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Is your organization struggling to deliver on the innovation expectations you have for it?

From our experience at The Brainzooming Group and ongoing research, there are ten common innovation barriers blocking new idea and implementation across organizations. Only a couple of these barriers existing in a culture can block even modest expectations for implementing new ideas.

There is good news, however: none of the innovation barriers is insurmountable.

Understanding which challenges you’re facing is vital. That insight drives the smart change management steps needed to navigate each innovation challenge.

10 Innovation Barriers Lurking in Your Organization

We group innovation barriers based on their ties to strategy, process, and people issues.

Innovation-Strategy

Strategy Barriers

  • Lacking an overarching direction
  • Loving the status quo too much
  • Managing with an exclusively short-term focus
  • Using ineffective metrics

Process Barriers

  • Ignoring the need for a structured process
  • Struggling with core capabilities
  • Lacking sufficient resources
  • Operating with a history of unsuccessful innovation implementation

People Barriers

  • Failing to recognize innovative talent
  • Not motivating the team to take risks and innovate

Tackling Innovation Barriers

We use a diagnostic with senior leadership teams that ties to the ten innovation barriers.

Innovation-Room

The first step in the brief strategic thinking exercise has individual leaders assess the presence of the organization’s roadblocks. After leadership team members complete individual assessments,  we collect and analyze the responses as input for a strategic conversation among senior leaders. In that conversation, we:

  • Acknowledge areas of agreement on the presence or absence of specific barriers
  • Discuss reasons where there are different perceptions on innovation barriers
  • Identify, based on the overall scores, whether significant barriers are tied to strategy, process, or people issues

Is Your Organization Struggling with Innovation?

Are you trying to push for new ideas and innovation in your organization, but not finding success?

You need to download our free eBook, “The Ten Big Nos to InNOvating.” It highlights each of the ten innovation barriers and includes the diagnostic we use.

If you want to go deeper in jump starting an innovation strategy, contact us. Let’s talk about the best options to engage your employees for input and innovation!

Are you ready to boost innovation in a high-impact way?

New-10Barriers-Cover-BurstDo you need a quick evaluation to understand your organization’s innovation challenges so you can create a strategy to boost new ideas and successful implementation?

Download “The Ten Big Nos to InNOvating – Identifying the Barriers to Successful Business Innovation.”

This free Brainzooming eBook highlights ten common organizational innovation barriers. A one-page evaluation sets the stage to quickly self-diagnose where to focus your organization’s efforts in customizing a successful innovation initiative.

Download Your FREE eBook! 10 Big NOs to Innovating in Organizations

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We were on a call with an extended creative team generating ideas for client videos. During breaks, I found myself jotting down examples of important creative thinking skills the team was exhibiting.

7 Important Creative Thinking Skills

7-creative-thinking-skills

Infographic by and courtesy of Diane Bleck – DoodleInstitute.com

These seven creative thinking skills demonstrated during the call are ones which benefit both those who display them and those working with them too:

1. Suspending advocacy of your own idea to push for another person’s concept.

It’s helpful to be able to come into a creative situation and demonstrate your willingness to champion another person’s idea. It can open the way to getting others to support your thinking, as well.

2. Putting your own idea to the same test you apply to an idea from someone else.

When it comes to your own ideas, it’s easy to be a hypocrite and apply all kinds of hurdles to other ideas while letting your own thinking slide by unchallenged in your own mind. Just one thing to remember: don’t become somebody known for doing this!

3. Combining two different ideas and making them better (not muddled) as one idea.

Often (maybe “almost always”) compromising on creative ideas leads to something nobody likes, recognizes, or thinks satisfies the original objective. Being able to dissect ideas to pull out highlights and put them together as something new, however, is entirely different, and a great skill to have.

4. Letting someone else take “ownership” of your idea in order to build support for it.

This skill really tests whether you believe so strongly in an idea you’re willing to let someone else step up and take it on as their own idea to see it prevail. The key to seeing your idea win out can be letting somebody else be the vocal proponent for it.

5. Displaying the patience to wait for someone else to say what needs to be said so all you have to do is agree.

It’s tempting to jump in right away and make all the points you feel necessary in a creative discussion before anyone else talks. At times though, patience and silence are called for when it becomes clear someone can and will express your perspective – and can do it more appropriately than you can.

