Creating Memorable Experiences

Published on October 14, 2009 by Mike Brown in Brainzooming - All Posts, Branding, Communication, Events, Innovation, Performance, Strategy

We wrapped up the AMA Marketing Research Conference last week to ver y kind words from a number of participants about the different nature of the conference experience.

The secret of great, meaningful brand events lies in a simple formula. Look for the st

rongest possible alignment on these 3 dimensions:

Attendees’ personal interests
An event’s emotional intensity
A brand’s visibility as the event’s enabler

The formula works across many venues and event types. Recognize the enabling brand can be for business (i.e., an event sponsor), or it may be a personal brand (you and your spouse throwing a holiday party).

No matter what the event, consider and deliver on these three variables to see a difference in your audience’s experience and reactions. - Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and a huge fan of strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.