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To follow-up a recent post on business branding, we wanted to offer another brand compilation featuring articles from The Brainzooming Group related to customer experience. Examining your brand through a customer experience perspective is vital when considering brand strategy modifications you hope will solidify relationships with current and future customers.

These twenty-two articles on multiple aspects of brand strategy and customer experience can help you strengthen how you’re considering and evaluating your branding approach. This is especially important if you’re losing customers unexpectedly, being attacked by competitors disrupting the marketplace, or considering expanding into new markets. If you have efforts such as these under consideration or underway, call or email The Brainzooming Group for a free check-in consultation to make sure you’ve framed up your brand strategy efforts to maximize success.

Behaviors

Customer Buying Cycle

Customer Involvement

Consumer Goods

Service Businesses

  • Delivering on the Brand Promise – Just Try Harder – A brand promise isn’t just a few words. If you aren’t going to carry out your brand promise, you should come up with a different one your brand can perform.
  • Branding Lessons with the Newlyweds at Elitch Gardens – A great brand lesson demonstrating that a brand isn’t a name. A brand is all about the customer experience, and you have to make sure the brand name IS aligned with all parts of the customer experience.
  • Helping People Help Themselves – Too often, brands go the self-service route purely out of cost savings with little regard for the impact on the customer experience. With just a little forethought, you can devise a self-service strategy that might even add value for your customers. Here are 26 potential self-service benefits to consider.
  • How Can You Reinforce Your Smelly Brand? – Just because you’re in a service business doesn’t mean you can’t use experience cues taken from physical attributes of your brand and integrate them more directly into your brand experience. Here’s proof it’s possible!
  • Strategic Thinking from the Customer’s Seat – Front line employees can generate great ideas to improve the customer experience, especially for niche customer groups who wouldn’t typically show up in the data. Are you listening to your front line employees to see what customer experience ideas they have?
  • Customize a Customer Brand Experience Very Simply – You don’t necessarily need loads of technology to provide customized customer experiences. A little forethought and some helpful suggestions (call it experience curation, if you must) can provide customized customer experiences as well.

Crisis Moments

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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