6. Sticking to your guns amid challenges to a creative idea which makes solid strategic sense.

There are many creative ideas which, while being really cool, have nothing to do with what you’re trying to achieve and how you should be achieving it. When confronted with others who are passionately arguing for highly creative yet hardly strategic concepts, make and remake your case if the idea you’re advocating is on the mark strategically.

7. Always looking for new creative skills to develop in yourself and those around you.

Not only do you want to make yourself stronger creatively at every juncture, it’s in your best interests to help improve the creative performance of your overall team. Creative meetings are a great opportunity to spot gaps others labor under as well as seeing your own creative shortcomings. Inventory what you saw (or didn’t see) after a creative meeting and get to work filling the gaps.

How are you doing on these 7 creative thinking skills? How about your team?  – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

 

Find New Resources to Innovate!

NEW FREE Download: 16 Keys for Finding Resources to Accelerate Your Innovation Strategy

Accelerate-CoverYou know it’s important for your organization to innovate. One challenge, however, is finding and dedicating the resources necessary to develop an innovation strategy and begin innovating.

This Brainzooming eBook will help identify additional possibilities for people, funding, and resources to jump start your innovation strategy. You can employ the strategic thinking exercises in Accelerate to:

  • Facilitate a collaborative approach to identifying innovation resources
  • Identify alternative internal strategies to secure support
  • Reach out to external partners with shared interests in innovation

Download your FREE copy of Accelerate Your Innovation Strategy today! 

Download Your FREE Brainzooming eBook! Accelerate - 16 Keys to Finding Innovation Resources

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks, they frequently mention gaining “buy-in” for significant change initiatives. That’s no surprise. There are so many ways to botch involving employees (and community members, if that’s your audience) in developing and successfully implementing an innovation strategy.

Here are five keys we’ve found for successfully engaging employees in innovation strategy. Consider it “The Brainzooming Buy-In Manifesto,” written in the voice of your employee or community member.

The Brainzooming Buy-In Manifesto – 5 Keys to Engaging Employees in Innovation Strategy

Employee-Engagement

Ask me to participate

Ask about my aspirations and hope for our organization. Help to me to productively contribute to identifying what we need to do and what it might mean for us. Let me share ideas for how we might be able to accomplish the changes we need to make.

Listen to my ideas

Let me share what I’ve been thinking about or maybe just imagined. Listen as I struggle to put words or images to big ideas that aren’t fully formed. Listen to the ideas you hoped to hear, and keep listening when I share challenging perspectives and ideas that aren’t nearly as comfortable to accept.

Incorporate my ideas in our collective direction

If I’ve shared ideas, I expect to be able to recognize how they shaped what we’re going to do. We may not do everything that I suggested, but I want to be able to see how my participation influenced or shaped the overall view of what we’re going to try to accomplish, and how we’ll make it happen.

Let me know what’s going on

I’ve shared my ideas. I don’t want them to simply go into a big black box and then have to comb through a document or internal announcement later to see what happened after I was involved. Even if I need to return to what I do every day, don’t forget I was part of the team in its earlier stages. We have a legitimate expectation to keep hearing about what’s happening even if my participation is reduced.

Talk in real words

When sharing ideas and information, use familiar language we use within our organization. Don’t hide questionable ideas or intentions in vague or jargon-filled language that obscures meaning and understanding.

That’s the Brainzooming Buy-In Manifesto

If you want engagement and ongoing participation for developing and implementing an innovation strategy, start with these five keys. – Mike Brown

 

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Looking for a Successful Innovation Strategy to Grow Your Business?
Brainzooming Has an Answer!

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookBusiness growth can depend on introducing new products and services that resonate more strongly with customers and deliver outstanding value compared to what’s currently available.

Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

Download this free, concise eBook to:

  • Identify your organization’s innovation profile
  • Rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate market-based perspectives into your innovation strategy in successful ways

Download this FREE eBook to turn ideas into actionable innovation strategies to drive your organization’s comeback!





Download Your Free  Outside-In Innovation Strategic Thinking Fake Book




Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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This time of year, preparing for upcoming strategic planning exercises may seem like something far in the future.

Whether strategic planning is months away or close at hand, however, it’s always smart to get a head start tackling big strategic thinking questions that warrant in-depth consideration.

