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Almost daily, people are looking at the Brainzooming blog for ideas for cool product names.

Since time has passed since we shared an updated list of creative thinking questions for creating cool product names, here are twenty-one additional questions.

These creative thinking questions are representative of those we use with clients to explore ideas for cool product names. Using questions such as these creates an efficient and very productive naming process. During a recent naming exercise for a client, we generated seven hundred naming ideas and four hundred naming possibilities using questions comparable to this during a two hour online collaboration session.

Yes, you read that right. 700 naming possibilities and 400 specific name ideas in 2 hours!!!

Idea-Bulb

21 Creative Thinking Questions for Cool Product Names

Ask these questions and imagine as many possibilities as you can for each question. The mega-list of names that results from that exercise will provide the basis for forming a variety of actual name possibilities.

  1. Is there a fictional person’s name associated with the product?
  2. Is there a real person’s name associated with the product?
  3. What animal represents the product?
  4. What are descriptive names for the geographic area from which the product originates?
  5. What are descriptive names for the geographic area that the product is associated with?
  6. What are nicknames for people who will use the product?
  7. What does the product most remind you of in another product?
  8. What emotional words describe the reactions people have when using your product?
  9. What made up word or words would does the product suggest?
  10. What names do people call the product after they’ve seen or used it for some time?
  11. What names do people call the product when they first see it?
  12. What words describe the product’s most prominent features?
  13. What words describe the product’s most prominent benefits?
  14. What words describe what users do with the product when it’s used as intended?
  15. What words describe what users do with the product when it’s used in a mistaken way?
  16. What words describe what users do with the product when it’s used in a very naughty way?
  17. What words or phrases would people use to describe the product when it works exceptionally well?
  18. How about when it works well over an extended period of time?
  19. What words would make users of the product proud or excited about their participation with it?
  20. What’s the most matter of fact name that describes the product?
  21. What’s the strongest description of the product?

If your team is dispersed, call us to find out how an online Zoomference collaboration allows many more of your team members to participate in naming exercises.

And if you’d like us to run with the project and generate the list of names, we’re happy to make it happen using a customized list of creative thinking questions tailored to your naming assignment.

And if you’re a few steps away from a name because you’re still searching for new product ideas, our Outside-In Innovation eBook is a must download resource. Get yours today using the download button below! – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Business people can become more proficient at strategic thinking skills through using strategic thinking exercises and tools.

We’ve seen this play out time and time again.

That’s why we don’t buy it when someone says he or she isn’t strategic. Maybe the person isn’t displaying the characteristics of strategic thinking. That doesn’t translate into not being strategic, however.

Think-Know-Do-Repeat

6 Characteristics of Strategic Thinking Skills vs. Tactical Thinking

If you’re an executive and make a concerted effort to support a team member with strong strategic thinking exercises and tools, what type of impact should you expect?

Here are the differences we see between the two:

A tactical thinker keeps opportunities and issue separate so they are digestible. A strategic thinker integrates these same ideas to create powerful connections.

A tactical thinker looks at what is happening at face value. A strategic thinker imagines what might be happening that isn’t readily apparent.

A tactical thinker works to fill information holes, answering one question and moving to the next without asking any other questions in between. A strategic thinker refines information to build a broad knowledge base with robust insights.

A tactical thinker is focused on checking items off a list to get it finished. A strategic thinker works to make sure the right things are on the list in the first place.

A tactical thinker is sequential, focusing on one thing followed by another. A strategic thinker is holistic, looking for the next biggest result to deliver.

A tactical thinker avoids complexity. A strategic thinker embraces possibilities.

Strategic + Tactical = Creating Strategic Impact

The strongest business people deliver on both strategy and tactics to create results.

And when it comes to results, if you want to learn about the advantages of engaging more of your team in creating strategic impact, we have just the mini-book for you

“RESULTS!!!” is a quick read mini-book designed for busy executives who want to take the first step toward smarter strategy and greater market success. Get your FREE copy today.

Then let’s talk about how to make it happen for your organization.


