The Brainzooming Group

If you follow us on Twitter or Facebook, you may have seen a status update the other evening about launching an intense period of learning for Brainzooming as we undergo a process change the next few weeks. We’ve been in the midst of introducing a new online collaboration tool over the past several months. In the next few weeks, we’re incorporating this online collaboration tool into multiple strategic thinking sessions with varied objectives, formats, and group sizes.

In the midst of designing and facilitating these new types of strategic thinking sessions, there have already been ample opportunities to have session participants play new roles within the Brainzooming methodology. Whenever that type of process change happens, we benefit and learn many lessons as new individuals carry out what we’ve designed.

I imagine it must be similar to a playwright seeing his or her written work interpreted and brought to life by actors. There are bound to be nuances and lessons in these performances  the playwright didn’t envision.

12 Process Change Lessons

Thinking back over the first half of this week’s strategic thinking sessions, here are twelve lessons from loosening or completely turning over the reins to others in bringing the Brainzooming process to life.

So far, I have . . .

1. Become reacquainted with little things we do without thinking that make a significant difference in helping people perform more productively.
2. Realized anew how we create a visual and photogenic depiction of an organization’s strategy.
3. Seen how others approach resolving open questions and issues in alternative ways that make sense to them.
4. Taken process suggestions from others causing me to use skills I don’t use that often now because they aren’t as fun.
5. Been forced to stick with a strategic thinking exercise I didn’t think was working (but ultimately worked very well) because a client wouldn’t let me skip to another one.
6. Gotten to see what others expect they will need or will have happen during a successful strategic thinking session.
7. Needed to marry our new technology with other client technology to integrate remote participants in a strategic thinking session.
8. Used our new online collaboration tool in ways I hadn’t anticipated in order to be more personally productive.
9. Cut down the development time for what we do by weeks because of a client’s limited availability.
10. Tried to figure out fewer things ahead of time to give our strategic thinking process more capacity to adapt to a client’s current needs.
11. Screwed something up without freaking out which allowed someone else to help troubleshoot the problem and fix it with little notice.
12. Accepted “better done than perfect” more readily than I prefer.

These dozen benefits didn’t take much time to list. But being able to identify them depended on being willing to exercise less control, embracing experimentation, and being open to mistakes.

Step Back, Experiment, and Learn with Your Own Process Change

When was the last time you stepped back from a process you know inside and out to experiment, learn, and see how it plays out under the influence of others?

My advice is, if you haven’t pushed for this type of process change recently, figure out a way to make it happen right away and starting learning new lessons! – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Yesterday’s post explored sixteen signals to identify when strategizing becomes procrastination, stopping you from moving forward with implementation. At the heart of many of the sixteen signals is apprehension with decision making for various reasons.

In light of the challenges we all (okay, maybe most of us) face at times with making decisions on a timely basis, here is a recap list of Brainzooming articles on making successful decisions.

Decision Making Techniques

1. Don’t Overthink It? 5 Key Questions for Quick Decisions

Here are five ways to constrain thinking when it’s too easy to take more time to make decisions. Chopping off some available time, resources, and possibilities can get you to a decision much faster.

2. Making Decision Making Easier – She Loves Me, She Loves Me Not

One factor that can slow decision making speed is too many available choices. Here is a low-tech, very direct way to narrow your decision options and move directly toward decision making.

3. Strategic Thinking Exercise – Simply Making Big Decisions

Your approach for making big decisions doesn’t have to be overly complicated. It can be as simple as listing your criteria and asking yes or no questions about the options you’re considering.

4. Black and White Decision Making? Today, Change to Grey (and Vice Versa)

There are benefits to consciously changing your typical decision making style, even if temporarily.

5. Project Management – 15 Techniques When Time Is Running Down

I enjoy events because they have a built-in deadline: at some point, the event will start, and all decisions are either made or you’ve lost the chance to tinker any longer. When looking at all deadlines as “events,” these techniques help focus and move forward when time is running down.

Decision Making with Teams

6. Level 5 Decisions – Decision Making without Your Influence

Maybe part of your decision making challenge is you are trying to make too many decisions yourself. This helpful strategic thinking approach helps move decisions away from you toward your team so everyone can be more effective.

7. Striving for Simple Revolutionary Ideas

This prioritization and decision making approach not only helps identify winning ideas, it takes best advantage of using both individuals and groups working through a group decision making process efficiently.

