2

Getting started can be a big hurdle. Sometimes, it’s all about simply starting anywhere you can start now.

There’s such a thing as a rhetorical statement where somebody makes a statement, and they don’t really want a smartass response from you.

If you’re sharing your incredible Spring Break resort vacation pictures on social networks, how about sharing some everyday crappy weather pix too?

60 is the new 30 because when you hit 60, you still have 35 more years to work before you’ll be able to retire.

When someone’s apparently listening to you, don’t rule out that they are thinking, “I have no idea what he/she is talking about…”

The stupidest thing said to me the past month? “You’re from Kansas City? Kansas City, Kansas or Kansas City, Oklahoma?”

I don’t know how to spell the sound a spit take makes.

No matter how hard you look, there are no self-writing magazine articles.

Just because you CAN do a video doesn’t make it um, necessary to do, if, um, you can’t do one without saying, “um” a lot.

I wonder if Bradley Pitt would have been as successful if his parents had named him “Armand”?

Little kids aren’t the only ones that love dinosaurs. Seems like some business executives do as well given the way they cling to extinct business models.

What could you do tonight to be clearer & more focused tomorrow? And by “you” I mean “I.” And by all the rest, I mean, “I have no clue.”  – Mike Brown

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative ideas! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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YouTube is ruining Super Bowl advertising!

I wrote that statement during the 2011 Super Bowl along with a few reasons why, but never turned it into a complete blog post. After taking part in Max Utsler’s sports media class at The University of Kansas last week as Max discussed his ongoing research on Super Bowl advertising and after watching this year’s Super Bowl advertising, the pieces I needed to fill out the blog post fell into place.

So let me say it again: “YouTube is ruining Super Bowl advertising.”

What do I mean by that?

As my dad, who spent nearly all his career selling television advertising at a TV station in Hays, KS, is quick to remind me, a good television advertisement has:

  • A simple, understandable message
  • Creative that supports the message
  • Repetition of the message in some manner, either within the ad or through repeated airings
  • Clear information on how to take action on the message

In the days when the only place to see a television ad was on television, advertisers strayed from this formula at their own peril. Successful television advertising routinely delivered on all four – even very memorable Super Bowl ads.

What’s Happening to Super Bowl Advertisements?

Fast forward to the dramatic changes taking place with Super Bowl advertising in the age of big dollars for TV spots and free space on YouTube and other social media channels. Here’s what’s happening:

  • Super Bowl advertisements need to be seen many times online (i.e. on YouTube) after the Super Bowl (and increasingly before) to justify the upfront investment.
  • There’s a presumption (largely true) that people will only invest time to watch Super Bowl ads online that are entertaining.
  • It’s easier to craft a potentially entertaining Super Bowl ad which minimizes the advertiser’s message in favor of heavying up on cinematic storytelling, visual engagement, emotional triggers (humor, lust, drama, etc.), and suspense.
  • The frequent result is a crop of Super Bowl advertising with only tenuous connections to simple, understandable, repeated messages and clear calls to action for Super Bowl advertisers.

Because of these dynamics, we now have a slew of poorly done “television ads” for the Super Bowl that:

As I mentioned in yesterday’s Brainzooming blog post, I received a true appreciation for these disconnects when viewing 2012 Super Bowl advertising with a group of people in a home party setting. Super Bowl advertising which depended on subtlety to carry the day didn’t. That’s why the H&M ad with David Beckham worked; it got its simple message (H&M, David Beckham, Bodywear) across clearly and multiple times in 30 seconds.

But here’s the flipside of YouTube ruining Super Bowl television ads.

The good part of these dynamics is that advertisers are now taking a sponsorship strategy to their Super Bowl investments. This sponsorship strategy link is what clicked for me in Max Utsler’s class the other day at The University of Kansas. Max discussed all the things advertisers are doing to showcase Super Bowl creative as they try to activate their “sponsorships” through multiple channels to maximize the ROI from Super Bowl advertisements.

With a sponsor’s view of the Super Bowl, smart brands are getting the full advantage from their investments. YouTube viewing is an important foundation to these increasingly integrated marketing communications and brand strategies.

