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What are your expectations from a creative thinking workshop?

That is the first question I ask the audience at a Brainzooming creative thinking workshop. While I have a rich array of content planned, audience member expectations shape the points I emphasize and lead to including other unplanned content.

7 Expectations from Creative Thinking Workshop Training

Preparing for a creative thinking workshop this week, I looked back at a recent workshop to review the expectations participants shared. The expectations are a good representation of issues, from personal creativity to organizational strategy, important to getting things accomplished in a large company.

creative-thinking-workshop

How do you move an organization and its strategy from reactive to proactive?

On a personal basis, certain strategic leadership basics are a good place to start adjusting your attitude and growth as a strategic leader. Organizationally, a change management assessment we use identifies the types of change challenge an organization faces, along with ideas for approaching them successfully.

What are techniques to look at problems in new ways?

We offer a wide variety of strategic thinking exercises to change perspectives and look at day-to-day and longer-term problems in novel ways. At that workshop, we concentrated on the “What’s It Like?” strategic thinking exercise as a flexible tool suitable for many situations.

How do you build a team to move forward in a new direction?

We recommend assembling a diverse team with members filling specific important strategic perspectives. You can add to the core group with three distinct voices that include traditional leaders, emerging voices, and those challenging the status quo.

How do you motivate others – and yourself – to engage in greater creative thinking?

It may seem easy to stay stuck in the status quo. But for as easy it is to not change, you can’t stop all the change going on around you. We recommend inviting people to participate in creative thinking through using idea magnet behaviors. Idea magnets excite and propel others to tackle challenging creative tasks. Leaders also need to cultivate an atmosphere where people understand it’s okay to imagine and try ideas that won’t be successful right away, if ever.

How do you choose specific creative thinking ideas your team develops?

Ideas are a numbers game. It takes many ideas to uncover the most creative possibilities. Our experience suggests that as few as 8% to as many as 20% of ideas in a creative thinking workshop are viable candidates to move ahead right away. Involve a team in narrowing ideas by letting them select up to 20% of the initial ideas consideration. Then use a four-box grid to let team members express their initial views on the value of potential ideas, while group discussion helps decide which ideas advance.

What’s the life cycle of creative ideas?

The cycle to get from few ideas to many ideas to the best few ideas may happen multiple times during one initiative or plan. You, as a creative leader, need to be on the lookout for when it’ s time to move between divergent to convergent thinking and back again.

How do you communicate new strategies to those that are less open to change?

Personally, you can ask open, neutral, and lean questions of people reluctant to change in order to better understand their concerns. Invite them to play a challenger role in constructively helping to vet new thinking. For setting an overall strategy to handle change fears, download our innovation fears eBook offers seven possible strategies to consider.

Creative Thinking Is a Broad Topic

These questions suggest how a creative thinking workshop can cover a wide range of techniques and tips.

If your team would benefit from honing its creative thinking skills, it’s a great time to schedule a Brainzooming workshop before you dive into planning for next year! Contact us to get your workshop booked today!  – Mike Brown

Facing Innovation Barriers? We Can Help!

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Are you facing organizational innovation barriers related to:

We have free Brainzooming eBooks for you to help navigate barriers and boost innovation!

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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On Friday, June 17th, I was in Curaçao, located just north of Venezuela, to present a ¾ day workshop on social media and content marketing strategy for the Curaçao Tourist Board. Angelo Harms, the CTB’s digital marketing manager, was a great host and arranged the content marketing strategy workshop for eighty social media professionals in the island’s travel and hospitality industry.

Curacao Workshop Pic 2

For everyone that attended the workshop (and for those of you that weren’t there), here are links to much of the content I presented, plus a number of bonus topics I would have included given another day of teaching time!

The workshop and the entire trip generated a lot of questions, learnings, and lessons. Look for a variety of blogged posts planned for the near future to share more about content marketing, branding, and customer service learned going to and from this wonderful island.

If you’re looking for a new, warm, colorful, photogenic place to vacation, you owe it to yourself to visit Curaçao!

43 Resources for Strategic Branding and Engagement with Social Media and Content Marketing

Linking Business Objectives to Social and Content Marketing

Curacao Cover

Creating Fantastic Branded Content

Boosting Productivity as a Small Solo Social Media Department

Mike Brown

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Learn all about how Mike Brown’s workshops on social media and content marketing can boost your success!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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“Let’s start with a clean sheet of paper to boost creativity.”

