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I received a question asking for more details on the recent post about how a Zoomference enables an organization to streamline strategic planning exercises and deliver a plan more quickly through using our online collaboration platform.

In response, here’s a case study from a Zoomference we facilitated last week. If you need to remove time from your organization’s strategic planning process (either for an imminent planning deadline before year end or for planning you do throughout the year), here’s how a Zoomference from Brainzooming makes it happen.

The Zoomference Case Study – Ideas to a Plan in 6 Hours

Our client is an industry association management team deployed in multiple locations. With forty potential initiatives identified as possibilities for the next year, our objective was to help narrow the initiatives to a manageable number and develop strategic plans for the top priorities.

The pressing deadline was the need to deliver the strategic plan to its board members a mere eight days after we started our work.

Based on a preliminary conversation with the client, we designed a planning schedule and four online collaboration sessions for the week. The first three Zoomference online collaboration sessions included an orientation and two working sessions to gather input on priorities and implementation; these sessions were MondayTuesday, and Wednesday. The final session, last Friday morning, was to review the plan based on the week’s work.

2015-strategic-plan

Zooming through Strategic Planning Exercises

Within the first three online collaborative strategic planning sessions (less than six hours of the client’s time), we:

  • Gathered input to develop a prioritization model for the organization going forward
  • Identified the list of forty potential priorities
  • Used a rough version of the prioritization tool to narrow the forty initiatives to six
  • Ranked the six initiatives and identified the top five
  • Gathered input from the group about their objectives and potential approaches with each of the five initiatives

After completing the third session on Wednesday, The Brainzooming Group team developed the input into five initiative plans, complete with strategy statements, metrics, critical success factors, and implementation steps to make the plan a reality in 2015. We reviewed the twenty-plus page strategic plan with the team on Friday morning, making final edits to prepare this week’s board presentation.

Yes, you read that right.

The start-to-finish client time investment for a prioritized, five-initiative strategic plan ready to share with the board was about seven hours.

In fact, at one point, I let the team know they’d done 4 weeks of work in 45 minutes.

And the client’s reaction? It’s “amazing.”

That’s the power of combining Brainzooming strategic planning exercises with our online collaboration platform to create a Zoomference.

Want to take advantage of the power of a Zoomference?

If you’d like to spend less time planning and more time doing, a Zoomference is what you need.

Email (info@brainzooming.com) or call us at 816-509-5320 to schedule time to learn how The Brainzooming Group can create a Zoomference to help you address your strategic planning questions and complete your plan for next year while there’s still time! – Mike Brown

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This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

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Yes, there is still time to get your strategic planning done for next year. If you want to be ready in time, however, you may have to speed things up dramatically to complete the plan. Speeding things up does not mean, however, you should ignore the importance of pushing your organization’s strategic thinking in new directions.

Group-Exercises

 

Here are some of the typical questions about accelerating a strategic planning process with links to answers, strategic planning exercises for groups, and lists of strategic thinking questions.

What should we include in our strategic planning?

Focusing and Speeding Up Your Strategic Planning

Strategic Planning Exercises for Groups

Strategic Thinking Questions for Next Year

Most years, we provide a new list of strategic thinking questions for group strategic planning exercises. Even though we introduced them previously, the questions are still highly relevant. Here are several lists to use:

Rolling Out the Plan

Still Uncertain on Your Best Approach?

We specialize in implementing the type of focused planning approach associated with these articles. You can review the overview on our strategic planning approach, or better yet, contact us (email at info@brainzooming.com or call 816-509-5320) to help you through your planning whether in person or via a Zoomference! –  Mike Brown

 

Enjoy this article? Subscribe to the free Brainzooming blog email updates.

 

Download: FREE Innovation Strategic Thinking Fake Book

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you making the best use of customer input and market insights to deliver innovation and growth? Creating successful, innovative new products and services has never been more dependent on tapping perspectives from outside your organization.

This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Surprisingly, one of the old war horse business maxims speakers and audience members at the Compete Through Services Symposium started repeating at every turn was, “Culture eats strategy for breakfast.”

Introducing a completely foreign strategy to an organization can be a recipe for disaster and the culture swallowing the strategy whole. This will happen because of either cultural sins of commission (the strategy is sabotaged by the culture) or omission (the culture collectively ignores the strategy).

If there’s a situation where culture eats strategy for breakfast, however, it represents a huge mistake in strategic thinking and how the leadership developed, communicated, and/or implemented the strategy.

Smiley-Face

Strategic Thinking on Culture and Strategy

In reality, a healthy culture doesn’t eat a smart strategy for breakfast.

Instead a healthy culture and a smart strategy complement and reinforce one another. (You can pick whichever breakfast item combo you enjoy complementing one another to finish that thought.)