As was discussed on #SocialChat last night, there are still many integration opportunities brands aren’t seizing in social media. If H&M had featured a Twitter chat with David Beckham as a follow-on to its commercial, I have a feeling my laptop computer would have been ripped from my hands by some of the women in attendance!

This represents a huge integration opportunity for Super Bowl advertisers next year to go beyond simply asking people to watch their Super Bowl ads online. – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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9

The 2012 Super Bowl advertising experience was very different for me this year. For the first time since the dawn of Twitter, I wasn’t sitting by myself, focused on the computer and television screens with little on my mind but moderating #BZBowl via social media and Super Bowl ads.

No, this year I was actually invited to a party at the home of a long-time friend and Brainzooming blog reader who was nice enough to put up with me live tweeting about Super Bowl advertising during his party. And for the 2012 Super Advertising experience, instead of #BZBowl, we participated in #SBExp with Jim Joseph, so even my moderation duties for the Super Bowl Twitter chat were dramatically lessened.

When you’re among other people talking, cheering, and moving about the room, the criteria by which you judge Super Bowl advertising change. It’s a lot less about isolated strategic and creative criteria, and much more about what gets the crowd’s attention.

Because of the change in my experience, it would be difficult to guess what I’d have chosen as the best Super Bowl advertising under my recent years’ viewing situation. Instead, I’ll offer my perspectives based on what stood out either to me or to the eight to ten people in the room. Remember too, I’d purposely seen only a few ads before the game, and have tried to stay away from other “best of 2012 Super Bowl advertising” articles before getting my thoughts down here.

The Best of the 2012 Super Bowl Advertising Experience

M&M’s Ms. Brown

This to me was the first really strong Super Bowl ad. In what were big themes during the night, it mined previous ads (the M&M’s out mingling with people looking to eat them) and used a hint of skin (or chocolate in this case) to catch attention. The M&Ms Super Bowl ad, however, was able to integrate with past creative while not being detrimentally saddled with it. The spot introduced Ms. Brown (yeah, I know, the name may have caught my attention) explaining her brown color didn’t she was naked, without a coating. The red M&M saw her from across the room though and took it as a cue to get nekkid and start the party. A product everybody knows with some sexually-oriented playfulness that was fun, not pandering, and scored some early points. Maybe GoDaddy.com should look at M&M’s agency for next year.

GE Turbines

I’ll be interested to see if this clearly business-to-business oriented spot from GE shows up on anybody’s list. Maybe it’s my business-to-business roots, but I thought GE did an effective job of making a play for itself as an innovative, important ingredient brand in a memorable way by demonstrating its industrial turbines are key components of creating Budweiser. Sure the second half of the commercial looked like Budweiser Super Bowl advertising, but it was exactly this integration with its much more prominent Super Bowl advertising customer that provided this spot’s memorability. As an example, there was another GE business-to-business oriented spot, but I have no recollection what specific category is was portraying. With GE Turbines, even some industrial skin might be able to sell hard.

H&M – David Beckham

I can’t tell whether I’m in the target market for the H&M David Beckham ad, but I’d seen a print version of the ad earlier in the afternoon in the newest edition of Men’s Health, so give them points for an integrated campaign. Of any Super Bowl ad, this spot featuring a very tattooed, only underwear wearing David Beckham, received more tweet attention than anything all night.

I initially said this ad was payback for all the GoDaddy.com female skin revealing Super Bowl commercials over the years, but having gotten through the rest of the ads in the game, this ad was the most memorable for me. Why? Go back and watch it. Within the first few seconds, it blatantly says H&M, David Beckham, and underwear (okay it says Bodywear, but it’s underwear to me). And you know what happens at the end of the ad? It blatantly says H&M, David Beckham, and underwear. There’s a winning formula there (beyond simply that “skin sells”) that advertisers and agencies have forgotten for Super Bowl ads, but more about that tomorrow.

