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If you are an organization with a limited budget but an intense need to better understand the audiences you serve, what are the best research methods to pursue?

That was the question from two nonprofit executives tasked with planning market research to support a new marketing plan.

Before diving into planning market research, I asked about old research they had. Although the most recent customer research was five years old, a cursory review of the customer segmentation it generated suggested its research methods were sound.

With that preliminary check on the previous research methods, we spent our time discussing what they could discover from what they had in hand before planning market research. We also discussed market research others have done or might be doing, in addition to informal listening posts they could deploy right away.

14 Questions Before Planning Market Research

Whenever you are planning market research, these fourteen questions comprise a money, time, and effort-saving list to explore!

Examining Your Own Previous Market Research

  • Was the output valuable (made sense, spurred insights, suggested smart directions, etc.), even if we didn’t use it?
  • Are the results valuable, accurate, and recent enough that we can use them to start thinking about future research?
  • Do we have the original data set to slice and dice the results for new insights?
  • Are there questions in the previous work that we can incorporate into new research methods?
  • Have we linked the customer survey results to internal metrics to find predictive relationships?
  • If we haven’t linked customer survey results to your internal metrics, is there the possibility of doing it now?

Exploring Research Others Have Done

  • What other organizations have asked and answered comparable question to ones we have?
  • What experts have insights into the questions we want to answer?
  • Are there industry associations with ideas on answers or research methods to make us smarter?

Anticipating Surveys Others May Be Doing

  • Are there other organization’s surveying our audience that might allow us to include some questions?
  • Could we propose a joint research project with another organization to satisfy our mutual needs?
  • Are there university programs where students can conduct research for us?

Considering Preliminary Research to Perform

  • What research methods can we use to reach out to customers on a manageable scale to gain their perspectives?
  • How could asking questions informally help identify potential new questions, important attributes, or other insights to shape planning market research we will conduct?

That’s a Start!

There are more questions you can ask, but even these will make sure you get as much value as you can from other sources before you begin planning market research initiatives that require substantial investment. – Mike Brown

 

Find New Resources to Innovate!

NEW FREE Download: 16 Keys for Finding Resources to Accelerate Your Innovation Strategy

Accelerate-CoverYou know it’s important for your organization to innovate. One challenge, however, is finding and dedicating the resources necessary to develop an innovation strategy and begin innovating.

This Brainzooming eBook will help identify additional possibilities for people, funding, and resources to jump start your innovation strategy. You can employ the strategic thinking exercises in Accelerate to:

  • Facilitate a collaborative approach to identifying innovation resources
  • Identify alternative internal strategies to secure support
  • Reach out to external partners with shared interests in innovation

Download your FREE copy of Accelerate Your Innovation Strategy today! 

Download Your FREE Brainzooming eBook! Accelerate - 16 Keys to Finding Innovation Resources

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Yesterday, we identified the six types of strategic planning process activities we use to design a client’s strategic thinking workshop. To facilitate you going deeper into thinking about how these activities function within a strategic planning process workshop, here are articles in each of the six areas.

6 Types of Strategic Planning Process Activities

Interacting (Networking, meeting, team building)

Informing (Sharing background data and context)

Investigating (Assembling the facts for strategic planning)

Insighting (Revealing breakthrough opportunities and threats)

Iterating (Structured thinking to expand ideas)

Integrating (Assembling pieces into strategy)

Lots of places to go with all these articles on strategic planning activities that can fit into a workshop within your strategic planning process.

Putting it Together in a Strategic Planning Process

If you have responsibility for leading the strategic planning process in your organization, we recommend bookmarking this strategic planning activities reference and coming back to it when you need to explore the right mix of exercises to engage your planning participants.

Of course, picking the right menu and bringing it to life is our specialty. Get with us at info@brainzooming.com, 816-509-5320, or the contact us page on the website so we can discuss the approach that makes the most sense for your organization. – Mike Brown

Need Fresh Insights to Drive Your Strategy?

Download our FREE eBook: Reimagining the SWOT Analysis

swot-alternatives-cover

“Strategic Thinking Exercises: Reimagining the SWOT Analysis” features eleven ideas for adapting, stretching, and reinvigorating how you see your brand’s strengths, weaknesses, opportunities, and threats.

Whether you are just starting your strategy or think you are well down the path, you can use this eBook to:

  • Engage your team
  • Stimulate fresh thinking
  • Make sure your strategy is addressing typically overlooked opportunities and threats

Written simply and directly with a focus on enlivening one of the most familiar strategic planning exercises, “Reimagining the SWOT Analysis” will be a go-to resource for stronger strategic insights!

Download Your FREE eBook! 11 Ways to Reimagine Your SWOT Analysis

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Is your strategy team tired of the same old strategic thinking exercises?

Is your leadership team expressing its frustration with the inability to generate new insights about your brand’s strongest market opportunities?

