Tools | The Brainzooming Group - Part 2 – page 2
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We just created twenty-five year roadmaps for a client’s strategic planning process in two hours and forty-five minutes. Start to finish, UNDER THREE HOURS.

When we say our brand promise revolves around getting brains zooming, we’re totally serious.

How do we eliminate so much time from typical strategic planning process approaches?

11 Ways to Speed Up Your Strategic Planning Process

Via Shutterstock

Here are eleven things we do differently to speed up developing strategy:

  1. We design the strategic planning process to fit your organization and team – not the other way around.
  2. We eliminate unnecessary parts of developing strategy and do away with all the complex templates to complete.
  3. We’ll use highly productive strategic and creative thinking exercises.
  4. We’ve done this hundreds of times, so we know how to adapt our strategic planning methodology so it’s highly efficient for you.
  5. We surround your team with strategic thinking exercises and structure so even inexperienced people will succeed at strategic planning.
  6. We employ online surveys and online collaboration tools to minimize the need for your team to travel and spend time in big meetings.
  7. We bring the fun to strategic planning, so the time will zoom by more quickly than you can ever imagine.
  8. Our collaborative strategic planning approach gets more people participating concurrently, increasing the planning pace.
  9. We know which corners to cut and which ones we can’t move past until we figure things out.
  10. We listen to every conversation and capture bits and pieces of interaction that fit your plan.
  11. We don’t like spending any more time than you do on strategic planning, so we’re always working to streamline it.

Put it all together, and that’s how to speed up developing strategy.

Contact us right now so we can work together to speed up developing strategy for your organization, allowing you to move into implementation faster than ever with a better plan than you had this year! – Mike Brown

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Our free “Big Strategy Statements” eBook lays out an approach to collaboratively develop smart, strategic directions that improve results!


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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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You’ll never guess what I’ll be doing during my rare free time the next few months.

Serving on a strategy planning team for an organization where I am a member! (See busman’s holiday.)

I’m part of one of ten small teams within a seventy-plus-person volunteer group developing a multi-faceted strategic plan. An external consultant is leading the process along with the organization’s top leaders. Our first meeting was last week. Reflecting on it the next morning, something struck me: this is the first time I’ve participated in someone else’s strategic planning process in over a decade. That means it’s perfect for:

Since we were promised an “easy, five-step strategy planning process” extending through early December, the timing overlaps many of you conducting your own strategic planning process cycles.

5 Reactions to Someone Else’s Strategic Planning Process

Here are early reactions relative to how we’d facilitate a collaborative strategic planning process at The Brainzooming Group.

Via Shutterstock

What Worked?

  • Engaging a Big Group of Participants – It’s fantastic to reach out to seventy volunteers to participate in strategy planning. The final plan can’t help but benefit from so many different perspectives.
  • Using Humor to Make Strategy Planning More Fun – The facilitator was funny, conveying humor both through his comments and slides. Plus, he took the required shots at strategic planning as a discipline to put participants at ease.

What Didn’t Work?

  • Providing a Template to Inexperienced Strategic Planners without Structure –Typical of most strategic planning processes, the facilitator showed us a three-column template to complete for a meeting next month. Each team is on its own to fill out the template. Other than defining the template’s three column headings, no one provided any structure or strategic thinking questions to help the ten teams effectively do their best work.
  • Not Incorporating Previous Strategy Planning Experiences to Make the Process Smarter and Easier – The facilitator works for a local organization that does this type of plan for related organizations. Each organization deals with many of the same issues, yet the strategic planning facilitator didn’t provide any frameworks or exercises to better address these issues. That’s where we’d want to speed up the process by eliminating redundant steps.
  • Leaving People to Gather Information Completely on their Own – For many of the areas in the strategic planning process, there are reference sources and experts pertinent to our organization’s priorities. Yet, the facilitator didn’t offer any materials beyond suggesting some people to call. Honestly, this omission creates a huge time waster for volunteers surrendering their off-hours to participate.

What’s Next

It will be interesting to see how rapidly and successfully our team and others move the planning ahead toward our mid-October deliverable.

Looking back, there were no major surprises among the things that didn’t work. Those are all fundamental strategic planning process shortfalls. The Brainzooming Group works hard to eliminate these.

If you’re thinking about how you can avoid these and other gaps in your own strategic planning process, contact us at The Brainzooming Group. Let’s chat about how to streamline your strategic planning this year in dramatic, results-oriented ways. – Mike Brown

 

fun-ideas-strategic-planning11 Ideas to Make a Strategic Planning Process More Fun!