NFL Timeline

It’s the NFL’s show, so why shouldn’t they do a great Super Bowl ad. Not sure that the NFL has to sell much, especially since they came out of what could have been a crippling labor situation completely unblemished this year, but the combo of history, familiar images, and iconic music worked well, as usual, for the NFL.

Hyundai – Get Your Pulse Going

The Hyundai “Think Fast” spot worked for me amid the variety of auto-related Super Bowl ads (although the Fiat Super Bowl ad got laughs and interest from all the men in the audience). The message of get your pulse going tied in an inventive way to the advertisement’s storyline and an underlying message about the car and the Hyundai brand.

2012 Super Bowl Advertising that Didn’t Work for Me

Pepsi with Elton John, Flavor Flav, and a “Who and the hell was that singing?” Sandwich

Making a movie is obviously a popular approach for Super Bowl ads. When you make a movie that reinforces the brand and message (last year’s Chrysler 300 “Imported from Detroit” Super Bowl ad, but not so much this year’s Chrysler ad) ,  it’s very effective. When you’re Pepsi and you make a movie with Elton John, Flavor Flav, and a singer in between who very few people seemed to recognize in a medieval castle setting, maybe a movie wasn’t your best strategic choice. Pepsi did do something right though, because I knew from early on it was a Pepsi commercial even though I don’t remember what the cue was that signaled it was a Pepsi commercial.

Chrysler – It’s Second Half in America

This one was getting a lot of raves on Twitter last night, but it didn’t work for me. The reason it didn’t work, however, may have been largely because of my viewing environment. Left to mainly go by visual cues, I recognized the visuals early in the spot as Chrysler and Detroit, which put me in the mind of last year’s incredible Eminem Chrysler300 video (my personal favorite). I immediately started to try and listen for the voice, and see where this spot was heading. But by the time it was visually clear Clint Eastwood was the voice, I immediately went to, “What does Client Eastwood have to do with Detroit?” From what I could see and hear, it wasn’t clear as an “America” ad. Going back to watch it again this morning, it’s clear that it starts with America, but that start was completely lost from my viewing vantage. Big lesson here that came up on some other Super Bowl ads: consider the worst possible conditions your audience might experience your creative. Another lesson: after a big win, consider moving on to a completely new game than going back to defend a slightly off version of how you won before.

 

Me, Just Being Snarky about 2012 Super Bowl Advertising

Coca-Cola Polar Bears

Okay, it was cute to see the Coca-Cola Polar Bears, and I guess there was one spot that was picked based on what was happening in the game. I’d be hard pressed to tell you which Coca-Cola Super Bowl ad it was, although I suspect it was the one where the Polar Bears clearly had more than 12 bears on the field, since that seemed to be a favorite miscue in the game along with illegal grounding from the end zone and an illegal huddle (watch yourselves in there guys). Anyway, if you were a Coca-Cola brand manager, how could you resist throwing at least ONE white labeled, save the polar bears Coca-Cola bottle into those Super Bowl ads?

 

Chevy Trucks

In this Armageddon scenario, Chevy Trucks offered up Barry F’n Manilow, mentioned Ford more than its own brand, and so prominently featured Twinkies that I thought it was a Hostess ad until the end. Huh?

Battleship

The Battleship ad looked like the revenge of the IBM Selectrics. #YoungPeopleAskYourParents

 

Teleflora – Valentine’s Day

I was watching with a largely male crowd, and let me tell you, there was SILENCE during this ad, just as during the David Beckham ad. Clearly, it was that whole skin selling hard thing again, because at the climax of this Teleflora Valentine’s Day Super Bowl ad, all the guys were ready to order flowers and wait for the paybacks. Talk about ROI from advertising.

 

What Did You Think?

This post is a work in process, as I’m both writing it and publishing updates as I go (the reason why I don’t usually write newsy articles here – I don’t like working to tight deadlines). As a result, check back for more updates during the day. But in the meantime, what did you think about the 2012 Super Bowl advertising? What worked, didn’t work, or just made you get all snarky during the marketing event of the year? – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

 

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Today’s Brainzooming article comes from San Diego where I’m speaking to the Virtual Edge Summit (#VES12) this afternoon on using “Social Media Strategy to Drive Virtual Events.” This presentation combines two of my favorite strategy topics – events and social media strategy – with content covering how creating a meaningful social media strategy for an event starts when designing the entire event experience – whether virtual or face-to-face.

