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Idea Magnets instinctively apply their core strategies to create outstanding customer experiences. With that backdrop, I delivered an Idea Magnets workshop at a technology company.

The specific focus?

How Ideas Magnets apply their strategies to create stronger internal customer experiences.

Idea Magnets and Outside-In Customer Experiences

Here’s how each Idea Magnets strategy matches up:

Generate Inspiration: Idea Magnets use extreme creativity questions to motivate their teams to imagine dramatically new possibilities. The answers impact how they design and deliver a customer experience.

Embody Servant Leadership: Servant leaders are thinking about how they are doing things to benefit their audiences. Embracing servant leadership helps focus on what works best for potential customers.

Attract Opposites: When there’s a call to enhance a customer experience, you want to explore ideas from multiple perspectives. Idea Magnets are adept at flipping situations on their heads to see new ideas hidden among familiar processes.

Make Unexpected Connections: There are incredible customer experience lessons from leading brands across all industries. Finding the right comparison brand for your brand will highlight strategies that are easily portable across industries.

Encourage People and Ideas: Customer experience is a multi-dimensional aspect of a brand. Idea Magnets naturally bring together a diverse mix of people and perspectives across the customer experience.

Implement for Impact: With a bias for acting on innovative ideas, Idea Magnets effectively narrow options and make decisions with the customer in mind. They integrate techniques to simplify making complex choices, speeding up the time from idea to implementation.

Recharge Creativity: Staying on top of expectations and performance on the customer experience demands long-term focus and innovative thinking. Ideas Magnets are adept at keeping the team’s thinking fresh and new even as they tackle ongoing functions and issues.

If your organization needs new thinking on customer experience, embracing the seven Idea Magnets strategies is a fantastic place to start. Contact us, and let’s talk about how the Idea Magnets book and/or workshops will inspire big changes!

Note: If you’re a Brainzooming blog subscriber and wondering where I’ve been the last month, it’s been a crunch time: travel to client workshops, the Inbound18 conference, and multiple local client engagements. That’s great for business. It’s also a challenge for publishing regularly. I can’t see the time crunch ending soon. My apologies as we try to keep up a regular publishing schedule in this important strategic planning time! – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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At an Idea Magnets workshop, we shared a strategic thinking exercise we call Rock-Paper-Scissors. We employ it to categorize what your company or department is currently offering based on:

  • Things that add incredible value for your audience
  • Things that don’t add incredible value, but could if they received more attention and resources
  • Things that once created incredible value, but no longer do, and are ripe for major modifications or for being eliminated

In the post-workshop evaluation, one attendee asked about extending this strategic thinking exercise to identify things you aren’t currently doing that you should be doing. The individual asking the question suggested it as a fourth element of the Rock-Paper-Scissors strategic thinking exercise (perhaps as Rock Number 2).

Picking up on the suggestion, here is a starting list of questions that could start to answer this important fourth question about what’s missing within your offerings:

  • What have customers been asking about forever that no one will deliver for them?
  • If you weren’t constrained by whatever you think your current constraint is, what would you provide to customers because it’s the right thing to do?
  • If you moved backward in your product/service delivery process, what would you start to do to create stronger benefits for customers?
  • If you moved forward in your product/service delivery process, what would to begin offering to customers to enhance how you deliver benefits to them?
  • Ask a client: If you were running our company / department, what would you be doing? (You may get lucky on this one, but don’t bet on it. Customers aren’t paid to do your thinking for you.)

This one is definitely in the Brainzooming R&D Lab! We’ve used most of these questions in other settings, but not integrated as a fourth part of Rock-Paper-Scissors. We’ll try it out soon and see how it works to complement what is an already-proven strategic thinking exercise for Brainzooming clients. – Mike Brown

Need Fresh Insights to Drive Your Strategy?

Download our FREE eBook: Reimagining the SWOT Analysis

swot-alternatives-cover

“Strategic Thinking Exercises: Reimagining the SWOT Analysis” features eleven ideas for adapting, stretching, and reinvigorating how you see your brand’s strengths, weaknesses, opportunities, and threats.

Whether you are just starting your strategy or think you are well down the path, you can use this eBook to:

  • Engage your team
  • Stimulate fresh thinking
  • Make sure your strategy is addressing typically overlooked opportunities and threats

Written simply and directly with a focus on enlivening one of the most familiar strategic thinking exercises, “Reimagining the SWOT Analysis” will be a go-to resource for stronger strategic insights!

Download Your FREE eBook! 11 Ways to Reimagine Your SWOT Analysis

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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“You need to train people for their next jobs, not the ones they’re in right now.”

A participant shared that in an experience strategy workshop. 

