The Brainzooming Group joined with the Social Media Club of Kansas City in summer 2011 to plan Building the Gigabit City. The initial Building the Gigabit City effort was a large-scale brainstorming session to imagine what Kansas City could be like with ultra-high-speed Internet courtesy of the introduction of Google Fiber on both the Kansas and Missouri sides of the state line.

The initial Google Fiber brainstorming session continues to lead to a variety of other outputs, including the free 120-page “Building the Gigabit City” report recapping the concepts and ideas generated at the session. The session also produced a recap video with a variety of brainstorming session participants sharing their hopes for a new Kansas City.

What’s Next? The Gigabit City Summit: A Global Dialog on Smart and Connected Cities

Most recently The Brainzooming Group has partnered with Curiolab and Sandel & Associates to create and produce the Gigabit City Summit, A Global Dialog on Smart and Connected Cities. This series of global discussions held through Cisco Telepresence, is allowing experts worldwide to meet, share their expertise, and convey best practices from the implementation of next-generation city efforts. Participants throughout the Gigabit City Summit sessions will include:

  • City leaders at the forefront of next-generation communities
  • Industry and community experts who manage smart/intelligent community initiatives
  • Vertical experts in industries highly subject to disruption by a faster, more seamless Internet, including media, healthcare, education, government, entrepreneurship, and venture capital

We held the first Gigabit City Summit session on June 27 to set the stage for the entire series of events. Presenters included Mayor Joe Reardon from Kansas City, KS (Wyandotte County), Mayor Sly James of Kansas City, MO, and author Tim Campbell who provided an overview from his book Beyond Smart Cities – How Cities Network, Learn and Innovate (affiliate link). You can listen to the entire inaugural Gigabit City Summit session online to get a sense of the topics we’ll be covering monthly.



Participate in the Gigabit City Summit

As a Brainzooming reader, I want to personally invite you to listen and participate live via WebEx, courtesy of the Smart + Connected Communities Institute, to the next session on Leadership, Organization and Community Challenges. The session will take place live on Wednesday, July 25th, 7:00-9:00 am CDT and will be available for replay afterward.

The second Gigabit City Summit will features representatives from innovation hubs around the world, including Amsterdam, Barcelona, Hyderabad, Singapore and Toronto. In addition the co-chairs of the Mayors’ Bistate Innovations Team, Mike Burke and Ray Daniels, along with David Warm, Executive Director of Kansas City’s regional planning organization will talk about preparation for the arrival of Google Fiber, which is scheduled to make a major announcement about the Kansas City Google Fiber product launch on July 26th.

Sponsor the Gigabit City Summit

Beyond listening to the sessions, there are sponsorship opportunities for organizations who would like to engage in these global, next-generation cities conversations.

Gigabit City Summit sponsors can take advantage of exclusive networking, content marketing, and thought leadership opportunities, in addition to a variety of other sponsorship assets. The sponsorship document below highlights the Gigabit City Summit and the related sponsorship opportunities for the series of events.

Contact me at info@brainzooming.com  if you’d like to discuss how your organization can become directly involved as a Gigabit City Summit sponsor.


Let’s keep the conversation going! – Mike Brown


If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

How can ultra high-speed internet speeds drive innovation? “Building the Gigabit City: Brainzooming a Google Fiber Roadmap,” a free 120-page report, shares 60 business opportunities for driving innovation and hundreds of ideas for education, healthcare, jobs, community activities, and more.  Download this exclusive Google Fiber report sponsored by Social Media Club of Kansas City and The Brainzooming Group addressing how ultra high-speed internet can spur economic development, growth, and improved lifestyles globally. 


      (Affiliate link)

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading


There was an American Restoration marathon on the History Channel recently, so I bought in for multiple hours of the Pawn Stars spin-off. American Restoration features Las Vegas’ Rick Dale and the crew at his business, Rick’s Restorationsn. They specialize in restoring classic objects that time has not treated very well, turning them into show pieces by hammering out dents, repainting, and tracking down all the missing parts and pieces that used to be there.

