The November 2008 Inc. Magazine has a feature on hotelier Chip Conley. The article mentions in passing an intriguing creative inspiration combination he uses when designing hotels: he selects one magazine and five words that embody the overall hotel concept.
Give that approach a try next time you’re stuck for a creative start:
- Get a magazine that’s brand new to you
- Identify five words describing your intended creative destination
- Put them all together in one room for the night and hang out the DO NOT DISTURB sign
- See what new possibilities emerge the next morning!