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Despite some good friends who can’t believe this is the case, it’s challenging for me to talk to new people, especially in a large group setting. After working to improve, it’s a little more natural than previously, but it can still make me very uncomfortable.

That’s why the Freelance Exchange of Kansas City Portfolio Showcase was a reach for me last week in more ways than one. Beyond having to stand in one spot and attempt to strike up conversations with people walking by our table, it also meant it was vital we further refined the Brainzooming elevator speech. Getting our message down to a few words has been a challenge since what we do can seem very intangible to people. This has been especially true for those who haven’t been exposed to how Brainzooming helps organizations  rapidly expand their strategic options and create innovative plans.

Interestingly though, it was actually easier to hone our business message among people less familiar with what we do. Approaching it with fewer preconceptions, we got the messaging down much more effectively than we had previously. One key difference was removing a constraint we all often cling to: sticking to the situations in which we’re the most comfortable. – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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3 Responses to “Constraints Week – Removing Comfort as a Constraint”

  1. Good work, Mike! Even for the (seemingly) extroverted there are situations and just plain bad days when you’d rather be anywhere than in front of a group of strangers. It’s finding the strength and courage to drive on through those days that makes it easier the next time. As for the elevator speech–I’m a professional communicator and still get fuzzy occasionally when telling people about what I do. You have to stay on top of it and never phone it in.

    • Mike Brown says:

      Thanks Alex for the perspective. It really does seem to be one of the hardest things (at least for many people) to talk about themselves. It would be easy to do an elevator speech for a close friend’s business. Doing it for your own….well that’s another matter.

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