As we look ahead to clients’ strategic planning processes, we’re developing new strategic thinking questions to freshen our Brainzooming strategic planning exercises. Along the way, we try to share some of these strategic thinking questions with you to incorporate into your organization’s strategic planning exercises.

9 Big Strategic Thinking Questions to Start Addressing Now

 

9 strategic questions orange

Here are nine new strategic thinking questions were excited about in three planning areas:

Strategic Goals and Focus

  • How could we focus on only one aspect of what we do to create a major impact in a completely new area?
  • Where can we create at least two 0-percent or 100-percent goals for our organization?
  • If we don’t already have any projects with ten-year horizons underway, what are two of them we should launch now?

Branding and Customer Experience

  • What would make our tired old brand “hot” again?
  • How could we create a place where future prospects and customers want to spend time “hanging out” with our brand?
  • What will it take to turn every “ask permission” situation for customers into a “this is part of your solution” situation instead?

Innovation Strategy

  • How can we surgically remove a promising idea from our organization and plant it in a bigger host so it flourishes more quickly?
  • What are new ways to put our customers together with each other so they can identify and solve bigger challenges?
  • How many times a day are we saying “yes AND” to a new idea or situation, and how do we increase that number by a factor of 10?

Which ones of those might fit into your upcoming strategic planning exercises? Contact us to let us know what works, or if you’d like to put us to work for you to get you through strategic planning in a streamlined fashion this year!  Mike Brown

 

10 Keys to Engaging Employees to Improve Strategic Results

FREE Download: “Results!!! Creating Strategic Impact”

Results!!! Creating Strategic Impact Mini-Book

Leaders need high-impact ways to develop employees that can provide input into strategic planning and then turn it into results. This Brainzooming mini-book, “Results – Creating Strategic Impact” unveils ten proven lessons leaders can use to boost collaboration, meaningful strategic conversations, and results.

Download this free, action-focused mini-book to:

  • Learn smart ways to separate strategic opportunities from the daily noise of business
  • Increase focus for your team with productive strategy questions everyone can use
  • Actively engage stakeholders in strategy AND implementation success

Download Your FREE Results!!! Creating Strategic Impact Mini-book

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I mentioned in an earlier article how the Gas Can event on June 24, 2016 was “half empty” at best. After the event, I posted on Facebook about how difficult it is, once you’ve produced events, to sit in the audience and not re-produce an event with major production problems.

While writing an article poking holes in the Gas Can program would be easy, however, it wouldn’t have much value for you.

Instead, how about a list of 14 event marketing strategy questions you can use the next time you or your organization plan an event? It’s one way of passing along our conference production experience and lessons to all of you.

14 Event Marketing Strategy Questions You NEED to Ask Early

Gas-Can-Crowd

If you’re planning a conference, ask all of these questions in plenty of time to do something about them!

  1. Have you seen the speakers you’re putting on stage?
  2. If you haven’t seen all of the speakers, have you at least seen some of them to know where to place the strongest speakers?
  3. For the speakers you haven’t seen, do you have an idea of what they are planning to speak about so you can arrange them in a way that there is continuity (and not a violent and uncomfortable swing in tone and subject) between each segment?
  4. To boost networking, have you designed name tags so peoples’ names and companies are bigger than the event name (since people know where they are, but don’t necessarily know other people)?
  5. Have you planned to start the event with your second biggest moment?
  6. Have you planned to end the event with your biggest moment (especially if you’re planning a next event in this series of events)?
  7. Have you made it easy for attendees to create and share social media content about the event?
  8. If you’re attempting to create a legitimately curated event (meaning you are deliberately challenging the audience’s patience and tolerance for variety in disparate segments), have you figured out how to provide a few cues to tie the pieces together so attendees don’t walk away feeling as if the program was a random jumble?
  9. Have you scheduled a rehearsal and made sure you’re absolutely confident with what and how every speaker is going to do (and whether every presenter should still be on the agenda)?
  10. Have you made sure you have a monitor in the front of the stage so presenters don’t have to keep turning away from the audience to see what the current slide is?
  11. Have you satisfied yourself that presenters have strong enough diction, volume, and speaking styles so the audience will be able to understand what they are saying throughout their presentations?
  12. Have you tested the sound system well in advance and made sure it will work for all the elements of your program?
  13. Do you have someone knowledgeable about the sound system and the venue running the sound?
  14. Is the stage lit properly so the audience can see (and photograph for social sharing) both the presenter and the slides

Yes, you need to be able to answer “Yes” to all these event marketing strategy questions. – Mike Brown

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Mike-Brown-Gets-Brainzoomin

Contact us to learn all about how Mike Brown’s workshops on social media and content marketing can boost your success!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Following our post on the tenth anniversary of the Brainzooming strategic planning methodology, the guys at Armada Corporate Intelligence, who were an important part of developing and testing the process, wrote a companion article. They highlighted 5 keys to streamlining strategic planning based on how we implemented the Brainzooming process as a contrast to traditional (and slow) strategic planning techniques.

