Strategic Planning | The Brainzooming Group - Part 3 – page 3
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Short Story: You can take serious questions and wrap them in child-like situations to add fun and new thinking to a strategic planning process.

One way to create greater engagement during a strategic planning process is through framing important questions in new ways. Sometimes that means asking familiar questions completely differently. Other times it means changing the perspective from which participants are answering questions.

Then there are times in a strategic planning process when the questions are mainly serious, but the premise is mostly silly.

Here is one of those times.

Based on someone reaching our website looking for reflections to kick off a strategic planning process, I started imagining adapting and wrapping strategic thinking questions in nursery rhymes. Except now, I can’t remember WHY I was thinking about using nursery rhymes. They must have seemed like a way to add fun.

Never wanting to waste an idea emerging from the Brainzooming R&D lab, here are two surprising (and fun) ways to frame important questions as nursery rhymes.

Goldilocks and the Three Competitors

If you have strategic planning process participants who are knowledgeable about your competitors, you may want to collaboratively tap their insights. How about framing the exercise as Goldilocks and the Three Competitors? Ask them to address:

  • Which competitor has been too hot? (Growing faster, making aggressive product or pricing moves, expanding operations or markets)
  • Which competitor has been too cold? (Seem to have lost its way, losing share and/or people)
  • Which competitor is just right to target? (Clear weaknesses you can better exploit, opportunities to create a major advantage)

Ask the group to identify not only the three competitors, but reasons for their situation, and the best offensive and/or defensive moves your brand can take against each of them.

Jack and his Extreme Creativity Beans

Suppose you need extreme creative thinking. The kind of extreme creativity that comes from people with their heads in the clouds! Take the story of Jack and the Beanstalk and imagine the magic beans are extreme creativity questions. Use questions such as those below to grow ideas that will reach into the blue sky!

  • What would we do if these magic beans let us ignore resource limitations?
  • What if these magic beans prevented anyone from ever telling us “no”?
  • What would we have if these magic beans allowed us to grow ideas bigger and bolder than anything we’ve ever done before?

As you use these questions, look for ways to turn the blue-sky ideas they generate into reality.

See what we mean?

These are a mix of serious and silly. But then again, that mix keeps business interesting! – Mike Brown

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Short Story: Strategic planning questions that allow people to challenge conventional norms are fun and lead to disruptive thinking, so employ questions to harvest ideas from the wild possibilities.

The other day, someone reached out looking for short, funny, strategic planning questions. We have tons of strategic planning questions, including a few we have singled out as more fun than others. We also have quite a bit on fun strategy planning, including one of our most popular new eBooks, 11 Fun Ideas for Strategic Planning.

The question got me thinking about specific strategic planning questions we use to liven up strategic thinking.

3 Short, Funny Strategic Planning Questions

Thumbing a group’s collective nose (or perhaps raising a prominent finger) toward someone or something standing in the way of pursuing new, innovative strategies always adds fun to a strategy workshop. Here are three opportunities to challenge typical roadblocks to innovation and new strategic ideas:

1. Stick It To Authority Figures

What completely outrageous thing could we do that would be incredible, yet get us into big trouble with the boss?

This is the core creative thinking question for our Shrimp exercise. We have mentioned previously using it to revive a group’s energy. This creative thinking question also helps them move beyond ideas they would typically self-censor in almost any situation.

2. Give Conventional Expectations the Heave Ho

If we did exactly the opposite of anyone’s expectations, what would we do?

This strategic thinking question is on our extreme creativity list. It does a great job of giving people permission to change everything, even if it’s only hypothetical at first.

3. Get around Expectations Because of Who You Are

If characters from The Big Bang Theory were solving this problem, what would they do?

This strategic planning question is an updated, hipper version of one of our favorite creative thinking questions: How would the castaways from Gilligan’s Island solve this issue? Both versions of Change Your Character exercises, they free a group’s perspective and energy to imagine how others would tackle daily issues around your organization.