Photo by: ohNe22 | Source: Photocase.com

When you think about it, the restoration strategy principles on the American Restoration television show (affiliate link) are similar to what we face in business when a product, program, or process that was once shiny and new isn’t anymore, but it’s too valuable, for whatever reason, to eliminate. These types of business restoration situations aren’t pure turnarounds since you can’t apply the same type of scorched earth strategy a turnaround often requires.

Working from that rationale, here are five product, program, or process business restoration strategy principles to implement:

1. Understand expectations for authenticity and the restoration’s ultimate vision.

Before launching into a restoration, Rick Dale asks a customer about the ultimate vision for what the restoration looks like. There’s a different restoration strategy if they want it like brand new versus improving it but leaving the look and feel of an object that’s clearly been used. With a business restoration strategy, you similarly need to understand customer and management expectations upfront. Are you going for a complete refurbishment to take it back to day one, or are you trying to refresh and make it more valuable, even if it only suggests what it used to be?

2. Document where you are starting from so you have a reference point.

On American Restoration, they take multiple photos of an item coming into Rick’s Restorations before the restorers start working. These photos provide an important reference point for how the item looked originally, the placement and nature of specific features, and a measure to benchmark results. When beginning a business restoration, documenting your starting point (through various means) plays a similar role as a comparison point throughout the restoration and to measure your progress.

3. Be willing to do short term harm in the interests of a stronger end result.

When restoring a valuable item that is damaged, the experts on American Restoration may take steps which seem extreme, i.e. using a pickle bath of acid to loosen rust. This potentially harmful move, however, is necessary to remove the negative effects and potentially ongoing damage being done to the item. Taking on a business restoration, you will have to come to grips with the possibility of destroying particular elements of the current product, program, or process to revive performance. Rigorous analysis, an innovative perspective, tough decision making, and rapid implementation make up one formula for the “acid” needed to start a business restoration.

4. Be willing to completely redo something to make it seem more like the original.

Someone brought a really old baseball arcade game in horrible shape into Rick’s Restorations. The images on the game’s backdrop – which depicted the upper decks of a baseball stadium filled with fans – were barely visible. Rather than trying to rehabilitate the old backdrop to maintain authenticity, Rick Dale and his crew created a new backdrop. This freed them to use the old backdrop as a model to paint a new one that looked exactly like the original when it was new. The same principle can apply in business restorations: ditching an old component process or system can lead to a better result, even if it isn’t completely authentic.

5. Infuse the final restoration with emotion.

Rick Dale adds a special flair unveiling the shop’s work to customers. At a minimum, restored items are usually draped or behind some type of moveable surface to create a synchronized reveal. After restoring a toy wagon, they wrapped it as the original Christmas present it was originally. While there may be natural emotional components to the projects on American Restoration, these examples are good reminders to incorporate the right emotional experience when you’re ready to reveal the results of your business restoration effort.

What works for you?

What are your go-to strategies when you have a business restoration project ahead of you? At The Brainzooming Group, we help direct a lot of business restoration efforts for clients, so if you’d like to learn more about specific steps we find valuable, let’s talk!

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading


This is the final installment of creative ideas from the June 2012 issue of Fast Company featuring its list of The 100 Most Creative People in Business 2012. These final thirty-six creative storytelling and creative process tips, as with the other from earlier ones, were all inspired by individual profiles on on the Fast Company 100 Most Creative People in Business list.

I hope this slightly different take on The Most Creative People in Business list profiles has been helpful now and in the future. For me personally, I pulled away perhaps five big idea possibilities for The Brainzooming Group. They tied specifically to business development and user experience ideas. Quite frankly, I’d hoped for a more, but the shortfall may be because of the abbreviated nature of the profiles Fast Company features on each person listed.

