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Event-MarketingEvent marketing can be part of the brand building strategy for an organization of any size. While the size and scale of an event will vary based your organization’s objectives, if you’re investing in event marketing, you want it to support your strategy and work as hard for you as possible.

12 Articles on Event Marketing and Developing Memorable Audience Experiences

These twelve event marketing articles from the Brainzooming blog archive provide a strong starting point for moving an idea for an event marketing effort into a solid brand building strategy.

Creating Memorable Audience Experiences

A three part formula for designing and creating memorable audience experiences through event marketing.

Making Every Occasion an Event

An approach to making every gathering an event to maximize the impact with your audience. Whenever multiple people come together, take the time to make it special.

A Checklist for Integrated Program Planning Success

While not specifically event-related, the steps you’ll want to take to integrate your event with other activities in your organization are all here.

Sponsorship Strategy – Attention, Strong ROI, and a Non-Traditional Strategy

An overview of the strategy The Brainzooming Group used to create and roll-out a non-traditional sponsorship strategy related to the Google Fiber implementation in Kansas City. It’s a formula other organizations can use successfully for event marketing .

Free Speech? Try a “Fair Trade” Speech Strategy Instead

Speakers can be a big cost item in event marketing programs. It’s smart to invest in speakers who can deliver compelling content to create memorable audience experiences. If the budget it tight, however, here are ways to create real value to help attract strong speakers with fewer dollars.

Project Management Techniques – 6 Project Manager Mistakes to Not Repeat

Again, this isn’t exclusive to events, but many of the situations behind these project management lessons were born out of producing big corporate event programs.

Fireworks Displays-10 Event Secrets for Fourth of July Excitement

You can take a variety of event planning cues from a fireworks display to apply to your event.

An Innovative Business Conference Audience Experience – 7 Vital Elements

If you’re going to promote your conference as innovative, you had better incorporate these seven elements.

Capturing Big Ideas and Strategic Connections: Big Ideas in Higher Education Conference

This is a great companion to the previous article on creating an innovative business conference. The Big Ideas in Higher Education Conference was the height of a new type of event.

Create Lasting Memories in Online Events – 10 Ways to Do It

Ten specific ideas for creating memorability specific to online events.

Customize a Customer Brand Experience Very Simply

Customizing a customer brand experience doesn’t have to high tech. You can do it by knowing your audience along with a piece of paper.

Kansas City Marketing Communications and Social Media Panel Take-Aways

When you’re doing event marketing, build your strategy around how to make peoples’ dreams come true through a unique event. – Mike Brown

 

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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3 Responses to “Event Marketing – Developing Memorable Audience Experiences”

  1. Your “Fair Trade” speech article hit home for me. Especially: “Realize that there is value to content, even if you don’t think you have the dollars to pay for it. In those cases, be creative so you can deliver commensurate value to the speaker you’re trying to attract.” I’ve tried to do that with my podcast. I’ll be thinking about this more broadly RE webinars and other live events that require more prep from my guests.

Trackbacks/Pingbacks

  1. Project Management – 5 Strategies to Get Important Things Done after the Big Event – by Mike Brown - July 11, 2013

    […] When you’re in charge of project management planning for an event-driven deadline, it’s natural to become completely focused on making sure the big event itself is exceptional. […]