His comment got me thinking: How much of what we do is based around right now, when it REALLY should be oriented toward getting ready for whatever is next?

The next . . . 

While you want to importantly make sure what’s going on right now is working well, you HAVE to carve off investment resources (focus, time, money, effort) to make sure you are ready for whatever is next.

Look at where you are giving your attention and other investment resources. Are they setting you up for future success? Or are they merely keeping you paddling in place for right now?

Depending on the answer, an Idea Magnet realizes you may need to make a big change to ever make progress. And that change starts right now!  – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Nook and cranny strategic thinking exercises.

I’d never thought of this term previously. Yet, they are vital. They help groups (or an individual) efficiently explore many more opportunities and ideas than they otherwise might.

The nook and cranny strategic thinking exercises term popped into my head during a Brainzooming client workshop. Three groups rotated through posters focused on their shared services organization’s internal branding. We had already identified its experience promise to internal clients. This new exercise translated its internal brand promise into specific behaviors its five-hundred employees will use to create the experience.

Each strategic thinking exercise poster had four or five brand dimensions on the Y-axis. The x-axis labels along the poster’s top featured three specific opportunities to deliver the attributes: at the initial engagement with internal clients, throughout ongoing work, and as a project wraps up.

You do the math with this strategic thinking exercise.

Five rows times three columns presented fifteen different opportunities within a matrix for participants in each of three groups to explore different phases of the experience promise. That meant more than forty perspectives from which to generate ideas for potential behaviors.

Someone asked if, after the small groups completed all the idea generation, we would leave them with all these cells worth of ideas.

My answer was, “No.”

The point of creating so many possible ways to think about brand behaviors WAS NOT to develop a bunch of answers pointing in varied directions.

Our objective? Use the forty-plus cells to push the team into exploring the nooks and crannies of brand behaviors. We will report back the summarized list of important behaviors to successfully bring the promise to life. The focused behaviors lead to implementing a robust, focused, and consistent experience for internal clients.

Whether it’s a bunch of cells, many different prompts for ideas, or questions that extend from incremental to extreme change, nook and cranny strategic thinking exercises are trying to do the same thing: create an efficient way to look at an opportunity from as many different perspectives as relevant and possible within a brief amount of time.

Want to make sure your team is looking at all the nooks and crannies of your strategy?

Contact us, and let’s adapt the concept to your specific organizational, brand, or innovation strategies. You’ll quickly see why we love the productivity of nook and cranny strategic thinking exercises so much! – Mike Brown

Download our FREE eBook:
The 600 Most Powerful Strategic Planning Questions

Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! This Brainzooming strategy eBook features links to 600 proven questions for:

  • Developing Strategy

  • Branding and Marketing

  • Innovation

  • Extreme Creativity

  • Successful Implementation


Download Your FREE eBook! The 600 Most Powerful Strategic Planning Questions



Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Suppose you’re trying to come up with innovative ideas to introduce a new marketing program. You want to avoid doing the same old things you do for THAT type of marketing program every time you do that type of marketing program.

Want a quick idea for how to stretch your creative thinking to imagine many more marketing strategies to approach this opportunity in new ways?

Easily Rethink Your Status Quo Marketing Strategies

Here’s an answer to the question of innovating your marketing strategies: look at the opportunity as if it were any number of DIFFERENT types of marketing opportunities.

For instance, if you’re introducing a new B2B product by having your business development team making sales calls on current clients, you have a whole variety of other marketing strategies at your disposal.

Here are a few of the other ways to think about the launch: you could imagine the new product introduction as if it were:

  • An event
  • A campaign
  • An offer or a promotion
  • A content marketing strategy
  • A direct marketing program
  • A social and online engagement outreach strategy
  • An online presence
  • A sponsorship
  • A contest or game

Using this list of alternative ways to think about the product launch will yield many new marketing strategies. You might imagine:

  • A live launch webinar (event)
  • Integrating email and white papers to support the launch (campaign)
  • Providing a trial version of the product for a limited time (offer or promotion)
  • Introducing a series of articles discussing how customers helped shape the product development (content marketing strategy)
  • Teaser emails to targeted, high-potential customers (direct marketing program)
  • Videos demonstrating the new product sent in advance of every business development call (social engagement strategy)
  • A dedicated section of your website with early testimonials and more detailed information (online presence)
  • Introducing the product at an industry conference where you are a major partner (sponsorship)
  • A contest for early purchasers to compete for an incredible trip (contest or game)

See the possibilities?