Now that our coverage on the creative people list wraps with these thirty-six creative storytelling and creative process tips, I guess it’s up to all of us now to get on with our creative work to try and make the list in 2013!

Creative Storytelling

What’s your story? Write your story. Then share it. Over and over.  - Bradford Shellhammer – Cofounder, Chief Creative Officer, Fab.com (#50)

Make stories. Tie together important touch points and create stories from them.  – Steve Porter – Viral Video Producer (#60)

When you develop your own material you can create it in the way you want, with the people you admire, and end up with creative output that works for you.  - Aziz Ansari – Comedian, Actor, “Parks and Rec” (#87)

Curation isn’t exclusively selection. It’s about playing out a perspective that connects to the audience.  - Maria Popova – Editor, Brainpickings.org (#51)

In conveying information (whether infographics or not), start with analysis, followed by determining the size and breadth of the insights, and finish with making it accessible.  - Eddie Opara – Partner, Pentagram (#52)

Introduce new content to your audience every day wrapped in great creative storytelling with strong characters, plot twists, surprising resolutions and a hint at what happens next.  - Andrew Wilson – Executive Vice President, EA Sports (#40)

In what ways does every piece of new content you create build on your amazing story?  – Jeremy Heimans – Founder, Purpose (#11)

Dress the creative part. It’s your obligation to wear jeans if it allows others to see you in the proper light.  - Cyrus Massoumi – Cofounder, ZocDoc (#57)

Creative Process Tips

It’s harder to sustain your creativity than it is to work to get your creative break. Focus on only doing what counts to make or keep your creative break. Don’t let yourself become distracted.  - Ceelo Green – Entertainer (#5)

You can’t sit still and expect ideas will just pop out of your head. Go do something!  - Elvis Chau – Executive Creative Director, JWT Shanghai (#84)

How much nonsense stuff are you doing? Is it good nonsense (that spurs creativity) or bad nonsense (it saps creativity)?  - Andrew Yang – Founder, Venture for America (#27)

If you’re the creative force in your organization can you afford to personally “touch” everything your organization produces? Can you afford not to?  - Pamela Love – Founder, Pamela Lover N.Y.C. (#93)

Make every square inch of your work space creative and fill it with people who have both the creative and technical talents to create through your entire process.  - Tony Haile – CEO, Chartbeat (#64)

Hold a weekly “Inspiration Friday,” event to share anything that’s been a creative inspiration in the past 7 days.  - Neil Blumenthal – Confounder, Warby Parker (#92)

Try a “walking meeting” to talk and walk and solve.  - Andrew Hsu – Founder, Airy Labs (#68)

Spit out as many ideas as fast as you can to get them out and captured. Then think about the connections and context among them.  - Greg Gunn – Entrepreneur in Residence, City Light Central (#85)

Take an experimental view and put together unconnected things to find the strategic connections- Masashi Kawamura – Cofounder, Creative Director, Party (#47)

When you’re in a partnership, one person’s passion for an idea or approach trumps the other’s reticence.  - Anand Rajaraman & Venky Harinarayan – Coheads, Walmart Labs (#53)

When you’re creating a fantasy world, there still should be a solid internal logic to it.  – Thomas Tull – Founder, Chairman, CEO, Legendary Entertainment (#55)

Share a starting idea or piece of creative work with the crowd, and let the crowd edit, change, or rank it to create the final version.  - Roy Price – Director, Amazon Studios (#15)

Invest more time in the visualization of whatever you do or create.  – Miriah Meyer- Computer Scientist, University of Utah (#24)

Every creative effort has to incorporate time to consider its aesthetics.  - Janet Iwasa – Molecular Animator, Harvard University (#25)

If you have different strategic efforts focused on the same creative goal that are difficult to compare, come up with a new success metric that works for both.  - Stefan Olander – VP, Digital Sport, Nike (#7)