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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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It’s one thing to have the creative thinking skills to bust creativity barriers when imagining new creative ideas. It’s another to pave the way for successfully pitching ideas internally or externally. Here are seventeen articles touching on the creative thinking skills you need for pitching ideas with greater impact.

Anticipating Receptivity to Change

New-Street

7 Lessons to Get Ready for Change Now

Don’t wait for the time when you’re going to pitch the idea to start getting ready for change. Start early. Start right now, before you need to start.

Creating Change and Change Management – 4 Strategy Options

Depending on your organization’s strategic situation sets the stage for determining the right mix of emotion, fact, and intensity to pitch new creative ideas.

3 Strategies for Navigating a Political Environment

If your organization’s environment is overtly political (or even subtly political), you need to be thinking about how it will affect reactions to your creative ideas.

Bringing Creative Ideas to Fruition

Dinner-Table-Food-Fight

Project Management – Dinner Table Analogy for Project Team Members

There are times to challenge creative ideas within a project team, and there are times you don’t. Here is a way to help team members understand which is which.

Project Management – 15 Techniques When Time Is Running Down

How you finish up a creative idea, pitch, or prototype can impact how the idea is received. Even if you have to rush through the preparation, you can avoid calling attention to parts that aren’t as fully developed as others.

Creative Thinking Skills – 5 People Vital to Critical Thinking, Literally

It’s far better to invite naysayers to challenge your idea before the big day comes to pitch your creative idea in the limelight. Here are five types of critical thinkers to invite to the challenge party.

Strategic Thinking Exercises – Who is the Positive Devil’s Advocate?

While we’re big on challenging the flaws in a creative idea to anticipate any potential issues, it’s also valuable to think about the challenges of outrageous success with your idea.

Packaging Creative Ideas

Framing-Ideas

Why Serve Up Your Treasure Like Trash?

Don’t short change presenting your creative ideas. The lack of impact in how you present creative ideas can directly reflect on perceptions of your ideas.

How Are You Staging Your Next Idea?

Giving tangibility to your creative idea can make it easier to pitch the possibilities of how it can strategically change your organization’s situation.

Project Management Techniques – 5 Final Report Success Tips

Sometimes you’re communicating your creative ideas in a report format. Here are five tips to set your communication up for success.

Customer Experience Strategy – 11 Ways to Demo an Intangible Service

If your idea is intangible, this article, focused on demonstrating intangible services, features strategies that can extend to demoing creative ideas.

Creative Thinking Skills: 9 Ways to Present a Business Strategy with Panache

If you really want to go over the top in sharing your new ideas, here are nine possibilities you need to explore.

Building Connections to the Audience

Mike-Brown-Making-Big-Ideas-Happen

Making Challenging Content Accessible: 5 Steps to Creating a Nick Cave Fan

If you suspect your creative ideas are going to be challenging to the audience’s sensibilities, here are ways you can build a connection to an audience that may really struggle to understand your perspective.

Innovation Strategy with a New Audience

When you are introducing a new idea to an unfamiliar audience, go out of your way to complete the homework that will unveil the similarities you share so you can start from a point of agreement.

Improve the Success of Your Letters to Santa – Guaranteed!

While the title suggests this post only applies to letters to Santa, it’s really a four-part recommendation formula that is tailor-made to communicate creative ideas to busy executives.

Managing Clients Who Love Their Creative Ideas

It may be that you are in a client situation where the client LOVES their own ideas. If that is the case, there are ways to dissect the ideas to keep what’s good and take a shot at changing what isn’t good in a completely acceptable way.

Structuring the Evaluation

Strategic Questions – 19 Ideas for Reviewing Creative Design Work

Don’t walk into an evaluation of your creative idea and have it turn into a like / don’t like conversation. Instead, provide a framework to evaluate the idea that allows you to showcase how your creative ideas are both creative AND strategic. – Mike Brown

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Learn all about what Mike Brown’s creativity, strategic impact, and innovation presentations can add to your business meeting!

