Compilations | The Brainzooming Group - Part 15 – page 15
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Today’s Brainzooming article comes from San Diego where I’m speaking to the Virtual Edge Summit (#VES12) this afternoon on using “Social Media Strategy to Drive Virtual Events.” This presentation combines two of my favorite strategy topics – events and social media strategy – with content covering how creating a meaningful social media strategy for an event starts when designing the entire event experience – whether virtual or face-to-face.

Since we have a lot to cover in the one-hour presentation at the Virtual Edge Summit, the links below which follow the presentation structure provide additional support information – whether from the Brainzooming website or other reference pieces.

While created for #VES12 attendees, the list is beneficial for anyone who is trying to get the benefits of incorporating social media as a part of an event strategy – whether that’s for a large organization, a small business, nonprofits, or even for your local church, school, or professional group.

Social Media Strategy Basics

Creating Fantastic Content Before, During, and After Your Event

Getting Your Event and Content Noticed

Social Media ROI

Other Resources

– Mike Brown

 

If you’re struggling with determining ROI and evaluating its impacts, download 6 Social Media Metrics You Must Track” today!  This article provides a concise, strategic view of the numbers and stories that matter in shaping, implementing, and evaluating your strategy. You’ll learn lessons about when to address measurement strategy, identifying overlooked ROI opportunities, and creating a 6-metric dashboard. Download Your Free Copy of “6 Social Media Metrics You Must Track!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Which Brainzooming blog articles were most beneficial for you in 2011?

Here are the top 2011 Brainzooming articles based on two separate measure of your interest in them.  I originally selected a 2011 top 10 articles list based on Google Analytics. When perusing Post Rank, which assigns a score to articles osts based on comments and social sharing, however, it yielded a markedly different top 10.

In the spirit of being as inclusive as possible in looking at what posts were most successful in the eyes and social sharing of Brainzooming readers, here’s the Google Analytics Top 10 along with the additional posts from the Page Rank list. Overall, the combined list of the top 17 Brainzooming blog articles for 2011 leans toward creativity, innovation, and social media strategy.

Top 10 Brainzooming Articles for 2011 based on Google Analytics

1. Project Management – 15 Techniques When Time Is Running Down

Creative inspiration can come from anywhere, if you are on the lookout for it. This post was inspired by a tweeted question from Kelli Schmith (@MarketingVeep on Twitter) about project management when time is limited. Having been through LOTS of those situations, I answered her question with this blog post. It has many helpful ideas for forcing yourself to move from divergent to convergent thinking with gusto.

2. Creative Job Titles – 8 Innovative Questions to Create Them

The need to think about creative job titles for The Brainzooming Group was the original creative inspiration for this post. It seems that the questions work for other naming challenges, too. Interestingly enough, we never completed the exercise for ourselves, so we still need to get this done in 2012.

3. The Value of Brainstorming Techniques for Business Ideas

This is the first of several 2010 posts on the 2011 top 10 list. That tells me efforts to better address SEO within our content is paying off since these older posts are showing up based on continued search traffic.

4. 7 Important Creative Thinking Skills

There is a bit of a twist to the creative inspiration behind this post. While it was written from the angle of positive creative thinking skills, it actually came from a not particularly successful call with many negative creative thinking skills. Sometimes you re-cast reality with a healthy dose of wishful thinking. That is what happened here!

5. Innovation Jump Start! A 5-Step Process for Seeding an Innovation Culture

After some cajoling (okay, maybe it was begging) from me, Barb Murphy wrote her first post on the Brainzooming blog, and it was a rousing success. This innovation article was picked up by several other innovation emails and websites online, helping to grow the attention it got on Brainzooming. We definitely have got to get Barb Murphy writing more!