In an edited excerpt, here is what they shared in their Inside the Executive Suite column about streamlining strategic planning.

5 Keys to Streamlining Strategic Planning

Planning-Meeting

Most executives can’t write a strategy plan, so don’t make them

We hit this challenge repeatedly. Executives that SHOULD know how to develop and write a strategic plan struggled. Since strategy planning is an infrequent activity, it is difficult for executives to master it. We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan,  they became productive strategy planners.

Strategy Implication: Remove the tedious aspects of strategy planning, replacing them with efficient alternative approaches. This implies focusing participants on contributing in ways that they can be most productive.

The number and types of participants are critical to developing a strong plan

A marketing manager is generally the expert on a particular product line. That doesn’t mean, however, it works best for him or her to close the door and spend weeks trying to write a marketing plan individually. To compress the time spent planning, we assembled multiple people with important, yet perhaps more narrow perspectives on a product line, to participate. The collaborative approach created more thorough and vetted plans. Involving more people turned weeks of solo work into a one-day collaboration to prepare a strategy plan.

Strategy Implication: Adding more people is only part of the equation. The right mix of participants must include three perspectives: front-line people, functional experts (i.e., finance, operations, market research), and innovators (people that look at business situations differently). This combination, typically accomplished with five-to-ten people, leads to a stronger strategy.

A strategy plan should be integral to daily business activities

One problem with strategic planning is it often seems completely separate from other activities. The plan includes big ideas, statements, and expectations beyond anything an organization will ever do. It summarizes the strategy in jargon foreign to daily business conversations. We instead developed a process built around facilitating conversations among people with a big stake in company performance. This leads to a realistic focus on implementing what matters for business success within the plan.

Strategy Implication: By building strategy planning around collaborative conversations, the plan input sounds just like how people in the organization talk. The ideas incorporated into the plan also come from within the organization and aren’t dropped into it by (an ultimately) disinterested outsider. It speeds understanding, acceptance, and rapid implementation of a strategic viewpoint and plan.

Creative thinking exercises generate ideas, not facts

We adapted the strategy planning process to develop major account sales plans. This switch supported a program aligning sales activities for the company’s largest accounts. Despite similarities, a sales planning workshop’s success depended tremendously on how knowledgeable the sales participants were. While creative thinking exercises help generate new ideas, it became clear that creativity couldn’t help a salesperson without key facts (e.g., knowing the decision maker) generate answers.

Strategy Implication: Document as many needed facts as possible BEFORE assembling a group to collaborate on plan building. Use online surveys, focused fact-finding exploration, and pre-session homework to establish basic information. This is vital since nothing shuts down a planning session as quickly as the absence of key facts no one can credibly address.

There are multiple ways to complete a strategy plan

With an internal department driving the rapid planning approach we used, there was no built-in bias to require a complex set of planning steps. Everyone benefitted by simplifying the process as much as possible. In fact, our approach was to use everything the internal client had already completed that would move planning ahead more quickly. Instead of using a static process requiring internal clients to adapt, our process adapted to what worked best for the internal clients and the business.

Strategy Implication: There are many ways to develop and complete a strategy plan. The overall steps are basically the same for a corporate strategy, a marketing plan, or a functional area’s priority setting. Recognizing that, there is significant flexibility to vary planning steps to accommodate an organization’s ability to develop and execute a strategy. For the sake of efficiency, we did insist in every case that we would time-constrain planning activities and manage conversations to keep things out of the weeds. This ensured everything we did was adding new insights and material to complete the final plan. – Armada Corporate Intelligence

If you enjoyed this article, subscribe to the free Brainzooming email updates.

 

Find New Resources to Innovate!

