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We facilitated a follow-up innovation workshop for an industrial client. In previous workshops, a large group convened and re-imagined a manufacturing process to improve quality, while maintaining costs and production efficiency. A follow-up workshop moved four of the process improvement concepts into detailed project planning. The aim was creating a series of relatively quick experiments to test the feasibility of each concept.

Straight forward enough, it would seem.

The organization’s leader, however, struggled with one of the concepts. It was not big and bold enough. As the team began implementation, they seem to settle for incremental improvements. The leader wanted to see them broaden and expand the concept’s horizons.

They requested a follow-up innovation workshop to inspire bigger, further out thinking.

A Remedy from our eBook, 321 GO!

We brought two specific inspirations to the innovation workshop: extreme and analogy-based creative thinking exercises. Using these creative thinking exercises, we pushed them to forget (temporarily) what they have been doing and re-imagine the situation from different perspectives. That combo, along with a lot of conversation and drawing, identified six other concepts during the innovation workshop. They picked two to drill down on right now, with four other others in the hopper for later.

Most importantly, the client was happy with the progress and sees the right level of reach from the innovation project team.

There were plenty of take-away lessons for any of us to consider. Here are a few:

  • A leader’s “no” to innovation isn’t necessarily throttling new thinking. It may be that the new thinking isn’t big enough.
  • Where, and how far, you stand away from today has a significant impact on the size of ideas in an innovation workshop. Standing in extreme and analogous positions leads to bigger thinking.
  • An internal team, left to its own devices, can lack the capabilities to push their thinking. In those cases, stopping for an innovation workshop provides the impetus to advance thinking so the team can keep moving.

A client looking for more extreme ideas, finding the right inspiration triggers, and designing an innovation workshop to deliver bigger thinking. All in a day’s work for The Brainzooming Group!

If that sounds like something you need, contact us, and let’s discuss the possibilities.  – Mike Brown

5 Ways to Start Implementing Faster and Better!

In the new Brainzooming strategy eBook 321 GO!, we share common situations standing in the way of successfully implementing your most important strategies. You will learn effective, proven ways to move your implementation plan forward with greater speed and success. You’ll learn ways to help your team:

  • Move forward even amid uncertainty
  • Take on leadership and responsibility for decisions
  • Efficiently move from information gathering to action
  • Focusing on important activities leading to results

Today is the day to download your copy of 321 GO!

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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