6. 7 Extreme Creativity Lessons from “Cake Boss”

Another perennial post, this 2010 extreme creativity article about Buddy Valastro is still perhaps the most popular Brainzooming post ever. When you consider that the 2011 follow-up post with more extreme creativity lessons from Cake Boss narrowly missed making this list, coming in at number eleven, expect more Cake Boss posts in the future!

7. 10 More Ways to Be Creative Like a Kid

The original post in this series was started while not paying attention at a class one evening. The initial list of kid-oriented creativity ideas for adults was expanded by several people on Twitter. A summer vacation-oriented edition featuring a jointly created cartoon with Stacy Harmon also did well based on Google Analytics.

8. How to Be Creative and Overcome a Creative Block – 26 Ideas

I tweet the link to this creative block vanquishing post from 2010 frequently when someone on Twitter complains of suffering from a creative block. It also was the basis for a new presentation on Breaking Creative Blocks that debuted this past April for the CreativeBloc conference. This article shows how to be creative even when you do not feel like it.

9. Personal Branding Decision – How Do You Describe Yourself?

The creative inspiration for this one was the Twitter profile of an innovation-oriented tweeter who does not follow me. I was nosing around to learn the people she does follow on Twitter, and it struck me that her old gig, which was with a well-recognized publication, still occupied a disproportionate share of her Twitter profile. We all have choices in how we describe ourselves, and the choices people decide to make fascinate me.

10. Creative Ideas – 37 Articles to Get Your Creativity Brainzooming

Some readers have told me the Brainzooming blog has become too large to easily navigate and find previous articles. That comment prompted a series of posts recapping and organizing 2010 posts in strategy, innovation, creativity, and social media. Several readers suggested these recap posts were the basis for Brainzooming books. Have to get on that for 2012!

An Additional Top 7 Brainzooming Blog Articles for 2011 based on Post Rank

7 Takeaways on Strategy, Creativity, and Innovation from 2011 TED

After live tweeting a TED event, either in-person or one on video conference, there is always so much content. This wrap-up post from the 2011 TED simulcast featured seven parting thoughts on strategy, creativity, and innovation – the central topics of the Brainzooming blog.

Is Your Social Media Intern Ready for Corporate Tweeting – 7 Questions to Find Out

This comes from getting tired of people saying, “Just let the intern handle social media.” If you are going to be effective, social media requires much more than youth. Take the assessment and see how comfortable you feel about who you have doing social media.

7 Ideas to Use Twitter to Be More Creative

At times when the people you know on Twitter are the only ones reachable for creative input, it is nice to know how to ask and incorporate them most effectively.

13 Warning Signs Your Organization Isn’t Ready for Social Media

We tend to work with organizations where social media isn’t the easy answer. That leads to plenty of challenges in creating and implementing a social media strategy to support business objectives. From our experience, here are some of the early warning signs to be looking for as you start a social media strategy effort.

10 Twitter Tips on Apps, Engagement, and Experimenting

When getting a new blog post written is a challenge, Twitter always provides potential subject matter. Thus, this post came to life. (BTW, if you’re in Kansas City and want to hear more on Twitter and getting value from it, I’ll be presenting an “Advanced Twitter” seminar on January 19 at the Enterprise Center of Johnson County. Would love to have you attend!

Who Is Creating Social Media Content in Your Organization?

I have to fess up here. It was the Saturday before July 4th, I think I was heading to an exercise class or something, and decided to throw together a hurried hand-drawn chart about who really controls social media content in an organization. So who would have guessed, but Social Media Today picked it up, it was the first weekend of Google+ and Chris Brogan shared it, and all of a sudden my hand-drawn chart gets all kinds of attention. Trust me: you never know what’s going to get attention. At least I don’t!

9 Extreme Creativity Questions from Peter’s Laws

This post comes from my personal challenge to tap into a different area of personal creativity. Throughout my career, I’ve always seemed to be the person who gets someone else’s extreme ideas creatively implemented. Now, I have to be coming up with extreme creativity. These questions are a personal tool to help do that.