Talking with a potential client about an already-planned innovation strategy workshop, the going-in innovation strategy called for giving participants “a clean sheet of paper.”

We listened to the rationale for adopting an innovation strategy based on broad creative freedom.

In many ways, it seemed to make sense:

  • They are looking for new thinking from a diverse set of participants.
  • They have had success in other situations starting with minimal direction.
  • They are adapting and applying the same format used with the other successes in a new business area.

We countered with our experience-based recommendation: give everyone insights, direction, and structure to generate more possibilities and legitimately boost the workshop’s potential for innovation strategy impact.

The workshop is already planned, so postponing it to readjust the approach isn’t an option.

Putting Something on the Clean Sheet of Paper

Suppose you find yourself in a similar position. You’ve been thinking a clean sheet of paper innovation strategy maximizes creativity. Now, however, you are having second thoughts.

What are the options if you decide to insert some structure and avoid using a clean sheet of paper for your innovation strategy?

clean-sheet-paper

Here are six ways to strategically and productively fill up a LITTLE bit of that clean sheet of paper to maximize creativity:

Letting People Know What’s Important

Operating within Constraints

Sharing Your Innovation Strategy Decision Making

These ideas don’t even begin to address the innovation value of strategic thinking exercises and creative structures to spur innovation.

At least by using any of these six ideas though, you can give any co-creators involved with your innovation strategy just enough direction and structure to help them boost creativity. – Mike Brown

 

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Looking for Ways to Develop a Successful
Innovation Strategy to Grow Your Business?
Brainzooming Has an Answer!

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookBusiness growth can depend on introducing new products and services that resonate more strongly with customers and deliver outstanding value.

Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

Download this free, concise eBook to:

  • Identify your organization’s innovation profile
  • Rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate market-based perspectives into your innovation strategy in successful ways

Download this FREE eBook to turn ideas into actionable innovation strategies to drive your organization’s comeback!





Download Your Free  Outside-In Innovation Strategic Thinking Fake Book




Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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This afternoon, I’m leading a three-hour Brainzooming workshop on creating branded content marketing at the Social Media Strategy Summit in Chicago. While it’s nice to be able to stretch with more time (typically these content marketing workshops are two hours at the Social Media Strategy Summit), I still feel as if there will be a lot of material that we won’t have time to fully cover.

Chicago-Image

In the branded content marketing workshop, we’ll look at generating appropriately branded content from multiple directions.

As a resource if this area is something you are struggling with in your organization, here are links to some of the topics on branded content marketing we’ll cover . . . and some that we won’t:

Taking an Audience-First Perspective

Staying True to Your Brand without Overdoing It

Experience and Interaction-Based Content for Your Brand

Expanding Brand-Related Content Options

Coming at your branded content marketing from these four different directions will open up all kinds of new possibilities.

Here’s the intriguing thing: having rearranged the content into these four groups (which don’t sync with the seven lessons in the workshop as it stands right now), I’m thinking (as I write this over the preceding weekend) that I’m going to rearrange the entire branded content marketing workshop. That’s how much I like this approach!  – Mike Brown

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When was the last time you invested 45 minutes
to check your social media strategy?

9 Diagnostics to Check Your Social Strategy

Is your social media implementation working as well as it can? In less than 60 minutes with the new FREE Brainzooming ebook “9 Diagnostics to Check Your Social Strategy,” you’ll have a precise answer to this question. Any executive can make a thorough yet rapid evaluation of nine different dimensions of their social media strategies with these nine diagnostics. Download Your Free Copy of “9 Diagnostics to Check Your Social Strategy.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I am in New York today delivering a Brainzooming branding strategy workshop on Engaging Your Internal Brand Team. The event is the Brand Strategy Conference. Our content addresses collaborative ways to strategically engage employees in creating and delivering the best brand experience.

Empire-State-Building2

The branding strategy workshop came about from talking to too many executives that think it’s okay to let employees in on branding changes at the same time (or even after) customers learn about them.

THAT is a horrific idea for delivering a great brand experience.

We will introduce a new Brainzooming Fake Book soon that includes the exercises we will cover in the branding strategy workshop.

Branding Strategy – Engaging an Internal Brand Team

Here are links to fourteen articles integrated within the workshop.

