1

If you’re having trouble seeing the video of the world’s largest Van Gogh sunflowers, click here to go directly to YouTube for it. On the way back from the wedding in Goodland, KS I wrote about last week, we drove by this roadside attraction that is a poster child for extreme creativity – one of the world’s largest Van Gogh sunflower paintings. Western Kansas seem to be a bastion of larger-than-life roadside attractions, although we’ve never stopped to see the world’s largest squirrel in Oakley, KS!

Enjoy the video and this western Kansas extreme creativity, along with the background information on a plaque at the world’s largest Van Gogh painting! - Mike Brown

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Download the free ebook, “Taking the NO Out of InNOvation” for help on how to be more creative! For an organizational boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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6

One of my guilty TV pleasures is watching celebrity entertainment news shows. You know the genre; it includes Entertainment Tonight, The Insider, and TMZ. Nothing to be proud of relative to TV watching, but they are a very efficient way to feed what remains of my once fervent interest in all things pop culture.

While watching The Insider late one night, it struck me how masterfully the celebrity entertainment news shows exploit a relatively small amount of real pop culture content. Through a variety of storytelling and content curation techniques, they stretch and morph the content they compile to fill 30 minutes of air time on a daily basis.

Hmmm. What content creation activities might you be involved in where there’s an expectation of daily content where stretching out the content you have would be beneficial? Blogging and managing a social media content effort, perhaps?

5 Strategies from Celebrity Entertainment News Shows

Here are five ways to translate strategies TV celebrity entertainment news shows use to make social media activities more entertaining and manageable:

1. Shoot and run lots of video interviews

Video interviews with employees and customers can be easy ways to add new voices and increase audience time spent on your site. If you’re at an event, use it as an opportunity to video multiple short interviews. You can also video quick reactions to other stories you’re covering.

2. Repackage previous material

When it makes sense with your editorial calendar, repackage previously published material in new combinations. You can feature it again for new audience members and as a refresher for regular readers who haven’t seen it in a while.

3. Tease stories before they run

No need to make the daily blog post a surprise. Let the audience know in advance what’s coming up in future posts by sharing a snippet of content, getting anticipation and discussion started in advance. Another variation on the tease is to announce one topic, then start with a completely different one first.

4. Space stories over multiple days

Take a story, tease it one day, and then serialize the post over multiple days. Each daily post does not have to be unique – you can re-run a snippet of what you published previously to re-set the background for the piece.

5. Take the discussion to Facebook and Twitter

Repackage blog content in platform-appropriate ways for sharing in other social media channels, making content work harder for you. You can do this in reverse also, using status updates and comments created elsewhere and curating them to use in a blog.

What Ideas Do You Have?

Will you admit to watching Entertainment Tonight, TMZ, The Insider and other shows in this genre? If you do, what other ideas do you have for how their strategies can help your social media effort? - Mike Brown

 

If you’re struggling with understanding social media-related ROI and evaluating its impacts, you’ll benefit from downloading “6 Social Media Metrics You Must Track.” The article provides a concise, strategic view of the numbers and stories that matter in shaping, implementing, and evaluating your strategy. You’ll learn about the best time to address measurement strategy, a checklist to identify overlooked ROI opportunities, and using measures linked to 3 stages of social networking activity to create a 6-metric dashboard.  If you’re getting tough questions about social media ROI, download “6 Social Media Metrics You Must Track” today!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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5

This video on the creative thinking-based strategy TESCO employed to penetrate the South Korean grocery market was shared on Google+ recently by James Fraser. With TESCO using an alternative name, Homeplus, it was able to become the number two player in the South Korean grocery market even though it suffered a deficit in the number of retail locations.

If you jump to framing the business objective as “we have to get more stores,” the answer is easy, self-evident, and all too routine: build or acquire more stores.

Instead, the grocery chain remained focused on the real business objective (grow sales) and based on consumer insights (South Koreans are incredibly busy and the in-store grocery experience is a nightmare), Homeplus used (or approximated the results of) creative thinking exercises to look at the opportunity in reverse: take the in store buying experience to where shoppers already are with a virtual subway store!

Homeplus created the virtual subway store with displays identical to those in actual stores, QR codes for online ordering by phone, and home delivery. Putting the virtual stores where potential grocery shoppers already are in subways increases personal productivity and maximizes their free time. The virtual store campaign led to online sales gains highlighted in the video.

All this success by sticking to the fundamental business objective, but re-framing the business issue in a very different way.

That’s creative thinking for business success at its best! - Mike Brown

Download the free ebook, “Taking the NO Out of InNOvation” for help on how to be more creative! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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10

It’s always helpful when someone calls you on a good intention to make sure you actually follow through on it. When I spoke last month to the Transportation Marketing & Sales Association on social media strategy, the format allowed the audience to select from among 12 topics in the social media framework to customize the presentation to the social media strategy issues most relevant for them. To provide additional background on the social media strategic topics we didn’t talk about, I promised to create a compilation of links that formed the backbone of the presentation’s content. The full compilation has been on my to-do list ever since, and a very kind email from one of the TMSA attendees late last week prompted me to get it done!