Yes, strategic planning can be fun . . . if you know the right ways to liven it up while still developing solid strategies! If you’re intrigued by the possibilities, download our FREE eBook, “11 Fun Ideas for Strategic Planning.”

Download Your FREE eBook! 11 Fun Ideas for Strategic Planning

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Ask most business executives about strategy, and they don’t spit out well-articulated strategy statements.

Instead, executives talk about customers or growth or cost cutting or new markets or a whole variety of other areas that can contribute to business success.

That realization was a breakthrough in how we would create a strategy development exercise back when I ran strategic planning for a Fortune 500 corporation.

The consultants we worked with to help us develop our first big strategic marketing plan back in 1997, didn’t provide productive structure to help us. To them, a strategy development exercise involved PowerPoint slides with boxes and grids to complete. It was about fully-formed answers with no real support to help business and marketing managers do the strategic thinking to develop their strategies. The process was difficult, slow, and only worked because the consultant staffed the engagement with a bunch of MBAs that did the work for our people. They billed high-dollar hours like crazy, turning a single strategic planning initiative into a seven-figure annual engagement.

Over time and hundreds of strategy development workshops, we changed all that.

The Secret to Making a Strategy Development Exercise Faster and Easier

We streamlined strategy by giving our own people a strategic planning structure allowing them to showcase their experiences, knowledge, and perspectives. We sped up the process by assembling a multi-functional team that together had many more great ideas than a single marketing manager. We time-constrained strategic planning so that we spent less time on non-productive speeches and information sharing, instead focusing on productive strategic conversations.

And importantly, when we developed a new strategy development exercise, we actively used creative thinking techniques to help them very naturally think about typical strategy issues in very different ways.

This fundamental change in planning happened over a ten-year period. The Brainzooming strategic planning process was the result.

Brainzooming is all about streamlining strategic planning, making the process engaging, and the outcome actionable.

Sound like the formula your organization needs? If so, contact us, and let’s talk about the possibilities for develop faster, more successful business strategy at your organization! – Mike Brown

 

fun-ideas-strategic-planning11 Ideas to Make Planning Strategy More Fun!

Yes, strategic planning can be fun . . . if you know the right ways to liven it up while still developing solid strategies! If you’re intrigued by the possibilities, download our FREE eBook, “11 Fun Ideas for Strategic Planning.”

Download Your FREE eBook! 11 Fun Ideas for Strategic Planning

Enjoy this article? Subscribe to the free Brainzooming blog email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I don’t remember the exact year, but our Marketing department hired Chuck Dymer to speak to our team during a quarterly meeting. At some point during the talk, Chuck pulled out a copy of that morning’s USA Today and made a connection between an article and his pre-planned talk.

That moment influenced me tremendously.

I wanted my creative thinking skills to be strong enough to do the same thing. I wanted to be able to look at something random and make a valuable, intriguing connection to something already planned or underway.

My reaction that day led to exploring ideas for how to boost my creative thinking skills to make comparable intriguing connections.

In the strategic planning session Chuck and I co-facilitated last week for an organization’s future vision, he did it again. As he discussed a forward-looking analysis we prepared for our client, he pulled out the USA Today from that morning and connected it to what we were going to cover during the day.

I was so excited, because I didn’t know he was going to do that.

Creative Thinking Skills Test – Bending the Random to the Planned

The experience prompted this idea for a creative thinking skills test: If you think you are very creative, how can you work your creative skills to intriguingly connect something you have planned for days/weeks/months with a random piece of information from that day’s USA Today?

Via Shutterstock

When you can connect the pre-planned to the surprising or random, that’s a fantastic indicator your creative skills are delivering! – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Based on executives visiting the Brainzooming website, there is considerable interest right now in “strategic planning icebreaker activities.”  I guess that isn’t surprising. This is the time of year when most organizations that are going to do strategic planning are thinking about it or have already started.

2 New Strategic Planning Icebreaker Activities

Here are two brand new ideas for strategic planning icebreaker activities. They both materialized last week. One is from a misunderstood comment at a strategic planning workshop. The other is a spin on a strategic planning technique someone told me about.

#1. Why can’t we have nice things?

Walking up to a small group at a Brainzooming strategic planning workshop, I mistakenly thought one participant said, “This is why we can’t have nice things.” That was enough of an inspiration to jot the idea down on this sticky note.

It occurred to me that this could be one of those fun strategic planning icebreaker activities to start a conversation about challenges and roadblocks an organization is facing. As it’s shown here, people can introduce themselves, then state a reason the organization can’t have nice innovations. Nothing about the question suggests whether the responses must be serious or silly. You may want to arrange for an early participant to share a silly answer to keep the tone light.