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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This tweet from Kansas City entrepreneurial maven and Chief Nomad at Hostel KC, Brittain Kovač, asked what creative thinking skills resources we had to avoid “mental bankruptcy.”

Mental-Bankruptcy

Mental bankruptcy?

Mental bankruptcy is when an entrepreneur expends so much mental energy on the business they run a deficit. This results in coming up lacking when they to produce the mental energy needed to keep everything going, whether “everything” relates to business or personal matters.

Mental bankruptcy is not a term we have specifically used relative to creative thinking skills. We have certainly covered the phenomenon, though. As with financial bankruptcy, the best way to avoid mental bankruptcy is to head it off before you need to do something about it.

Invest in Your Creative Thinking Skills Before You Need Them

In light of that advice, here are creative thinking skills and tips we would recommend entrepreneurs start addressing now!

1. What is your biggest purpose?

Figure out what really matters to you through developing a personal core purpose statement. I know an entrepreneur is likely to say what really matters is focused entirely on developing the business. Understood, but I would advise thinking bigger and more spiritually than simply getting your business going. If that is all that matters, you are setting yourself up to crash and burn in case that is what the business does.

2. Identify your inspiration inventory

Take 10 minutes and create an inspiration inventory that lists what does the best job of mentally recharging you. List all these people, places, and things ahead of time. Then invest the time to see, do, and enjoy them to keep yourself mentally sharp and replenish your mental energy assets on an ongoing basis.

3, Build a relationship with a strategic mentor

Developing a relationship with a strategic mentor can be life changing. A strategic mentor should both challenge you and boost you. The key for an entrepreneur is to identify a strategic mentor outside your direct business life. You want someone as a strategic mentor who will not be going through the same mental energy swings you are!

ebook-cover-redo4. Download “Taking the NO Out of InNOvation”

Mental bankruptcy can definitely be the NO standing in the way of an entrepreneur’s innovation plans. Take advantage of our FREE “Taking the No Out of InNOvation eBook. It is full of creative thinking skills and suggestions for breaking through a variety of mental energy deficits.

Download Your Free

5. Subscribe to the Brainzooming blog

If you have not already, subscribe to the Brainzooming blog. (You think we would miss the Brainzooming blog as a great mental energy booster?) Whether it is coming up with new ideas or figuring out innovative ways to get things done, we are all about getting your Brainzooming whether mental bankruptcy is on the horizon or already a part of your entrepreneurial life!

Creative Thinking Skills Build Your Mental Energy Assets

Whether you are an entrepreneur or work in a bigger company (yes, entrepreneurs, there ARE big company people who work hard enough to put themselves into mental bankruptcy), these recommendations are all solid investment for staying out of mental bankruptcy.  – Mike Brown

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I’m presenting an updated version of our “Busting Creativity Barriers – An Inspiring Dose of Brainzooming” today, right in the heart of World Creativity and Innovation Week. If you’d like to bust your creative thinking barriers, here are twenty-two source links for the three major creative thinking skills themes in the presentation. Enjoy busting your creative barriers!

Creativity Thinking Skills for You and Your Team

On-the-Road---ET-and-Friend

Creative Structures and Creative Thinking Questions

Creative-Thinking-Question

Busting Creativity Barriers

One-Creative-Step

 

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Innovation Strategy to Grow Your Business?
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Brainzooming Outside-In Innovation Strategic Thinking Tools eBookBusiness growth can depend on introducing new products and services that resonate more strongly with customers and deliver outstanding value.

Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

Download this free, concise ebook to:

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  • Incorporate market-based perspectives into your innovation strategy in successful ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s comeback!





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I will admit to not being the most perceptive person in the world.

Even if I would not admit it, however, my wife would tell you that (assuming she reads the blog, which she does not).

In any event, over the course of my career – and I’m sure yours as well – it’s been imperative to get better at addressing the right strategic thinking questions to read other people’s interests, priorities, and behaviors. This is vital to making sure we can help someone else be more successful. Often, there is a clear tie between facilitating overall business success and whether you can assist an individual leader in becoming more personally successful.

What do you watch for to get a good read on someone else?