If you’re addressing multiple audiences and can’t play creative favorites among them, create a prototypical audience member who is both everyone and no one at the same time.  - Kibwe Tavares – Cofounder, Factor Fifteen (#91)

Turn teaching into an experience of a class creating something together.  - Michael Karnjanaprakorn – Founder, Skillshare (#18)

When education is the goal, contact and interaction is a fundamental aspect of the process.  – Anka Mulder – President, OpenCourseWare Consortium (#19)

If you don’t want to seem abrupt to your audience, signal what you’re planning to do before you do it.  - Leila Takayama – Research Scientist, Willow Garage (#30)

When signaling change, physically destroy a representation of the attitudes that are getting in the way (i.e., put negative culture characteristics on beer bottles and smash them).  – Jeff Charney – CMO, Progressive Insurance (#35)

Audiences are more accepting of new content being delivered without as much polish, allowing you more room for trial, error, and learning.  - T.J. Miller – Actor, Comedian (#58)

Personal relevancy and engagement drive not only why people open things online, but also why people want to interact with anything.  - Ron J. Williams – CEO, Cofounder, Knodes (#62)

Invest more of your creative time and energy on creating incredible transitions in your work.  - Danny Trinh – Designer, Path (#66)

Maybe literacy in the Arab world is bad because of bad typefaces. Great reminder to keep asking, “Why else could this be happening?” until you get to very surprising answers.  - Nadine Chahine – Type Designer, Linotype and Monotype Imaging (#69)

When thinking about creative executions for mobile applications, strip things down to their simplest, tiniest forms.  - Ethan Marcotte – Freelance Web Designed (#75)

When someone’s pushed to the breaking point in a process you discover what they REALLY believe vs. what they’re doing simply it seems like the right thing to do.  - Carrie Brownstein – Writer, Actor, Portlandia (#95)

If there’s a problem with even one part of your creative output, there’s a problem with all of your creative output.  - Robin Guenther – Principal, Perkins + Will (#61)

When there’s a problem, look at the things that are still working and rewind them until everything seems to function in an expected way. Then restart.  - Nina Tandon – Research Scientist, Columbia University (#26)  Mike Brown


If you enjoyed this article, subscribe to the free Brainzooming blog email updates.


Download: FREE Innovation Strategic Thinking Fake Book

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you making the best use of customer input and market insights to deliver innovation and growth? Creating successful, innovative new products and services has never been more dependent on tapping perspectives from outside your organization.

This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.


Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading


Following up the previous post on the June 2012 Fast Company list of The 100 Most Creative People in Business 2012, today’s list of creative thinking ideas from the Fast Company issue focus on disruptive and divergent thinking along with suggestions for enhancing your creative perspective. As with the other lists in this series, these creative ideas were inspired by the profiles in Fast Company. My intent was to pull a single creative thinking idea or creative lesson from each of the 100 profiles.

One interesting note about the Fast Company 100 Most Creative People in Business list is that the numbered rankings don’t seem to have any real meaning. At least I draw that conclusion from how certain groups of people who have similar characteristics (i.e., apps developers, two-person teams, fashion industry leaders, etc.) are given consecutive numbered rankings. That would be just TOO much of a creative coincidence.

Despite this indication the numbered rankings are so much hooey, each of the thirty-three creative thinking ideas below references the person whose profile inspired it, along with the person’s number on the 100 Most Creative People in Business list.

Here’s hoping these creative ideas get you thinking and provide ideas for enhancing your own creative efforts.