Wait, There’s More!

These types of questions typically generate a higher percentage of ideas that, on the surface, seem completely ridiculous. That’s why you want to couple them with questions to help mine the ideas for possibilities that you CAN implement. These are a follow-up questions to consider using:

  • What could we take from these ideas (and modify) to apply to our situation?
  • How could we take this idea just as it is to challenge how we do things now?
  • How can modify this idea as little as possible to be able to move on it quickly without losing how outrageous / special / disruptive it is?

Granted, we don’t use each of these funny strategic planning questions in every client workshop. When we do use them, they definitely boost the energy level dramatically. – Mike Brown

 

fun-ideas-strategic-planningLooking for Bold Ideas for Fun Strategic Planning?

Yes, developing strategy can be fun . . . if you know the right ways to liven it up while still developing solid strategies! If you’re intrigued by the possibilities, download our FREE eBook, “11 Fun Ideas for Strategic Planning.”
Download Your FREE eBook! 11 Fun Ideas for Strategic Planning

 

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Yesterday, we identified the six types of strategic planning process activities we use to design a client’s strategic thinking workshop. To facilitate you going deeper into thinking about how these activities function within a strategic planning process workshop, here are articles in each of the six areas.

6 Types of Strategic Planning Process Activities

Interacting (Networking, meeting, team building)

Informing (Sharing background data and context)

Investigating (Assembling the facts for strategic planning)

Insighting (Revealing breakthrough opportunities and threats)

Iterating (Structured thinking to expand ideas)

Integrating (Assembling pieces into strategy)

Lots of places to go with all these articles on strategic planning activities that can fit into a workshop within your strategic planning process.

Putting it Together in a Strategic Planning Process

If you have responsibility for leading the strategic planning process in your organization, we recommend bookmarking this strategic planning activities reference and coming back to it when you need to explore the right mix of exercises to engage your planning participants.

Of course, picking the right menu and bringing it to life is our specialty. Get with us at info@brainzooming.com, 816-509-5320, or the contact us page on the website so we can discuss the approach that makes the most sense for your organization. – Mike Brown

Need Fresh Insights to Drive Your Strategy?

Download our FREE eBook: Reimagining the SWOT Analysis

swot-alternatives-cover

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Whether you are just starting your strategy or think you are well down the path, you can use this eBook to:

  • Engage your team
  • Stimulate fresh thinking
  • Make sure your strategy is addressing typically overlooked opportunities and threats

Written simply and directly with a focus on enlivening one of the most familiar strategic planning exercises, “Reimagining the SWOT Analysis” will be a go-to resource for stronger strategic insights!

Download Your FREE eBook! 11 Ways to Reimagine Your SWOT Analysis

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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What types of strategic planning activities are in a strategic thinking workshop?

Readers have been asking this question frequently of late. That this is taking place during a period when many companies are IMPLEMENTING strategies suggests you understand the importance of strategy even beyond initial planning.

As we collaborate with a client to design strategic planning activities for a strategic thinking workshop, we explore various possibilities. The goal is making sure the strategic planning activities we select best match the organization, the objective, and the participants. By adapting the process to the situation, we’re able to help clients develop strong strategies with tremendous time efficiency.

6 Potential Strategic Planning Activities for a Workshop

If you are figuring out strategic planning activities in a strategic thinking workshop, we suggest looking toward six “I” categories as your starting point for the design. These six types of activities include:

Interacting – Meeting, networking and connecting with one another to build or enhance the sense of team among participants.

Informing – Providing background data and context so everyone has the same backdrop for strategic thinking. These activities often happen before a group convenes.

Investigating – Examining a particular situation to ensure the appropriate facts and perspectives are available for strategic thinking.

Insighting –  Identifying breakthrough thinking to open the door to deeply understanding opportunities and threats that strategy needs to address. (And yes, we know Insighting is a made-up word!)