NEW FREE Download: 16 Keys for Finding Resources to Accelerate Your Innovation Strategy

Accelerate-CoverYou know it’s important for your organization to innovate. One challenge, however, is finding and dedicating the resources necessary to develop an innovation strategy and begin innovating.

This Brainzooming eBook will help identify additional possibilities for people, funding, and resources to jump start your innovation strategy. You can employ the strategic thinking exercises in Accelerate to:

  • Facilitate a collaborative approach to identifying innovation resources
  • Identify alternative internal strategies to secure support
  • Reach out to external partners with shared interests in innovation

Download your FREE copy of Accelerate Your Innovation Strategy today! 

Download Your FREE Brainzooming eBook! Accelerate - 16 Keys to Finding Innovation Resources

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Last Friday’s Gas Can Creative Conference sponsored by AAF-KC (American Advertising Federation – Kansas City) was a half-empty gas can, at best. While there were a few presentations and ideas to stimulate our creative thinking skills, there were far too few for an all-day event. We’ll turn the event’s downsides into a positive later in the week.

3 Creative Thinking Skills Ideas from Gas Can 2016

Today, here are three valuable creative thinking skills ideas no matter where your creative community is located.

Gas-Can-Sign

Push for Absurd Ideas

Stefan Mumaw, Director of Creative Strategy at Hint, shared a creative thinking exercise in a morning break segment. He gave us three minutes to imagine what might be part of a Swiss Army knife designed especially for a pirate. After finishing the creative thinking exercise, he asked us who had more than 50% of ideas that were absurd. Stefan defined an absurd idea as something that would definitely not fit in a Swiss Army Knife. Perhaps 30-40% of the audience had raised their hands. His point was you have to get to absurd ideas to sufficiently stretch your creative thinking. Being able to pull back after going full-on absurd will reveal innovative ideas that are actually possible to do.

Creative Thinking Skills Idea:

Stefan used a different path to get to the extreme creativity approach we use: pushing beyond conventional boundaries to find new thinking with near-term possibilities. We typically start by picking the most conventional ideas, however, and blowing them out to extremes. I’ll be including a modification to our extreme creativity approach based on Stefan’s exercise, however, and suggesting we also grab already absurd ideas as a starting point for extreme creativity.

Icky Brand Pairings

Joe Cox, Engagement Director at Barkley, shared a creative thinking exercise comparable to Julie Cottineau’s Brand Twist exercise where you take two brands, put them together, and imagine new possibilities. Joe also recommended pairing your brand with various others brand to see what unique ideas emerge. Beyond simply using familiar, popular, or naturally aligned brands, however, Joe urged us to use extreme and challenging brands, too. What would new ideas emerge when your brand is paired with the NRA, a cigarette maker, or an extreme political candidate (since we have no shortage of those)?

Creative Thinking Skills Idea:

I love the idea of pushing the brand comparison beyond Nike, Apple, and Starbucks. Getting paired with an icky brand can lead to incredible ideas to offset all the negatives that would follow. Which of the powerful customer experience ideas to offset your brand’s affiliation would be great ideas even if you aren’t saddled with an icky brand partner?

Make Decisions Faster

Fast-decisions-Gunderson

Seth Gunderson, Creative Director at Sullivan Higdon and Sink, explored the way to cultivate better creativity and decision making. Seth’s presentation, titled “You’re either IN or you’re OUT or you’re MAYBE,” demonstrated how easy it is to make one-off decisions (Puppies – In or Out? Donald Trump – In or Out?) and how hard it is when there are multiple options. His advice was “we will create better work if we make decisions faster.” Seth suggested the way to better decisions is making them in the morning, after getting fresh air, and making sure to have a full stomach along with an empty bladder.

Creative Thinking Skills Idea:

There’s an early Brainzooming blog post on forcing decisions between one thing or another. Deliberately setting up decisions as “Yes” or “No” options is a good reminder. It’s very easy to get very complex and subtle in presenting options. While in/out decision making won’t always be appropriate, it’s probably appropriate in more situations than I ever think about using it.

Those weren’t all the valuable creative ideas. Each of these, though, is easy to overlook yet powerful in its impact! – Mike Brown

 

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ebook-cover-redoBoost Your Creative Thinking Skills by “Taking the NO Out of InNOvation”

Download our FREE “Taking the No Out of InNOvation eBook to help  generate extreme creativity and ideas! For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies. Contact us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Download Your Free

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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