Are you searching for ways to quickly and effectively engage brand leaders to anticipate and address emerging threats you face?

If you face these situations, The Brainzooming Group has a new eBook you need. It offers fresh ideas for using one of the most common strategic thinking exercises . . . and it’s FREE!

“Strategic Thinking Exercises: Reimagining the SWOT Analysis” features eleven ideas for adapting, stretching, and reinvigorating how you see your brand’s strengths, weaknesses, opportunities, and threats. With simple, actionable adaptations, you can take your leadership team through a variety of fresh SWOT analysis approaches that:

  • Put your customers front and center with every look you take at your marketplace
  • Challenge your thinking about what parts of your strategy are obsolete, opinion-based, and open to serious objections
  • Push you to go deeper and bolder in your SWOT analysis

strategic-thinking-exercises-swot-analysis

Written simply and directly with a focus on enlivening one of the most familiar strategic thinking exercises, we designed “Reimagining the SWOT Analysis” as a go-to resource throughout strategic planning. Whether you are just starting your strategy or think you are well down the path, you can use this eBook to:

  • Engage your team
  • Stimulate fresh thinking
  • Make sure your strategy is addressing typically overlooked opportunities and threats

Download Your FREE eBook! 11 Ways to Reimagine Your SWOT Analysis

The SWOT analysis alternatives include:

  • Creating a SWOT from multiple pieces
  • Using a SWOOT analysis to create a twist
  • Employing a bolder SWOT analysis than ANYONE expects
  • Going deeper with a Four x 4 approach
  • Triggering richer insights by varying participants, focus areas, and perspectives

All that in one handy, FREE Brainzooming eBook!

Download your copy of “Reimagining the SWOT Analysis” today!Mike Brown

Need Fresh Insights to Drive Your Strategy?

Download our FREE eBook: Reimagining the SWOT Analysis

swot-alternatives-cover

“Strategic Thinking Exercises: Reimagining the SWOT Analysis” features eleven ideas for adapting, stretching, and reinvigorating how you see your brand’s strengths, weaknesses, opportunities, and threats.

Whether you are just starting your strategy or think you are well down the path, you can use this eBook to:

  • Engage your team
  • Stimulate fresh thinking
  • Make sure your strategy is addressing typically overlooked opportunities and threats

Written simply and directly with a focus on enlivening one of the most familiar strategic thinking exercises, “Reimagining the SWOT Analysis” will be a go-to resource for stronger strategic insights!

Download Your FREE eBook! 11 Ways to Reimagine Your SWOT Analysis

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Yesterday’s post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. It received enough attention that we decided to share an additional strategic thinking exercise that puts a twist on the typical SWOT analysis.

In this case, the letters in the SWOT analysis name still stand for strengths, weaknesses, opportunities, and threats. To add depth and breadth to the strategic thinking exercise, however, we add four probes to each area of the SWOT analysis. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas.

Adding Deeper Dimensions to a SWOT Analysis

swot-eek

Here are the four questions associated with each SWOT analysis area:

What are our STRENGTHS relative to:

What are WEAKNESSES relative to:

What are OPPORTUNITIES relative to:

What are THREATS relative to:

You can use this strategic thinking exercise with a group to help them push their thinking into areas they might otherwise ignore – purposely or by accident.

Need to get your strategy developed quickly? We can help!

And if you would like to talk about how to quickly deploy a collaborative planning process to get you ready for success next year, contact us at info@brainzooming.com. We will arrange time to talk about how we can help you do more in less time with your strategy planning and implementation. – Mike Brown

Looking for Fresh Insights to Drive Strategy?

Download our FREE eBook: Reimagining the SWOT Analysis

swot-alternatives-cover

“Strategic Thinking Exercises: Reimagining the SWOT Analysis” features eleven ideas for adapting, stretching, and reinvigorating how you see your brand’s strengths, weaknesses, opportunities, and threats.

Whether you are just starting your strategy or think you are well down the path, you can use this eBook to:

  • Engage your team
  • Stimulate fresh thinking
  • Make sure your strategy is addressing typically overlooked opportunities and threats

Written simply and directly with a focus on enlivening one of the most familiar strategic thinking exercises, “Reimagining the SWOT Analysis” will be a go-to resource for stronger strategic insights!

Download Your FREE eBook! 11 Ways to Reimagine Your SWOT Analysis

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Want to try something to get a particularly new and insightful look at a situation?

Here’s how it works.

After you identify the “characters” in a particular situation, completely shift their roles. After you do that, see how the situation looks differently, simply because the characters are playing different roles.

smile-frown

We frequently facilitate a strategic thinking exercise that uses a character outside a situation as the perspective. This is different, however. Here are situations where you can use it:

  • If it’s a discussion for or against an idea, shift the protagonist and antagonist roles to see how the argument might change or develop.
  • If it’s an interaction between people in different groups, flip the roles, characteristics, or natures of the parties.
  • If it’s an evaluation of before and after performance, make the after scenario before and the before scenario after to see how the switch looks from this different perspective.

