We wrapped up the AMA Marketing Research Conference last week to very kind words from a number of participants about the different nature of the conference experience.

The secret of great, meaningful brand events lies in a simple formula. Look for the strongest possible alignment on these 3 dimensions:
  • Attendees’ personal interests
  • An event’s emotional intensity
  • A brand’s visibility as the event’s enabler

The formula works across many venues and event types. Recognize the enabling brand can be for business (i.e., an event sponsor), or it may be a personal brand (you and your spouse throwing a holiday party).

No matter what the event, consider and deliver on these three variables to see a difference in your audience’s experience and reactions. - Mike Brown

If you enjoyed this post, make sure you subscribe to my RSS feed!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus