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You have heard the old business joke about the pig and the chicken’s different levels of commitment to breakfast?

When it comes to ham and eggs, the chicken is supportive, while the pig is committed.

Bacon-Egg-Engagement2

It may be an old and tired story, but it still illustrates an important point about engagement and the willingness (or unwillingness) of employees to go all in with a new business initiative.

The thing is, unsuccessful employee engagement strategies are not an employee problem.

It is a LEADERSHIP problem when purported employee engagement strategies are not working. It means leadership has not made a credible case for WHY employees will benefit from going beyond the bare minimum to justify going all in to make company initiatives successful.

We see great leaders among our clients successfully taking steps that meaningfully involve employees in shaping strategy and implementation. These leaders respect differences completely, ask questions honestly, listen attentively, adapt credibly, and explain thoroughly.

That is a formula that works for employee engagement, and it is one reason we shared our Brainzooming buy-in manifesto.

If you want to go deeper on a viable strategy to improve employee engagement, download our Results eBook. It highlights an approach for more collaborative strategy that provides employees with a real opportunity to contribute their ideas and be a part of actively contributing to your organization’s direction. Mike Brown

 

10 Keys to Engaging Employees to Improve Strategic Results

FREE Download: “Results!!! Creating Strategic Impact”

Results!!! Creating Strategic Impact Mini-Book

Leaders need high-impact ways to develop employees that can provide input into strategic planning and then turn it into results. This Brainzooming mini-book, “Results – Creating Strategic Impact” unveils ten proven lessons leaders can use to boost collaboration, meaningful strategic conversations, and results.

Download this free, action-focused mini-book to:

  • Learn smart ways to separate strategic opportunities from the daily noise of business
  • Increase focus for your team with productive strategy questions everyone can use
  • Actively engage stakeholders in strategy AND implementation success

Download Your FREE Results!!! Creating Strategic Impact Mini-book

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Facing a major goal when seems you have is too few resources CAN BE an incredible inspiration for your organization’s innovation strategy.

I worked with a CMO who would revel in difficult situations where it seemed we had too few resources, negligible support, and slight chances of success. As he’d always remind us, when you have almost no support, you have almost nothing to lose. Because of this, he saw difficult and resource-scarce times as the BEST opportunity for creativity and moving ahead with a bold innovation strategy.

Too Few Resources Can Create Opportunities to Innovate?

That idea sounds ridiculous on the surface, especially if you have plenty of money and support to bring your new innovation strategy to life.

Yet in situations where we had far fewer resources than necessary, we would step up our innovation game with extreme creativity and more ingenious ways to bring big ideas to life.

Based on these experiences, coming up with many possibilities to get things done in novel ways became second nature!

16 Ways to Find New Innovation Resources

Ultimately, exploring many paths for non-traditional resources became a standard procedure. It was so routine, in fact, I developed a battery of questions we could use when launching any project to identify a potential pool of resources to tap. These strategic thinking questions pushed our thinking on potential internal and external partners, strategy changes, places to borrow short cut ideas, and new outreaches for support.

The point behind all the questions was finding ways to accelerate our ability to innovate, turning more ideas into reality to move our business ahead.

We’ve compiled the questions into an eBook called, “Accelerate – 16 Keys to Finding Resources for Your Innovation Strategy,” and you can get your own copy here.

Whether you use the questions individually or with your team, you’ll discover ample new options to work around resource limitations standing in the way of your innovation strategy’s progress! – Mike Brown

 

Find New Resources to Innovate!

NEW FREE Download: 16 Keys for Finding Resources to Accelerate Your Innovation Strategy

Accelerate-CoverYou know it’s important for your organization to innovate. One challenge, however, is finding and dedicating the resources necessary to develop an innovation strategy and begin innovating.

This Brainzooming eBook will help identify additional possibilities for people, funding, and resources to jump start your innovation strategy. You can employ the strategic thinking exercises in Accelerate to:

  • Facilitate a collaborative approach to identifying innovation resources
  • Identify alternative internal strategies to secure support
  • Reach out to external partners with shared interests in innovation

Download your FREE copy of Accelerate Your Innovation Strategy today! 

Download Your FREE Brainzooming eBook! Accelerate - 16 Keys to Finding Innovation Resources

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Is your organization struggling to deliver on the innovation expectations you have for it?

From our experience at The Brainzooming Group and ongoing research, there are ten common innovation barriers blocking new idea and implementation across organizations. Only a couple of these barriers existing in a culture can block even modest expectations for implementing new ideas.

There is good news, however: none of the innovation barriers is insurmountable.

Understanding which challenges you’re facing is vital. That insight drives the smart change management steps needed to navigate each innovation challenge.

10 Innovation Barriers Lurking in Your Organization

We group innovation barriers based on their ties to strategy, process, and people issues.

Innovation-Strategy

Strategy Barriers

  • Lacking an overarching direction
  • Loving the status quo too much
  • Managing with an exclusively short-term focus
  • Using ineffective metrics

Process Barriers

  • Ignoring the need for a structured process
  • Struggling with core capabilities
  • Lacking sufficient resources
  • Operating with a history of unsuccessful innovation implementation

People Barriers

  • Failing to recognize innovative talent
  • Not motivating the team to take risks and innovate

Tackling Innovation Barriers

We use a diagnostic with senior leadership teams that ties to the ten innovation barriers.

Innovation-Room

The first step in the brief strategic thinking exercise has individual leaders assess the presence of the organization’s roadblocks. After leadership team members complete individual assessments,  we collect and analyze the responses as input for a strategic conversation among senior leaders. In that conversation, we:

  • Acknowledge areas of agreement on the presence or absence of specific barriers
  • Discuss reasons where there are different perceptions on innovation barriers
  • Identify, based on the overall scores, whether significant barriers are tied to strategy, process, or people issues

Is Your Organization Struggling with Innovation?

Are you trying to push for new ideas and innovation in your organization, but not finding success?

You need to download our free eBook, “The Ten Big Nos to InNOvating.” It highlights each of the ten innovation barriers and includes the diagnostic we use.

If you want to go deeper in jump starting an innovation strategy, contact us. Let’s talk about the best options to engage your employees for input and innovation!

Are you ready to boost innovation in a high-impact way?

New-10Barriers-Cover-BurstDo you need a quick evaluation to understand your organization’s innovation challenges so you can create a strategy to boost new ideas and successful implementation?

Download “The Ten Big Nos to InNOvating – Identifying the Barriers to Successful Business Innovation.”

This free Brainzooming eBook highlights ten common organizational innovation barriers. A one-page evaluation sets the stage to quickly self-diagnose where to focus your organization’s efforts in customizing a successful innovation initiative.

Download Your FREE eBook! 10 Big NOs to Innovating in Organizations

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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43

We were on a call with an extended creative team generating ideas for client videos. During breaks, I found myself jotting down examples of important creative thinking skills the team was exhibiting.

7 Important Creative Thinking Skills

7-creative-thinking-skills

Infographic by and courtesy of Diane Bleck – DoodleInstitute.com

These seven creative thinking skills demonstrated during the call are ones which benefit both those who display them and those working with them too:

1. Suspending advocacy of your own idea to push for another person’s concept.

It’s helpful to be able to come into a creative situation and demonstrate your willingness to champion another person’s idea. It can open the way to getting others to support your thinking, as well.

2. Putting your own idea to the same test you apply to an idea from someone else.

When it comes to your own ideas, it’s easy to be a hypocrite and apply all kinds of hurdles to other ideas while letting your own thinking slide by unchallenged in your own mind. Just one thing to remember: don’t become somebody known for doing this!

3. Combining two different ideas and making them better (not muddled) as one idea.

Often (maybe “almost always”) compromising on creative ideas leads to something nobody likes, recognizes, or thinks satisfies the original objective. Being able to dissect ideas to pull out highlights and put them together as something new, however, is entirely different, and a great skill to have.

4. Letting someone else take “ownership” of your idea in order to build support for it.

This skill really tests whether you believe so strongly in an idea you’re willing to let someone else step up and take it on as their own idea to see it prevail. The key to seeing your idea win out can be letting somebody else be the vocal proponent for it.

5. Displaying the patience to wait for someone else to say what needs to be said so all you have to do is agree.

It’s tempting to jump in right away and make all the points you feel necessary in a creative discussion before anyone else talks. At times though, patience and silence are called for when it becomes clear someone can and will express your perspective – and can do it more appropriately than you can.

6. Sticking to your guns amid challenges to a creative idea which makes solid strategic sense.

There are many creative ideas which, while being really cool, have nothing to do with what you’re trying to achieve and how you should be achieving it. When confronted with others who are passionately arguing for highly creative yet hardly strategic concepts, make and remake your case if the idea you’re advocating is on the mark strategically.

7. Always looking for new creative skills to develop in yourself and those around you.

Not only do you want to make yourself stronger creatively at every juncture, it’s in your best interests to help improve the creative performance of your overall team. Creative meetings are a great opportunity to spot gaps others labor under as well as seeing your own creative shortcomings. Inventory what you saw (or didn’t see) after a creative meeting and get to work filling the gaps.

How are you doing on these 7 creative thinking skills? How about your team?  – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

 

Find New Resources to Innovate!

NEW FREE Download: 16 Keys for Finding Resources to Accelerate Your Innovation Strategy

Accelerate-CoverYou know it’s important for your organization to innovate. One challenge, however, is finding and dedicating the resources necessary to develop an innovation strategy and begin innovating.

This Brainzooming eBook will help identify additional possibilities for people, funding, and resources to jump start your innovation strategy. You can employ the strategic thinking exercises in Accelerate to:

  • Facilitate a collaborative approach to identifying innovation resources
  • Identify alternative internal strategies to secure support
  • Reach out to external partners with shared interests in innovation

Download your FREE copy of Accelerate Your Innovation Strategy today! 

Download Your FREE Brainzooming eBook! Accelerate - 16 Keys to Finding Innovation Resources

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks, they frequently mention gaining “buy-in” for significant change initiatives. That’s no surprise. There are so many ways to botch involving employees (and community members, if that’s your audience) in developing and successfully implementing an innovation strategy.

Here are five keys we’ve found for successfully engaging employees in innovation strategy. Consider it “The Brainzooming Buy-In Manifesto,” written in the voice of your employee or community member.

The Brainzooming Buy-In Manifesto – 5 Keys to Engaging Employees in Innovation Strategy

Employee-Engagement

Ask me to participate

Ask about my aspirations and hope for our organization. Help to me to productively contribute to identifying what we need to do and what it might mean for us. Let me share ideas for how we might be able to accomplish the changes we need to make.

Listen to my ideas

Let me share what I’ve been thinking about or maybe just imagined. Listen as I struggle to put words or images to big ideas that aren’t fully formed. Listen to the ideas you hoped to hear, and keep listening when I share challenging perspectives and ideas that aren’t nearly as comfortable to accept.

Incorporate my ideas in our collective direction

If I’ve shared ideas, I expect to be able to recognize how they shaped what we’re going to do. We may not do everything that I suggested, but I want to be able to see how my participation influenced or shaped the overall view of what we’re going to try to accomplish, and how we’ll make it happen.

Let me know what’s going on

I’ve shared my ideas. I don’t want them to simply go into a big black box and then have to comb through a document or internal announcement later to see what happened after I was involved. Even if I need to return to what I do every day, don’t forget I was part of the team in its earlier stages. We have a legitimate expectation to keep hearing about what’s happening even if my participation is reduced.

Talk in real words

When sharing ideas and information, use familiar language we use within our organization. Don’t hide questionable ideas or intentions in vague or jargon-filled language that obscures meaning and understanding.

That’s the Brainzooming Buy-In Manifesto

If you want engagement and ongoing participation for developing and implementing an innovation strategy, start with these five keys. – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Looking for a Successful Innovation Strategy to Grow Your Business?
Brainzooming Has an Answer!

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookBusiness growth can depend on introducing new products and services that resonate more strongly with customers and deliver outstanding value compared to what’s currently available.

Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

Download this free, concise eBook to:

  • Identify your organization’s innovation profile
  • Rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate market-based perspectives into your innovation strategy in successful ways

Download this FREE eBook to turn ideas into actionable innovation strategies to drive your organization’s comeback!





Download Your Free  Outside-In Innovation Strategic Thinking Fake Book




Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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This time of year, preparing for upcoming strategic planning exercises may seem like something far in the future.

Whether strategic planning is months away or close at hand, however, it’s always smart to get a head start tackling big strategic thinking questions that warrant in-depth consideration.

As we look ahead to clients’ strategic planning processes, we’re developing new strategic thinking questions to freshen our Brainzooming strategic planning exercises. Along the way, we try to share some of these strategic thinking questions with you to incorporate into your organization’s strategic planning exercises.

9 Big Strategic Thinking Questions to Start Addressing Now

 

9 strategic questions orange

Here are nine new strategic thinking questions were excited about in three planning areas:

Strategic Goals and Focus

  • How could we focus on only one aspect of what we do to create a major impact in a completely new area?
  • Where can we create at least two 0-percent or 100-percent goals for our organization?
  • If we don’t already have any projects with ten-year horizons underway, what are two of them we should launch now?

Branding and Customer Experience

  • What would make our tired old brand “hot” again?
  • How could we create a place where future prospects and customers want to spend time “hanging out” with our brand?
  • What will it take to turn every “ask permission” situation for customers into a “this is part of your solution” situation instead?

Innovation Strategy

  • How can we surgically remove a promising idea from our organization and plant it in a bigger host so it flourishes more quickly?
  • What are new ways to put our customers together with each other so they can identify and solve bigger challenges?
  • How many times a day are we saying “yes AND” to a new idea or situation, and how do we increase that number by a factor of 10?

Which ones of those might fit into your upcoming strategic planning exercises? Contact us to let us know what works, or if you’d like to put us to work for you to get you through strategic planning in a streamlined fashion this year!  Mike Brown

 

10 Keys to Engaging Employees to Improve Strategic Results

FREE Download: “Results!!! Creating Strategic Impact”

Results!!! Creating Strategic Impact Mini-Book

Leaders need high-impact ways to develop employees that can provide input into strategic planning and then turn it into results. This Brainzooming mini-book, “Results – Creating Strategic Impact” unveils ten proven lessons leaders can use to boost collaboration, meaningful strategic conversations, and results.

Download this free, action-focused mini-book to:

  • Learn smart ways to separate strategic opportunities from the daily noise of business
  • Increase focus for your team with productive strategy questions everyone can use
  • Actively engage stakeholders in strategy AND implementation success

Download Your FREE Results!!! Creating Strategic Impact Mini-book

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I mentioned in an earlier article how the Gas Can event on June 24, 2016 was “half empty” at best. After the event, I posted on Facebook about how difficult it is, once you’ve produced events, to sit in the audience and not re-produce an event with major production problems.

While writing an article poking holes in the Gas Can program would be easy, however, it wouldn’t have much value for you.

Instead, how about a list of 14 event marketing strategy questions you can use the next time you or your organization plan an event? It’s one way of passing along our conference production experience and lessons to all of you.

14 Event Marketing Strategy Questions You NEED to Ask Early

Gas-Can-Crowd

If you’re planning a conference, ask all of these questions in plenty of time to do something about them!

  1. Have you seen the speakers you’re putting on stage?
  2. If you haven’t seen all of the speakers, have you at least seen some of them to know where to place the strongest speakers?
  3. For the speakers you haven’t seen, do you have an idea of what they are planning to speak about so you can arrange them in a way that there is continuity (and not a violent and uncomfortable swing in tone and subject) between each segment?
  4. To boost networking, have you designed name tags so peoples’ names and companies are bigger than the event name (since people know where they are, but don’t necessarily know other people)?
  5. Have you planned to start the event with your second biggest moment?
  6. Have you planned to end the event with your biggest moment (especially if you’re planning a next event in this series of events)?
  7. Have you made it easy for attendees to create and share social media content about the event?
  8. If you’re attempting to create a legitimately curated event (meaning you are deliberately challenging the audience’s patience and tolerance for variety in disparate segments), have you figured out how to provide a few cues to tie the pieces together so attendees don’t walk away feeling as if the program was a random jumble?
  9. Have you scheduled a rehearsal and made sure you’re absolutely confident with what and how every speaker is going to do (and whether every presenter should still be on the agenda)?
  10. Have you made sure you have a monitor in the front of the stage so presenters don’t have to keep turning away from the audience to see what the current slide is?
  11. Have you satisfied yourself that presenters have strong enough diction, volume, and speaking styles so the audience will be able to understand what they are saying throughout their presentations?
  12. Have you tested the sound system well in advance and made sure it will work for all the elements of your program?
  13. Do you have someone knowledgeable about the sound system and the venue running the sound?
  14. Is the stage lit properly so the audience can see (and photograph for social sharing) both the presenter and the slides

Yes, you need to be able to answer “Yes” to all these event marketing strategy questions. – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Mike-Brown-Gets-Brainzoomin

Contact us to learn all about how Mike Brown’s workshops on social media and content marketing can boost your success!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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