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Here is something I do not remember ever seeing before to call out a change in traffic regulations: a NEW sign pointing out a recently-installed stop sign at a street intersection.

Change management strategy and pointing out what is nw

I noticed the sign, on Main Street in Kansas City, Missouri, as we drove to an after-mass breakfast one Sunday. While I’d never paid attention to the absence of a stop sign at the intersection pictured in the photo, I guess one wasn’t there previously.

The NEW sign to point out the new stop sign is a wonderful reminder of something that is easy to overlook in a change management strategy. Whenever you anticipate and implement change, consider ways to highlight the change for audience members. Through doing this, people impacted by the change can perform as well as possible, as soon as possible.

6 Questions to Highlight the New from Change Management Strategy

How do you identify opportunities to ensure your change management strategy and support for high performance align?

Use this list to identify instances where you are:

  1. Changing a situation with which people are very familiar
  2. Creating an unusual or unexpected condition
  3. Breaking a pattern
  4. Varying a routine that people are in
  5. Creating a situation which now has potentially high non-performance impacts
  6. Creating a situation with new risks from non-performance

There are more situations where you need to account for supporting audience member performance. These six are top-of-mind because each one could apply to the new stop sign.

So, whenever you start changing things, make sure you do everything reasonable (or maybe even everything possible) to ensure your change management strategy is not the cause of suddenly reduced performance. – Mike Brown

What’s Your Implementation Strategy for Uncertain Times?

Things aren’t getting saner and more calm. Are you ready to pursue an implementation strategy that works in uncharted waters?

The Brainzooming eBook 4 Strategies for Implementing in Uncertain Times will help you examine your strategy foundation, insights, profitability drivers, and decision making processes when few things ahead are clear. We share suggestions on:

  • Using your organization’s core purpose to shape decisions when things are changing
  • Reaching out to employees with valuable insights into what to watch out for and what to expect
  • Sharpening your command of cost and profit levers in your organization
  • Implementing processes to focus and sharpen decision making

4 Strategies for Implementing in Uncertain Times is a FREE, quick read that will pay dividends for you today and in the uncertain times ahead.
Download Your FREE eBook! 4 Strategies for Implementing in Uncertain Times



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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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