Thank You for Your Votes in the Innovation Excellence Competition!

Thank you so much for reading the Brainzooming blog. You all continually surprise me on what best resonates with your interests, and that’s really fun aspect that keeps me trying new things. One thing that wasn’t a surprise is that 14 of the 17 posts here are numbered lists. Blog readers everywhere love their list posts! Watch for a recap later this week with my personal favorite Brainzooming articles from 2011.

Thank you as well for your support on the Innovation Excellence 2011 top blogger contest. I finished 6th.  Moving into the top 10 this year is really great, and it couldn’t have happened without the support of all of you who are kind enough to read the blog throughout the year. And just in case you haven’t subscribed to the blog via email or RSS, here the links to do so:

Mike Brown

How can ultra high-speed internet speeds drive innovation? “Building the Gigabit City: Brainzooming a Google Fiber Roadmap,” a free 120-page report, shares 60 business opportunities for driving innovation and hundreds of ideas for education, healthcare, jobs, community activities, and more.  Download this exclusive Google Fiber report sponsored by Social Media Club of Kansas City and The Brainzooming Group addressing how ultra high-speed internet can spur economic development, growth, and improved lifestyles globally. 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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HappyNewYearI have never been big on New Year’s resolutions. Seeing articles over the weekend about New Year’s resolutions people are making, however, prompted going back to see what Brainzooming blog articles could help with some of the more common types of New Year’s resolutions. If you are resolving to improve your productivity (especially with social media), career, and stress levels in the new year, here are seven articles to help you get started with your New Year’s resolutions:

Get Organized and Improve Your Productivity

Social Media Productivity

To get the most from your social media time investment, try balancing your efforts between listening, participating in others’ social media outlets, and creating content in your own social media hangouts. Whenever you create content, make sure to use it in as many places as possible. Check out these 13 ideas for improving your social media productivity.

Weaning Yourself from Too Much Time on Social Media

Backing away from social media involves coming to grips with not trying to see, read, review, and reply to everything zinging around within your virtual social network. These nine tips point to the importance of using your social network to cover your gaps and let you off the hook on knowing everything going on as it happens.

Improve Your Career

Taking Care of Your Own Professional Learning at Very Low Cost

There is no excuse for not seeking out professional development, even if there are not many dollars available for it in your company’s budget. These 10 ideas are relatively low cost and you can implement them throughout 2012 to keep you sharp professionally at a very reasonable investment.

Be a Better Business Networker

I will readily admit that being a better business networker is not one of my strengths. Networking situations are a challenge for me, so these five tips are as much about making it easier for the other person to be a better business networker as they are about making you more effective. What is nice is everyone benefits from applying them in real life networking situations!

Creating a Personal Social Media Presence to Catch up with Everyone Else

Yes, there are people who have not fully exploited social networks to display their talents and help them in their careers. This video overview highlights 11 steps to jump-start your social networking presence with an eye toward highlighting your career experience. The one addition I would make to the video is building in a step for a concentrated Facebook effort as another way to tap your personal network in your career pursuits.

Improving Your Leadership Skills

No big surprises here, but it is still a tough list of ideas to carry out: it is all about honesty, integrity, focusing on helping others, being distinctive. If you really display all these, however, you will definitely stand out in today’s workplace.

Managing Your Stress Levels

Staying Out of Negative Situations

This list started life as a post for a friend who needed to check out and get out of a variety of not only non-productive, but also emotionally taxing situations. It was either get out of them or start losing a sense of his identity. Those types of situations are bad, yet we all face them.  – Mike Brown

 

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative ideas! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I’ve written a variety of blog posts with blogging topic ideas with things to blog about when you’re out of ideas. When I see someone on Twitter expressing frustration with a writers’ block on their blog, I enjoy reaching out and sharing links with blogging topic ideas to get their creativity going again. Rather than continuing to cram multiple links in a single tweet about writers’ block, it seemed time to compile a big list of blogging topic ideas, especially for business bloggers.

