4

Following-up yesterday’s post on the challenge of finding the next BIG idea, use this alternative approach to generate many ideas with potential for significant business impact:

 

1. Use market-driven insights, brand objectives, and strategic leverage points in your business to identify a few specific areas to consider for possible innovations. Think “a dramatically lighter, more compact laptop computer” instead of “big improvements in computers.”

2. With a cross functional group, employ a wide variety of ideation techniques focused on your innovation target. (Don’t know any techniques? Consider an outside facilitator, Google innovation creativity techniques brainstorming tool for hundreds of thousands of source links, or email me for a list.) Your goal should be generating and recording at least 1,000 possible ideas – in a day or over a period of time.

3. Have the same or another cross-functional group select 100 ideas seen as having potential promise for significant business impact.

4. Apply the 5 questions* below to each of the 100 ideas, generating at least one new idea from each question (net result – your 100 ideas should become 500+ ideas):

“How could we make this idea as _______________________?”

  • DRAMATIC as a Broadway show opening?
  • COOL as the design of Apple products?
  • EXCITING as a triple overtime basketball game?
  • SIMPLE as a baby’s rattle?
  • FUN as a blockbuster comedy movie?

* The important point is the question form; they’re designed to get larger and different thinking than is typical. If there are other “orange” words more appropriate to your product or services, revise the questions.

5. Using the 500 new ideas plus the original 100, have people select 75 that they believe have breakthrough potential. For more background on prioritizing ideas, visit this previous post.

6. Narrow the list further using a potential impact (minimal to dramatic) vs. implementation ease (very easy to difficult) grid. Be on the lookout for dramatic ideas with slight implementation difficulty. These could be strong prospects for big ideas whose implementation hurdles can give you a development window advantage versus competitors.

7. Pick a manageable set of strong ideas for development. No guarantees that you now have a big idea, but there’s a higher probability they’ll emerge from this type of effort.

Want another way to judge ideas with “BIG” potential early on? When someone says an idea aloud in a group, two reactions often suggest ones with great potential:

  • A noticeable “Oooooh” from others, usually followed by a breathless silence as the idea sinks in.
  • The idea’s met with loud laughter, signaling it pushes outside comfort zones and triggers a nervous response.

There you have it. Best wishes in finding a lot of ideas with GREAT potential! – Mike Brown

 

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.

Download the free Brainzooming eBook, “Taking the NO Out of InNOvation” to help you generate fantastic creative ideas for any other area of your life! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can deliver these benefits for you.

If you enjoyed this post, make sure you subscribe to my RSS feed!

Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle Plus

Trackbacks/Pingbacks

  1. 5 Strategic Relationship Lessons from The Millionaire Matchmaker | The Brainzooming Group | Strategy Consulting and Strategic Planning - June 24, 2011

    […] her clients will ever meet, and she makes them meet MANY potential people before they select one. Build an ample pool of clearly attractive candidates (who meet your non-negotiables list) and let the narrowing process work to get to the best ultimate […]

  2. Google Fiber Brainstorming - 7 Things a Brainstorming Session ISN'T | The Brainzooming Group | Strategy Consulting and Strategic Planning - October 7, 2011

    […] 5. Going to automatically solve every aspect of a question – Just because you conduct a brainstorming session doesn’t mean every issue will be addressed. Even though attempting to target and focus the subject matter with creative thinking exercises, a brainstorming session is just one input into a successful ideation process. […]

  3. Innovation Strategy Lessons from Moneyball | The Brainzooming Group | Strategy Consulting and Strategic Planning - February 24, 2012

    […] Consider many possibilities to find the few winners you […]

  4. Innovation Blocks-Taking the NO Out of Business InNOvation | The Brainzooming Group | Strategy Consulting and Strategic Planning - June 16, 2012

    […] toward a bigger pool of ideas from which to narrow, prioritize and pursue certain ones for […]

Leave a Reply