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The November 2008 Inc. Magazine has a feature on hotelier Chip Conley. The article mentions in passing an intriguing creative inspiration combination he uses when designing hotels: he selects one magazine and five words that embody the overall hotel concept.

Give that approach a try next time you’re stuck for a creative start:

  • Get a magazine that’s brand new to you
  • Identify five words describing your intended creative destination
  • Put them all together in one room for the night and hang out the DO NOT DISTURB sign
  • See what new possibilities emerge the next morning!
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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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