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Our hometown Kansas City Royals are playing in the 110th World Series against the San Francisco Giants. It is beyond surprising the Royals made it back to the World Series after a twenty-nine year absence.

I will spare you the details of the Royals making it to the World Series, because I readily admit not following the Royals closely in decades. My attention this year really only started in September.

Even so, there is a clear lesson for creating strategic impact within the management style of Kansas City Royals manager, Ned Yost.

Kansas City Royals and Tinkering Less

Royals-Win

What’s been clear, especially during the Royals first eight straight wins in the 2014 post season is Ned Yost’s primary game plan is to get to the sixth inning with a lead, no matter how slim it is. If the Royals have the lead by that point, he goes to the bullpen and uses one nearly full-proof reliever each in the seventh, eighth, and ninth innings.

In effect, Yost has the Royals playing a six-inning contest whenever possible so that with a lead in place, he can check out of active management for the final third of a typical game.

Because after the sixth inning, as Yost characterized it following the Royals winning game two of the World Series, “my thinking is done. I don’t have to mix and match . . . once we get past the sixth inning, my guesswork is done. We’ve got a pretty good recipe for success with Herrera, Davis, and Holland (the three relievers).”

Don’t let Yost fool you; he also has a couple of other decisions about switching his outfielders around and substituting for a slow base runner.

But all these decisions seem to be nearly as well scripted as the decision to bring in the three relievers.

Creating Strategic Impact Daily

So here’s the creating strategic impact question for you.

Are you a tinkerer who has to see your strategic thinking and fingerprints all over your team’s success?

Or are you willing to do your strategic thinking upfront, develop a high probability formula for creating strategic impact, and then implement it over and over again, no matter how routine your winning formula seems to be?

There is no right answer when it comes to creating strategic impact, but it is a challenging question for many people, I suspect.

I remember hearing Jay Conrad Levinson say in a speech once that one of the worst things marketers (who tend to be tinkerers) can do is getting bored with what they are doing and feel the need to change things just to stay interested.

Far better, Levinson advised (and Ned Yost seems to prove), to be bored out of your mind, but be in a position to implement the same winning formula over and over.

If your ultimate goal is creating strategic impact, maybe it does make sense to get there with as much routine and as little effort as possible. – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Working on a creating strategic impact exercise the other day, I typed the words “Challenge” and “Change” on a Powerpoint slide.

Suddenly, it struck me that the only difference between challenge and change is the “lle” in the middle of challenge. Take the “lle” out and you get “change.” Add the “lle” to change, and you get “challenge.”

I think it was late at night (or some other time I was mentally exhausted), so I put messages out on Twitter and Facebook calling out the three-letter difference in challenge and change, commenting, “. . . Not sure what to do with that quite yet.”

By the next morning, I had several replies on Facebook and Twitter about what “lle” could represent. The most compelling answer came via Vince Tobias on Twitter, who suggested the acronym could stand for “lots of little excuses.”

What a brilliant answer, suggesting the potential for creating strategic impact and change if you can pull out all the “lle” or “lots of little excuses.”

While I took a little liberty in turning “lots of little excuses” into “lotsa little excuses,” the collaborative quote stands as a great reminder that excuses are all too convenient ways to avoid challenges and to stay stuck in the status quo with what we’ve always done.

 

Challenge-Change

Mike Brown

 

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The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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You’ve heard the strategy. You’ve heard the strategy’s promise. Heck, you may be knee-deep or even waist-deep in the strategy.

What’s the strategy?

Giving away what you do for free in the hope of building an audience that will eventually pay you for what you do.

Strategic Thinking Question – When Does Free Become Getting Paid?

A lunch discussion the other day, however, was when and how do you start getting paid?

money-money-money

One intriguing answer to this strategic thinking question came via Jonathan Field as he addressed moving from free speaking to paid speaking. He tied the getting paid or speaking for free question to the size of the speaker’s “brand hand” relative to the event sponsor’s brand hand. In effect, whoever has the stronger brand sets the stage for how value (i.e., money) is divided, shared, and flows between the parties.

My answer to the strategic thinking question was you start getting paid when you are more willing and able to say, “No.”

When you’re in a position to turn down the people who expect things for free, you start setting boundaries about what’s free (i.e., maybe the first hour of consultation and listening is free before the meter starts running).

When you’re in a position to turn down the people who expect things for free, you address the “getting paid” conversation right away regarding how you’re delivering value with what you know and can share.

When you’re in a position to turn down the people who expect you to do things for far less than they are worth, you become much more explicit about what things cost. That applies to both what you charge and the costs to potential clients of not using someone as knowledgeable, proficient, and reliable as you.

What puts you in the position to say, “No,” to doing things for free?

It comes from addressing whatever weaknesses exist in your business.