Since we have a lot to cover in the one-hour presentation at the Virtual Edge Summit, the links below which follow the presentation structure provide additional support information – whether from the Brainzooming website or other reference pieces.

While created for #VES12 attendees, the list is beneficial for anyone who is trying to get the benefits of incorporating social media as a part of an event strategy – whether that’s for a large organization, a small business, nonprofits, or even for your local church, school, or professional group.

Social Media Strategy Basics

Creating Fantastic Content Before, During, and After Your Event

Getting Your Event and Content Noticed

Social Media ROI

Other Resources

– Mike Brown

 

If you’re struggling with determining ROI and evaluating its impacts, download 6 Social Media Metrics You Must Track” today!  This article provides a concise, strategic view of the numbers and stories that matter in shaping, implementing, and evaluating your strategy. You’ll learn lessons about when to address measurement strategy, identifying overlooked ROI opportunities, and creating a 6-metric dashboard. Download Your Free Copy of “6 Social Media Metrics You Must Track!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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It is beneficial to save ideas you brainstormed but did not use since they may work for someone else or at a later time for you. Today’s post is a great example of this principle where you can save ideas to offer them to someone else later.

I chaired a global market research virtual event for the American Marketing Association in 2010. As part of our virtual event planning, we did a Brainzooming creativity session and brainstormed ideas to take best advantage of our virtual event opportunity. We brainstormed several hundred ideas, many of which were specific social media ideas for how to drive virtual event success.

Flash forward two years, and I will be speaking Monday afternoon at the Virtual Edge Institute 2012 conference on using social media ideas to drive virtual events by growing attendance and creating greater engagement.

Recently, I went back through our final Brainzooming report document from the 2010 American Marketing Association virtual event and identified out this list of 51 social media ideas to drive virtual events.

Many of the social media ideas could apply to any type of event or even other marketing programs. But since it does not make much sense to go through a list of 51 ideas during a presentation, the list is shared for you and all the attendees at the Monday Virtual Edge Institute session (4 pm PDT on Monday, January 9). Please feel free to borrow any of these ideas and adapt them to suit your organization’s purposes. And if you would like to follow along during Monday’s session, be sure to track the Twitter hashtag #VES12!

Attendance Building

1. Create a micro-site for the conference – drive members there via email campaigns

2. Create themed web badges for speakers/sponsors/exhibitors to put on their sites

3. Crowd source a “10 Ways to Sell Your Attendance to Your Boss” list

4. Offer a free association membership for life as a contest give-away

5. Do a weekly give away on social media channels leading up to the conference

6. Extend offers at special times of the day

7. Extend offers for the event on Facebook, Twitter, LinkedIn, etc.

8. Offer a dramatic prize for the 500th registrant for the digital event

9. Sponsor a scholarship program for out of work attendees to participate

10. Provide an offer to digital event attendees to attend future in-person events at a reduced rate

11. Give previous attendees a discount for referrals, plus free attendance for the person who gets the most referrals over some target number

Interactivity

12. Actively build the Twitter following for the event’s Twitter account well in advance of the event

13. Develop a conference / event app

14. Host a monthly, industry-oriented Twitter chat leading up to or kicking off with the digital event

15. Create an event word cloud that evolves over the day

16. Crowd source a “What the future of the industry looks like” video or article

17. Crowd source nominations for annual awards via social networks

18. Crowd source the theme for the next digital event

19. Conduct a pre-event session on how to get more out of the conference through social media

20. Hold a webinar for attendees before the conference on maximizing the value of the digital event experience

21. Have a live viewing session for the digital event in high-density membership areas

22. Have an online interaction area for attendees and speakers

23. Invite industry professionals to share content for the event community website

24. Monitor the event Twitter feed and introduce people to each other

25. Produce the social media content at the event with a team approach

26. Offer an incentive for attendees to blog or live tweet about the conference

27. Provide exclusive digital interactions with speakers at the event

Networking

28. Allow attendees to post resumes and job opportunities in the virtual event

29. Create a buddy / mentoring system for senior and junior people in the industry to reach out to each other, network, and schedule time together at the event

30. Do a virtual speed-networking event

31. Pair people up with similar interests at the conference through a community matching approach

32. Provide different avatar backgrounds for attendees to indicate their interest areas, experience, event objectives, etc.

