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January 28th is, according to a Facebook post from my cousin’s husband, National Fun at Work Day. A quick check corroborated his claim, although there are questions about where the holiday originated. Since my cousin’s husband has worked at the same company for forty-two years or something, I’m willing to believe his post: if you’ve worked in one place for four decades, you have to know a little about fun at work, even when the holiday falls on a Sunday this year.

One great way to celebrate National Fun at Work Day? Download our FREE eBook on eleven ideas for fun strategic planning that are not stuffy for work.

Download Your FREE eBook! 11 Not Stuffy for Work Ways to Spice Up Strategic Planning

We released this eBook for the traditional strategic planning season. We’re, however, finding that demand for fun strategic planning ideas now runs throughout the year. This fun strategic planning eBook tells how to incorporate surprise, new situations, and toys to bring life to ANY strategy meeting you conduct throughout the year.

Speaking of toys, we always say they don’t make strategy great, but they do make strategy fun. Fun strategy leads to greater interest in strategic planning and more opportunities for innovative strategy!

11 Tips for Fun Strategic Planning with Toys

If you are trying to figure out what toys are best at meetings, here are our 11 tips for including all the types of toys to include at strategy meetings.

You want toys that:

  1. Allow participants to build things
  2. Twist into different forms
  3. Have bright colors
  4. People can squeeze
  5. Make sounds
  6. Bounce
  7. Stick to things
  8. Are so inexpensive that you can have lots of them
  9. Will make the people at the table that doesn’t have them jealous
  10. People can safely throw at each other during tense moments
  11. Participants will want to take along at the end of the meeting

Toys rekindle kid-like creativity among haggard executives. They give fidgeters something to fidget. Toys (particularly balls) give more aggressive types something to harmlessly throw. Most importantly, though, toys are one aspect of demonstrating that strategic planning needn’t be a completely serious, mind-numbing experience for executive participants.

Download 11 Not Stuffy for Work Ways to Spice Up Strategic Planning today. You’ll be ready to make EVERY DAY National Fun at Work Day! – Mike Brown

11 Hot Stuffy for Work Ways to Spice Up Strategic Planning

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Need to challenge your team to being imagining the future, realizing it may look hardly anything like today?

Originating in a long-term future visioning exercise we designed and facilitated for a client, we developed these questions to prompt a group’s thinking about dramatic future change. The point was to push them to consider the future as something other than a trend line based on yesterday and today.

Strategic Thinking Questions to Imagine a Radically Different Future

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Once you provide hypotheses on what you suspect the future will be like in your market, these strategic thinking questions are productive to reinforce dramatic changes ahead.

Ask the team (whether individually or in small groups), what if our future were:

  1. Seemingly magical?
  2. Totally surprising and unexpected at every turn?
  3. Unbelievably scary and threatening?
  4. All about only addressing exceptions from what was expected?
  5. Totally automated and run by robots?
  6. Rapid fire?
  7. Filled with data at every turn?
  8. Devoid of personal, face-to-face communication?
  9. Run by 125-year old people that haven’t reached retirement age yet?
  10. Run by 16-year-olds with 10x more intellectual horsepower, knowledge, experience, and energy than people five times their age?
  11. Playing out fine with no need for human involvement?
  12. Completely unpredictable?
  13. Unlike ANYTHING we have known so far?

Coupled with other exercises to envision a radically different future, these strategic thinking questions, all rooted in projected trends, will help push the group to consider new perspectives you need to prepare to address. – Mike Brown

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Download Disrupting Thinking

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Since The Brainzooming Group launched, we have developed many strategic thinking exercises and models applying our methodology to diverse clients and business situations.

The result? We are further along and can even more easily customize these strategic thinking exercises to your needs if you face comparable situations. That is a major benefit if you want an outside, strategic perspective and need to start right now!

16 Strategic Thinking Exercises Ready to Go Right Now!

Review this list and identify the business opportunities or challenges that are incorporated in your strategic plans – or not. If any of these are on your agenda for this year, contact us. We can customize the strategic thinking exercises specifically for your organization and start moving even faster than normal!

We are trying to develop new strategies and strengthen our organization’s strategic perspective.

We know we need to use content marketing, but we’re struggling to connect the content to our brand and audience while generating real business returns.

Our focus is on innovation, and we need to bring it to life and create results before we lose interest and move on to the next big strategy.

Any of these opportunities and challenges familiar to you?

Are you under pressure to make one or more of these happen right now?

You owe it to yourself: contact us so we can talk through what you need to accomplish and see if it makes sense to work together.

We can get moving with the strategic thinking exercises and workshop implementation that will deliver results for you faster than you have ever imagined! – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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A potential client reached out to us. He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. They need a compelling brand position, messaging, and a content marketing strategy that grows their volume of interested prospects and leads to strong growth to satisfy the global company that just acquired the brand.

