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This week’s “Inside the Executive Suite” from the Armada Executive Intelligence Brief newsletter focused on an intriguing article from Inc. online. The article identified reasons why major companies invest significant, seemingly unjustified amounts on startup businesses with scant revenues and no discernible business models.

Big-Idea-Dollars

The original article from Inc. by Dev Aujla claims major companies use these acquisitions as a new variation on research and development. A major corporation may be able to pick up a whole startup for many millions of dollars. Despite seeming like an excessive figure, the purchase price could still put the major corporation dollars ahead versus developing whatever the startup offers on its own.

Aujla highlights three reasons major companies target these acquisitions. They are typically looking for:

1) New learnings and research
2) The opportunity to more easily plug a hole in their product or market portfolio
3) Talent that moves them ahead in new areas

AEIB-GraphicThe folks at the Armada Executive Intelligence Brief used Aujla’s three items and offered strategic thinking questions for each of the three areas.

The strategic thinking questions provide a way for companies, even ones far beyond startup status, to develop strategies boosting their chances for acquisition or spin-off opportunities. Armada agreed to let us share the questions here for each of the three areas.

The remainder of this post with the strategic thinking questions comes directly from the Armada Executive Intelligence Brief newsletter and its “Inside the Executive Suite” edition.

Strategic Thinking Questions for Crafting Startup Strategy in Any Business

1. Developing New Learnings and Research

Many companies claim to be learning organizations. This is often professional development jargon for “educating the staff.” While education is important, it won’t prompt another company to pay a premium simply because your employees have current training.

Try this strategic flip, though. Instead of characterizing your company as a learning organization, characterize it as a “discovering” organization. With that change in strategic perspective, evaluate where you stand today and where you would like to be a year from now:

  • What is our organization discovering that no other party knows?
  • How many people inside our organization are hell-bent on discovering new technologies, capabilities, and possibilities to bring to market?
  • Who are the people and organizations outside our own that we are collaborating with on major discovery efforts?
  • What discoveries can we make happen at lower cost, with less risk and red tape, and at a markedly faster pace than bigger firms can?

These answers should stretch your organization to move beyond learning what everyone else knows into discovering breakthrough knowledge with real value to outside parties.

2. Filling Holes in Markets, Audiences, or Product Portfolios

Aggressively examine market, audience, and product strategy gaps at other organizations to discover missing elements you can fill through your own exploration.

  • Which organizations have bigger, more sweeping product visions than ours? What gaps exist in their product portfolios we might be able to supplement through our narrower focus on product and market development?
  • What markets adjacent to ones we serve include competitors with missing elements in their market, audience, or product mixes?
  • Are there companies in related or even far removed categories lacking strong platforms for innovation that our discovery strategy could readily address?

Don’t think about fixing everything with these discovery efforts. Focus on the minimum standard product or market development allowing another organization to readily fill a gap by eventually acquiring what you are doing.

3. Gaining New Talent

Consider how your organization pursues new talent. Is there a deliberate attempt to hire the types and caliber of people most ready to help your organization discover and grow along a valuable path?

While you may be hiring to clear standards, evaluate – if you haven’t already – who will be the “explorers” you need to discover the knowledge, markets, audiences, and products with the greatest potential value. Think about these questions:

  • What deliberate actions are we taking to bring on extraordinary discoverers?
  • What steps are we taking to identify and target emerging talent, i.e., people who aren’t as well known, but are about to become rock star talents?
  • What relationships are in place (or can we develop) with educational institutions that are doing new work and introducing new programs in areas of discovery for our organization? (BTW, you may need to be looking at grade schools, middle schools, and even home schooling programs.)

It’s clear that answering these questions won’t lead to simply placing online ads and waiting for your email inbox to fill with too many resumes! – via “Inside the Executive Suite” 

 

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I presented both a workshop and a breakout session at last month’s Social Media Strategy Summit in Dallas. This was my second time attending a Social Media Strategy Summit this year, and conference producer Breanna Jacobs and the team from GSMI do a fantastic job of bringing together both wonderful presenters and experienced attendees together in a very interactive learning environment.

Here are a few highlights of the tweets, insights, and audience reactions to the social media strategy ideas shared at the Dallas event.

Social Media Strategy and Customer Service

Via Vanessa Sain-Dieguez (@VSDieguez) of @HiltonHotels

  • You don’t want to “train” your customers to tweet and get better attention than when you call.
  • It’s vital to listen for people mentioning your brand in multiple ways, even when someone isn’t mentioning your brand directly. For example, if the location on a tweet or Facebook update suggests a person is at your location with an issue, you want to be able to identify that and respond.
  • Hilton layered its social media-based customer services activities into pre-existing protocols between its franchisees and customer service group. This move minimized issues that might have developed if social media customer service were treated differently. That’s not to say that delivering customer service via social is simple. “Scalability is our biggest challenge every day.”
  • Successful real time marketing is about what’s relevant, not what’s trending.