Iterating – Using specific creative and strategic thinking exercises in a sequence to help the group generate many possibilities and ideas.

Integrating – Taking the output from throughout the strategic thinking workshop and putting it into strategic planning outputs. As with Information activities, these often happen outside a group setting.

Selecting the Right Menu of Activities

Selecting the menu of activities for a strategic thinking workshop isn’t haphazard. As we mentioned, the combination of the organization, objectives, and participants leads to the right menu of strategic planning activities. We explore each of these areas upfront to determine what to include.

The next article will take you deeper into each of the six categories with helpful articles to shape a productive strategic gathering.

Have questions about how we apply these activities? Contact us at The Brainzooming Group, and let’s talk about how to create the right menu of activities for your team. – Mike Brown

Download our FREE eBook:
The 600 Most Powerful Strategic Planning Questions

Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! This Brainzooming strategy eBook features links to 600 proven questions for:

  • Developing Strategy

  • Branding and Marketing

  • Innovation

  • Extreme Creativity

  • Successful Implementation


Download Your FREE eBook! The 600 Most Powerful Strategic Planning Questions


Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Talking with a client team about facilitating its strategic planning process, we discussed why completed strategic plans sit on shelves.

There are multiple reasons for this unfortunate situation.

I think an important reason is when a strategic planning process focuses on the wrong issues. It happens so often: people launch into strategic planning and begin to talk and think differently than during daily business activities. They also assume the things they work on every day must not be part of the strategic planning process.

Put all those things together, and if left unchecked, you wind up with a strategic plan disconnected from the organization’s daily activities and reading like a document foreign to the organization.

A Strategic Planning Process Focused on the Wrong Issues

I shared a story from my corporate days to demonstrate how easily strategic planning gets disconnected from what matters.

We spent 3/4 of a day working on the strategic plan for a cross-border transportation service. We were going through all the typical strategic planning exercises. We worked with the brand manager to complete and review a SWOT analysis, identified (and prioritized) important opportunities, and spelled out tactics to implement the opportunities.

Late in the afternoon, the brand manager said the service was in violation of certain governmental regulations. The remedy to address the violation was not immediately clear. If the brand team could not figure out what to do quickly, the government was threatening to shut down the service within a few weeks.

I about fell to the ground.

Heck, maybe I did fall to the ground. There would be precedent for it.

I asked what would have made the team think we should spend most of the day working on next year’s planning when the biggest issue facing the service RIGHT NOW could halt the revenue stream within a month.

The problem?

The brand manager interpreted “strategic” as “long-term.” The catastrophe that could shut down the service was not long-term. Since it was immediate, he didn’t think the impending shut down was relevant for strategic planning.

Uh, WRONG!

Ever since then, we employ a series of questions to ferret out incredibly strategic make-or-break issues a client does not, for some reason, think are strategic.

Are you planning for your biggest day-to-day issues?

If your organization’s plans sit on the shelf, contact us, and let’s talk about how we attack that issue from multiple fronts so strategic planning creates strategic impact and results for you! – Mike Brown

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Create the Vision to Align and Engage Your Team!

Big strategy statements shaping your organization needn’t be complicated. They should use simple, understandable, and straightforward language to invite and excite your team to be part of the vision.

Our free “Big Strategy Statements” eBook lays out an approach to collaboratively develop smart, strategic directions that improve results!


Download Your FREE eBook! Big Strategy Statements - 3 Steps to Collaborative Strategy



Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We have released a host of eBooks on strategic planning exercises and ideas to increase collaboration, creative thinking, alignment, and successful implementation. In case you missed any Brainzooming strategy planning eBooks, here are seven to jump start your strategic planning exercises and better engage your team in shaping your organization’s direction.

You can download your copies by clicking on the titles or the covers of the eBooks below.

