Ebook | The Brainzooming Group - Part 3 – page 3
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Is your organization struggling to deliver on the innovation expectations you have for it?

From our experience at The Brainzooming Group and ongoing research, there are ten common innovation barriers blocking new idea and implementation across organizations. Only a couple of these barriers existing in a culture can block even modest expectations for implementing new ideas.

There is good news, however: none of the innovation barriers is insurmountable.

Understanding which challenges you’re facing is vital. That insight drives the smart change management steps needed to navigate each innovation challenge.

10 Innovation Barriers Lurking in Your Organization

We group innovation barriers based on their ties to strategy, process, and people issues.

Innovation-Strategy

Strategy Barriers

  • Lacking an overarching direction
  • Loving the status quo too much
  • Managing with an exclusively short-term focus
  • Using ineffective metrics

Process Barriers

  • Ignoring the need for a structured process
  • Struggling with core capabilities
  • Lacking sufficient resources
  • Operating with a history of unsuccessful innovation implementation

People Barriers

  • Failing to recognize innovative talent
  • Not motivating the team to take risks and innovate

Tackling Innovation Barriers

We use a diagnostic with senior leadership teams that ties to the ten innovation barriers.

Innovation-Room

The first step in the brief strategic thinking exercise has individual leaders assess the presence of the organization’s roadblocks. After leadership team members complete individual assessments,  we collect and analyze the responses as input for a strategic conversation among senior leaders. In that conversation, we:

  • Acknowledge areas of agreement on the presence or absence of specific barriers
  • Discuss reasons where there are different perceptions on innovation barriers
  • Identify, based on the overall scores, whether significant barriers are tied to strategy, process, or people issues

Is Your Organization Struggling with Innovation?

Are you trying to push for new ideas and innovation in your organization, but not finding success?

You need to download our free eBook, “The Ten Big Nos to InNOvating.” It highlights each of the ten innovation barriers and includes the diagnostic we use.

If you want to go deeper in jump starting an innovation strategy, contact us. Let’s talk about the best options to engage your employees for input and innovation!

Are you ready to boost innovation in a high-impact way?

New-10Barriers-Cover-BurstDo you need a quick evaluation to understand your organization’s innovation challenges so you can create a strategy to boost new ideas and successful implementation?

Download “The Ten Big Nos to InNOvating – Identifying the Barriers to Successful Business Innovation.”

This free Brainzooming eBook highlights ten common organizational innovation barriers. A one-page evaluation sets the stage to quickly self-diagnose where to focus your organization’s efforts in customizing a successful innovation initiative.

Download Your FREE eBook! 10 Big NOs to Innovating in Organizations

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I was talking with an executive charged with implementing an innovation strategy for a new company initiative. While the business objectives and expectations are lofty, the budget available to fund the innovation strategy has disappeared. The company pulled the funding because of a soft business environment and quarterly earnings pressure.

I suspect this isn’t the only such case out there like this right now.

As many companies near the end of the quarter, discretionary budgets are often scrutinized much more closely than business objectives. Budget dollars disappear, but expectations for innovation and growth remain.

16 Keys for Finding Resources to Accelerate Your Innovation Strategy

If you’re facing a comparable situation, you’ll want our new Brainzooming eBook, 16 Keys for Finding Resources to Accelerate Your Innovation Strategy.

Accelerate-Cover

Accelerate features sixteen strategic thinking questions to expand your possibilities for finding ways to move ahead with your innovation strategy even if your available dollars have disappeared.

And another great thing about Accelerate, especially if you really have no budget? It’s a free Brainzooming eBook!

You can use the strategic thinking questions in Accelerate to identify additional possibilities for people, funding, and resources to jump start your innovation strategy.

Accelerate is the first in a new series of eBooks we’ll be releasing in the coming months to help you work around common barriers to business innovation.

Download Accelerate today. You can use it to surprise your organization with your ability to keep things going with your innovation strategy EVEN IF people and dollars evaporate mid-year! – Mike Brown

 

Find New Resources to Innovate!

FREE Download: 16 Keys for Finding Resources to Accelerate Your Innovation Strategy

Accelerate-CoverYou know it’s important for your organization to innovate. One challenge, however, is finding and dedicating the resources necessary to develop an innovation strategy and begin innovating.

