This video is from “Social Media Will Neither Save Nor End the World as We Know It,” a presentation I did last Monday for Barrett Sydnor’s integrated marketing communications class. The class is made up primarily of young business professionals working on degrees at the University of Kansas.

My comments address a discussion on getting involved in social media when your employer isn’t supportive. One student managing a really comprehensive social media presence for a non-profit organization said he had more latitude because of his employer’s non-profit status.

That may be true. There are several other ways (personal branding, guerrilla marketing, and donating time to organizations) available though to deepen your social media understanding and be prepared when your employer is ready. – Mike Brown

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Mike Brown

Founder of The Brainzooming Group, and an expert on strategy, creativity, and innovation. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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2 Responses to “Expanding Social Media Expertise When Your Employer Isn’t Interested”

  1. Alex says:

    Well said. I did that for an employer myself–started a blog. Though results were mixed it helped ease my employers into having a Facebook page that they really like.

  2. Mike Brown says:

    That’s a great example Alex. It comes down to carving out the time to try something in social media that fits with your personal goals and sets you up to better contribute to your success in the workplace as well.