In the current issue of “Fast Company,” there’s an intriguing article on what neuroscience reveals about how to be more creative. Author Gregory Berns highlights the importance of forcing our brains into situations where they “must develop new neural pathways and break out of the cycle of experience-dependent categorization.”
Excerpted from his book “Iconoclast: A Neuroscientist Reveals How to Think Differently,” it reinforces the idea of throwing ourselves into as many new situations as possible to literally force thinking differently and spurring creative instigation!
P.S. I’m at Disneyland speaking at The Market Research Event today. Maybe there’s a new ride to throw myself into to instigate creativity! I’ll have to check that out!