Prioritization

8. Built for Discomfort – An Alternative Prioritization Strategy for Innovation

If the easy decision is always the decision that gets made, this prioritization strategy will help force a group to more strongly consider uncomfortable ideas that can be more challenging but also more beneficial.

9. Prioritizing Things Others Are Depending Upon

When you’re in a team situation, delaying a decision or action can really screw things up for the next person in the process. This alternative prioritization approach places a premium on taking actions that set the next person up for success.

Dealing with Varied Decision Making Situations

10. Making a Decision – 7 Situations Begging for Quick Decisions

It can be easy to lose sight of the bigger picture and turn small decisions into protracted ones. This guide adds some perspective to seven common decision making situations that could be quick decisions once you strip away everything that’s surrounding them.

11. Market Research – 5 Ways to Not Screw Up Focus Group Decision Making

As a market researcher, I’m quick to support the idea of getting market input to help make better decisions. If you misuse market research as a way to tap market input, however, you can make the situation worse. Here’s how to not screw up focus groups if you’re using them.

12. Is Your Brand Headed for Trouble? 5 Strategic Warning Signs

While decision making isn’t the central focus of this article, poor decision making is at the  heart of these strategic warning signs that suggest a brand is heading for trouble, if it’s not already present and accounted for in Troubleville. – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I love when blog topics come directly from reader tweets and questions, as does today’s. Simon Oliver responded to a tweet on a previous article (“Step 1: Strategy, Step 2: Wild Creativity. Don’t Reverse the Order”) by asking for any signals strategizing has become procrastination.

We have covered advantages and disadvantages of strategic patience and tried letting procrastinators off the hook. We have not covered a strategic thinking exercise for diagnosing people who love strategizing so much they never seem to get around to implementing anything.

A Strategic Thinking Exercise to Judge Strategizing vs. Procrastination

From Simon’s request, here’s a strategic thinking exercise with sixteen signals to consider if you sense you, someone on your team, or perhaps your whole organization is strategizing as a form of procrastination.

1. There is a history of missing opportunities by not acting in a timely fashion
2. There’s no clear objective so the extended strategizing isn’t sufficiently focused
3. You are waiting to accomplish something bigger in one step, when you could be accomplishing smaller steps moving in the right direction
4. You’re spending undue time determining multiple strategies tied to market situations highly unlikely to materialize
5. You are trying to figure things out to a level of precision well beyond how precisely you’ll implement the strategy or measure actual performance
6. You are wasting time by NOT pursuing basic strategy planning steps
7. The level of prudence you are exercising far exceeds the level of risk involved in starting
8. You aren’t learning enough while waiting to make you disproportionately smarter when you act later
9. You have identified a direction clearly adequate to meet your objectives but want to tinker some more
10. There is no indication the current strategic answer will change after additional delay
11. Your future readiness to act isn’t increasing appreciably during the delay
12. You enjoy strategizing as much or more than “having strategized”
13. You’re spending more time rationalizing not acting than you are identifying strategies
14. Frustration with the delay is disaffecting your strategic team
15. You’re working diligently on refining your strategy while discounting how much you can refine your strategy as you implement
16. You’re not sensing any pressure to begin implementation

How many of these conditions does it take to signal strategizing has become procrastination?

I do not have a scientific answer for how many of these signals have to be present to indicate solid strategizing has become procrastination. Looking at one of our own strategic decisions where I’m not happy about how long it is taking us to act though, five signals are present. Evaluating a potential client opportunity that’s now languished more than a year because the client has sidelined it for a variety of reasons, there are at least six of signals present.

While it’s clearly not a definitive sampling, my starting guesstimate is if at least five or six of these signals are present, your strategizing has become procrastination.

If that’s the case with your situation, take advantage of this strategic thinking exercise to diagnose the underlying issues, address them, and get going. -  Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming email updates.

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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With baseball season underway, I was thinking about what the starting lineup might look like for a winning creative team if you were limited to nine starting players. If you had the limitation (or maybe the luxury) of nine roles to assign, what nine creative team members would you have in the starting lineup for your creative project? In what order would you have your winning creative team members listed?

Starting Lineup for a Winning Creative Team

I’m not sure this starting lineup would look the same mid-project as it does at the beginning or end, but on opening day for a creative project, here are the nine positions I’d want on my winning creative team:

1. The Upbeat Person

People who embody a positive attitude are exactly what a creative team will need during challenging times when a positive attitude is the last thing on anyone’s mind. An upbeat person is slotted in the lead off spot for a strong start to a winning creative effort.