How do create a situation where culture and strategy are working together?

There are multiple strategy development approaches that can ensure culture and strategy are working together productively.

Most of our strategic thinking on accomplishing this positive result is in our Brainzooming Strategic Thinking Manifesto (which turns eight years old this month).

The short list of strategy development approaches we advocate includes:

It’s easy, especially when you’re speaking in front of a crowd of smart, successful, action-oriented folks to take swings at strategy.

Strategy is a pretty cheap target. It sounds dynamic to trot out, “Culture eats strategy for breakfast” as a presentation punch line.

It’s a lot smarter to be a smart strategist who knows how to deliver strategy that successfully works with your culture. – Mike Brown

 

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If you’re facing a challenging organizational situation and are struggling to maintain forward progress because of it, The Brainzooming Group can provide a strategic sounding-board for you. We will apply our strategic thinking and implementation tools on a one-on-one basis to help you create greater organizational success. Email us at info@brainzooming.com or call 816-509-5320 to learn how we can help you figure out how to work around your organizational challenges.


Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Suppose you are under the gun to get your strategic planning done before the end of the year and time is running out quickly.

The problem is you have delayed strategic planning, the holidays are creeping up, your team is in multiple locations, and there’s no budget or time left to get everyone together. And even IF you did get everyone together, you know the meeting won’t be as innovative and productive as you need to be more successful next year.

What’s an Answer to Your Strategic Planning Questions?

One possibility for answering your nagging strategic planning questions is shutting the door and trying to sketch out next year’s plan all by yourself.

Unfortunately, that’s a crappy answer.

Your team won’t feel involved or have deep buy-in (with good reason) and chances are the plan will be either too incremental (because you’re just trying to slide by) or overly aggressive (because it lacks multiple, realistic perspectives from your team).

What’s an Answer to Your Strategic Planning Questions that Will Work?

So, would you prefer a positive, productive answer to your strategic planning challenge? One that can even make planning interactive, productive, and enjoyable?

If that sounds like what you need to get your planning completed, let us facilitate your strategic planning ONLINE in a Zoomference.

You’re likely asking, “What’s a Zoomference?”

A Zoomference is where we invite your team to address your important opportunities and challenges inside a collaborative, facilitated Brainzooming session that takes place online.

A Zoomference is not just any online hangout where people chat and bounce ideas around.

During a Zoomference, The Brainzooming Group uses its incredibly efficient and engaging strategic planning approach to your bring your team together in one place online. We’ll work with you through the fundamental steps you need for a collaborative plan. In the process, you will see stronger interaction and strategic understanding among your team because of the engaging, stimulating experience. And it will take place in less time than you’d ever imagine possible.

We’ve been using Zoomferences with clients for several years. Amazingly, they can be even more productive and thorough than getting everyone together in one physical location.

How is THAT possible?

Because the online environment lets everyone participate simultaneously, contributing planning ideas. They can also group, rank, and prioritize the group’s strategies so ideas turn into strategic impact with a solid plan.

141116-Zoomference

How do you get started?

Email (info@brainzooming.com) or call us at 816-509-5320 to schedule time to learn how The Brainzooming Group can create a Zoomference to help you address your strategic planning questions and complete your plan for next year while there’s still time.

Trust us; it’s not too late – if you take that first step NOW! – Mike Brown

Enjoy this article? Subscribe to the free Brainzooming blog email updates.

 

Download: FREE Innovation Strategic Thinking Fake Book

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookAre you making the best use of customer input and market insights to deliver innovation and growth? Creating successful, innovative new products and services has never been more dependent on tapping perspectives from outside your organization.

This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas. Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Learn and rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate crowd sourced perspectives into your innovation strategy in smart ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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So, CAN analogies change the world?

That’s the bold claim conveyed in the headline of a Wall Street Journal article pulled from the book, “Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas.” The book is by Jon Pollack, a former Bill Clinton speechwriter (affiliate link).

Given we’ve tried to spend more time on how to generate analogies as part of strategic thinking exercises, this may be one of those books I will kick myself for not writing!

In any event, the Wall Street Journal article highlights four ‘rules” for gaining the greatest values from analogies. All of them include sound advice and intriguing examples. They are all worthwhile to include within your repertoire of strategic thinking exercises.

Apples-Orange-LO

Four Rules for Discovering Analogies

Here are Pollacks four rules for discovering analogies, in my own words:

1. Challenge all the typical analogies

The analogies you always hear may have some value because they have stood the test of time. Even so, it’s smart to

Pollack’s Example: The Wright Brothers saw an analogy between flying machines and bicycles because of their instability and the dynamics of balance.

2. Don’t settle for identifying just one analogy

When it comes to analogies, the same principle holds as with ideas: the more the better since you have the ability to try many of them and determine which are most effective.

