Strategic Thinking | The Brainzooming Group - Part 173 – page 173
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During a session on DIY strategic thinking with the National Association of Women Business Owners (NAWBO) I received a frequent question when I talk about strategic thinking approaches which is, “What do they look like?”

That’s only natural considering I describe the approach we’ve put together as various parts:

You’re probably wondering too how all that comes together. Based on time, I didn’t get to show this video to the group last night, so to give you a picture as well as some of the specific principles we apply, here’s a quick video from actual strategic thinking sessions.

If you have specific questions after watching the video, let me know via email (or write it on a little yellow post it)!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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“Simplicity is the final achievement. After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art.” – Frederic Chopin

“Everything should be made as simple as possible, but not simpler.” – Albert Einstein

“What’s really important is to simplify. The work of most photographers would be improved immensely if they could do one thing: get rid of the extraneous.” – William Albert Allard

“I would not give a fig for the simplicity this side of complexity, but I would give my life for the simplicity on the other side of complexity.” – Oliver Wendell Holmes

“I apologize for the length of this letter, but I didn’t have time to make it shorter.” – Mark Twain

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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No matter what you think of the character, Forrest Gump’s approach to the simplicity of life found him at the center of most major events of the second half of the twentieth century. When striving to simplify some of your complex problems, it would be interesting to see what possibilities would emerge by applying his outlook. Try it, seeking three new ideas from each of these perspectives that Forrest Gump applies:

  • Listening to his mother’s advice
  • Not having a lot of expectations
  • Being open to new experiences
  • Seeing all people the same, without prejudice
  • Not making demands on others
  • Not being judgmental
  • Finding the good in negative situations
  • Maintaining a positive outlook
  • Being loyal to his friends
  • Following simple philosophical principles
  • Doing the basics that make a significant impact
  • Being good hearted and generous

Check out a compilation of “Change Your Character” creative thinking exercises and information on its use.  – Mike Brown

 

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The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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In a Kansas City Star film contest, one entry was “The Bible…In 29 Seconds.” Pick a project and see what a 90+% reduction in one resource means. How pinpoint could your storytelling get?

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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“I would not give a fig for the simplicity this side of complexity, but I would give my life for the simplicity on the other side of complexity.” – Oliver Wendell Holmes

This week’s posts are on simplicity, something which doesn’t come easily to me, unfortunately. It’s a challenge to readily bridge the gap between thinking with complexity and expressing ideas simply. While doing that is easy for some, I’ve personally met very few individuals where that’s the case. So like many, I work very hard to make things simple and have adopted some approaches to help, including:

These are a start, and the remaining posts this week explore other aspects of simplicity: the result of all but eliminating a key resource, checking your strategy for clarity, and delegating your complex issues to get help from the most famous simple man of our generation. The week finishes with a few more quotes on the topic. And by Friday, ideally, we’ll all be able to meet on the other side of complexity, with a greater command of simplicity.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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How do the companies we do business with feel about us as customers?

And no, not the standard corporate b.s. about being customer-centric, customer focused, or dedicated to serving us. How do the executives and the people we interact with really talk about us when we aren’t around?

Hope it doesn’t sound like the “Charge More” ad from Direct TV. But the ad works because we probably all suspect this IS what it sounds like. The scary part is that those suspicions are likely formed by what discussions about customers sound like at our own companies. If that’s the case, figure out what you can do to change it and start doing something about it right away!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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There’s been perhaps no greater disruptive force to come on the scene in the past 20 years than Bart Simpson. And in a business environment where disruptive strategy might be the only thing you can do to gain a near term advantage, couldn’t we all learn a thing or two if Bart were the Chief Strategy Officer at our company.

So as a result, let’s kick Bart upstairs and see how disrupting life in Springfield can be applied to disrupting competitors and markets. Try to generate at least 3 new competitive strategy possibilities from each approach Bart employs:

  • Having an “in your face” attitude
  • Not being restricted by respect for authority
  • Displaying a very sharp wit
  • Showing some signs of good behavior and character
  • Using a healthy dose of street smarts
  • Making friends with less popular people
  • Devising elaborate and complex pranks
  • Continually getting into something
  • Playing jokes on people over the phone
  • Mooning people
  • Displaying some unexpected talents
  • Becoming easily distracted from the task at hand
  • Using an alias to hide his part in creating mayhem
  • Reveling in his mischief and rebellion

One caution: using Bart Simpson in the Change Your Character creative thinking exercise will lead to ideas that could be illegal, immoral, or create such bad PR that you’d never pursue them. Yet, those possibilities may have the seeds of really great strategy. Use the Shrimp exercise discussed in a previous post to turn outlandish Simpsonesque ideas into more practical ones.

Check out a compilation of “Change Your Character” creative thinking exercises and information on its use.  – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

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