2. A Servant Leader

Individuals with strong servant leader orientations instinctively look at opportunities and issues from an outside-in perspective, putting others’ interests first. A servant leader can advance and enhance creativity from others in meaningful and productive ways.

3. The Doodler

If someone is a natural doodler, especially of cartoonish-looking doodles, you can tap them for their visual thinking and expression skills. This is the spot to make something happen early on in the creative process.

4. An Event Person

People who have event production backgrounds are strong at anticipating what might happen and translating the empty space between now and a future event into scheduled steps someone has to do. You want them right the heart of your creative team starting lineup to bridge the early creative ideas to what they may become and how they’ll get there!

5. The Socializer

If someone on your creative team excels at making connections with others, they’ll be able to take the steps to reach out and secure the various types of participation the creative team will need from outside itself.

6.  A “Math and Music” Person

Those people who have aptitudes in both music and math bring a natural whole-brain thinking perspective to the creative team. As you make the case for moving forward and seeing impact from your creative efforts, you want a strong switcher hitter to see both the creative and analytical sides depending on what the creative team needs.

7. The Instigator

Further down the creative team starting lineup you want to make sure there is someone who is all about making things happen – no matter what. It will be the instigator who gives you the push to go from creative thinking to sustained creative action.

8. The Person Who Is Good with Words

Someone has to turns creative ideas and concepts into words so they can be shared with others. Plus deciding on the words to describe your creative team’s work will stretch and challenge your creative thinking as well.

9. A Quiet Thinker

The person who doesn’t say much most of the time because they’re thinking about things on multiple paths will identify the issues and opportunities the team needs to consider. Putting the quiet thinker at the end of the starting lineup gives them time to think and be ready when needed.

What would the starting lineup look like for your winning creative team?

What other types of players would you have in your starting lineup? And would your lineup vary based on whether it was early or late in the creative season? – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact TheBrainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us atinfo@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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The inaugural TEDxWyandotte is in the books, and my talk leading off the second half of the evening covered “Diverse Ideas in a Porous Community.” Thanks to all my Kansas City-based friends who came out to see the event, which concluded with an incredible spoken word performance by Sheri Hall. Quite honestly, after seeing Sheri in rehearsal, all the speakers suggested putting her last since none of us wanted to follow her!

Six Ideas for a First Time TED Talks Style Presentation

At some point, the TEDxWyandotte videos should be available online. We’ll highlight them here when they are posted. While waiting for the videos to go online, here are six suggestions for preparing a TEDx Talk based on my initial experiences for TEDxWyandotte.

1. Don’t overdose on videos of TED Talks

Some people watch TED Talks frequently (even daily) for inspiration. I don’t, for a variety of reasons, chief of which is they often frustrate me more than they inspire me. While my initial inclination was to play catch up and watch a bunch of TED Talks, the only complete talked I watched was Sir Ken Robinson’s humongously viewed talk on creativity and education. My main objective was to look for structure and flow ideas since his video has obviously resonated with so many people. I suggest perusing the list of most viewed TED Talks, finding one that best matches your style or topic, and concentrate on it for presentation style and delivery ideas to consider.

2. Come up with a snappy title for your TEDx Talk

This is an area where I fell flat. Based on the timing for the event’s kick-off meeting and the initial press release about the event, I had to come up with a topic and title over a weekend. Mission accomplished, but it would have been far better to have a snappy title such as one from a TED Talk Barrett Sydnor pointed me toward: “When Ideas Have Sex.” That’s a TED Talk title for you!

3. Do something different to make it a YOU Talk

TED Talks have evolved into a format that takes the audience almost completely out of the talk. It has become overly focused on the speaker, in my opinion. That’s counter to my presentation style, and I didn’t want to deliver something that was forced and unnatural. I obviously followed the time limits and tried to emphasize stories as the format suggests. Instead of being one-way delivery, however, I structured the TEDxWyandotte talk similar to the “live blog” presentations I’ve started doing. In a live blog presentation, the audience is presented a list of topics and can choose how they’d like to see the talk progress. It’s the closest I’ve discovered to giving the audience hyperlinks (akin to a blog) to go deeper or skip content as they choose.