This Brainzooming eBook will help identify additional possibilities for people, funding, and resources to jump start your innovation strategy. You can employ the strategic thinking exercises in Accelerate to:

  • Facilitate a collaborative approach to identifying innovation resources
  • Identify alternative internal strategies to secure support
  • Reach out to external partners with shared interests in innovation

Download your FREE copy of Accelerate Your Innovation Strategy today! 

Download Your FREE Brainzooming eBook! Accelerate - 16 Keys to Finding Innovation Resources

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference. The discussions focused on when employees should be brought into branding strategy decisions.

The executives asking about and offering opinions on the topic tended to believe it was okay to advise employees about branding strategy decisions immediately after introducing changes to customers.

I was horrified by this viewpoint coming from senior executives because it is so strategically misguided.

3 Keys to Engaging Your Internal Brand Team

Internal-Brand-Strategy-eBo

One alternative to letting your employees know about a new direction in branding strategy after your customers is to view employees as an internal brand team. With that change in perspective, you introduce possibilities for engaging employee in shaping branding strategy. Even without revealing specifics to employees in advance, purposefully involving them in developing branding ideas opens up opportunities to familiarize employees with the direction and insights leading to a new branding strategy.

To complement the in-person workshop content, The Brainzooming Group collaborated with Breanna Jacobs at GSMI, the Brand Strategy Conference producer, to publish a new free branding strategy eBook called, “Engaging Employees as an Internal Brand Team: 3 Actionable Strategies.”

The eBook includes three strategic thinking exercises you can use with your internal brand team to invite collaboration, solicit input, and create early learning opportunities.

Download Your Free Internal Branding Strategy eBook!

If you can make it to the Brand Strategy Conference, I’d love to meet you and have you attend the workshop. If you can’t attend, get your free copy of the new branding eBook exclusively from GSMI and start collaborating more effectively with your employees to strengthen your brand and its experience for customers.  – Mike Brown

Download Your FREE eBook! 3 Actionable Strategies for Engaging Your Internal Brand Team

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Solo-Social-Media-Cover2Speaking at content marketing and social media strategy conferences, I meet many individuals in social media specialist roles handling social and content marketing duties for their companies as one-person departments.

What amazes me is that these are not just people from smaller companies. Even many big brands place all the responsibility for their social and content marketing on a single social media specialist. One study reported, in fact, that 42% of individuals with full-time social media strategy and implementation responsibilities are flying solo.

When you ask a solo social media specialist about the job’s issues, they report a variety of challenges, including:

  • Trying to manage strategy and tactics
  • Being pulled between competing priorities
  • Creating social campaigns that produce business results
  • Lack of time
  • Producing enough content
  • Lack of budget

For a solo social media specialist to work effectively, it’s important to know ways to save time, increase focus, improve performance, boost efficiency, and create more productive content.

If your time, attention, and dollars are stretched thin carrying out your brand’s social media strategy by yourself, you need to download the new eBook from The Brainzooming Group, “3 Principles for a Thriving One-Person Social Team.”

Download Your FREE eBook! 3 Keys to Thriving as a Solo Social Media Professional

We’ve partnered with The Social Media Strategy Summit to make this FREE eBook available to all our Brainzooming readers. Within the eBook, you will learn actionable ideas to:

  • Use your company’s business strategy to better focus and streamline your content creation
  • Take advantage of “whole brain metrics” to more thoroughly document how your work contributes to success
  • Develop a simple, action-oriented content planner
  • Smart ways to produce and distribute more of the right content in less time
  • Extend your team to motivated, knowledgeable “volunteers” within your organization

If these sound like ideas that will let you do more with greater effectiveness and in much less time, we invite you to download our new eBook TODAY to boost your success and results as a solo social media professional! – Mike Brown

Download Your FREE eBook! 3 Keys to Thriving as a Solo Social Media Professional

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I compare how we approach creating Brainzooming strategic thinking workshops to how a band develops a live music set list for a concert. For example, I read somewhere that when Bruce Springsteen and the E Street Band go out on tour, they have more than two hundred songs ready to slot into any one concert. They play some songs nearly all the time; other songs might only appear once.

That’s comparable to how we select specific strategic thinking questions and exercises from among our large (and always growing) repertoire for a client session. We include some exercises (in one form or another) in nearly every workshop. These are supplemented by less frequently used strategic thinking exercises serving a particular role to address a client’s needs.

Similarly, we select specific exercises to teach at conference workshops to best address a particular conference topic or learning objective. For the Brand Strategy Conference in San Francisco, we used the Outside-In Innovation Fake Book of Strategic Thinking Exercises as the basis for a brand innovation workshop. We concentrated on how companies can use customer, market, competitor, and other external, outside-in looks for brand innovation.