#2. Fill in the Blank

The second icebreaker activity idea came from someone telling me about a strategic planning workshop exercise where they used fill-in-the-blank questions. That made me remember the Match Game television program. On the game show, contestants completed a sentence by filling in a blank. The players scored points based on whether celebrities matched their answers to the typically suggestive questions.

Why not use a similar approach for strategic planning icebreaker activities?

Based on the same theme of getting a conversation started about innovation challenges, possible questions are:

I’m thinking we’d print the questions on sheets of orange paper, allowing people to answer them in writing and then hold them up as they introduce themselves.

Remember: These Are from the Brainzooming R&D Lab

We haven’t tried either of these in a real workshop yet, but we will soon. If you beat us to it, contact us about how they go! – Mike Brown

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The 600 Most Powerful Strategic Planning Questions

Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! This Brainzooming strategy eBook features links to 600 proven questions for:

  • Developing Strategy

  • Branding and Marketing

  • Innovation

  • Extreme Creativity

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Chuck Dymer and I led the first step in a client’s multi-day strategic planning process this week. The client wants to envision its organizational role decades into the future. This initial visioning exercise was hugely successful and fun.  And fun was an important expectation since they found us by Googling “strategic planning fun” and downloading our eBook on the topic of fun strategic planning.

We have been preparing the strategic planning process design for this workshop over the last month. Along the way, our two client sponsors have been incredible with their level of engagement and participation.

All of their involvement paid off via the five-part strategic planning process workshop addressing multiple strategic priorities. The support they provided and roles they played were integral to making the visioning workshop a success. They are a great example of how a client can powerfully support strategic planning success.

13 Ways to Support Strategic Planning Process Success

If you want strategic planning to be more productive in your organization, here are 13 ways our clients made it happen that you can do also:

  1. Be present and active throughout the process
  2. Actively take part in identifying who to involve in the strategic planning process
  3. Devote the appropriate amount of time to understanding a workshop’s design and strategic thinking exercises
  4. Greet workshop participants as they arrive
  5. Describe the process to participants in real words (not jargon) that people understand
  6. Introduce the facilitators with enthusiasm
  7. Play along with the icebreaker activity
  8. Stimulate ideas among other participants without dominating a conversation
  9. Smile throughout the workshop
  10. Ask constructive, probing questions to generate ideas
  11. Engage people that aren’t participating much (if at all)
  12. Refer back to information sharing and activities earlier in the workshop
  13. Summarize the results with passion and hopefulness

If you do these things as an internal strategic planning sponsor, you are setting the stage for making your strategic planning process a success! – Mike Brown

 

fun-ideas-strategic-planning11 Ideas to Make Planning Strategy More Fun!

Yes, strategic planning can be fun . . . if you know the right ways to liven it up while still developing solid strategies! If you’re intrigued by the possibilities, download our FREE eBook, “11 Fun Ideas for Strategic Planning.”

Download Your FREE eBook! 11 Fun Ideas for Strategic Planning

Enjoy this article? Subscribe to the free Brainzooming blog email updates.

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Talking with another organization’s leaders, I started probing about their work processes. My suspicion (which proved correct) was they didn’t have formal processes to dependably produce their best work every time. Their processes turned out to be lax and inconsistent, which resulted in their customer experience strategy being the same.

They asked what they could do to better document strong processes.

3 Steps to Developing Consistent Customer Experience Strategy Processes

Off the top of my head, I suggested the following strategy to strengthen the consistency of their customer experience strategy.

Step 1: Select 10 to 15 very successful engagements. Also, select 10 to 15 unsuccessful (or less successful) engagements.

Step 2: Have two individuals or two groups work completely separately on diagnosing the critical success (or lack of success) factors. Use a structure so each group fully explores all aspects of the client experience, along with relevant internal processes, interactions, and tools to deliver the client experience. Among the factors to evaluate are:

  • Who people participated on the client side? On your side?
  • What talents, perspectives, energy, engagement, and activities did each person and group contribute to the process?
  • To what degree was the process complete (vs. abbreviated), standardized (vs. customized), at an expected pace (vs. accelerated or slowed), supported with an appropriate level of client activity (vs. too much oversight or not enough engagement)?
  • Relative to the result, what was the actual outcome (vs. what was expected) and objective measures of its success (vs. comparable engagements)?

Step 3: After each team prepares its evaluation, switch the work. Each group can add additional comments to the other group’s assessment based on their learning from the initial work.

Shaping Your Processes

Across this type of evaluation and questions, you should have a strong sense of what processes and factors lead to successful outcomes within your customer experience strategy.

From there, you can start spelling out more standardized approaches to boost the consistency and success of what you do and deliver. – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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