4. Dig for stories and ideas you haven’t shared before

Telling new stories was the best suggestion I read while developing the presentation. I incorporated a story from childhood no one outside my family has ever heard and included a variety of stories and examples from blog posts outside my typical presentation repertoire. Still other stories were reworked to fit the overall event theme (“Core Impact”) more directly. The result was that even the few pieces of familiar content in the talk received a very different treatment for TEDxWyandotte.

5. Decide whether you are targeting the live audience or the video audience for your TEDx Talk

Knowing the maximum live audience in Kansas City, KS (KCK) would be 400 people made creative decisions trickier. The decision point became whether to target the live audience or the (larger – I hope) video audience who would later see the TEDxWyandotte talk. While the in-person audience prompted the “live blog” approach (especially since letting the “community” drive the content was consistent with the topic/theme) and a few Kansas City, KS references, other creative decisions were made with the video audience in mind. There were fewer KCK mentions and visuals than originally planned and I minimized the references to previous speakers more than I’d ever do (since the video audience would have no context for those remarks). These decisions were not something I anticipated beforehand.

6. Be a good boy or girl on time and the level of commercialism

Among the apparently many requirements and recommendations that go along with TEDx, the most obvious one is completing your talk within the time limit – eighteen minutes for the longest talks. Another is to not make it a commercial talk. If you’re going to sign up for a TED Talk then you need to follow the rules on these. Plan and develop your presentation so you’re removing enough content that time won’t even remotely be an issue for you or the organizers to fret.

If you have the opportunity to do a TEDx talk, do it!

Even with trying to preserve the TEDxWyandotte talk as a MIKE talk in style and approach, developing this presentation was not how I would typically approach any other presentation. The result was that it felt “off” to me right up until the event day. Even still, if you have the opportunity to present at a TEDx event, don’t hesitate to say, “Yes.” The experience was a great way to stretch myself and feel a good type of creative tension! – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact TheBrainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us atinfo@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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We’re back with another Blogapalooza post from a student in Max Utsler’s Innovation in Marketing Communications class at the University of Kansas.

Today, Judi Reilly, a seasoned marketing professional, highlights reverse innovation as a way to not only bring new products to first world markets, but to power a March Madness team to victory with a strong contribution off the bench. Stumped for how those two connect? Read Judi’s post and see if you can solve the riddle before the closing seconds of her post! Here’s Judi:

Reverse Innovation – Winning March Madness from the Bench by Judi Reilly

If you are among the millions of rabid basketball fans intrigued by both March Madness and innovative business ideas, take note of something beyond the fast breaks, slam dunks, and buzzer beaters. Look for a dominant force sitting on the bench and leading teams in assists that also happens to be a successful outcome of reverse innovation.

Calling time out to better understand reverse innovation makes solving this riddle easier.

Vijay Govindarajan, considered a superstar on the subject, describes reverse innovation (sometimes called trickle-up innovation) as “any innovation that is adopted first in the developing world” and then introduced in industrial nations with consumer demand and a willingness to pay more for the product.

Successful Stars of the Reverse Innovation Game

There are a variety of successful reverse innovation products more likely to be advertisers than sitting on a March Madness bench that illustrate how developing ideas in the developing world can open up new first world markets:

• GE portable ECG machine – These machines, manufactured in India for $1,000, provide mobility in taking the hospital to the patient. GE subsequently introduced a similar product in the U.S. for use on ambulances.
• Mahindra tractors for small farmers – Mahindra first manufactured these tractors in India to assist poor farmers in tending crops and as a means of transportation. They came to the U.S. targeted at hobby farmers, opening up a new industry category.
• Solar-powered charging unit – Social-conscious entrepreneurs created these products as power stations for multiple cell phones in remote, energy-deprived areas of India. In the U.S., the power products thrilled the audience of tech-savvy, outdoor enthusiasts wanting to remotely charge cell phones and tablets.

A Winning Game Plan for Competitive Reverse Innovation

Previously, reverse innovation was the exception rather than the rule. The phenomenon has now started to capture the attention of multinational corporations seeking to be more competitive. C.K. Prahalad, author of “The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits,” (affiliate link) provided five early reasons for why developing nations can beat potential challenges to create reverse innovation layups.