Results – Creating Strategic Impact (Download)

The Results eBook makes our case for collaborative strategy planning among your organization’s employees (and even, in many cases, your customers). That doesn’t mean you turn over strategy setting. It does mean that you ask all your important audiences for their perspectives to meaningfully shape the strategy you determine.

The 600 Most Powerful Strategic Planning Questions (Download)

This is our biggest collection ever of strategic thinking questions to move strategy planning ahead in finding the best strategic direction. The questions also address branding, marketing, innovation, creativity, and implementation.

Reimagining the SWOT Analysis (Download)

The SWOT analysis is the workhorse of strategic planning exercises. That creates two options: always use it as originally designed while it calcifies, or shake it up and realize new value from adapting the SWOT analysis in a way that best suits your organization.

Big Strategy Statements – A Collaborative Way to Shape Your Strategic Direction (Download)

If your organization has a big strategy statement (vision, mission, etc.), but didn’t involve your employees in helping to shape it, you have missed a HUGE opportunity. These strategic planning exercises provide a way to engage employees in the direction you will depend on them to create.

11 Fun Ideas for Strategic Planning (Download)

If you are in charge of strategic planning exercises in your organization, you can take the same old approaches and perpetuate miserably boring and mind-numbing strategy planning meetings. Alternatively, you can use the fun ideas in this eBook to create an engaging strategy planning experience that motivates great thinking and creates strategy fans!

10 Questions for Successfully Launching New Programs (Download)

As you assemble a team for implementation, you want to start down the right path. The strategic thinking questions here provide teams a way to shape implementation through focus and inclusiveness.

321 GO! 5 Ways to Start Implementing Faster and Better (Download)

Not all implementation teams step up to the opportunity to move ahead. These five situations and corresponding remedies help senior leaders and initiative point people move teams forward if they hesitate.

4 Strategies for Implementing in Uncertain Times (Download)

Things are crazy right now. There is a lot of uncertainty globally, and has a way of paralyzing organizations. Even if your implementation path is not completely clear, these four strategies will help you move forward in a smart way.  – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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While we are whole-hearted proponents of fun strategic planning activities, that doesn’t mean every strategic planning workshop we design and facilitate has exactly the same type of fun. In fact, in some situations, we never get out the fun squeeze toys.

And we all know that toys are a universal signal that a strategy workshop is supposed to be fun.

Not really; just kidding.

There is a lot more to making a strategy workshop fun so that people want to participate the first time and in subsequent years. We detail all those ideas in 11 Fun Ideas for Strategic Planning.

4 Times to Avoid Toys during Fun Strategic Planning Activities

But back to strategy workshops and skipping the toys – here are four situations where we do not rush to put out toys:

1. The dynamic with the group doesn’t feel right

Sometimes, it is obvious that the participants are not jelling and funny is not the best thing to get them comfortable with each other.

2. It’s too cramped and cluttered in the room

We want a lot of square feet per person for a strategy workshop. Often, we wind up in a tiny room because it’s convenient, and everyone is on top of one another. In those situations, the last thing we need is to add to the clutter with toys.

3. The people may kill each other

Toys are meant to be fun. They are not meant to be weapons. When the strategy workshop participants are a little TOO aggressive with one another, someone could put an eye out by zinging a squeeze ball at a co-worker. If people can’t play nicely, NO TOYS.

4. We’re told “no funny stuff”

We have talked about situations where a client came to us before the workshop to say there was to be no funny stuff. In those cases, we don’t go to the toys – at least not right away!

Other than those four times

Beyond those four times, we’re all about the toys. And everything else that REALLY makes strategic planning a mentally stimulating experience! – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

 

fun-ideas-strategic-planningLooking for Ideas to Make Strategy Planning More Fun?

Yes, developing strategy can be fun . . . if you know the right ways to liven it up while still developing solid strategies! If you’re intrigued by the possibilities, download our FREE eBook, “11 Fun Ideas for Strategic Planning.”


Download Your FREE eBook! 11 Fun Ideas for Strategic Planning

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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