That could mean, you have more than enough prospects or cash to sustain NOT doing business with the next potential client that comes along.

It might be you have reduced your overall business risk so you can take on the risk of saying NO.

It could also mean you really do have a better brand hand than the other party that wants you to do things for free or for much less than they are worth.

Or it may be something else.

Whatever it is that makes you say, “Yes, I’ll do that for free,” or give away things without ever having the conversation about free or paid, figure out what you need more of so you can say, “No,” to all the free work requests that are toxic for your success. – Mike Brown

 

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Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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In reponse to a re-share for a Brainzooming post on the negative impact on the creative process of 29 phrases used in business, Ying Ying Shi reached out to expand on the idea, mentioning the starkly different impacts of periods and commas on the creative process.

Her ideas expanding on the creative process impact of  punctuation intrigued the heck out of me, and I asked her to share her thinking for Brainzooming readers, which we’re featuring today.

Ying Ying Shi is a multilingual international manager currently working at Clueda AG, a big data start-up. Previously, she was an M&A and strategy advisor to small, medium and transnational companies. She shares her experiences and musings on leadership, business and self-improvement at www.yingyingshi.com

Here’s Ying Ying!

 

Creative Process – How Using Periods Harms You by Ying Ying Shi

Ying-Ying-ShiIn a previous Brainzooming post on the creative process, Mike listed 29 phrases blocking innovative ideas. The phrases listed are necessary, but not sufficient conditions to block our creativity. There is nothing wrong with acknowledging limitations or existing problems; this is part of life and the improvement process. It is how you deal with these observations subsequently that has an irrepressible consequence: either halting you from solutions or opening new roads and views.

Language is our main tool of thought. When you speak out loud or write things down, you organize your thoughts and bestow them with power. Care is, however, needed. The words you speak cannot be retrieved; there is no ctrl+z. The words you think and write have an impact on your brain; there is no escape from that.

Psychology has been telling us that positive words have a positive effect on us and that we can be primed by these. Some psychological studies even point out to the fact that our genes are modified by positive words.

The other language constituent (besides words) that is often neglected is punctuation marks. These are essential in our communication. Had I used not punctuation until now in this post, you would have probably had a hard time understanding it.

Punctuation assigns a certain meaning to our expressions. Is this a question? Or perhaps just a wonderful example! You can know that this sentence hasn’t come to an end, unless you see a period.

As opposed to the mere grammatical function of punctuation marks, they can also trigger different thought channels. Periods define the end of our thought process, whereas commas or even ellipsis leave us open to different options and ideas.

The phrases on Mike’s creative process post were written without punctuation marks. It is up to you to decide which ones to use.

Compare the following (the original number of the phrase in parenthesis):

  • Initial observation (3): We don’t know how to do that
  • Period: We don’t know how to do that.
  • Comma: We don’t know how to do that, but we can hire an expert.
  • Initial observation (7): We’ve done something similar before
  • Period: We’ve done something similar before.
  • Comma: We’ve done something similar before, but the circumstances are different now, and we should try again.
  • Initial observation (13): I don’t know anything about that
  • Period: I don’t know anything about that.
  • Comma: I don’t know anything about that, and I am willing to take this challenge.
  • Initial observation (15): It’s too new for our market
  • Period: It’s too new for our market.
  • Comma: It’s too new for our market, and we know it’s a great opportunity.
  • Initial observation (29): We don’t have time for that
  • Period: We don’t have time for that.
  • Comma: We don’t have time for that, though we could prioritize it for the next period.

While the phrases with periods killed a creative thought process, blocking creativity, the commas have given way to limitless possibilities of which I have only written one.

Remember when you were disappointed or feeling down? You were most probably using a period. Maybe you thought: “I failed.” Yet it really should have been “I failed, I learned, and I moved forward.”

Try replacing periods more often in your thoughts, especially when you are identifying a problem.

While the correct punctuation usage might not yet modify your creative genius, it will certainly prevent your thoughts from being stopped by a period. With the right use of punctuation marks in life, your options can be infinite . . .

Ying Ying Shi

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Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Data about your website is great.

Data patterns related to your website are even better.

Having big data to tell you how people react to different scenarios and situations on your website is the best yet.

When you are just launching a website, however, you may not have any data.

When that’s the case, either you can design something that fits a design aesthetic, or you can take what you know, answer sound strategic thinking questions, and design a website that makes strategic sense.

Strategic Thinking Questions – 3 Questions for New Website Design

We were looking at a new website the other day designed for the user to “scroll, scroll, and keep scrolling.” The nagging strategic issue was, “Why in the world would an audience member want to keep scrolling?”