Disruptive and Constraint-Based Thinking

What’s your creative imperative – the one thing that HAS to be part of your creative effort?  - Leslie Berland – SVP, Digital Partnerships and development, American Express (#6)

What in your past is like what you’re doing today? What did you learn that applies to what you’re doing now?  - Steven Zeitels – Director, MA General Hospital’s Center for Laryngeal Surgery and Voice Rehabilitation (#14)

When evaluating data or an idea, challenge what’s being presented from the completely opposite point of view to determine how strong the strategic thinking is.  - Rebecca Van Duck – Head of Consumer Marketing, Facebook (#2)

What are multiple ways you can create more strategic connections than anyone else does?  – Garet Hil – Founder, National Kidney Registry (#9)

Compile and share information to connect separate audiences who don’t have any basis to talk to each other right now.  - Ma Jun, Director – Institute of Public and Environmental Affairs (#1)

Take on creative initiatives that allow you to collect massive amounts of data you can mine to direct your own organization or sell to others. For Foursquare, it’s about connecting information on people, places, and time-specific actions.  - Alex Rainert – Head of Product, Foursquare (#77)

How can you substitute easier processes for the hard parts your audience deals with every day?  - Ben Horowitz – Cofounder, Andreesen Horowitz (#8)

For cool ideas and design to be successful, they can’t be embarrassing to wear or use.  - Steve Lee – Product Management Director, Google [X] (#20)

If you’re facing creative detractors, how can you create creative baby steps they’ll find more acceptable for getting started?  - Maelle Gavet – CEO, Ozon Holdings (#10)

Innovate with only things that already exist in your business. Put together new combinations from pre-existing elements.  - Adam Brotman – Chief Digital Officer, Starbucks (#3)

Invite people to exercise their creative talents . . . maybe no one has ever asked them about creativity before?  - Rosario Dawson & Maria Teresa Kumar – Founders, VotoLatino (#12)

Find a compelling motivation (and the associated process) to allow customers to commit to purchases earlier than they might now to make it practical to buy things that would never make it to market on spec.  - Aslaug Magnusdottir – Cofounder, CEO, Moda Operandi (#78)

Apply design and pleasing aesthetic principles to the most necessary, thankless, and joyless tasks humans have to do to raise the creative energy from them.  - Jessica Alba – Cofounder, The Honest Company (#17)

Consider every interaction as a performance and allow the audience to participate, shape the outcome, and leave with the results.  - Björk – Musician (#36)

Creative Thinking Perspectives

Design isn’t a liner process, so incorporating strategic thinking is vital to successfully handling a problem that doesn’t have a nice, neat structure.  - Matthew Schmidt – Assistant Professor of Political Science, School of Advanced Military Studies (#22)

Be okay when the first examples of your creative work aren’t what you expected.  - Wes Anderson – Director, Moonrise Kingdom (#28)

Go do the equivalent of whatever “biking around the neighborhood” would be in your market and soak up the inspiration from a different perspective than you have before.  – Marcus Samuelsson – Chef, Owner, Red Rooster (#90)

Throw out how you usually categorize things and come up with a completely different categorization approach.  - Ron Johnson – CEO, JCPenney (#4)

Defy the creative rules of your world while still delivering a cohesive creative whole.  - Kin Ying Lee – Creative Director, Madewell (#31)

Don’t be afraid to call someone’s bluff and create what they say you can’t or shouldn’t do.  - Marvin Ammori – Lawyer, The Ammori Group (#32)

What incredibly worthwhile activities are hiding behind the “scary monsters” in your world?  – Tim Schafer – Founder, Double Fine Productions (#39)

Explicitly pick a time or point in your life and use it as a reference to solve creative or design problems faced now.  - Ken Parks – Chief Content Office, Spotify (#33)

Create so that what you’re creating is “stunning” to at least one of the senses.  - Diébédo Francis Kéré – Architect, Kéré Architecture (#34)

What would an experience look like that is destined to “disturb the universe”?  – Ross Martin – Executive VP, MTV Scratch (#46)

How can you use your creativity to add more serenity to your customers’ lives?  - Leah Busque – Founder, TaskRabbit (#42)

What would you change about your product to make it more inviting to people?  – Deborah Borda – CEO, Los Angeles Philharmonic (#44)

How would Sesame Street (or Romper Room, if you’re old enough to remember it) teach new things to people who think they’re too old to learn new things?  – Bruktawit Tigabu – Founder, Director, Whiz Kids Workshop (#45)

