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I wrote a post last week on “16 Tactics for Building an Audience via Social Media” which was picked up by a couple of other websites. The article received a ton of tweets (thanks!), including one which posed the question of, “Where do you ‘find’ intriguing social media content online?” While it may be easier to “find” intriguing content, it won’t, all by itself, set you apart from anyone else who is also merely grabbing social media content someone else has already created. Instead of spending as much time trying to find creative social media content, here are three things you can do to create intriguing social media content:

1. Have a persona in mind to help guide content development for your social media channels.

A persona is a detailed description of a representative reader of your social media content. Having a personalized view of your audience is vital to creating content which is really engaging.

2. Develop a good command of multiple, varied styles of creating social media content.

Don’t just develop one style of post writing and run it into the ground, post after post. Vary the length (short vs. long), style (straight prose, question and answer, lists), tone (informative, rants, teaching, snarky), and media (writing, video, embedded documents, audio).

3. Focus on what you care about.

You can’t expect an audience to get passionate about something you’re not passionate about yourself. So for all of the importance of targeting content your audience is seeking, first and foremost, it needs to be content where you have a distinctive point of view or really feel the need to say something. If you don’t, you’d be better off, quite frankly, not to talk about it, no matter how much your audience may be seeking the content.

This isn’t the whole story on intriguing content, but it’s a chunk of the foundation.

What points would you add to the mix to help someone better create intriguing content?Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call 816-509-5320 to learn how we’ve developed  integrated social media strategy for other brands and can do the same for yours.

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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