The other day, I was revisiting a personal exchange between two business people. Switching their characteristics unveiled multiple insights about the strategies, decisions, and outcomes related to their interactions. It also led to identifying other comparable situations to mine for insights and expected behaviors.

There’s no guarantee this strategic thinking exercise works in every situation. There’s not even a clear and certain sense of what it might yield in each situation.

Since it worked so well the other day, however, we wanted to pass it along right away as a strategic thinking exercise to consider when you have the right types of characters to make it work. – Mike Brown

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Download Your FREE eBook! 7 Strategies to Conquer Your Organization's Innovation Fears 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Even if you’re putting off thinking about strategic planning for next year, it’s time to give it at least one thought. Time’s marching ahead, and it will be next year before you know it.

Here’s the one thought: How about identifying where you can roll out a simplified strategic planning process?

What are ideas to make strategic planning less cumbersome than it’s been at your company in the past?

5 Ideas for Simplified Strategic Planning this Year

simplified-strategic-planning

If you’re stumped, here five ideas we’d suggest where you can save some time, effort, and hassle in strategic planning:

  • Start preparing your strategic foundation and situation analysis updates by asking, “What things still apply and are relevant for next year?”
  • Don’t demand more precision in the planning work than you have certainty in your future situation.
  • Prioritize the time you invest in creating specific product/service marketing plans based on each one’s expected contribution to revenue and profit growth.
  • Look at how many strategies and tactics you actually implemented this year, and use that as the threshold for how deeply detailed your plan for next year should be.
  • If you have a bunch of unimplemented strategies and tactics for this year that are still sound, simply use those for next year’s plan.

Want one other idea for ensuring simplified strategic planning?

Contact us, and let The Brainzooming Group facilitate your planning for next year using our collaborative and streamlined Brainzooming planning methodology.

We still have capacity to get your strategic plan done in plenty of time to start implementing it right away in the new year! – Mike Brown

10 Keys to Involving Employees In Your Strategy

FREE Download: “Results!!! Creating Strategic Impact”

Results!!! Creating Strategic Impact Mini-Book

Leaders need high-impact ways to develop employees that can provide input into strategy that turns into results. This Brainzooming mini-book, “Results – Creating Strategic Impact” unveils ten proven lessons leaders can use to boost collaboration, meaningful strategic conversations, and results.

Download this free, action-focused mini-book to:

  • Learn smart ways to separate strategic opportunities from the daily noise of business
  • Increase focus for your team with productive strategy questions everyone can use
  • Actively engage stakeholders in strategy AND implementation success

Download Your FREE Results!!! Creating Strategic Impact Mini-book

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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At a Brainzooming internal branding strategy workshop I was presenting, one attendee remarked about wanting more vision statement examples. From what she described, her company’s leadership had rushed to develop big strategy statements (such as a core purpose, vision statement, or mission statement), but was now rethinking its direction. She saw documenting as many vision statement examples as possible as a huge help to getting it right this next time.

Mountains-Vision

I suggested that instead of starting with a pre-defined list of big strategy statements her company needed, they should invest time in more thoroughly what mattered for the organization’s success and its intended direction. Only after that exploration, they could identify what types of statements (and the content of each) that would make sense.

6 Steps to Figuring out Your Company’s Big Strategy Statements

While I didn’t have time to spell out the steps other than writing down all the vision statement examples she would hear during the conference, here is a way to explore first and figure out the right big strategy statements you need afterward:

  1. Start with finding the right ideas that describe and represent your brand.
  2. Once you’ve found the ideas, begin identifying words and phrases that best capture the ideas in multiple ways.
  3. Now think about any other places where the words you are considering are used. What are the others words, phrases, and structures in these other locations? How might they fit in your situation?
  4. With this big set of words, add a dose of aspiration. If you super-sized what you want your brand to become and its description, what other words and phrases would you imagine as possibilities?
  5. Now add one more mega-dose of aspiration. If you used language that was so glorious and strong that your competitors would shudder, what would it be?
  6. Now that you have an even bigger set of language, start playing with combinations of words and phrases to describe your brand’s current situation and the difference you are trying to make (mission statement)future aspirations (vision statement), and reasons for existence (core purpose).

These steps will more readily lead to big strategy statements that work hard for your organization. THEN if you need to see some vision statement examples to put the finishing touches on what you’re doing, go ahead and do it. – Mike Brown

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Create the Vision to Align and Engage Your Team!

Big strategy statements shaping your organization needn’t be complicated. They should use simple, understandable, and straightforward language to invite and excite your team to be part of the vision.

Our free “Big Strategy Statements” eBook lays out an approach to collaboratively develop smart, strategic directions that improve results!


Download Your FREE eBook! Big Strategy Statements - 3 Steps to Collaborative Strategy



Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
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