0

My dad managed the TV station in Hays, KS where I grew up. His job was the source of an amazing number of cool experiences. One of the best was in 1975 when Topps sent him 3 cases of baseball cards. So what did I do all summer? I opened pack after pack of baseball cards. And 1975 happened to be a year with two rookie cards for future Hall of Famers – George Brett and Robin Yount. I still have 6 or 7 each of these cards!

Another very cool experience was getting a copy of an audio cassette called “Creative Freakout.” All I knew until recently was that it was done by the Heller Corporation in L.A., and that it has a hilarious story line right out of the late 1960’s, featuring some of the most memorable advertising jingles I’ve ever heard.

Take a listen, and you’ll find that it lives up to its title – prepare to freakout at these advertising protest songs!

BTW – For whatever reason, when somebody else has already answered a question for which you’re seeking an answer, it’s called secondary research, as if it’s less important or relevant than “primary” research. To someone who started life as a “secondary” researcher (me), it feels like a huge disservice (okay, it really feels like b.s.) since the knowledge and skills to be successful may be different, but are just as demanding as “primary” research.

So the mini-rant is in tribute to secondary researchers everywhere, but one in particular, who’s leaving our staff today to move to a really cool new project that’s at the heart of bringing online access to communities across the US.

Deb – you’re truly a unique talent, and it’s been an honor to work with and learn from you! The best of everything! And let’s do Crave, home of grilled cheese and tomato soup – a real creative freakout!

If you enjoyed this post, make sure you subscribe to my RSS feed!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Comments are closed.