0

Two celebrities have become well-known for being able to reinvent themselves when they hit a financial or creative dead end –Donald Trump and Madonna. You can go to school on their rebranding techniques and apply them in business when you have a brand that needs to be refreshed. Here are approaches they’ve used successfully that you can apply in the Change Your Character exercise.

Donald Trump:

  • Host a TV show
  • Fix your financial situation
  • Put your name on something new
  • Do a BIG deal
  • Fire somebody
  • Start a new TV season
  • Pick a verbal fight with another celebrity to generate attention
  • Change out the important people in your life
  • Redevelop a prominent property

Madonna:

  • Change your look
  • Change your wardrobe
  • Do something controversial
  • Explore a new style of work / expression
  • Create news through your unusual lifestyle
  • Use multiple media to get your message across
  • Write a book
  • Incorporating new cultures or points of view
  • Adopt a child

So try these approaches as you brainstorm how to get your brand back in the news and to the top of the charts in customers’ eyes.

Check out a compilation of “Change Your Character” creative thinking exercises and information on its use.  – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

If you enjoyed this post, make sure you subscribe to my RSS feed!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Comments are closed.