an article for an upcoming issues of The Social Media Monthly magazine about how high visibility tragedies are affecting brands’ social media strategies. While much is written about what a brand should do DURING a tragedy, The Social Media Monthly article focuses on what brands can do before the next tragedy, and includes interviews with social media luminaries Jim Joseph and Lisa Grimm.

Deepak_Chopra_TweetSocial Media Moments of Silence

One norm developing relative to tragedies and social media management for brands is the “social media moment of silence.” This phrase reflects an expectation that for certain tragedies, some or all brands are expected to curb or completely halt social media sharing out of respect for victims of tragedy.

Something I didn’t cover in the article was our exploration on what defines a tragedy warranting a social media moment of silence.

Both Jim Joseph and Lisa Grimm acknowledged there are no hard and fast rules for which tragedies necessitate a social media shutdown. Yet reviewing 2012 and 2013, the Sandy Hook shooting in Newtown, CT and the Boston Marathon bombing represented the tragedies where expectations were greatest for shutting down social media sharing for brands…and others.

5 Areas to Monitor for Social Media Moments of Silence

In the absence of fully-defined norms, here are five areas to consider before and during the next tragedy to help shape your brand’s social media sharing:

The Tragedy’s Geography – Social media moments of silence seem confined to First World tragedies, and more specifically, those taking place between Washington, DC and Boston. Much of the news media is concentrated in this corridor, and events here receive more attention than shootings, weather, explosions, and disasters elsewhere.

The Volume of Immediate News Coverage – Use CNN as your gauge for how much attention a tragedy is broadly getting. The more continuous coverage a tragedy receives, along with a high degree of immediate live coverage, raises expectations for a social media moment of silence. Greater uncertainty in determining the extent of a tragedy can also argue for keeping silent – in case the tragedy suddenly gets much worse.

The Familiarity of the Story Surrounding the Tragedy – The easier it is for the members of the general public to place themselves within the story, the more likely a moment of silence is expected. It was clearly easier for the public to see themselves with kids at a school or at a major public event in a major city than to be located in a small rural town with a major explosion.

The Types of Victims Involved in the Tragedy – The larger the number of victims, the younger the victims, and victims felled by human-on-human violence all drive higher expectations to shut up your social media voice.

The Tragedy’s Current Status – A lack of closure seems a major factor affecting how long a social media moment of silence is expected to last. The longer the period of uncertainty (whether that’s if the tragedy is over or the time to understand the reasons), the greater the likelihood the moment of silence needs to extend for a longer period of time.

What do you think about social media moments of silence?

As we said at the start, the norms aren’t all formed on how to approach a social media moment of silence. What do you think of this list? Are there other criteria you would add?

We’ll be monitoring these five criteria (and others that emerge) going forward toward solidifying stronger strategic guidelines for modifying brands’ social media behaviors during various types of tragedies. – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming email updates.

 

If you’re struggling with determining ROI and evaluating its impacts, download 6 Social Media Metrics You Must Track” today!  This article provides a concise, strategic view of the numbers and stories that matter in shaping, implementing, and evaluating your strategy. You’ll learn lessons about when to address measurement strategy, identifying overlooked ROI opportunities, and creating a 6-metric dashboard. Download Your Free Copy of “6 Social Media Metrics You Must Track!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Creative-Ideas-Diversity-TEDxWyandotteOn April 2, 2013, I had the wonderful opportunity to present for the first time at a TEDx event: TEDxWyandotte. This inaugural TEDx event took place at Kansas City Kansas Community College (KCKCC).

Creative Ideas and Diversity at TEDxWyandotte

My topic of my presentation and the video is “Diversity and Ideas in the Porous Community.”

Its focus, which is right at the heart of the Brainzooming message on creative ideas and diversity, explored the importance of creating communities open to ideas from diverse and external perspectives. In keeping with the presentation theme, I invited audience members at two different points to select the story they wanted to hear next from among three options. This approach, which I call a “live blog,” puts the audience in control of shaping the talk they most want to hear from among, in this case, nine different possible versions.

Using the TEDx constraints (limited time) and admonitions (share stories you’ve never told) created an opportunity to weave together a completely new collection of content about creative ideas and diversity, including a childhood story no one outside my immediate family had ever heard before the audience selected it.

“Diversity and Ideas in the Porous Community” Video – Mike Brown – TEDxWyandotte

I really appreciate the invitation and opportunity to participate in TEDxWyandotte from its curator Shari Wilson and Jay Matlack, Workforce Development Coordinator at KCKCC. The overall theme for TEDxWyandotte was “Core Impact,” and I’d definitely invite you to check out the work of the other presenters to see how they interpreted the theme in their own TEDx talks:

It was particularly rewarding to present at TEDxWyandotte because KCKCC feels like home in many ways. My wife led the student activities at KCKCC for ten years at the start of her career. Because of that, prior to TEDxWyandotte, I’d been on stage at KCKCC many times playing the scary monster at Halloween parties Cyndi organized for students’ kids! It also felt like home because my parents attended, marking the first time they’d visited Kansas City in many years because of illnesses my dad has since put behind him.

And when it came to telling untold stories at TEDxWyandotte, my father was more than happy to share any stories I didn’t tell with anyone who stopped by to chat before, during, and after the event. He just didn’t have to keep his stories to less than 18 minutes total! – Mike Brown

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Learn all about Mike Brown’s creative thinking and innovation presentations!

 

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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MOA-FacebookI was writing a story for The Social Media Monthly magazine recently on the Mall of America and its social media strategy. In the course of interviewing Mall of America Senior Public Relations and Social Media Manager, Bridget Jewell, she discussed how the Mall introduced each of its social media presences based on a specific opportunity or seasonal campaign. Instead of immediately hopping on every new social network right away, MOA creates a presence when there’s a clear business reason to do so.

Not surprisingly then, as Bridget reviewed the content strategies and specific content media shared by channel, each had a different purpose. While its multiple social media presences are brand consistent and integrated, the Mall of America Twitter and Facebook sites are used differently (i.e., not simply sharing the same links), and Instagram isn’t simply for sharing photos from MOA YouTube videos.

Can you answer these 5 social media strategy questions as well as Mall of America can?

Taking a cue from the smart social media strategy at MOA, here are five questions any organization should ask about its own social media content strategy:

  1. In what ways is our content well-suited to the specific social media network and our current and prospective users on each of them?
  2. How is our content across the channels integrated and collectively representative of our brand?
  3. How does our social media content vary across our different platforms?
  4. What is included in our social media content to move the audience toward progressively beneficial behaviors for our organization?
  5. What do we incorporate into our social media content that makes it worth remembering, sharing with others, and returning to in the future?

All five are very rich strategic questions. That means you need to be able to provide strategically rich answers.

Need some ideas for your social media strategy?

If you want to go to school on an organization doing it right to get a sense of how these questions should be answered, check out the varied social media presences for MOA. You’ll learn a lot – trust me. – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming email updates.

 

If you’re struggling with determining ROI and evaluating its impacts, download “6 Social Media Metrics You Must Track” today!  This article provides a concise, strategic view of the numbers and stories that matter in shaping, implementing, and evaluating your strategy. You’ll learn lessons about when to address measurement strategy, identifying overlooked ROI opportunities, and creating a 6-metric dashboard. Download Your Free Copy of “6 Social Media Metrics You Must Track!”

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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