Via Jeff Gibbard (@jgibbard)

  • It’s easy for customers to be rude to a logo on Twitter or Facebook. That’s not so if they sense a person on the other end. That’s why it’s important to sign your customer service social media in some way to show there’s a person involved on the brand’s end.

Social Media Strategy Insights from Adrian Parker of @Patron

Quick disclaimer – I was one of three people who won some of the new Roca Patron Tequila for live tweeting the most during the Adrian Parker presentation.

AdrianDParker2

Nevertheless, Adrian had a plethora of great strategic insights and paraquotes from his diverse career experience.

  • “Outsource your thinking, but not your decisions.”
  • “Your social strategy should be something your competitor would never do.”
  • “A best practice isn’t a strategy. It’s something you should be doing anyway.”
  • “Good strategy is inspired by, but not limited to, current customer behavior.”
  • “A good strategy should make you nervous.”
  • “Leadership is plural. Vision is singular.” Multiple people can lead against the sole vision.

An Attendee Recap

Dan Vadeboncoeur (@danvadeboncoeur) attended the SMSSummit and shared his recap on take-aways on his Media Nerds podcast. I tweeted Dan that I appreciated the shout out, especially since he sat in on both of my sessions.

Video Highlights from the Social Media Strategy Summit

In a great example of using content providers to create even more content from an event, a video crew was onsite the second day of the conference to film brief interviews with #SMSSummit presenters. There is a YouTube page with all of the videos, plus here are several from yours truly on social media and content marketing strategy.

See the video at: http://youtu.be/sOuBJzHvRBQ

See the video at: http://youtu.be/Vkf6Xu2HKWs

See the video at: http://youtu.be/MQkdKal2rtM

Wait, There’s More

This quick recap doesn’t do justice to the breadth of content at the #SMSSummit. Look for another post with additional highlights coming soon! – Mike Brown

 

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“How strong is my organization’s social media strategy?”

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question.

Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social  Strategy.”

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Give someone an incredible creative idea, and you’ve solved a problem or opportunity for the day. Give someone incredible creative thinking questions, and you’ve prepared them to capitalize on opportunities for a lifetime!

Creative-Thinking-Question

Since we want you to have a lifetime of ideas and success, here are all kinds of Brainzooming creative thinking questions waiting to be used on problems or opportunities you’re confronting today, tomorrow, and for the rest of your life.

Fundamental Creativity Questions

Extreme Creativity

Naming

Mike Brown

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Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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woody-bendleThe last few days, I’ve been enjoying some incredible BBQ ribs from customer experience strategy and innovation expert Woody Bendle.

And let me tell you: as smart as Woody is about branding and innovation, he’s just as great making ribs! I paired Woody’s ribs with barbeque sauce my wife makes from the recipe at the restaurant my parents used to own, and WOW!

Even though I can’t share the ribs with all of you, they inspired me to put together a retrospective of Woody’s blog posts on Brainzooming. He’s always a popular guest author, and since he hasn’t been able to write as much for the Brainzooming blog this year, I wanted to make sure our newest readers knew about all of Woody’s great content.

So without delay, dive in to Woody’s great strategic thinking, while I have one more meal of diving into Woody’s great barbeque!

Brand Strategy

Customer Focus and Customer Experience

Innovation

Strategic Thinking and Creative Thinking

Business Rants

Potpourri

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.


Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We’ve designed and delivered many creating strategic impact workshop sessions for clients this year. No two sessions have been identical because we design each workshop to the client’s specific learning objectives. Today, we’re delivering a strategic kickoff meeting workshop for an organization working to dramatically improve its strategic planning process for 2015.

Since 2015 planning is right around the corner for many companies, it’s the ideal time to look at the value of a 2015 strategic kickoff meeting and include one on your planning calendar.

Top 10 Reasons to Have a 2015 Strategic Kickoff Meeting Soon

Strategic-FakeBook-Workshop

Based on our clients’ various objectives, here are the top 10 reasons to have a 2015 strategic kickoff meeting:

  1. It’s the right time to boost everyone’s skills in strategic, creating thinking.
  2. There’s still time to tweak your annual planning process so it is more productive as you plan for next year’s success.
  3. It’s possible within a few days to organize a Brainzooming strategic thinking workshop closely aligned to your organization’s strategic direction and priorities.
  4. Having a strategic planning kickoff meeting allows you to address skills gaps with your team relative to strategic thinking and successful implementation.
  5. Whether your focus is a small team or dozens of line managers, we can adjust a strategic kickoff meeting to help everyone productively align on important objectives.
  6. You can customize your strategic kickoff meeting from hundreds of Brainzooming strategic thinking exercises so your business objectives dictate the activities your team learns and practices.
  7. It’s a fantastic way to let the organization’s leaders actively participate with the team instead of becoming bogged down in meeting details and trying to facilitate.
  8. If you are in an advertising agency, consulting, or service business, a strategic kickoff meeting serves as a professional development boost for your staff.
  9. A strategic kickoff is a fantastic way to involve your non-profit’s board of directors more actively in understanding and positively contributing to the organization’s future success.
  10. You’ll hear comments afterward from your team such as:

Yes, strategic thinking can be both engaging and clearly beneficial for your organization’s success. We don’t think there’s any other way to do it!