We created a proposal for rapidly updating and developing its B2B brand strategy while leaving everything in place the founder and CEO loves about the brand and doesn’t want to tinker with right now. The focus was on getting the best, actionable brand strategy foundation elements in place ASAP so they can implement.

We exchanged emails right before the holiday that they are leaning toward going with a different outside partner that does both brand strategy and execution. We responded with a message on why a client-side Marketing VP should be very cautious of an outside partner or agency that rushes to promise both branding strategy AND execution.

1 Big Reason Why You Don’t Want Brand Strategy and Execution from the Same Partner

Are you familiar with the pitfalls of picking one partner to both develop brand strategy and execute the strategy? Here, from experience we’ve had on the client side, are the pitfalls we spelled out for this client side marketer:

Dear Potential Client,

Thanks for your email. I appreciate your candor, and want to be just as candid in my response. 

First and foremost, it was clear from our discussions that you need something that is on target strategically and not just interesting creatively.

The pitfall of picking someone who’s going to do strategy and tactics and slam it together right away is that they recommend a strategy that best fits what they do, and not what’s right for the client. I saw that time and time again as a corporate marketing VP. That’s why The Brainzooming Group comes at it in a very aggressive way to tailor the strategy for your organization and needs, independent of looking for opportunities to sell-in additional services.

As it seems everyone in your senior management team recognizes, your brand and messaging is tailored currently to a narrower audience. The messaging and audience strategy must change and be immediately on target to make rapid headway in the broad B2B market you are beginning to target. 

If there’s an organization that can come to the table and do strategy and tactics with previous experience in your industry, and do it all for the same price, that’s great. They’d be the smart choice over us.

It’s worth making sure, however, that they understand–both strategically and from a content standpoint–what you need to be successful, and not simply what fits their business model. If they’re pitching you on their ability to help you on the B2B side, look at their website and see that they’re using those same ideas themselves to target B2B decision makers. If not, as a client, I’d be suspect of how they make it work for others in a B2B market, but not for themselves.

Short story, on the client side, I found that getting the right strategy consistently led to getting the creative right. Our approach and experience will deliver solid strategy. Plus, we integrate well and collaborate openly with organizations that do focus on implementation.

If you’re open to it, we’re eager to make sure you get the on-target strategy you need, collaborate with your other partner, and make the process fast and economical for you. We’ll make sure they’re getting everything these need to quickly implement the strategy that’s going to yield business results for you.

Again, I appreciate your candor and your time. We’d love to work with you. Feel free to reach out for any clarification or to get us moving on next steps.

Thanks,

Mike

Are you facing the same question about brand strategy and execution?

We’ll see what the potential client does. My suspicion is they’ll go with the other partner, and get a seamless plan that the outside partner positions as solid brand strategy. The problem is the brand strategy will look like a page from the partner’s capabilities page. So, the seamless strategy will work well for the outside provider – at least until it is implemented – but fall short for the end client.

Are you facing the same type of decision about developing your brand strategy?

Contact us, and let’s develop the best strategy for YOU. Then get the right partners to implement it. Because the promise to do everything will get you almost nothing that works. – Mike Brown

Boost Your Brand’s Social Media Strategy with Social-First Content!

Download the Brainzooming eBook on social-first content strategy. In Giving Your Brand a Boost through Social-First Content, we share actionable, audience-oriented frameworks and exercises to:

  • Understand more comprehensively what interests your audience
  • Find engaging topics your brand can credibly address via social-first content
  • Zero in on the right spots along the social sales continuum to weave your brand messages and offers into your content

Start using Giving Your Brand a Boost through Social-First Content to boost your content marketing strategy success today!

Download Your FREE eBook! Boosting Your Brand with Social-First Content

 

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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It’s that time. Organizations are reviewing budgets for the year ahead. While everyone hopes these meetings are smart, strategic, and have a meaningful impact on the business, that rarely seems to be the case.

 12 Reasons Budget Meetings Aren’t Strategic

Too often, budget meetings aren’t strategic. From personal experience, these twelve reasons all contribute to the disconnect:

  1. The meetings are adversarial, as if the people inside the company are trying to rip off the company by requesting money to run it.
  2. The focus is only on numbers, without any stories of success and aspirations for what the dollars are expected to do.
  3. They are handled out of context strategically, looking at the business by department instead of by initiative.
  4. General managers and non-financial executives are placed in unfamiliar and poorly-performed accounting roles.
  5. Budget meetings are not integrated with strategic planning and business strategy.
  6. Accounting and finance act as if they control the business and are integral to generating revenue and profit.
  7. Budget meetings solve for numbers and do not solve for business results.
  8. They prioritize overly precise discussions about inconsequential aspects of the business.
  9. Budget meeting length isn’t matched to the strategic complexity or importance of the area.
  10. They are awkward and challenging to prepare for to ensure they are as productive as possible.
  11. Since they only happen once a year, the formats and discussions are unfamiliar.
  12. Preparing for them creates an organizational drag on getting things done to drive the business forward.