To help the website creator through the strategic thinking to answer this question, we put together the strategic thinking exercise below. It lists each of the main pages of the website down the left column. Across the three columns to the right are three strategic thinking questions, all asked in the voice of the user:

  • “Why should I stay interested?”
  • “Why should I keep looking for more information?”
  • “Why should I buy something now?”

We used these three questions to quickly review the copy and design of the new website. Our objective was to have a solid, compelling answer to at least one of the three questions based on the first look at each of the website’s main pages.

Strategic Questions to Improve Design and Copy on a New Website

Website-Tool

We used the three strategic thinking questions on a first pass review of the website. The questions helped us strengthen copy, make decisions on where to place key features, and changed perspectives about whether certain functionality made sense or not.

Our decisions weren’t data-driven because we don’t have any data on the website. The three strategic thinking questions definitely proved to be hard workers, however, for checking whether a brand new website offers compelling reasons for users to engage.

If you’re in a similar situation, grab a copy of this strategic thinking exercise and see how hard it can work for you! – Mike Brown

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“How strong is my organization’s social media strategy?”

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question.

Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social  Strategy.”

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Several people in very different settings have asked for presentation tips on making last-minute speeches or moderating panel discussions at events.

My presentation tips in both situations was pretty comparable (although for panel discussions, I could actually point to a Brainzooming article specifically on the topic).

Panel-Short-Notice

Presentation Tips – 4 Ideas for Successful, Last-Minute Speeches

If you have just a few moments to set the stage, get your point across, and get off stage, all with high impact, here are four ideas on how to make that happen:

1. If the speech topic feels off, redirect it to something that works better for you.

You want to be up on stage talking about something that you can relate to well, even if it isn’t exactly what the organizers planned. Look for how you can twist the topic more toward your strengths. If you deliver a great message, no one is going to remember you twisted the topic around a bit.

2. Start your speech with a personal story, and weave the story into a reinforcing pattern.

It’s clear we all love stories. But use a personal story at the start of your talk to its best advantage. Tie the opening story to your bigger message, but consider creating some suspense by not finishing the story. That creates the opportunity to finish or call back to the story at the end of your talk. That’s always a nice touch.

3. In between stories, make a couple of related, memorable points.

When you have only a few minutes to present or set the context for a panel, confine yourself to only a couple of points. Succinctly convey those points, ideally in a way that relates to the story you told to start the presentation.

4. Have a couple of go-to questions at the ready.

If there might be an opportunity for questions after your brief remarks, have a couple of questions that you either plant with audience members or ask and answer yourself. And a few conversation-rich questions are always helpful for a panel moderator.

If you’re a frequent speaker, what presentation tips would you offer for making short, last-minute speeches?

Mike Brown

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Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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It is always fascinating how business professionals approach business networking.

This is particularly true when you get to see how business professionals set themselves apart through smart business networking techniques.

Business Networking Techniques that Created Results

Here are five recent business networking techniques that stood out:

1. When meeting someone new, call attention to your shared networks.

One way to highlight your common network is printing your shared list of LinkedIn connections. This simple business networking technique can move a conversation ahead in positive ways. At a recent meeting, the other individual handed me a hard copy list of shared LinkedIn connections; the list was surprisingly extensive. Scanning it, I discovered a childhood friend who SHOULD be a prospect for the other individual’s service, and I provided background on why he should follow up with my friend.

2. Don’t give up making a meeting happen, even if the introduction is months old.

Several people contacted me right before my wife, Cyndi, had surgery and my availability for non-essential meetings shrank dramatically. One individual followed up four months later before abandoning the possibility of making the meeting happen. His email and phone call combo instigated our in-person meeting months after the initial introduction occurred.

networking-guys

3. Follow up an informal first meeting with a second invitation right away.

At the closing Content Marketing World session, I sat next to someone new. We hit it off, had a wonderful conversation, and identified Pam Didner as a shared contact. Before parting company, he invited me to a dinner he was having with a client. Back at the hotel and planning to head to another event I had already paid to attend, he texted me with specifics on where they were headed. His invitation and follow up turned into a great dinner getting to know him better along with two of his clients.

4. Make your follow-up personal, not formulaic.

After the recent networking event prompting the “you have to keep up your blog current once you start it” post, one person I didn’t get to meet reached out via LinkedIn with more than the standard, “Join my network” message. He recounted leaving the event early to tend to a diabetic pet. Having had a diabetic pet ourselves, his personalized message created an instant connection.

5. Have a good memory (or good notes) of why you met originally met someone.

Right before Cyndi’s surgery, I did squeeze in a networking meeting with someone new instigated by friend and blog reader, Michael Irvin. With everything else on my mind, I remembered it was a great connection, but by the time we reconnected, I could not remember the specifics. The other individual came to our second meeting, however, with detail on why we were meeting again and what we hoped to accomplish. What a great boost to a productive second meeting.

What have you seen work with smart business networking techniques recently?

Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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