This question surfaced recently while trying to anticipate whether someone would engage and actually take action to move an initiative ahead. Up until that point, the person was talking a good game, but not delivering on the talk.

21 Strategic Thinking Questions for Reading Someone Else

read-other-person

This is not an exhaustive list of strategic thinking questions for reading someone else, but it is the list running through the back of my head based on this recent experience:

  1. What things intrigue this person?
  2. Where does he/she spend her time?
  3. Does the time investment match up with what money, words, and visible behaviors suggest are most important?
  4. What is the ratio over time between this person being successful and falling short?
  5. What events or patterns always happen when the person is successful?
  6. What events or patterns always happen when the person falls short?
  7. How does the person talk about others?
  8. What do other people around this person have to say about him/her?
  9. Is the person timely most of the time?
  10. Do they focus on the big picture, the details, or both?
  11. Do they get it right on the big picture, the details, or both?
  12. Does this person act in largely consistent patterns, and if so, what are they?
  13. Is this person predictable or not?
  14. If the person isn’t predictable, are they predictably unpredictable or not?
  15. How can you fit seemingly disconnected pieces about the person into a bigger story that suggests future behavior?
  16. What personal strengths does he/she gravitate toward?
  17. Which personal strengths does he/she avoid?
  18. What personal weaknesses doesn’t this person realize?
  19. How often does the person do what he/she says?
  20. How often does the person do things he/she doesn’t talk about in advance?
  21. Can this person think outside him/herself, or is it all about what’s good for him/her?

What does your arsenal of strategic thinking questions for reading others include? – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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In some ways, it’s easier to change a brand strategy than to implement the strategy you already have in place.

Why is that?

Because it is possible for one executive or a small leadership team group to decide to change the brand strategy, and it’s done. Implementing the strategy that’s already in place, however, depends on the entire organization and the positive reaction and participation of key audiences to be successful.

See what we mean?

Just because it’s easier to change your brand strategy than implement the current one does not mean it is a good idea. In fact, it could be a horrendous idea.

Change-Repaint

10 Bad Reasons to Change Strategy

And as we were thinking about situations were a brand strategy get changed without solid, strategic reasons, we came up with these 10 bad reasons to change strategy:

  1. There was solid work behind the current strategy, but there’s impatience with how long it’s taking to get results.
  2. An executive (or perhaps the whole organization) is bored with the current strategy because it’s been in place so long.
  3. An executive is new to the organization and immediately adopting a new brand strategy seems like a sign of meaningful change.
  4. Because there has been a sudden blip in performance that no one seems to be able to explain.
  5. There’s an ill-founded public outcry about the current strategy as it’s implemented or becomes more visible to key audiences.
  6. When a competitor implements a new strategy that doesn’t make sense for you organization based on your target audience, cost structure, etc.
  7. When a well-known company in another industry implements a highly publicized strategy with no strategic connection to your brand or industry.
  8. Because everyone on the executive team has read the latest business strategy book that’s getting a lot of buzz.
  9. When you’re business is highly dependent on the external environment (i.e., commodities-based businesses), and wild external swings are challenging but are likely short-lived.
  10. Because of one conversation with one customer, supplier, or analyst that thinks you should change strategy.

You heard it here. Don’t change your brand strategy for any of these reasons.

Agreed?

10 Lessons for Engaging Your Employees to Create Stronger Results

FREE Download: “Results!!! Creating Strategic Impact”

Results!!! Creating Strategic Impact Mini-Book

Senior executives are looking for employees who are strong collaborators and communicators while being creative and flexible. In short they need strategic thinkers who can develop strategy and turn it into results.

This new Brainzooming mini-book, “Results – Creating Strategic Impact” unveils ten proven lessons for senior executives to increase strategic collaboration, employee engagement, and grow revenues for their organizations.

Download this free, action-focused mini-book to:

  • Learn smart ways to separate strategic opportunities from the daily noise of business
  • Increase focus for your team with productive strategy questions everyone can use
  • Actively engage more employees in strategy AND implementation success

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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