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I suspect many, if not most industries, know there’s an elusive brand promise customers have been requesting for a long time that no competitor has figured out yet.

Or maybe a competitor HAS figured out how to deliver the brand promise, but it can’t do it profitably, efficiently, or consistently.

One competitive response is to try to explain to customers why they don’t really need what they think they need. Alternatively, competitors may try to convince customers they don’t really want to buy the elusive brand promise they say they want to buy, no matter how vehemently the marketplace may say otherwise.

A bold competitor, however, will heavy up with tremendous intensity and deliver the incredible, elusive brand promise in a truly disruptive fashion.

10xMoreEffort

What type of competitor are you going to be?

One that drags its feet?

Or the competitor that drags all the other competitors kicking and screaming into a new market reality.

Of course, you know what the RIGHT answer is! – Mike Brown

 

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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