Because of these factors, business and department leaders often focus on escaping budget meetings with some semblance of a budget that makes sense. This behavior obscures looking at their areas and the entire organization strategically, comprehensively, and with a smart investment perspective.

3 Ways to Fix Budget Meetings

Turn Budget Meetings into Strategic Activities
If you’re interested in changing the strategic disconnect of budget meetings – whether you are in finance and accounting or not – we have a guide!

Download our FREE eBook, 3 Ways to Turn Budget Meetings into Strategic Activities.  In it, we share actionable ideas for turning tactical accounting reviews into strategic conversations balancing business results with the financial underpinning necessary to achieve them.

Get your copy of 3 Ways to Turn Budget Meetings into Strategic Activities and grow your strategic leadership to drive better business results!

Download Your FREE eBook! 3 Ways to Turn Budget Meetings into Strategic Activities

Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Are you still trying to finish your strategic planning process for next year?

Is it to that point where your biggest worry is being about to call the plan strategic without making other executives fall on the floor laughing hysterically?

If this sounds like your situation (and we know, based on searches many of you are using to peruse Brainzooming strategic planning content, that at least SOME of you are facing this challenge), then the new eBook from The Brainzooming Group is the answer: Right Now! 29 Ideas to Speed Up Strategic Planning.

Download Your FREE eBook! Right Now! 29 Ideas to Speed Up Strategic Planning

FREE eBook: 29 Ideas to Speed Up Your Strategic Planning Process Right Now!

This brief, but information-packed FREE strategy planning resource lays out 29 ideas for streamlining, speeding up, and shortening the time between starting and completing your strategy plan. These ideas will help you keep your strategic planning comprehensive while recognizing you don’t have any extra time for long strategy meetings.

The twenty-nine ideas in Right Now will speed up what is typically a long process and move you through strategic planning more swiftly:

  • 10 Ideas to Speed Up Strategic Planning
  • 5 Things to Do If You Haven’t Started Planning
  • 1 Question to Focus and Speed Up Strategy Meetings
  • 13 Possibilities for a More Efficient and Effective Strategic Planning Process

We are confident that this quick-to-read, easy-to-use resource will get your strategy planning done more quickly whether you need to complete it in one day or you still have a few weeks left to finish it.

Are your anxiety levels running high based on how impossible it seems to complete a solid strategic plan in the time you have remaining?

If so, don’t hesitate a second longer!

Download Right Now immediately and get the oomph and ideas you need to start AND FINISH your strategic planning process for next year in record time!

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Emma Alvarez Gibson and I were talking about identifying strategic themes within tens or hundreds of ideas from a strategic planning workshop or from thousands of comments within a survey.

Other than a big dose of help from outside forces, what are dependable ways to identify meaningful strategic themes?

This is important because latching onto the right groupings for ideas will make all the difference when highlighting and simplifying smart strategy recommendations.

As we chatted, I perused the Brainzooming website looking for articles on how we surface strategic themes. Posts on making strategic connections address some aspect of our approach, yet they cover only part of the story.

10 Cues to Identify Strategic Themes among Ideas

Reflecting on our Brainzooming process, we use all these cues to identify potential strategic themes among THINGS THAT:

  1. Are clearly related to strategy
  2. We know correlate
  3. Seem to correlate
  4. Represent natural groups you see or experience elsewhere
  5. Happen at the same time
  6. Appear close to one another
  7. Possess similar characteristics or attributes
  8. Incorporate similar inputs or outputs
  9. Undergo similar processes
  10. Demonstrate unusual but frequent connections between each other

There are likely more of these.

Yet, you don’t want too many cues. You must be able to quickly run through the strategic theme cues whenever you are faced with large a volume of open-ended comments.

Based on our experience, finding just the right number and range of strategic themes is one of the best methodologies you can employ to ensure broad strategic thinking AND clear steps to implement. – Mike Brown

Download our FREE eBook:
The 600 Most Powerful Strategic Planning Questions

Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! This Brainzooming strategy eBook features links to 600 proven questions for:

  • Developing Strategy

  • Branding and Marketing

  • Innovation

  • Extreme Creativity

  • Successful Implementation


Download Your FREE eBook! The 600 Most Powerful Strategic Planning Questions



Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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