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Amid too much jargon, the state of business communication isn’t stellar. We could all benefit from delegating a writing assignment to a great reporter to see how they’d approach it to ensure it’s as clear, concise, and memorable as possible. Here are some of the things a good reporter is going to concentrate on during a writing assignment:

  • Interview people directly involved in the story
  • Use multiple sources of information
  • Write in order to gain attention right away
  • Put the most important things at the start of the story, followed by supporting material, then background information
  • Address fundamental questions – who, what, where, when, why, and how
  • Use specific, concrete examples
  • Have an editor who reviews it and makes changes

In addition to identifying at least three new ways to incorporate each of a reporter’s approaches to improve your writing, here’s a bonus book recommendation – do yourself a favor and track down a copy of “How to Take the Fog Out of Business Writing” by Robert Gunning and Richard A. Kallan. It’s a precursor to “Why Business People Speak Like Idiots: A Bullfighter’s Guide” and is a short, straight-forward guide to dramatically simplifying your business writing.

Check out a compilation of “Change Your Character” creative thinking exercises and information on its use.  – Mike Brown

 

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The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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