Pollack’s Example: Darwin employed two fundamentals to hypothesize about evolution: water eroding grains of sand and agricultural breeding were applied to his views of gradual change.

3. Include a wide range of sources for your analogies

You won’t open a book and find all the ready-made analogies you’ll need to solve your problem or explore new ideas. Be prepared to take pieces from multiple, unusual sources and apply them in new ways.

Pollack’s Example: Bill Klann, a Ford mechanic, is credited with the original inspiration for the assembly line. The key analogy came from disassembling carcasses on a line at a meatpacking plant. Re reversed it to apply to assembly of cars, instead.

4. Make things as simple as possible

The strategic thinking trick is to combine multiple analogies without so over-burdening them that complexity takes over and they lose value. In this case, more shouldn’t just be less. It should also be elegantly simple.

Pollack’s Example: Steve Jobs (of course there has to be a Steve Jobs example) applied the idea Xerox idea of a digital desktop to a simple interface that could open access to computing for large audiences.

Strategic Thinking Exercises to Explore Analogies

Here is a sampling of previous Brainzooming strategic thinking exercises on finding and using analogies:

Mike Brown


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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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There was considerable interest in marketing metrics and ROI at our two-day “Doing New with Less” marketing workshop for the Transportation Marketing and Sales Association.

One question we addressed was, “When do you develop marketing metrics during strategic planning for new initiatives?”

Should you develop metrics as you start developing your strategy? Or should you develop metrics after the strategy is developed as a final (or near-final) step in strategic planning?

Our recommendation is to address marketing metrics as you start developing your strategy.

Metrics-Guy

Why?

Addressing metrics as you first work on strategic planning pays multiple dividends. Doing so can:

  1. Identify gaps in the systems and processes to track the metrics you need.
  2. Suggest new strategies designed to create needed metrics.
  3. Reveal that you are not aggressive enough in your strategy to fully exploit all the opportunities to generate needed returns.
  4. Show that there is a mismatch between management expectations on the timing of business returns and when you will realize them.
  5. Uncover disconnects between your strategic direction and the metrics you currently have to track progress and success.
  6. Help you sequence developing marketing metrics to match up with the timing for implementing other marketing efforts.

If you’re in the midst of strategic planning currently, make sure marketing metrics are getting due attention early in the process before you’re plan is figured out. If not, you may miss that you are missing the marketing metrics you need while you can still do enough about it! – Mike Brown

 

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If you’re struggling with determining ROI and evaluating its impacts, download 6 Social Media Metrics You Must Track” today!  This article provides a concise, strategic view of the numbers and stories that matter in shaping, implementing, and evaluating your strategy. You’ll learn lessons about when to address measurement strategy, identifying overlooked ROI opportunities, and creating a 6-metric dashboard. Download Your Free Copy of “6 Social Media Metrics You Must Track!

 

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Chuck Dymer, the Brilliance Activator, taught me years ago about the difference between chickens and eggs when it comes to creative thinking exercises.

In the world of creative thinking, Chuck shared how you can equate a chicken with a concept and an egg with an idea.

Just as a chicken lays many eggs, exploring a concept with various creative thinking exercises yields many ideas. Based on the breadth and variety of creative thinking exercises you use, the ideas a concept produces may be radically different.

One great benefit of the chicken and egg approach is this: If you have a single idea, you can morph the idea into a concept by asking questions about what things the idea represents. And once you turn the idea into a solid concept, you can use the concept to generate a whole new set of ideas using other creative thinking exercises.

chicken-eggs

I’ve been thinking about this while updating our “Doing New with Less” material for the Transportation Marketing and Sales Association boot camp this week. When we deliver one of our Brainzooming creating strategic impact workshops, there are definitely a lot more chickens than eggs.

Instead of telling participants to simply return to their companies and do what some other “best practices” company has done, as so many speakers and workshop facilitators do, we deliver strategic and creative thinking exercises linked to frequent business situations. In this way, we’re looking to maximize the value attendees gain through having real tools that will serve them for years.

Most attendees appreciate this strategy of sharing strategic and creative thinking exercises during our workshops.

A few attendees, however, simply want to be told what to do. Those attendees, although few in number, are likely to be disappointed. That’s why we always both probe on attendee expectations at a workshop’s start and set expectations about how they can use what they’ll learn in multiple ways and situations.

If you’d like your team better prepared as strategic thinkers and implementers armed with many tools to enable your organization’s success, we should be talking about how we can customize a creating strategic impact workshop for your organization soon.

We’ll bring the chickens. – Mike Brown

Mike-Brown-Gets-Brainzoomin

Learn all about what Mike Brown’s creativity, strategic thinking and innovation presentations can add to your business meeting!

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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