8 Strategic Thinking Exercises for Brand Innovation

Among the sixteen exercises in the Fake Book, we picked eight that were most relevant for brand innovators. Want to apply them to your own brand innovation needs? Here is the set list we used in the workshop (along with the Fake Book page numbers):

1. Looking at Your Brand as a Set of Benefits (Page 7)

This brand innovation exercise is central to most of the following benefits-based exercises that unlock innovation opportunities.

2. New Ways to Enhance Benefit Delivery (Page 8)

Using your audience’s needs, this exercise lets you imagine new ways to address them through the brand experience.

3. Innovating Brand Experience Proof Points (Page 12)

This exercise explores ways you currently deliver and could potentially strengthen your brand experience backstage and onstage.

Brand-Experience-Mapping

4. Determining Your Benefit-Based Competitors (Page 8)

Your competitive set looks dramatically different when you identify competitors based on brands delivering comparable benefits (instead of simply picking those that look like your brand).

5. Identifying New Markets (Page 10)

If your brand is seeking growth, where else can you deliver benefits central to your brand in new markets? This exercise yields the answers.

6. Messaging Benefits in New Ways (Page 9)

There may be many brands in diverse markets providing benefits comparable to yours. Go to school to discover new ways to sharpen and improve your messaging.

7. Deconstructing What Your Brand Does (Page 22)

One of our favorite exercises (What’s It Like?) provides multiple strategic and brand innovation ideas to change the game for your brand.

8. Disrupt or Be Disrupted (Page 20)

There’s no one way to disrupt your brand or others in the marketplace. These strategic thinking questions are a starting point, however, to imagine a range of potential disruptions.

 

If you have brand management responsibilities in your position, download the Outside-In Innovation Fake Book today (it’s still free to download!).

Then you can use this set of exercises to start thinking about your brand in a dramatically new way.

Chances are, there will be a million dollar idea in there for your brand too! – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

 

Looking for Brand Innovation to Grow Your Business? Brainzooming Has an Answer!

Brainzooming Outside-In Innovation Strategic Thinking Tools eBookBusiness growth can depend on introducing new products and services that resonate more strongly with customers and deliver outstanding value.

Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

Download this free, concise ebook to:

  • Identify your organization’s innovation profile
  • Rapidly deploy effective strategic thinking exercises to spur innovation
  • Incorporate market-based perspectives into your innovation strategy in successful ways

Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s comeback!


Download Your Free  Outside-In Innovation Strategic Thinking eBook

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Would you like to gain greater advantage from the expertise and experience of your employees as you craft your organization’s strategy?

If that’s a goal for your senior leadership team, today is the day to download our latest FREE mini-book, “Results!!! – Creating Strategic Impact throughout Your Organization.”

Executives worldwide are downloading the new Brainzooming strategy mini-book to gain insights into cultivating strategic thinking, developing strategic alignment, and fully engaging their employees in strategy.

Today, we want to ensure all our readers are aware of the value they can unlock by downloading “Results!!!”

25 Reasons You Need the “Results” Free mini-Book

Better-Business-Results

Here are twenty-five reasons you should download the free “Results!!! Creating Strategic Impact throughout Your Organization” mini-book RIGHT NOW.

It offers senior executives:

  1. A way to approach “developing strategy very differently,” versus handing everyone cumbersome strategic planning templates to complete. (Page 1)
  2. Strategy development techniques that will work even in organizations without innovation-friendly cultures. (Page 2)
  3. Action steps for each of the ten lessons so you can begin implementing them right away. (Throughout)
  4. Techniques to demystify strategy and strategic planning. (Page 5)
  5. An approach to effectively align strategy the organization’s daily activities. (Page 7)
  6. A simple set of questions to use in focusing their teams on strategic issues that make a big impact on the business. (Page 8)
  7. The granddaddy of all strategy questions to create more innovative strategies, greater focus on priorities, and stronger growth leadership. (Page 9)
  8. A credible, realistic way to increase engagement through expanding employee involvement in the front end of innovation. (Page 11)
  9. Ways to better prepare employees to anticipate and respond to customer opportunities that don’t fit neatly into policies and procedures.  (Page 13)
  10. A case for how broader participation in strategy benefits (rather than slows) implementation.  (Page 12)
  11. Action steps focused on pushing the boundaries of how senior executives include emerging leaders in strategic planning discussions.  (Page 12)
  12. A proven way to identify which senior leaders and management team members match three vital strategic perspectives for creating strategic impact. (Page 14)
  13. Insight into the three types of voices to include in developing strong strategies and implementation plans. (Page 15)
  14. A four-question diagnostic to identify the right mix of “structure and space” enabling non-strategists to contribute to innovative growth strategies. (Pages 18)
  15. Ideas for a game plan encouraging reluctant and apprehensive employees to engage in strategic planning conversations. (Page 19)
  16. An equation to identify how many total ideas are needed to reach the number of high-impact ideas you are seeking. (Page 20)
  17. Five secrets to more efficiently generate on-target, strategic ideas. (Page 22)
  18. Ways a strategic detour completely changes the innovation impact of strategic conversations. (Page 23)
  19. Techniques to break the, “We’ve been there, tried that, and know better” attitude of experienced management teams. (Page 24)
  20. Seven questions to make strategy understandable for all employees (Page 26)
  21. A three-point checklist for gauging a strategy’s clarity and simplicity. (Page 27)
  22. Examples of how strategic conversations among employees trump strategic plans delivered in notebooks. (Page 28)
  23. Three ways to directly connect strategy planning conversations to how the resulting strategies will be implemented. (Page 29)
  24. The inside scoop on a no-cost daily resource to cultivate a fresh perspective on innovative strategy.
  25. The Results!!! mini-book is FREE!!!

Those are the first twenty-five reasons you should download Results!!!

If you‘re a senior executive seeking dramatically different results for later this year and early 2016, today’s the day! Download Results!!! Right now!!!

10 Lessons for Engaging Your Employees to Create Stronger Results

FREE Download: “Results!!! Creating Strategic Impact”

Results!!! Creating Strategic Impact Mini-Book

Senior executives are looking for employees who are strong collaborators and communicators while being creative and flexible. In short they need strategic thinkers who can develop strategy and turn it into results.

This new Brainzooming mini-book, “Results – Creating Strategic Impact” unveils ten proven lessons for senior executives to increase strategic collaboration, employee engagement, and grow revenues for their organizations.

Download this free, action-focused mini-book to:

  • Learn smart ways to separate strategic opportunities from the daily noise of business
  • Increase focus for your team with productive strategy questions everyone can use
  • Actively engage more employees in strategy AND implementation success

Download Your FREE   Results!!!  Creating Strategic Impact Mini-book

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I learned in a Bible class that one meaning of the word “holy” is “to be set apart.” In the case of religion, obviously, whatever is considered holy is being set apart for God.

Extending this idea to business can help explain executives who act as if they are the only ones involved in developing strategy for their organizations.

Many executives commonly think, believe, and act as if strategic planning activities are “holy” since they are set apart as something in which only leaders can participate.

Everyone else gets told (ideally) or not (far too often) what the company strategy means for employees, customers, and other stakeholder groups. This communication about strategy may be so superficial it is nearly impossible for an employee to understand and connect to the business strategy to effectively it to life with customers.

Who Participates in Strategic Planning Activities?

At its heart, how the broader organization participates in strategic planning activities is a philosophical issue about what “owning” a company’s strategy means. This extends to who in an organization (or even outside an organization) provides input, hypothesizes about, develops,  shapes, articulates, and implements strategy.

From spending most of my career in the Fortune 500 world leading and participating in developing strategy, the approach The Brainzooming Group supports is that strategy SHOULD NOT be considered “holy.” We push for and support more people participating in developing strategy because it paves the way for dramatic marketplace success.

Results!!! Creating Strategic Impact Mini-Book

Our thinking about strategy permeates the content here.

Creating Strategic Impact and Results!!!

Additionally, The Brainzooming Group has published a new mini-book for senior executives called, “Results!!! Creating Strategic Impact throughout an Organization.”

In this mini-book, we share ten lessons for how senior executives should approach developing strategy as an open, collaborative process that meaningfully involves participants and insights from inside and outside their organizations.

These lessons from our work with clients across industries lead to discovering new ideas and changing how organizations serve customers more successfully. The lessons include how to efficiently incorporate a wide number of perspectives about delivering value and more seamlessly linking strategy and implementation throughout the organization.

Download your copy of “Results” today and get a big head start beating your competitors to new heights for strategic impact and dramatic results!


Download Your FREE   Results!!!  Creating Strategic Impact Mini-book

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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