Are you ready to schedule your strategic kickoff meeting?

What do you think?

We have the capacity to develop and schedule your 2015 strategic kickoff meeting. Or if you’re well into planning already, we can orient the workshop content toward creating strategic impact and a focus on successful implementation for 2015.

Give us a call at 816-509-5320 or email at info@brainzooming.com, and let us get to work on your kickoff meeting! – Mike Brown

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Learn all about how Mike Brown’s workshops on creating strategic impact can boost your success!

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I’ve had several coaching conversations about career challenges with multiple individuals who thought their jobs might be in danger.

One theme through all of them was how to really figure out your career situation if you suspect your job is in danger. Sometimes it’s obvious you’re on the bubble. Some people seem to always miss the obvious, however, especially when the obvious is about them.

Last-Day-Mug

11 Questions to Ask If You Think Your Job Is In Danger

Those coaching conversations led to this list of eleven questions about an individual’s organizational impact. If you suspect your job is in danger (or even if you don’t), honestly ask yourself these questions. They range across a variety of ways individuals can make an organizational impact through the value they deliver

If I weren’t here, would the organization . . .

  1. Lose any customers?
  2. See a revenue decline?
  3. Be less profitable (or financially successful)?
  4. Be a less compelling investment?
  5. Suffer a negative impact in reputation?
  6. Lose out on an incredible brand ambassador?
  7. Suffer from a major loss of intellectual capital?
  8. Become less efficient?
  9. Experience a major loss in quality or effectiveness?
  10. Be asked why I was no longer there?
  11. Notice the difference two months after I’ve left?

This list of organizational impact questions is not tested, and it’s not necessarily comprehensive.

But if you can’t find at least one or two undisputable “Yes” answers amid the list (and “maybe” or “a little” aren’t “yes”), you are simply a cog in your organization – and a pretty expendable and easily replaced one at that.

What to do next to improve your career success?

Your inability to answer any of these career success questions affirmatively means it’s past time to decide how you’re going to change your career situation where you are. Alternatively, it’s time to find a new place where you can develop and play a critical role.

And if you do neither, you’re just living on borrowed time, which is no way to live your career. – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.


Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation and strategic thinking success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Prior to the Social Media Strategies Summit last week, I tweeted about finishing my social media strategy workshop presentations in time. Reviewing the agenda, I also mentioned a hook included in the session description several months earlier that needed to be tied into the workshop opening. Another Social Media Strategies Summit presenter tweeted back that social media presentations should not be prepared more than two weeks before a conference since things change so quickly.

My reply was while some facets of the social media landscape (tools, terms of service, etc.) do change quickly and frequently, much of social media (i.e., the strategic side) is much more static.

Sitting through his conference presentation, I was hard-pressed to identify any of his content reflecting any important changes in the social media world from the prior two weeks.

How Quickly Does Social Media Change?

Contrast that with the mind-expanding presentation by Kansas City’s Travis Wright on marketing technology. Teedubya’s Social Media Strategies Summit keynote was an up-to-date overview of the significant number and wide-ranging functionality among marketing platforms, apps, and services. These marketing technology tools are designed, in one way or another, so marketers can better understand and target their audiences. Travis’ presentation felt like it had to be right down to the minute to reflect what’s going on now or in the very near future.

Teedubya-SMSS

Being that newsy and deep on a topic requires time – time many brands don’t have (or want to expend) when creating content.

That’s why we’re big fans of brands creating a healthy amount of evergreen content as part of a social media strategy. Evergreen content, which holds up long after today’s news passes, helps a brand develop a sizable online presence, paying website traffic dividends for an extended period of time.

5 Questions for Evergreen Content Success

If your brand wants to develop and publish more evergreen content, here are five questions to ask about your content. Your potential answers are Yes, No, or Not Applicable / Unsure. The more “Yes” answers on your content, the greater potential is has for being relevant for an extended period of time.

  1. Will this information be accurate well into the future?
  2. Will any techniques shared apply in future situations?
  3. Will the information shared, even when time has passed, still retain historical value as a reference source or point of comparison for the current day?
  4. Will this topic and any related issues change relatively slowly?
  5. Even if the principles shared here are varied or modified over time, will there still be value in knowing what they were originally?

News gets attention, without a doubt, but evergreen content makes your online content work much harder for you! – Mike Brown

 

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“How strong is my organization’s social media strategy?”

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question.

Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social Strategy.”

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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