If you’re stuck thinking about what blogging topics you can write about when you’re out of ideas, take a look through these ideas. I attempted to make these blogging topic ideas general enough they would have wide applicability, irrespective of your industry or business blogging focus.

This list is a start. Expect it to grow over time, hopefully with your ideas!  – Mike Brown

Use the Crowd

1. Announce a meet-up for local social media friends where people can trade topic ideas.

2. Answer questions your customers or readers have asked you.

3. Ask a question of your readers to see what they think.

4. Ask readers what they’d like to read about (without any prompting on topics).

5. Ask the next 5 people you meet to answer the same question and write their responses in a blog post.

6. Ask your spouse or significant other what you could write about.

7. Contact a couple of readers, ask them a question, and report their perspectives.

8. Interview a customer about what their concerns and challenges are.

9. Look for blog titles on Twitter and then write your own version of a post to go with the title.

10. Solicit guest blog posts from readers.

11. Solicit guest blog posts from business partners.

12. Run an online survey for readers and report the results.

13. Throw out a question on Facebook or Google+ and let the responses shape a blog post.

14. Publish a list of potential topics for the next month and let readers decide what they’d like to read.

Share What You Know

15. Interview yourself on a topic.

16. Recap a past event.

17. Recap the results of a research report someone else published.

18. Report on a conference you attended.

19. Reveal background information on something you do to make your organization successful.

20. Share really cool work you or someone in your organization has done.

21. Share the results of some research your organization has done.

22. Summarize what you know about a topic.

23. Write about things that you know that others might not realize.

24. Write about what you do in your business to serve customers.

Teach Others

25. Expand your thinking on a previously published blog post to make it more teaching-oriented.

26. Take a new angle on a topic you’ve written about already.

27. Teach a new technique or tip you’ve been using.

28. Write about something you learned in the last week that you can share with readers.

29. Demonstrate a process your company uses that could be valuable to your audience.

30. Answer frequently asked questions that require demonstrations.

31. Feature experts in your business sharing their knowledge.

Create Lists

32. List what is more thrilling (or easy or exciting) for you right now than writing a blog.

33. Make a long list of ideas your readers could use.

34. Make a short list of steps readers can take to accomplish something.

35. Write anything that allows you to put a number in the title.

36. Add some additional items to a list you’ve already published.

37. List the types of customer problems you routinely solve.

38. List questions you’re getting in customer service.

39. Ask readers a question and report the answers in a list.

40. List the steps in a process readers could handle for themselves.

Share Opinions

41. Write what you think about a topic or a news story.

42. Disagree with a well-known blogger or social media celebrity.

43. Grab a relevant book off your bookshelf, open to a page, and write a response to one of the ideas.

44. Predict what you think will happen in the future.

45. React to opinions your business competitor or an industry figure is talking about.

46. Review a book or magazine article you’ve read recently.

47. Review a fantastic product or service you use in your organization.

48. Review something people are thinking about in your marketplace.

49. Share a half-baked idea to see if your readers can finish baking it for you.

50. Write a blog post that’s only 80% of the way done and allow readers to take a shot at finishing it.

51. Write about something completely obvious as if you’re the first person to ever think of it.

52. Write about something completely obvious in a way you haven’t written before.

53. Write about something you think will interest readers more than what you’ve been writing about recently.

Make It More Personal

54. Complain about a recent customer experience you’ve had.

55. Have your kid write or draw something.

56. Recount the story of a family pet who died.

57. Share an anecdote that happened in your organization.

58. Share random thoughts you’ve been trying to turn into complete blog posts.

59. Share your experiences with struggling to come up with ideas for blogging.

60. Talk about something you’re not good at doing.

61. Thank one of your customers who has been loyal to your business.

62. Use the first idea that comes into your mind and tie it to what your blog is about.

63. Write about the most interesting thing that happened to you today, yesterday, or this week.

64. Write about the story behind writing the most popular post you’ve ever written.

65. Write about what inspires you.

66. Write about what you do in your spare time that’s relevant and interesting.

67. Write about what you would have written about in an earlier period of your life – when you were in school, early career, etc.

