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I’m in Dallas this week presenting a workshop on integrating content marketing and social media strategy and a session on strategic content curation for the Social Media Strategies Summit (at the wonderful Hotel ZaZa).

SMSSummit-Hotel-ZaZa

Integrating Content Marketing and Social Media Strategy

Today’s workshop on integrating content marketing and social media strategy is based on the strategic view that while content marketing existed before social media, the strategic combination of the two delivers the most effective results for brands. Even though this seems like common sense, research suggests not all brand marketers are taking advantage of integrating these efforts. Ineffective content marketers are 5 times less likely to create a documented content strategy and are using fewer social platforms than leading content marketers.

For those attending the workshop, and those who aren’t going to be with us in Dallas, here’s an overview of the topics we’ll cover along with links to underlying content we’ll be covering in-depth during the two-hour workshop.

9-Social-Diagnostics

Subscribe-Brainzooming

Starting with an Integrated Mindset

Tools to Develop the Content Strategy

Integrating Social Media for Its Best Advantage

 

 

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“How strong is my organization’s social media strategy?”

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question.

Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social Strategy.”

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Extreme creativity can scare some people, but . . .

The people saying you and your bold ideas are “crazy” generally have way too many problems of their own. That’s why they have energy to waste “fixing” you.

Crazy-Ideas

Don’t let people who have no idea what they are talking about tell you your bold ideas are crazy. Celebrate your extreme creativity.

And if you need help with getting yourself ready for the extreme creativity that leads to bold ideas, take advantage of all these Brainzooming creative thinking resources.

Mike Brown

 

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Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Strategic agility (affiliate link) has come up multiple times recently.

One time was through an audience question during the Transportation Marketing and Sales Association closing keynote I presented on Creating Strategic Impact. Another instance was while curating Brainzooming content on strategic agility for an all-day Creating Strategic Impact workshop we’re delivering for a new client today.

We’ve never formally defined “strategic agility” within the Brainzooming methodology. That may be because my one-word answer to what strategic agility is would be “Brainzooming.” Within our thinking, strategic agility implies knowing and remaining grounded in what matters for an organization (the “brain” part) while moving briskly and flexibly to address it in ways that make sense (the “zooming” part).

In creating a deeper resource on “strategic agility” for our session participants today, however, it’s not all that helpful to say, “Read everything on the blog because it all relates to strategic ability.”

15 Resources on Strategic Agility

Instead, here’s a narrower list of topics we’ve covered to help our Creating Strategic Impact workshop session participants get a handle on strategic agility. And if you’d like to learn more “strategic agility,” it’s fashioned with all of our readers in mind.

Idea-Magnet-Ad

Remaining Grounded in What Matters for an Organization

Anticipating What Lies Ahead

Making Quick Decisions

Including People with Strategic Agility

A Quick List for Creating Strategic Impact

Compiling this list suggests both that there’s a lot here, and there’s more to be covered on strategic agility. We’ll add that to the blog topics list, and get back to you on it! In the interim, if you’d really like to go deep on how strategic agility (or what we call Brainzooming) could benefit your team and organization, let us know, and we can talk through ways we’ve helped other organizations on these very topics. – Mike Brown

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Learn all about how Mike Brown’s workshops on creating strategic impact can boost your success!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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imageAre you interested in pursuing a corporate career? Are you in the midst of a corporate career already? Or maybe you are wondering how in the hell you get out of a corporate career and land on your feet?

Corporate Career Success – 35 Articles for Arriving, Thriving, and Surviving

If you find yourself in one of those situations, here are thirty-five articles from the Brainzooming blog archives to help you in arriving, thriving, and surviving for corporate career success.

Launching Your Corporate Career

Developing Your Skills for Corporate Career Success

Sustaining Corporate Career Success

Dealing with Mid-Career Stagnation

Troubleshooting Yourself

Troubleshooting Your Career Situation

Mike Brown

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Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We’ve covered how comparing apples and oranges in a variety of ways can spur creative thinking. Dilbert took up the identical topic in a Sunday comic strip. Dilbert and Wally double team the pointy-haired boss on appropriate and beneficial ways to compare apples and oranges. 

Dilbert.com

Although you might not completely get the point from Dilbert, it is definitely true that the better you become at finding insightful, intriguing comparisons, the more consistently strong your creative thinking will be.

Comparing Apples, Oranges and Anything Else

This Dilbert comic strip is a great introduction to a compilation of Brainzooming articles on creative thinking and making intriguing and valuable comparisons.

Here is wishing you all the fun and success of making better comparisons for learning, creative thinking, and implementation! – Mike Brown

 

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The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Cup-SizesWe’re constantly tweaking Brainzooming creative thinking exercises. Our objective is learning what works better or differently in new situations.

Recently, we have been experimenting with how different questions stretch creative thinking to varying degrees.

We have always had expectations for how “big” the ideas will be from different types of creative thinking exercises. Now, we have been consciously mixing and matching questions from multiple idea “size categories” within individual creative thinking exercises.

One learning is we can definitely categorize creative thinking exercises based on idea sizes: Small, Medium, Large, or Extra Large. 

Creative Thinking Exercises in S, M, L, and XL Creative Idea Sizes

In light of that, here are a variety of previous Brainzooming questions and creative thinking exercises arranged by idea size. Click through all the links, and you have access to one hundred forty-four creative thinking questions to apply as you most need them!

Small Ideas

Medium Ideas

Large Ideas

Extra Large Ideas

Be sure to bookmark this list, and the next time you’re only hungry for an idea snack OR you really want to SUPER SIZE your ideas, you know where to go! – Mike Brown

 

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Successful people are in action!

And unsuccessful people? They are inaction.

You can download your own Brainzooming personal success strategies mini-poster (from this link or clicking the mini-poster) to let people know you’re a successful person in action!

Successful-People

Personal Success Strategies for Successful People in Action

Beyond the mini-poster, here are forty-nine smart ideas for making sure you are a successful person in action!

These articles should give you a jump start on creating strategic impact this week! Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

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Learn all about how Mike Brown’s workshops on creating strategic impact can boost your organization’s success!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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