Change the natural order that things happen to spark innovative ideas, i.e. What if you focused a picture after it’s taken?  - Ren Ng – Founder, CEO, Lytro (#70)

Get out of the office or conference room and go look around at people, places, and things both relevant and tangential to your creative objective.  – Rick Barrack – Chief Creative Officer, CBX (#79)

Not everyone that makes the “Fast Company 100 Most Creative People in Business” list has a strong enough profile to yield even one creative inspiration of substance.  – Chris Milk – Director (#83)

What are you doing today to make your product, business, or market wildly controversial? Are you doing enough?  - Rufus Griscom – Cofounder, General Manager, Babble Media (#88)

Think Africa. “There’s something really exciting about the word . . . It evokes an emotion in everyone.”  - Tal Dehtiar – Founder, Oliberte Footwear (#96)

Who would you fire if you fired co-workers or clients that aren’t good for your business?  - Jimmy Smith – Chairman, CEO, Chief Creative Officer, Amusement Park Entertainment (#43)  Mike Brown


Subscribe for Free to the Brainzooming blog email updates.

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic new ideas! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these innovation benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading


I’ve been promising myself I’d write about incorporating visual thinking skills into work meetings since last summer when a client asked me for some ideas on visual thinking resources. He wanted to enhance his ability to facilitate meetings and capture meeting notes where he was a participant.

Visual Thinking Resources

My initial recommendation to him was checking out several books on visual thinking skills that have been helpful for me:

A more recent visual thinking skills book that may have put the topic of visualization (back) on the map is “The Back of the Napkin – Solving Problems and Selling Ideas with Pictures,” by Dan Roam. The issue for me with this book is that the original edition has really small type and really small diagrams, so it does not really help convey the message nearly as strongly as it should.

Getting Over the “I Can’t Draw” Visual Thinking Skills Hurdle

When it comes to using drawing and visualization on the fly in meetings, people often become bogged down with drawing something in front of people out of concern it will not look right (or even look like anything). In reality, the ability to draw something is simply selecting and sketching shapes that SUGGEST what we want to depict.

We all understand and can re-create the shapes of letters. I have taken people who do not think they can draw and helped them see that they can “draw” simply by putting together a bunch of letters to create bigger, more complex shapes. Take letters, throw in a few geometric shapes, and realize all you are doing is trying to SUGGEST something (not create a photo-realistic depiction of it), and you’ve got a lot of what you need to visualize.

It’s All about Shapes

Shapes also come into play in note taking as a way to highlight certain types of information: ideas, conclusions, action items, etc.  Some things might get stars beside them; others might always be written in circles. Grids can really help capture notes in an organized fashion as a meeting flows.

We also still use post-it notes in our strategy and creative thinking exercises because ideas on post-it notes can be re-arranged and grouped in new ways (i.e., put into shapes) to provide stronger understanding. Meeting notes tend to be captured chronologically, when notes really need to be presented afterward based on a logic flow, not a time flow.

The Missing Piece for Visual Thinking

What’s stopped this post from appearing before today was not getting the graphic drawn to put shapes and letters to common situations that present themselves in meetings. Then lo and behold, my Twitter friend and visual problem solving expert, Dean Meyers  tweeted a link to this PowerPoint which does a really wonderful job of covering visual thinking skills. It has a valuable discussion on the necessary resolution for your drawings in addition to an approach for stronger visual thinking. And slide 28 contains the type of graphic I was planning on drawing relating shapes to objects.

“Yea” for waiting things out, and “yea” for people sharing great presentations on PowerPoint.  – Mike Brown

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic new ideas! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these innovation benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading


One question near the end of my “Making Big Ideas Happen” presentation at the Big Ideas in Higher Education Conference was on how to handle people who try to say no to challenging thinking and plans because of potential risks.