Identifying Opportunities for Employee Input on Branding Strategy

Collaborating with Employees to Enhance the Brand Experience

Supporting a High-Performing Internal Brand Team

Inviting Employees into Branding Strategy Conversations

Mike Brown

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DInternal-Brand-Strategy-eBoownload Your Free Internal Branding Strategy eBook!

Are you looking for new, more effective ways to engage your employees in shaping and successfully carrying out your brand strategy? You need to download this FREE Brainzooming eBook, published with the Global Strategic Management Institute. You’ll learn three effective strategies to engage employees as an internal brand team.

Download Your FREE eBook! 3 Actionable Strategies for Engaging Your Internal Brand Team

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Are you experiencing death by meeting syndrome at work?

In all likelihood, you are.

It seems as if everyone we talk to in companies of any size complains about the death by meeting syndrome where it’s impossible to get any work done for all the business meetings they have to attend.

Is there anything you can do to deal with death by meeting syndrome?

Well, you can try!

Death by Meeting – 18 Articles on Effective Meetings

These 18 articles from the Brainzooming archives highlight various techniques we use to manage effective meetings, from meeting logistics to meeting dynamics and meeting decision making.

Brainzooming-Not-Cluster

Effectively Preparing for Meetings

Productive Business Meetings – 16 Questions for Meeting Leaders to Ask

Strategic Planning – 5 Dangers of Cheaping out on Hiring a Facilitator

What’s Your Hourly Rate?

What You Can’t See – A Mini Rant

Meeting Locations

10 Meeting Spaces for Work at Home Professionals, Other than Starbucks

Making Every Occasion an Event

080404 Meeting Summary - Fun King Insane

Meeting Dynamics

Fun Strategic Planning Activities – Do you like doing an ice breaker exercise?

A Strategy for Bringing Customers Into Every Meeting

Musical Chairs – A Seating Strategy

Working from the Same Side of the Table

Corporate Amnesia – 9 Ways to Prevent and Avoid It

7 Tips to Improve Conference Call Presentations

When Is a Meeting Over?

Streamlining Meetings

1 Simple Strategy for Improving Time Management

11 Examples of Strategic Thinking without an Offsite Meeting

Strategic Thinking – 12 Ways Project Teams Can Stay out of the Weeds

Decision Making at Meetings

Creating Strategic Impact – 3 Project Management Steps to Productively Review Concepts

Making a Decision – 7 Situations Begging for Quick Decisions

Mike Brown

 

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Learn all about how Mike Brown’s workshops on creating strategic impact can boost your organization’s success!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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The search term “strategic visioning exercises” has been consistently near the top recently for what has bringing people to the Brainzooming website. Whenever a regular pattern such as this one surfaces, we like to share a compilation post bringing together a variety of our top resources in one place.

14 Articles on Strategic Visioning Exercises

While it’s easy to knock vision statements (including core purpose and mission statements) as so much useless corporate jargon and gobbledygook, we’re firm believers in them – when they are done well.

And by done well, we mean that the vision statement:

  • Is developed broadly and collaboratively
  • Emerges from a thorough exploration of where the organization is and where it wants to go
  • Uses language that is simple, understandable and sounds as if it comes from the organization

These fourteen articles recap our thinking and recommendations across these three areas.

Clouds-Vision

Collaborating on a Vision Statement

Strategic Visioning Exercises to Create a Vision Statement

Checking Vision Statement Clarity and Impact

Many organizations struggle with the idea of collaboratively developing an overarching vision and vision statement.

If your organization falls in that category, contact The Brainzooming Group and let’s discuss how we can help you move through these and other strategic visioning exercises to create a vision and approach to move forward! – Mike Brown

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10 Lessons for Engaging Your Employees to Create Stronger Results

FREE Download: “Results!!! Creating Strategic Impact”

Results!!! Creating Strategic Impact Mini-Book

Senior executives are looking for employees who are strong collaborators and communicators while being creative and flexible. In short they need strategic thinkers who can develop strategy and turn it into results.

This new Brainzooming mini-book, “Results – Creating Strategic Impact” unveils ten proven lessons for senior executives to increase strategic collaboration, employee engagement, and grow revenues for their organizations.

Download this free, action-focused mini-book to:

  • Learn smart ways to separate strategic opportunities from the daily noise of business
  • Increase focus for your team with productive strategy questions everyone can use
  • Actively engage more employees in strategy AND implementation success

Download Your FREE  Results!!! Creating Strategic Impact Mini-book

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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