My rationalization for the delay? The list now includes several posts written in the last two weeks (after the TMSA conference), including the post on who should create content that’s generated so many rich comments here and nearly 6,000 page views in its first week on the Social Media Today blog as well.

OVERVIEW

STRATEGY

1. Integration

 2. ROI

3. Guidelines

SOCIAL NETWORKING

4. Listening

5. Building Relationships

6. Getting Noticed

INFRASTRUCTURE

7. Platforms

8. Time and Talent

9. Minimizing Risk

SOCIAL BUSINESS

10. Content Marketing

11. Customer Engagement

12. Innovation

 

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call 816-509-5320 to learn how we’ve developed  integrated social media strategy for other brands and can do the same for yours.


Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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4

Bob Thacker, Chief Cubist at Cubit Consulting, closed out the Business Marketing Association conference with a presentation on “Unleash Your Creativity.” Thacker’s creativity comments were a fitting and fun (and by fun, I mean both “strategic” and “enjoyable”) close for the BMA Unleash conference. Here are three themes on creative possibilities I took away to apply to my own creative pursuits:

Challenges Unleash Creative Possibilities

For those who expect perfect conditions to be in place to trigger creativity, history is full of contra-examples where hard times have sent people looking for creative escape and hope:

  • Half of the world’s population died from the plague in the 15th century, yet it also yielded incredible thinkers and artists in the Renaissance.
  • Shakespeare’s artistry emerged from a religious bloodbath in England during the 16th century.
  • The economic failure of The Great Depression was the genesis for many prominent brands which shaped business and culture.

Creative Impact: Don’t look for smooth conditions as a prerequisite for creativity; look for sandpaper to rough things up.

Push for Big Creative Possibilities

As much as anything, Bob Thacker’s presentation was a greatest hits of creative projects he’s spearheaded while in senior marketing roles at Target and OfficeMax, including:

Creative Impact: These are all really smart strategic and creative efforts. How to be comparably successful strategically and creatively? Reading between the lines, asking questions such as, “What is this like?”, “What could this be like?”, and “How can we make this more extreme?” provide an underpinning to all of these Thacker-led efforts.

Creative Thackerisms You Can Use

Bob Thacker’s presentation included a variety of creative witticisms:

  • “If you don’t have a big budget, you have to have big ideas.”
  • “Serendipity can be a strategy, if your antennae are up.”
  • “Look before you leap, but then leap!”
  • “‘It can’t be done really means, ‘It hasn’t been done YET.’”
  • “Creativity is a group practice. Ideas need to be generated in a playful, fear-free environment.”
  • “Why just run a commercial when you can own the whole show?”
  • “Don’t make ads; make news!”
  • “If you can find a holiday tradition to create, do it.”

Creative Impact: A vital part of any creative team is having the instigator and cheerleader for others to fully exploit their creativity. The key creative action can be green lighting those on the team who have the most creative ideas.

Wrap-Up

Hope this provides some sense of the creative possibilities shared during Bob Thacker’s presentation. He packed so many ideas into the hour, providing a real creative treat to those BMA attendees sticking around for such a strong conference finish.

Want one last Thackerism to consider every time you start contemplating a marketing effort?

“If you’re going to crash the party (via your marketing) you’d better bring a bottle of wine (a tremendously rich audience experience).”

Mike Brown

To unleash your own extreme creative possibilities, download the free ebook, “Taking the NO Out of InNOvation” to ignite your creative perspective! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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3

Following-up Friday’s post on Seth Godin and his presentation at the BMA Unleash conference, this video was from the close of his lunch presentation. Michael Krauss of Market Strategy Group asked Seth Godin what the attendees should discuss over lunch. His response was to share our unreasonable fears with those at our table. The question led to a variety of comments, including several mentions of roller coasters among my lunch companions.

My answers were going to conferences and networking events such as BMA and driving across really big bridges.

After saying my unreasonable fears, it maybe did become a little easier to network. I haven’t had the opportunity yet to drive across a big bridge.

What about you? What are your unreasonable fears? Mike Brown

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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0

We’ve talked about guerrilla marketing before on the Brainzooming blog. One reason? We use a strategic thinking exercise in strategy sessions to quickly expand an organization’s understanding of the hundreds of marketing assets available to communicate its strategic messages to important audiences.

It was definitely a surprise to see guerrilla marketing talked about in a recent episode of Parks and Recreation. I’d never seen the show until very recently, but now I’m completely hooked on it. And I’m not hooked on it because they talked about guerrilla marketing . . . because the treatment of it in the Parks and Recreation is really about how NOT to do it!

Enjoy the video (and the whole episode is hilarious as well) anyway, and if you want to get real understanding on guerrilla marketing, check out these links:

- Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to see how we can help you devise a successful innovation strategy for your organization.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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