My answer was people who say no to a big idea are doing so out of some type of fear. It could be fear of change, failure, or the unknown. It could be fear of any number of other things.

There’s no single answer for addressing innovation fears across organizations. Your best strategy depends on the people and circumstances standing in the way of your big ideas. That’s what all the work we’ve done on Taking the NO Out of InNOvation is all about.

Here are nine initial possibilities for conquering risk-related innovation fears within your organization when you’re the one who is pushing for making big ideas happen.

  1. Work to redirect fears about your big idea toward one or more threats that could loom even larger if your innovation doesn’t come to fruition.
  2. Mitigate the fear of risk by breaking the steps to accomplish your idea into small phases. Then sell-in only a few steps at a time.
  3. After determining what is critical to your big idea’s success, compromise on elements that are not essential but whose absence could lower potential fears or perceived risk with big innovation.
  4. Involve the naysayer directly in developing your big idea to attempt to get them invested in your innovation effort.
  5. Create a stealth innovation effort. Only reveal the innovation effort’s existence after it has moved down the road to being realized.
  6. Provide case studies of organizations or people who have overcome the same fear of a new idea.
  7. Share case studies of comparable situations where an idea similar to yours brought about favorable improvements for another organization.
  8. Get the fears out in the open and innovate around them.
  9. Present facts and logic (along with some emotional impact) to refute the fears.

What do you do about making big ideas happen when you’re behind them? – Mike Brown

Subscribe for Free to the Brainzooming blog email updates.

If you’re facing a challenging organizational situation and are struggling to maintain forward progress because of it, The Brainzooming Group can provide a strategic sounding-board for you. We will apply our strategic thinking and implementation tools on a one-on-one basis to help you create greater organizational success. Email us at info@brainzooming.com or call 816-509-5320 to learn how we can help you figure out how to work around your organizational challenges.


Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Continue Reading


For many companies – even those with elaborate data mining initiatives, years of tracker research, and extensive market research budgets – the market research data generated doesn’t always yield the comprehensive business  insights needed to proactively identify opportunities, drive business decisions, or address emerging customer needs and market situations.

At the AMA Applied Market Research Conference in Las Vegas this week, I am leading a session to help Market Researchers evolve into Business Insight Strategists.  Balancing Data & Dialogue: Cultivating Insights that Matter was designed for market research professionals who find themselves in the never-ending stream of projects to manage in mind.  It’s easy for market research professionals to overlook the opportunity to add the value that will turn market research results into comprehensive decision support tools.

But taking the key steps is what creates a business insights strategist.

Four “How Do” Questions

Stepping back and seeking the answer to these four “How Do” questions can begin the culture transformation:

1. How do I maximize the data/information I already have to more effectively support new insight needs or research initiatives?

2. How do I identify the most important information and let go of what isn’t really relevant to the decisions that need to be made?

3. How do I get internal alignment on the scope as well as implications of the research?

4. How do I show the value of a holistic – rather than ad hoc – approach and develop a plan to continually cultivate insights that matter over time?

Four “How To” Steps

In Balancing Data & Dialogue, we work through a 4-step “How To” process for identifying and assessing the information needed to get actionable results to facilitate:

1. How to move beyond the research or information objective to clearly define the business opportunity or challenge the organization is facing.

2. How to define and align critical information needs to comprehensively address the challenge

3. How to identify, evaluate and integrate the benefits of various data sources to fulfill the critical information needs.

4. How to apply the Brainzooming action planning process to successfully activate the insights.

The Insight Integration Matrix

A core tool in the process for a business insights strategist is our Insight Integration Matrix that serves as a guide for aligning data sources against critical information needs. If you would like a copy, you can request it at info@brainzooming.comand start cultivating insights that matter! – Barb Murphy

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.


Guest Author

The Brainzooming blog has a wonderful group of guest authors who regularly contribute their perspectives on strategy, creativity, and innovation. You can view guest author posts by clicking on the link below.

More Posts

Continue Reading