This video is from “Social Media Will Neither Save Nor End the World as We Know It,” a presentation I did last Monday for Barrett Sydnor’s integrated marketing communications class. The class is made up primarily of young business professionals working on degrees at the University of Kansas.
My comments address a discussion on getting involved in social media when your employer isn’t supportive. One student managing a really comprehensive social media presence for a non-profit organization said he had more latitude because of his employer’s non-profit status.
That may be true. There are several other ways (personal branding, guerrilla marketing, and donating time to organizations) available though to deepen your social media understanding and be prepared when your employer is ready. – Mike Brown