All from deliberately thinking about a marketing program in ways that you never have before. Give it a try this week and reap the benefits!  – Mike Brown

Download our FREE eBook:
The 600 Most Powerful Strategic Planning Questions

Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! This Brainzooming strategy eBook features links to 600 proven questions for:

  • Developing Strategy

  • Branding and Marketing

  • Innovation

  • Extreme Creativity

  • Successful Implementation


Download Your FREE eBook! The 600 Most Powerful Strategic Planning Questions



Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I love how many young professionals talk with me after keynotes and workshops seeking career advice about the challenges they are facing.

While the exchanges are typically brief, they are almost always with individuals who connected with the talk’s message and want to discuss what it means for them and where they are now, or where they would like to be in the future. Maybe it’s because I made such a dramatic career shift. Maybe it’s because they want to do what I do. Maybe it’s because NO ONE in their current organization’s is safe to talk with on career advice and pursuing their aspirations.

Whatever the reason, the challenge and opportunity of coming up with quick, on-the-spot career advice to answer their questions is exhilarating. It keeps me on my toes.

The most recent one, like so many others, was someone who wants to figure out the career plan B to make a big move away from her highly specialized job. She’s looking for something more fulfilling in her career.

3 Pieces of Career Advice to Begin Making a Career Change

Via ShutterStock

My suggestions for her, to the extent I can generalize and share them here:

  • Figure out a way to start sharing her expertise online, even if she must mask her current organization. It’s vital to build a repository of valuable content you can point people to for proof of your expertise, if not today, then in the future. Use the advantage of time to get started sooner than later.
  • Look for ways to start generalizing her specialized knowledge so she can apply it in other areas. This is especially true for people that want to make huge shifts in what they do. You can find ways to move much (if not all) that expertise with you to a future gig. There are always smart connections you can make between what you do now and what you want to do in the future. Figure them out and make all of them that make sense.
  • Get a copy of Idea Magnets. I know that sounds self-serving. Idea Magnets is the deepest long-form content we have on how to strengthen yourself as a creative business leader. And in this case, I told the person asking for advice that I’d send her a personal copy of Idea Magnets if she follows up with me.

For all the rest of you, here is my message: If you ever see me speak, please come up and say hello. Ask all the questions you want. I welcome the opportunity to offer more personalized advice than I ever can during a keynote talk. – Mike Brown

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So far, 2018 has been a year of so much progress…along with a sizable dose of healthy frustration. Progress, in that we’re pushing multiple new brands (including Idea Magnets) to market. Frustration, because it’s 2018 and not 2011 or 2012, at the latest.

Here is the ultra-honest admission: I didn’t have all the business model stuff and entrepreneurial lessons figured out when I started The Brainzooming Group.

While I’d spent TONS of time and effort on developing our methodology, I thought all the people who told me that they wanted to work with me when I left the corporate world would come running to work with Brainzooming. The rest would be history.

I was wrong.

It’s taken until this year to feel like we’re putting important parts of the business model in place, and while that’s great and all, I wish it had happened years ago. Unfortunately, it turns out that it’s entirely possible you might start getting all your ducks (or even just a few important basics) in a row AFTER you’ve jumped into the entrepreneurial pool with both feet.

And, you know, if you keep surviving to do business another day, maybe it’s okay if you don’t have the entire business model solved immediately.

5 Entrepreneurial Lessons I Wish I’d Figured Out Earlier

While I usually save my entrepreneurial lessons for an annual-ish article, here’s a head start on what I’ve learned during the last year about the best advice people have shared with me that I wish I’d fully grasped before starting Brainzooming :

  1. The best advice? You have to find opportunities for leverage in your business. Without this type of opportunity, no one will want to invest in it. Without this type of opportunity, YOU should question your own investment in your own business.
  2. The next-best advice? Figure out what you can sell to all the visitors to your website that fall outside the target for your main business. Someone pointed out this incredible truism in 2012 or 2013. We’re only now starting to capitalize on it.
  3. The best advice after that? You need to have products to sell globally if you hope to generate revenue when you sleep (or even just sit on your ass and do nothing at some point in your life).
  4. Then? If you’re ultimately going to have something to sell to everyone that comes to your website, you need to engage and reach out to them along the way. It’s a mistake to overlook them until you have products ready for them. Find early opportunities to deliver value to them.
  5. Finally? Build your database EARLY. Spend time with your database. Continually explore and learn new ways for your database to shape and grow your business.

Looking at this list, it seems to comprise mainly things that I, as a marketer, should have instinctively known.

Alas, it’s taken time. And there’s still more learning ahead.

I just wanted those of you who more recently made the jump to the entrepreneurial life (and those of you in corporate life who think it sounds great to be your own boss), to know that you don’t have to know everything at once.

Despite what all the gurus say: it takes time, my friend. It takes time to learn the entrepreneurial lessons. – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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