33. Provide a means to network and pre-schedule meetings with suppliers or clients through a social media platform

Presentations / Content

34. Best rated / most popular breakout sessions (as identified through social media channels) are repeated in a general session

35. Crowd source a final recap presentation by soliciting ideas throughout the meeting via Twitter and other social networks

36. Crowd source session ideas from among social networks

37. Crowd source virtual event word of the day ideas from attendees

38. Host a global panel with Skype/video participation from all over the world

39. Do a session based on crowd sourcing a list of industry predictions that did/didn’t come true

40. Have attendees submit their own 1-2 minute videos that are compiled and shown

41. Have featured presenters doing a running commentary on social networks throughout the event

42. Host a virtual unconference – select a topic during the day of the digital event and discuss it live on Twitter or in an online chat room

43. Let attendees submit “new” content before the conference and the top 3 people get to present for 20 minutes

44. Create an online group to submit conference ideas

45. Post short teaser videos from presenters covering their topics

46. Solicit questions for presenters via social media

47. Win a video camera for the best ideas on how you will use it to create content for the event

Trade Show / Exhibitors

48. Allow exhibitors to put videos of best practices on a conference community site

49. Provide a coaching session for exhibitors on interactive and social media elements of the conference to maximize their business building experience

50. Solicit and provide e-opinions on suppliers

51. Video 2-minute pitches / interviews with exhibitors on the cool things they are doing. Show videos around presentations at general session & prompt attendees to visit the exhibitors

And what other social media ideas do you have?

What other social media ideas would you add to the list to driver virtual events? Please share them in the comments! If you’re at the Virtual Edge Institute (#VES12) in San Diego next week, please stop by and attend my Monday afternoon session!  – Mike Brown

 

If you’re struggling with determining ROI and evaluating its impacts, download 6 Social Media Metrics You Must Track” today!  This article provides a concise, strategic view of the numbers and stories that matter in shaping, implementing, and evaluating your strategy. You’ll learn lessons about when to address measurement strategy, identifying overlooked ROI opportunities, and creating a 6-metric dashboard. Download Your Free Copy of “6 Social Media Metrics You Must Track!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We recently reviewed a client’s employee-created videos. The videos were destined for social media distribution via YouTube and other sites. There were some very effective employee videos in the mix where associates delivered personal accounts of their interests related to the client’s products. The successful employee videos were genuine and unscripted, and while the client’s product was clearly a part of each video, the product was way in the background.

Challenges with Employee-Created Videos

Beyond the relatively small number of effective employee videos, the majority were poorly executed. Why were these other employee videos off the mark? In nearly every case, it was because what was portrayed as an employee-generated, personal video veered off into trying to be a commercial (with extensive product references and information) or worse, a character-oriented video (with the self-identified employee taking on the role of a character in a fictional setting).

As we pointed out to our client, it’s bad form to foster social media audience confusion by making them think they’ll be watching personal video accounts from employees when the videos are no such thing. What makes it even worse, however, is commercial and character videos prompt higher viewer expectations for better production and talent standards than our client’s employee videos delivered. As a result, the videos not only seemed disingenuous, they also emphasized production shortfalls (bad lighting, uneven sound, etc.) even more than if they solely focused on an employee telling a personal story in a simple fashion.

An Employee-Created Video that Works

Contrast our client’s situation with this video from the Kansas City Missouri Public Library shared on Facebook earlier this week. It’s produced by Jason Harper, who handles social media for the library. Rather than screaming, “Employee video,” this character-oriented video unfolds with subtle humor, scripting and costumes true to its Hemingway theme, and just enough production value to effectively convey its ultimate message: there’s an easy-to-use app that allows you to extend the period for books patrons have checked out from the Kansas City Missouri Public Library.