1. Product pricing – People in developing countries reject high prices for products from Western markets. Innovation in developing countries requires affordable products to the masses.
2. Cutting to the chase – Developing countries don’t focused on trying to catch up with outdated 20th-century technologies. They embrace “leapfrog” technologies, such as mobile phones and solar energy that are brand new.
3. Service “ecosystems” – Collaboration flourishes more readily between entrepreneurs in developing countries, with start-ups realizing they need each other for survival.
4. Built to last – Third world environments lead to the development of gadgets that stand up to extreme conditions.
5. Don’t spend what you don’t have – With limited financial resources, people in developing countries creatively find alternative and new uses for existing products.

Spot the Omnipresent Reverse Innovation at March Madness Yet?

Now, back to March Madness. Have you spotted the reverse innovation winner on all the competitors’ benches yet?

Here’s one final hint: Rick Newman, a U.S. News.com blogger, says the innovation’s origin dates back to a home remedy mixture of water, sugar and a pinch of salt used in Bangladesh decades ago to battle complications from cholera.

You guessed it! I’m talking about sports drinks, such as category-leading Gatorade and Powerade. They contain a blend of water, carbohydrates, and electrolytes used to rehydrate athletes. In layman’s terms, sports drinks contain water, sugar and salt. Researchers brought the innovation to the U.S. because of consumer need, and it now represents a $4-billion industry.

Until next time, cheer your top pick to the Final Four while pointing out the product of reverse innovation on the sidelines. Score big points with your winning prognostication skills and knowledge of little-known sideline facts. - Judi Reilly 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

      (Affiliate Link)

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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I’ll readily admit I’m a proponent for borrowing creative inspiration. Not anything illegal or unethical, mind you. But borrowing creative inspiration in the sense of always being on the lookout for inspiration in everything you encounter. Unless you simply ooze creativity, this idea of borrowing creative inspiration is vital to having new ideas when you need them.

6 Areas for Borrowing Creative Inspiration

Here are six areas where I most frequently look for creative inspiration to borrow:

1. Design Layouts

I can do basic design (as evidenced by an advertising layout award in a long-ago state high school journalism contest), but it’s not my forte. If I need to design an ad flier or white paper, I comb through magazines looking for patterns and spatial relationships to mimic. In fact, the structure for our advertisement in The Social Media Monthly is based on the advertising my previous company did that was very effective.

2. Stock Photos

For the past couple of years, I’ve been using Photocase.com as our main source for stock photos after a Twitter-based recommendation from Sally Hogshead. While Photocase.com definitely has some intriguing and novel photos, its European roots leave it lacking for photos representing some particularly US-oriented images and idioms. As a result, I’ll sometimes use an image on Photocase that’s close, but misses the mark as inspiration to draw or photograph something on my own that more closely fits the need for a blog image.

3. Blog Titles

Magazine headlines, especially for self-help publications, are great inspiration for borrowing engaging headline structures for blog titles. Again, as with design, headlines are not my strongest suit, so any inspiration for catchy blog titles is beneficial.

4. Social Media Content Sharing Patterns

I’m always on the lookout to see how people who seem to know what they are doing are approaching social media content sharing. It’s particularly intriguing when they change how and when they are sharing social media content. I adapted our Twitter sharing pattern from a prominent social media specialist who was sharing content more regularly and frequently than I would have imagined. When I saw Brainzooming had developed a sizable global audience, it made sense to move to a 24/7 social media content sharing cycle on Twitter, with planned tweets every 60 minutes.

5. Speaking Styles and Patterns

Ever since I was a kid, I’ve mimicked how those around me speak. For whatever reason, if I’m around someone enough, I start picking up words, phrases, and speech patterns they use. As a result, when I hear speakers in person or repeatedly via recordings, I unconsciously pick up vocal mannerisms. These often pop up in presentations that I only catch when I listen to my own presentations later.

6. Creative Thinking Models

Whenever I read about or become exposed to a cool business strategy success story, I ask the question, “How could you get to that same result again?” This question is the basis for many of the creative thinking exercises The Brainzooming Group uses in our work. Whether or not a company actually used the questions or steps we envision is irrelevant. We try to create a solid, strategic structure that would plausibly lead an organization down the same successful path.

Where are you most frequently borrowing creative inspiration to boost creative thinking?

In what situations do you borrow creative inspiration? How have you incorporated borrowing into your creativity? And importantly, do you share your creative ideas in a way that others can borrow from them for their creative pursuits? – Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative thinking and ideas! For an organizational innovation success boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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