68. Write something dramatically more or less outrageous than what you typically write.

69. Write something that allows you to name drop social media people who will share the post within their networks.

70. Write whatever is on your mind now and don’t self-censor it.

Repurpose Content

71. Combine smaller posts you’ve already written into a longer one.

72. Expand a comment you wrote on another blog into a full blog post.

73. Group a bunch of tweets you’ve made into a list or other blog post.

74. Organize (in new ways) relevant information that’s already been published.

75. Publish a list of links from your blog that make it easier to find everything on a particular topic.

76. Publish a presentation you’ve made on Slideshare and embed it in a blog post.

77. Re-edit and freshen something you’ve already written with new content.

78. Re-run the most popular post you’ve ever done.

79. Share an intriguing video that’s already done (by you or others) with a few comments to give your thoughts about it.

80. Start tweeting small thoughts and turn whatever comes out into a blog post.

81. Write up the points you cover in a slide from one of your Powerpoint presentations.

82. Embed a funny or on-target cartoon.

Use Video or Images

83. Have someone video you doing a brief commentary.

84. Video a demonstration relevant to your audience.

85. Video an interview with a work colleague or business partner.

86. Ask the next 5 people you meet to answer the same question on video and edit the responses into a video post.

87. Use all photos and very few words.

88. Feature photos of your organization members doing interesting things (btw, people standing in line posing for a picture isn’t interesting.)

89. Video a customer talking about their business.

90. Have two customers interview each other.

91. Video a day in the life of your customer service organization.

92. Shoot a short video sharing some real reasons why someone should Like your page you on Facebook.

Starting Over

93. Throw out every idea you have and start all over with new topics.

What topics would you add to the list?

 

If you’re struggling with determining ROI and evaluating its impacts, download “6 Social Media Metrics You Must Track” today!  This innovative article provides a concise, strategic view of the numbers and stories that matter in shaping, implementing, and evaluating your strategy. You’ll learn lessons about when to address measurement strategy, identifying overlooked ROI opportunities, and creating an innovative 6-metric dashboard. Download Your Free Copy of “6 Social Media Metrics You Must Track!”

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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The original “Taking the NO Out of InNOvation” presentation and innovation ebook were developed when Max Utsler asked me to speak to his class at The University of Kansas on innovation perspectives in marketing communications. In many ways, that innovation presentation in 2004 started me down the career path I’ve been on ever since.

I’m back tonight with Max Utsler’s class sharing the “Taking the No Out of Innovation” presentation along with a new social media project Brainzooming is helping Max and Barrett Sydnor implement for their  fall semester classes at The University of Kansas. Dubbed “Blogapalooza” by Max, the social media project will introduce students to blogging and creating social media content in front of multiple audiences . . . but more on Blogapalooza later.

To make “Taking the NO Out of InNOvation” presentation content more accessible from among the 1,000-plus posts on the Brainzooming blog, here are the 8 innovation perspectives contained in the presentation and links to supporting content reaching back to the earliest Brainzooming posts.

Introspective

Create a stronger innovation perspective by understanding your distinctive talents.

Diverse

Surround yourself with a creative team that complements your distinctive talents.

Forgetful

Strike the right balance between using and turning off your expertise to boost creative thinking.

Borrower

Borrow from any inputs you can to trigger creative ideas that you twist and shape to be your own.

Open to Possibilities

Hone your openness to what may today seem impossible or preposterous – that’s where you’ll find tomorrow’s innovation.

Inquisitive

Collect great questions that yield creative ideas and use them all the time.

A Creator

You have to do something with ideas. Selecting the best ones and moving forward with them is central to innovation.