Jason is never identified as an employee because his employment status has no bearing on the video. As a result, an insignificant point of information doesn’t serve to confuse a cleverly-conceived and produced character video.

Because this video is true to viewer expectations of a character-oriented video’s intent, tone, production value, and talent level, we think it it really works! We should all be using employee-created videos as effectively as this one! And if you are using employee-created videos effectively, care to share the links in the comments section? – Mike Brown


How can ultra high-speed internet speeds drive innovation? “Building the Gigabit City: Brainzooming a Google Fiber Roadmap,” a free 120-page report, shares 60 business opportunities for driving innovation and hundreds of ideas for education, healthcare, jobs, community activities, and more.  Download this exclusive Google Fiber report sponsored by Social Media Club of Kansas City and The Brainzooming Group addressing how ultra high-speed internet can spur economic development, growth, and improved lifestyles globally. 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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At last week’s “Creating Fantastic Blog Content” presentation and webinar, we discussed events as treasure troves of content creation. While I offered this comment as a “headline” during the presentations, we did not cover much about what specific content creation opportunities exist for event organizers.

To answer questions about what all these content creation opportunities might be at events, here is a starting list of twenty-five you can consider as possibilities when planning and conducting (or even attending) your next event, conference, or gathering:

  • Assemble live tweets into presentation recaps.
  • Create a Slideshare presentation filled with photos of great slides from conference presentations.
  • Video attendees at the event talking about why they decided to attend the conference.
  • Video attendees on what they are learning and the value they are getting from the conference.
  • Video attendees about why people not at the conference should attend next year.
  • Get all kinds of digital photos – presenters, content, party pics, etc.
  • Video exhibitors on what their companies can do for attendees.
  • Get presenters to share additional details, insights, or thoughts about their presentations.
  • Video two presenters talking with or interviewing one another.
  • Write articles from the content that you have captured on video.
  • Create lists of the best tweets from the event.
  • Invite attendees to write blog posts or share other content they have created.
  • Grab images from videos you have shot.
  • Turn photos and video snippets into a closing video for the event.
  • Have attendees answer polling questions and report the results.
  • Turn audio from video interviews into podcasts.
  • Create a presentation highlights Slideshare with three high impact slides from each presentation.
  • Have a question per day that you video attendees answering.
  • Recruit a social media team to generate content from more perspectives within the event.
  • Ask open-ended questions on the pre- and post-conference surveys about the issues, opportunities, and learning needs attendees see. Turn the results into articles.
  • Ask attendees what questions were not answered and answer these in future blog posts.
  • Invite presenters to submit blog posts or articles for the conference website.
  • Solicit attendees for guest blog posts they prepare after the conference and give a prize to everyone who creates content.
  • Organize small group dinners with industry leaders and video compelling conversation snippets at these gatherings.
  • Video industry experts and luminaries doing brief invitations (and by “invitations,” I mean “commercials”) suggesting your audience sign up for your blog emails and feeds.

Here is one additional suggestion about all this content you create at your event: Do not make the mistake of running all of it during or immediately after the event. Space the conference content out, perhaps over even several months.

While it is tempting to upload 50 pictures to a Facebook album because it is easy to do all at once, distribute the content over time so you do not inundate your audience. There is the added benefit of filling out your editorial calendar with less time-sensitive content. When you are under the gun to publish on a regular editorial calendar, being able to pull out a video or blog post from your event last quarter can be a huge relief!  – Mike Brown

 

If you’re struggling with determining ROI and evaluating its impacts, download “6 Social Media Metrics You Must Track” today!  This article provides a concise, strategic view of the numbers and stories that matter in shaping, implementing, and evaluating your strategy. You’ll learn lessons about when to address measurement strategy, identifying overlooked ROI opportunities, and creating a 6-metric dashboard. Download Your Free Copy of “6 Social Media Metrics You Must Track!”

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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