Tools | The Brainzooming Group - Part 184 – page 184
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We’re declaring “Creative Quickie Week” through Friday! Check back each day this week for a variety of Creative Quickies! And enjoy lunch!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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From Business Week magazine, here’s a video overview of Design Thinking by Roger Martin, dean of the Rotman School of Management.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Want to stay well-grounded in your strategic thinking?

Here’s an uncomfortable suggestion – have someone who can be your strategic pain in the ass. I have one, a self-described “devil’s advocate,” who never fails to shoot holes in our strategic thinking. As painful as the discussions can be (I HATE to have not thought of every angle), I never fail to walk away with an honest, passionate challenge that improves our thinking.

So go ahead, seek out your strategic pain in the ass. Just have some Strategic Preparation H nearby!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Reviewing new logo treatments, we were presented with a page of logos looking as if they were behind frosted glass. The page’s title was the “Squint Test.” The point is a strong logo should be so distinct that it’s clear and recognizable even if it’s not seen clearly, i.e. you’re squinting at it.

The concept is related to previous posts on CBR (the rules of “Can’t Be Right”) and extends beyond graphics as a good test for any new concept under consideration.

Think about factors that might obscure your concept’s clarity, impact, and success upon implementation. Will the factors be:

  • Visual?
  • Auditory?
  • Related to lack of knowledge?
  • Due to misinformation?
  • From too small or narrow an audience?
  • Mismatched technology?
  • Insufficient resources?
  • Or something else?

Figure out the relevant factors and apply (or approximate) them to see how well your concept works when it’s in real-life, far from ideal situations (such as when a tree falls through the neighbor’s roof as in the picture here).

Reminder – Follow me on Twitter!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Have a creative challenge you’re struggling with? Have a Friday afternoon creative bunch tackle it.

Get your creative team together mid-afternoon this Friday, head to an empty restaurant with a big table (preferably with paper tablecloths for writing ideas), spring for appetizers and drinks, and get their help innovatively addressing your challenge.

A co-worker had a naming challenge last week. On Friday, we followed this approach – bringing along some starter ideas – and with minimal set-up, had a great far-reaching discussion about naming and its broader implications for his effort. To his surprise, within 45 minutes, we had a longer and richer list of ideas than his group had been able to generate over a several week period.

So if you have a problem to solve, what is your creative bunch doing Friday afternoon?

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Not sure how long it will be out there, but check out “Taking the NO Out of InNOvation” on the Slideshare homepage. You can view the ebook on Slideshare by clicking here.

Thanks for viewing it. Don’t forget to “Favorite It” and leave a comment while you’re there, please!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We’re looking for the next potential creative thinking exercise all the time.

This photo is from the 2008 MTV Europe Music Awards on Palladia. Katy Perry hosted the show and wore a variety of interesting outfits, including this one.

Katy-Perry

It looks like designer Jean Charles de Castelbajac crossed:

Totally derivative, yet completely creative and fun!

It’s a creative thinking exercise worth trying next time you’re stuck for a quick creative idea:

  1. Draw a 3 by 3 grid on a sheet of paper.
  2. Label the three columns “Cartoon Character,” “Sports Team,” and “Celebrity” or if you want, label them completely differently.
  3. Whatever labels you pick, fill in the 3 squares below each label with examples of it.
  4. Then keeping pairing up three squares (one from each column) to see what the combos suggest in the way of borrowed creativity to address your challenge.

This creative thinking exercise will have you singing, “I borrowed an idea and I liked it!” – Mike Brown

fun-ideas-strategic-planningLooking for Ideas to Make a Strategic Planning More Fun?

Yes, strategic planning can be fun . . . if you know the right ways to liven it up while still developing solid strategies! If you’re intrigued by the possibilities, download our FREE eBook, “11 Fun Ideas for Strategic Planning.”


Download Your FREE eBook! 11 Fun Ideas for Strategic Planning

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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