Ebook | The Brainzooming Group - Part 7 – page 7
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“Taking the NO Out of InNOvation” touches on eight perspectives and approaches to enhance innovation in you and your team. And on May 14, I’ll be presenting it at the Kansas City American Advertising Federation- KC (AAF KC) Get Charged Up symposium along with author Sally Hogshead who will be rocking the place with her afternoon session!

If you’re anywhere near the Kansas City area, and you’ve read or heard me talk up Sally since I met her 4 years ago, take advantage of this opportunity to see her live. In case you can’t make this Kansas City event, here are the 8 perspectives that can help you realize more innovation by personally being:

1. Introspective: Be more introspective and understand your creative strengths.
2. Diverse: Embrace diversity & build a creative team with complementary strengths.
3. Forgetful: Figure out how to selectively forget conventional wisdom to refresh your perspective.
4. A Borrower: Borrow thought starters & ideas from new sources & put your own twist on them!
5. Open to Possibilities: Open yourself to all kinds of possibilities by finding new ways to look at situations.
6. Inquisitive: Become more inquisitive and ask great questions to bring out new ideas within you and your team.
7. A Creator: Prioritize ideas and bring them to fruition – actually create something with your creativity.
8. Persistent: Be persistent & tenaciously pursue possibilities since “No’s” can provide insights to help you change & get to a “Yes.”   – Mike Brown

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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It was a pleasure to do a segment Monday on High Velocity Radio with hosts Stone Payton and Lee Kantor talking about a variety of innovation topics. I met Stone initially via Twitter back in January, and appearing on Stone’s show was part of the prize for winning the IDEF140 contest he sponsored.

We covered a range of issues, so beyond a link to the radio show, here are links to many of the topics we discussed during our conversation.

Thanks again Stone and Lee for the opportunity to be on the show, and I look forward to being able to do it again in the future!

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Not sure how long it will be out there, but check out “Taking the NO Out of InNOvation” on the Slideshare homepage. You can view the ebook on Slideshare by clicking here.

Thanks for viewing it. Don’t forget to “Favorite It” and leave a comment while you’re there, please!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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From experience and ongoing business innovation research, there are fairly common situations blocking business innovation across companies. No company has all of  these business innovation roadblocks, but the presence of just a couple of barriers will scuttle the most modest dreams of implementing a business innovation program to create value for customers.

None of these business innovation NO’s are insurmountable, so it’s important to understand what causes each of them and some steps to navigate around them and get business innovation going.

1. NO Knack for Innovation

There simply isn’t an orientation toward business innovation. It may be a mature industry, a company that’s had success with an intense focus, one that’s grown through M&A, or has been burned on previous formal innovation efforts. Whatever the reason, innovation doesn’t appear to be in the company’s DNA.

What Are Some Things You Can Try?

2. NO Direction

Without a top-level mandate for innovative change, it’s tough for a business innovation-oriented culture to flourish. It could be that innovation is outside the company’s vision, there’s no upper management champion, or a lack of alignment stands in the way of innovation efforts.

What Are Some Things You Can Try?

3. NO Rocking the Boat

There’s an unmistakable signal from management (whether it’s uttered directly or not): “If it isn’t broken, don’t mess with it. We’re not interested in risk taking; let’s just maintain the status quo.” These messages make it clear that good things don’t await those interested in exploring new approaches or trying to do things in different ways.

What Are Some Things You Can Try?

4. NO Talent Pool

The company may have convinced itself the right people aren’t in place to make innovation happen. It could be a perceived lack of “creatives” or “outside the box” thinkers. More likely though, it’s a failure to get people with diverse perspectives together and let them work. It’s more about diverse talent not working together than not having the right talent in the first place.

What Are Some Things You Can Try?

5. There’s NO Tomorrow

This NO springs from the conviction things will be won or lost in the short term, so there’s little need for long term business innovation development. Or it may be there’s no patience for protracted realization of opportunities. If a business innovation is going to be pursued, it needs to be developed and start paying out by the next quarter. In a challenging business economic environment, this sentiment becomes more prevalent.

What Are Some Things You Can Try?

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6. NO Resources

As with a “no tomorrow” view, lowered interest in applying resources to business innovation may be more acutely felt right now. The absence of specific resources can be broad, including management attention, available time, and investment dollars. Without these vital inputs, innovation stalls or never takes off in the first place.

What Are Some Things You Can Try?

7. NO Motivation to Innovate

Something’s lacking that dampens an internal drive to innovate. It could be an environment that doesn’t promote cooperation, no opportunity to receive credit for your effort, or a lack of other meaningful incentives to bring ideas forward and develop them. The net result is that innovation isn’t happening as naturally as it might.

What Are Some Things You Can Try?

8. NO Process

There are instances where innovation appears to emanate naturally from within an organization. Chances are though that it’s been cultivated and developed through a process, even if it’s a relatively small scale and informal one. Without some type of planning and organized means to realize innovation, barriers and bureaucracy can easily block new ideas from coming to fruition.

What Are Some Things You Can Try?

9. NO Implementation Success

Innovative ideas and concepts are cool, but only have value ultimately if they lead to successful implementation and deliver benefits for the intended audience. There are various roadblocks to successful implementation, including flaws in how ideas are recommended, prioritized, developed, and marketed to target audiences. With all those potential challenges, it’s a wonder anything new actually takes place!

What Are Some Things You Can Try?

10. No Measures

It’s difficult to sustain a formal business innovation strategy without metrics in place to report return on investment (ROI), showcase positive improvements, and troubleshoot issues. Even earlier in the innovation process, the absence of metrics makes identifying and prioritizing innovation opportunities a shot in the dark. Simply put: no metrics = no hope of long term innovation success.

What Are Some Things You Can Try?

All the best to you in addressing the specific NO’s you face at work that stand in the way of business InNOvation.

If you’d like more information on exploring the personal perspectives you need to approach your whole life more innovatively, you can download an eBook version of “Taking the NO Out of InNOvation.” It’s a great companion on your mission to bring business innovation to life!  – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

 

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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