Persistent

Innovation doesn’t necessarily come easy. When it comes to the “No” voices you’ll hear, be ready to dodge, morph, ignore, or otherwise blow them up. That takes persistence.

Summary

Mike Brown

 

Find New Resources to Innovate!

FREE Download: 16 Keys for Finding Resources to Accelerate Your Innovation Strategy

Accelerate-CoverYou know it’s important for your organization to innovate. One challenge, however, is finding and dedicating the resources necessary to develop an innovation strategy and begin innovating.

This Brainzooming eBook will help identify additional possibilities for people, funding, and resources to jump start your innovation strategy. You can employ the strategic thinking exercises in Accelerate to:

  • Facilitate a collaborative approach to identifying innovation resources
  • Identify alternative internal strategies to secure support
  • Reach out to external partners with shared interests in innovation

Download your FREE copy of Accelerate Your Innovation Strategy today! 

Download Your FREE Brainzooming eBook! Accelerate - 16 Keys to Finding Innovation Resources

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Following-up the innovation and creativity training presentations I did yesterday at CreativeBloc 2011, here are 11 Brainzooming posts on enhancing your personal innovation perspective. These can personal innovation tune-ups come in handy when you need to work on making sure you’re not putting any of the NO’s into the inNOvation challenges you may be facing:

7 Lessons to Get Ready for Change Now – Set yourself up to be your most innovative with pre-planning.

Get on a Roll, Get Results – The value of pushing beyond typical constraints to build a string of improvements.

The Strategy for Exploiting Your Mindless Job – When you have untapped mental capacity in your job, take advantage of it to innovate in new areas.

Black and White Decision Making? Today, Change to Grey (and Vice Versa) – There are benefits to consciously changing your typical decision making style, even if temporarily.

Patience – Strategic Advantage or Disadvantage? – How patience will help you (and some ways it won’t) strategically.

2 Easy Strategies for Tackling Social Media – One App at a Time – With so many new applications flying at us weekly, here’s how to stay current without taking too much time.

Trendspotters’ Fab Five – Five vital perspectives to effectively identify trends suggesting potential innovation opportunities. This is a Blogging Innovation guest post.

Forgetting as an Innovation Strategy – Why letting go of your knowledge and experience can be vital to innovation efforts.

How Does Magic Happen? – Glitz is important to creativity and innovation, but hard work and determination are equally important.

When People Don’t Understand There Are Lots of Ways to Be Right – Finding ways to deal with a negative environment that’s hostile toward innovation.

3 Ways to Generate Innovative Business Ideas When You’re Very Experienced – Three ways to counteract the limitations experienced people can place on innovation efforts.  – Mike Brown

 

When it comes to conferences, high impact presentations, and live event social media content, The Brainzooming Group is expert at shaping the right strategy and implementation to create unique attendee experiences before, during, and after an event. Email us at brainzooming@gmail.com or call 816-509-5320 to learn how we can do the same for your event!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Business innovation and strategy were central topics when the Brainzooming blog’s precursor started in 2007. Since then, the content covered in the blog has grown and changed, but there’s a concerted effort to stay true to its initial strategic theme.

Following up the recent summary article with links on social media strategy, this list covers new business innovation articles from 2010. Most appeared on Brainzooming initially, but some were published exclusively as guest Brainzooming blogs on other websites.

Beyond this comprehensive list, another key business innovation reference on Brainzooming is the post “Taking the NO Out of Business InNOvation,” an overview of ten common situations blocking business innovation across companies.

INNOVATION STRATEGY

WHOLE BRAIN THINKING

INNOVATION TECHNIQUES

MARKET-DRIVEN INNOVATION

INNOVATION CHALLENGES

INNOVATION IN PRACTICE

For an additional innovative boost, download the free Brainzooming ebook, “Taking the NO Out of InNOvation” to enhance your creative perspective! For an organizational boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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